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RecordTrader.comRed Team
ECT455-910DeliverableF
1
Value Proposition
RecordTrader is the largest online marketplace to buy and sell your specialty and hard to find vintage music.
Providing 24x7 online record shopping experience.
Bringing together a variety of buyers and sellers in this niche market
Kelly 2
Business Model
RecordTrader is an intermediary bringing together buyers and sellers and aiding in transactions. Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C)
Fees will be collected for each sale.
Kelly 3
Intended Customers
Geographic: Mostly individuals and companies from North America,
Europe and Japan Demographic:
Male More affluent and educated than most Early 20’s to late 50’s
Psychographic: Goal is to make RecordTrader an invaluable tool
buying and selling of vintage music.
Kelly 4
Attracting Users
Pricing clearly listed on product pages. Ability to compare product from a variety of
sellers. Ability to instantly chat with available sellers so
as to obtain more detailed information.
Kelly 5
Purchasing Behaviors
Multiple ways to search for products. Users can create an account for easier checkout
of future purchases. Ability to discuss products with sellers and other
buyers through chat, blogs and the forum.
Kelly 6
Order Placement and Payment
RecordTrader.com facilitates store inventory browsing for anonymous and registered members.
Order placement and payment functionality will be available only to registered members.
The site incorporates a shopping cart that makes the shopping and browsing experience user- friendly. Cart will be maintained for duration of the session with added functionality to logged in members of saving cart for later checkout.
Oscar 7
Information Architecture
Considering this is a startup business RecordRecord.com decided to house Web and Application Tiers on one physical virtualized server Web Server Virtual Machine Database Server Virtual Machine
The technology being utilized is .Net Code is written in C# The Web Application is structured in a tiered
Service Oriented Architecture.
Oscar 8
…Information Architecture
.Net code is structured to be most non-redundant using best Object Oriented practices/standards.
Business Layer is using WCF Technology Web Services. Web Services are IIS hosted, which will allow future data and functionality sharing with internal/external parties.
Web Services that contain sensitive data will be hosted over a secured channel (SSL).
The UI later is using ASP.NET Web Forms. All pages being redirected with querystring data
include html encoding logic to protect tampering.Oscar 9
Database Communication
RecordTrader.com is using SQL Server 2008 All database communication is through Stored
Procedures. Data Access Layer is using LINQ TO SQL
technology communicating to SQL Server using parameterized queries to protect against SQL Injection.
Oscar 10
Delivery, Shipping and Return
We do not handle these directly. We are an intermediary, offering a site for
people or firms to sell their goods. Once the order is placed, we forward the
order to the seller. Similar to E-bay, delivery, shipping, and
returns is then in the hands of the seller.
Jeff 11
Delivery, Shipping and Return
Any new seller posting a large number of items and/or high cost items could be chosen for preventative audit to look for problems.
We would monitor customer complaints and suspend any seller with a bad record.
We would display actual seller’s delivery, shipping, and return policies by clicking icons within the “View Details” area.
Jeff 12
Database Design
There are 3 conceptual areas: SellersCustomersOrders
Database designed with internationalization in mind: Addresses, Phone numbers, Currency
Jeff 13
Database Design
Provides the basis for personalization as we track customer preferences and who is buying what.
Supports permission marketing. Supports persistence of abandoned shopping
cart (if user logged in) Provides the basis for determining what
pages and promotions are “working”.
Jeff 14
Usability Testing Results
Usability testing resulted in several proposed changes for Search:
Enhance advanced search: Compartmentalize to allow searches such as “Show me only LPs in Good condition or better on the EMI record label”. Utilize widgets such as checkboxes, radio buttons, dropdowns where appropriate.
Keep current search box with its all encompassing ability.
Add sort option to column headers of search results.
Jeff 15
Usability Testing Results
Usability testing resulted in several proposed changes for Add Listing:
Streamline navigation to the form. Revise form to cull fields and utilize widgets such
as checkboxes, radio buttons, dropdowns where appropriate.
Tag required fields with a visual marker. Tag fields with a “What’s this?” icon. Give one last chance for review and edit before
saving. Provide better confirmation of successful add.
Jeff 16
Usability Testing Results
Usability testing resulted in several proposed changes for Create Account:
Tag fields with a “What’s this?” icon. Provide a “Forgot Password” function. Provide a predefined set of questions to be used
in “Forgot Password” function. Give one last chance for review and edit before
saving. Provide better confirmation of successful create.
Jeff 17
Primary Personae
Age:18-55 years old Sex: Male Geographic: North America, Europe, Japan and Asia Occupation: Non- Specific Education: Better education than average Average income between 30k-80k They love buying and selling of music They love collecting vintages music
Mo 18
Primary Personae
Name: Adam Age: 28 Sex: Male Geographic: Columbus Ohio Occupation: Consultant Education: Better education than average User’s Reaction: Adam thinks the homepage is simple and
very easy to understand. It has a casual feel to it that promotes browsing the site. Right away, it is easy for him to understand the options he has available and what can be done on the site.
Mo 19
Five Detail Design Requirement Search Box: A search box and dynamic content in the center of the
page. This search enables buyers to immediately start searching for items on the home page. Other welcome and promotional content will display in this area as well.
Advanced Search: This page allows expanded search options to search by Genre, Album Title, Artist, year released, and record label. The advanced page will share all of the attributes found on the homepage and will replace the page main content in the center of the page.
Sellers: The "Sellers" link will prompt a user to sign in. A user must be a registered RecordTrader seller in order to sign in and access this page. This page will provide an option for a user to create a seller account. All content will appear in the main center content panel.
Mo 20
Five Detail Design Requirement
Once logged in. This page will provide seller options in the left navigation panel:
o Add New Item Listingo Update Listingo View Items Listedo View Items Sold
Forum: The forum page will contain all global navigation from the homepage and options for posting and searching forum posts. The forum is a means for users to share information and interest in Record Trader products.
Shopping Cart: The shopping cart shall store customer data for both completed and abandoned sales.
Mo 21
Five Detail Design Requirement Mobile Site
Search: Login: Register: Browse: Sell:
Mo 22
Structure
Navigation
This is a Global navigation found on every page which contains the following
Home Seller Blog Forum Contact Register
Mo 23
Structure
Navigation
Every page with the exception of the seller interface will contain categorical right-side navigation to quickly browse music categories as follows
Mo 24
Structure Page Layout
Mo 25
Page Content
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Page Content
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Page Content
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Page Content
Tyler 30
Website Passwords
RecordTrader.com main site:http://ect-recordtrader.technologyblends.com/
Seller signon:username: overthetoprecordspwd: 123456!
RecordTrader.com mobile site
http://www.mrcwindows.com:8011/mrcjava/mobilehome.htm
Seller signon:username: sellerpwd: abc123