December 10, 2014

To Whom It May Concern,

I am writing this letter in support of Liron Ben-Arie’s application for the position of your

organization. As the head of Burson Marsteller’s digital team, it is with great pride and pleasure to

have him on my team as a digital intern since September, 2014. He has done great work during the

three-month internship in helping us deal with cases from multiple fields. He was directly

responsible for digital communications case study development and research/analysis/ideation for

some digital communications programs.

Liron came first with basic knowledge of communications industry since his major in college is

relevant, and I was not hesitate to enroll him when he showed his passion to this industry in the

interview. As expected, he was a quick learner as he had soon mastered the point of working as a

social media expert to review and develop digital communications case studies and training decks.

His exertion and devotion to social media content planning and copywriting also played important

role in Burson Marsteller Digital’s twitter community management, when B-M China was in

charge of managing the handle during one-week rotation

Apart from his professional performance, he enjoyed challenges and problem-solving tasks and

the results were always of high quality. I’d recommend that you consider him as a candidate for

the position.

Yours sincerely,

Joe Peng

Director and Chief Digital Strategist at Burson-Marsteller Greater China

Tel: +86-10-5816-2658

E-mail: joe.peng@bm.com

Add: 20th Floor, East Tower, Twin Towers |B-12 Jian Guo Men Wai Avenue | Chaoyang

District | Beijing 100022