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Visualize completed project (continued)
Recommend you not add sections: it confuses the judge.
Calendar Set deadlines Complete prior to holiday vacation Polish event in January
Headings
Logo Banner
Picture with
captions
Use of color Borders
Bulleted list Frames
Table
Use Logo
Visualize completed project (continued)
Use color – 2 or 3
Photos – limit size and label
Watermarks – should not overwhelm
Page numbers – clear and easy to find
Borders are nice – simple
Proofread – grammatically correct
*Remember it is the quality of the content that matters but project needs to look great!
Document your research* Cite your sources!
MLA or APACitation Machine
Barrett, Richard. “Information on your customer base." Dick’s Sporting Goods, Telephone Interview by Debbie Deca. 11/10/2014
Puzzle Piece
#5
Puzzle Piece #6Conduct Market
Research
1•Secon
dary – already known
2 •Primary – new info
2A
•Qualitative – focus groups or interviews
2B•Quanti
tative - surveys
Converted datao chartso tableso graphso other ?
Analyzed research results
Conducted professionally
Surveyed appropriate target market
Valid survey questions – measurable
Quality Research Study
Written Analysis
CONCLUSIONS BASED ON THE
FINDINGSMarketing research reduces the uncertainty in the decision-making process and increase the probability and magnitude of success. Source: quickmba.com/marketing/research/
What should be
done based on the
research findings?
Puzzle
Piece #7
INCREASE
Strategic Plan
Propose
ObjectivesRationale
Proposed ActivitiesTimelines
Measure Plan’s Effectiveness
Metrics orKey PI’s
Puzzle Piece #8
Marketing Metrics
Performance Metrics
Metrics & Key Performance Indicators
Statistical measurements by which companies judge the effectiveness of their marketing campaign.
Measure an organization’s activities and that it fulfills its intended purpose.
Example:1. How likely are you to purchase this
product from the ad you where just shown?
Please rate: (not very likely) 1 2 3 4 5 (very likely)
BudgetWhat will this proposed plan cost?
1. Consider all costs involved.2. Realistic !
Puzzle
Piece#9
Group Activity ChallengeCash Award for winning group!
Tea
m of5
Complete the challenge & turn in results.
200 W. Mercer St. Ste 207Seattle, WA 98119
206.285.1195
Questions? Comments?
I am happy to answer any of your questions!
