India’s Leading Discovery &

Recommendations platform by

Times Internet, which helps

you explore and experience

your city like never before.

About Whats Hot Whats Hot is a local discovery platform that aims at informing,

influencing, and entertaining millennials by helping them explore

and experience their city.

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Our Numbers With over 60 million unique yearly users, Whats Hot is

growing exponentially, and is on its way to becoming the

perfect guide for ‘What’s hot’ in your city.

10 Cities 6 5. 0

Unique Users Annualy

MN+

2 Unique Users

Monthly

3. 0. 5 Social Media Interaction

Monthly

MN+

7 App Downloads

MN+

MN+

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Our Cities From North to South, and East to West, Whats Hot has a

presence in 10 major Indian cities.

Delhi NCR Mumbai Bangalore Pune Kolkata

Jaipur Goa Chandigarh Hyderabad Chennai

AGE GROUP

18-25

20%

25-40

58%

40 above

22%

CITIES SPLIT

Tier 1

81%

Tier 2 and 3

19%

GENDER

Female

56%

Male

44%

Whats Hot Numbers MALE FEMALE

AFFINITY

Food & Dining/Cooking Enthusiasts Lifestyles &

Hobbies/Fashionistas Shoppers/Value Shoppers

Travel/Travel Buffs

Media & Entertainment/Movie Lovers

25.0%

18.0%

17.0%

25.0%

15.0%

28.0%

24.0%

15.0%

18.0%

15.0%

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Our Core Audience Whats Hot is a hyper-local platform that caters to the modern Indian, someone

who is well-travelled, digitally savvy, and looking for new experiences.

Urban Millennial Significant

Disposable Income

Residents Of

Mega Cities

Well-travelled Live In

Constant FOMO

Food Lifestyle Travel Online Events

Nightlife Fitness Shopping Discovery

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Our Diverse Categories From Travel to Fitness, Shopping to Nightlife, Whats

Hot is your city’s go-to guide for everything that is hip

and happening.

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Our Influencers In today’s digital age, Whats Hot understands the importance

of social media influencers in shaping the narrative.

Fashion Niki Mehra

(257K)

Travel Kritika Khurana

(649K)

Male Lifestyle

Blogger Vishnu Kaushal

(389K) Fitness Namrata Purohit

(309K)

Mom Blogger Deeksha Mishra

(21.9K)

Chef Ajay Chopra

(337K)

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Content Formats From Online Events and Listicles, to Display Banners and videos covering

restaurants, Whats Hot champions diversity in its content solutions.

Article Curation Video Production Social Media promotions

Online

Events and

Sessions

Display Banners IPs

Article Curation

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Native Plug-ins

•Organic and very indirect form of articles

•Focuses on subtle plug-ins and low key brand

promotions

•Examples : 5 Places you can order from for

your Date Nights at Home (Plug-in for Bumble)

Direct Plug-ins

•To the point and straightforward brand

promotions

•Focuses on USPs and offerings in a very direct

way

•Example : 5 Reasons why you should order

from Marriott On Wheels

At Whats Hot we have a wide variety of

video formats available. Each format

caters to a unique requirements of the

brand.

•In a Minute Video

•Long Format Videos (3-5 Minutes)

•Influencer Led Videos

•Home-shot Videos

•Dual Screen Videos

Video Production

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Tadka

Series

Cooking series

with Influencer

chefs and Whats

Hot Anchors Involves product

integration throughout

the video

Ex : Marico, Mother’s

Recipe, Orika Spices

etc

Eat Shop

Discover

These series showcase

new and exciting things

happening in and

around our city. All

awesome discoveries

from shopping brands to

fitness clubs to new

eateries everything is

covered in this property

Ex : Exciting brand to

shop from in

ShahpurJat, Best eating

spots in NSP etc

Gupshup

Videos

QnA format video with

Celebrities, Local

Audience, Influencers

etc. hosted by Whats

Hot Anchors

Involves quirky and fun

elements like rapid fire,

coffee shots etc

Ex : Malaika Arora,

Richa Chaddha, Jim

Sarabh etc

Whats Hot

Recommend

s

Hosted by Whats

Hot Editors review

format

videos/articles

allow the user to

gain more

confidence in the

product

Involves Real reviews

and usage during the

video

Ex : Gillette, Louis

Philippe Shirts,

Maybelline eye liner etc

Happy Hours

Recipe videos with an

expert or restaurant

bartenders

Involves brand

integration and

complete product

placement

Ex : Barents Whisky,

CnC Rum, Old Habits

Vodka etc

Millennials

Series

This is a video series

based on our everyday

heroes. From an

emerging young

entrepreneur to

dedicated social worker

this series introduces us

to our Unseen Leaders

Ex : Neeraj an owner of

a travel based

company, MC Kode, a

millennial and founder

of Spit Dope Inc etc

Whats Hot IPs

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Objective: Generate awareness and traffic to the brand’s platform

Display Banners

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Objective: Generate leads, enquiries and registrations

Lead Generation

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Campaign Duration : 3 Day

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Campaign Duration : 1 Day

View All 51 Comments

Campaign Duration : 2 Days

329 comments

Online to Offline led Campaign

Activations

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Creating Sampling opportunities for

Brands and Businesses

•Introducing the product range in the market online and offline

•Real time interactions with the audience via

offline engagement

•Influencers and bloggers collaborations for higher traction and greater visibility

•Creating a huge pool for Market testing and

feedback

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Case Studies

Total Campaign Mileage 8 Million ++

Marico

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https://www.facebook.com/watch/?v=740073163224997 https://www.whatshot.in/mumbai/

chef-ajay-chopras-scrumptious-stir-

fry-veggies-recipe-c-25133

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https://www.facebook.com/watch/?v=364343894712815 https://www.instagram.com/tv/CFCZcTBpNrz/

Mother’s Recipe

Total Campaign Mileage 2 Million ++

Marks & Spencers

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https://www.facebook.com/watch/?v=358150278855629 https://www.instagram.com/p/CGXWYCYJxly/

Total Campaign Mileage 3 Million ++

Lifestyle

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https://www.facebook.com/whatshotpune/videos/1245287249182703 https://www.instagram.com/p/CD5YVb1Jw0H/

Total Campaign Mileage 1 Million ++

Marriott

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https://www.facebook.com/whatshotdelhi/videos/611459129736762 https://www.facebook.com/1449682595064820/

posts/3639816762718048/

https://www.whatshot.in/pune/

marriott-on-wheels-brings-you-

hygienic-global-fare-to-your-

doorstep-c-23808

Total Campaign Mileage 3 Million ++

ITC

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https://www.facebook.com/whatshotdelhi/videos/

611459129736762

https://www.whatshot.in/mumbai/birthdays-or-

anniversaries-bring-home-luxury-flavours-

gourmet-couch-itc-hotels-c-24671

Total Campaign Mileage 1 Million ++

GREY GOOSE BOMBAY SAPPHIRE DEWARS

Bacardi

https://www.facebook.com/1449682595064820/

posts/3787039374662452/

https://www.instagram.com/p/B-zyKkPgHBk/ https://facebook.com/whatshotpune/videos/

119420799381536/?v=119420799381536

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Total Campaign Mileage 3 Million ++

AbinBev

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https://www.facebook.com/1449682595064820/

posts/3803104566389266/

https://www.whatshot.in/mumbai/birthdays-or-

anniversaries-bring-home-luxury-flavours-

gourmet-couch-itc-hotels-c-24671

Total Campaign Mileage 1 Million ++

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Brands

we

have

Worked with

Thank You Get In Touch

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