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RECRUIT THE RIGHT CHANNEL PARTNERRecruiting the right channel partners is essential to expanding your pipeline and running a successful channel program. By recruiting the right type of partners you can increase brand recognition and raise your customer satisfaction level.
Value Added Reseller (VARs) and System Integrators are often highly specialized and very fragmented. To pull them out of the woodwork and you have to market directly to them. ZINFI’s integrated channel recruitment approach can help you pinpoint the right type of partners globally. Then reach out and engage them in a growth conversation through various marketing activities.
ZINFI can put together a focused global partner recruitment strategy and then execute those strategies through detailed partner recruitment campaigns in every region. These campaigns are targeted to the right partners in order to quickly grow your pipeline and maximize your revenue.
When executing recruitment campaigns ZINFI can assist you globally with the following:
• Strategy Development – We will work with you to understand your partnerrecruitment strategy and programs, including program objectives andmembership structures. We will then help you create compelling messagingfor a successful demand generation program
• Partner Profiling – Leverage ZINFI’s in-house database to develop your targetlist of potential partners. We can also refine your existing database by updatingcompany information (physical address, employee/revenue size, industry, SIC/NAIC code) and partner information (contact name, title, email and phonenumber). We will contact, profile and qualify prospective and existing channelpartners to develop and up-to-date and consolidated partner database
• Campaign Portal Set-up – Capture reseller traffic by leveraging our onlineevents portal fully co-branded with your collateral. This event portal providesincreased awareness of your products to new resellers who are being targetedfor recruitment and includes an online webinar registration form that capturesall information in a single repository. This information is accessible to you in acomprehensive at-a-glance real time report
Partner Recruitment
ZINFI ADVANTAGEZINFI is a leading provider of end-to-end global Channel Marketing Solutions which helps IT vendors and their channel partners achieve profitable growth rapidly by automating marketing and sales processes globally
Powered by integrated tools
• ExposepartnerstodifferentelementsofOEMprograms
• Easytonavigate,findandengagewith tools and PMC consultants
• Multi-tool(one-stop)forallrelevantactivities (partner recruitment,engagement and enablement)
Powered by marketing people
• Rapidandpersonalizedresponsetobusy partners
• 8x5inboundservicethatguidesprospective resellers through thepartner enrollment process
• Resultsfocusedengagement
DATA
SH
EE
T
• Reseller Marketing – We send direct mail and email blasts to a targeted list ofresellers, followed up with telemarketing campaigns to invite the resellers to anonline webinar, presented by you and your team
• Webinar Registration, Delivery, Management and Follow-up – We take careof the details of the campaign so that you can focus on your desired results
• Partner Enrollment Guidance – Inbound service that guide prospective resellersthrough the partner enrollment process
• Reporting and Metrics – We provide detailed daily and weekly reports foryour recruitment campaigns
MAKE DOING BUSINESS AROUND THE GLOBE EASYDeliver global partner recruitment campaign results faster than ever before. Quickly customize a branded partner portal, execute localized content, and let teams in different geographies roll out portals and programs in local languages. ZINFI’s global Partner Marketing Central (PMC) is truly a global platform that helps companies reach new markets.
With Partner Marketing Central you can:
• CustomizeyourcampaignportalinsidePartnerMarketingCentraltomatchyour corporate branding, thereby ensuring high levels of partner adoption andease of use
• Broadcastmessagingaroundwhypartnersshouldjoinyourprogram
• Connect,shareproductcatalogs,productscases,etc.withpartnersinstantly
• Managemultiplepartnerrecruitmentprogramsinonesystem,withcontentandbackend admin panels that are easily customizable and localized by country,region, campaign and/or partner level
• RunandseamlesslymanageonlineeventsthroughZINFI’sstate-of-the-arteventmanagement module
• Trackandmanageglobalcampaignswithcompletecontrolandvisibilitythroughintegrated reporting and metrics
LEARN MORE ABOUT ZINFI PARTNER RECRUITMENTPlease contact ZINFI at
866.707.1944
AMERICAS
6200 Stoneridge Mall Road, Suite 300
Pleasanton,CA94588
United States of America
EUROPE,MIDDLEEASTANDAFRICA
Davidson House
Forbury Square, Reading
RG1 3EU, United Kingdom
ASIA PACIFIC
3 Temasek Avenue
#21-00 Centennial Tower
Singapore 039190
© 2016 ZINFI Technologies Inc. All Rights Reserved. zds-pb-1.1Australia • China • Hong Kong • India • Indonesia • Japan • Korea • Romania • Singapore • UK • USA
PMC Recruitment Module
Recruit
Engage
Reach Out
• DirectMailDrop• Dial-Out• EmailCampaigns
• PreEventFollow-up• EventAttendance• PostEventFollow-up
• ProgramInformation• RecruitmentWelcomeKit• Orientation
