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THE AMWAY® SALES & MARKETING PLAN
RECOGNITION LEVELSLevels of Achievement
To recognise and reward the achievements of IBOs, AMWAY has an extensive awards and bonus system. Pins and plaques are
awarded in honour of business-building achievements. At many levels, cash bonuses and other rewards are bestowed.
To be eligible for these bonuses and awards, an IBO must be in compliance with all of the provisions of the AMWAY Rules of
Conduct. All award qualifications are subject to verification and review before any recognition is accorded and are not based solely
on technical grounds.
Silver ProducerGold Producer
PlatinumRuby
Founders Platinum
Founders Ruby
Sapphire
Founders Sapphire
Emerald
Founders Emerald
Diamond
Founders Diamond
Executive Diamond
Founders Executive Diamond
Double Diamond
Founders Double Diamond
Triple Diamond
Founders Triple Diamond
Crown
Founders Crown
Crown Ambassador
Founders Crown Ambassador
LevelP
in Requirem
ents
Bonus Q
ualificationExclusive B
usiness Invitation
Performance
Bonus
Leadership/ Foster B
onusR
uby B
onus*
Monthly
Depth
Bonus
Emerald
Bonus
Diam
ond B
onusD
iamond
Plus Bonus
FAAO
TCA
New
Platinum
Sem
inarAM
WAY
AchieversFounders
Council*
**
SILVER P
RO
DU
CER
1 Silver Producer m
onth *•
••
GO
LD P
RO
DU
CER
3 Silver Producer m
onths•
••
PLATIN
UM
6 Silver Producer m
onths•
••
••
RU
BY
2 x Maxim
um Perform
ance B
onus, 1 month
••
••
FOU
ND
ERS P
LATINU
M12 Silver P
roducer months
••
••
FOU
ND
ERS R
UB
Y2 x M
aximum
Performance
Bonus, 12 m
onths•
••
•SA
PP
HIR
E2 Q
plus 15% - 6 m
onths•
••
•FO
UN
DER
S SAP
PH
IRE
2 Q plus 15%
- 12 months
••
••
EMER
ALD
3 Q6 Legs
••
••
••
FOU
ND
ERS EM
ERA
LD3 Q
12 Legs•
••
••
•D
IAM
ON
D6 Q
6 Legs•
••
••
••
•FO
UN
DER
S DIA
MO
ND
6 Q12 Legs or 8 FA
A points
••
••
••
••
EXEC
UTIVE D
IAM
ON
D9 Q
6 Legs or 10 FAA
points•
••
••
••
••
FOU
ND
ERS EX
ECU
TIVE DIA
MO
ND
9 Q12 Legs or 12 FA
A points
••
••
••
••
•D
OU
BLE D
IAM
ON
D12 Q
6 Legs or 14 FAA
points•
••
••
••
••
•FO
UN
DER
S DO
UB
LE DIA
MO
ND
12 Q12 Legs or 16 FA
A points
••
••
••
••
••
TRIP
LE DIA
MO
ND
15 Q6 Legs or 18 FA
A points
••
••
••
••
••
FOU
ND
ER TR
IPLE D
IAM
ON
D15 Q
12 Legs or 20 FAA
points•
••
••
••
••
••
CR
OW
N18 Q
6 Legs or 22 FAA
points•
••
••
••
••
••
FOU
ND
ERS C
RO
WN
18 Q12 Legs or 25 FA
A points
••
••
••
••
••
•C
RO
WN
AM
BA
SSAD
OR
20 Q6 Legs or 27 FA
A points
••
••
••
••
••
•FO
UN
DER
S CR
OW
N A
MB
ASSA
DO
R20 Q
12 Legs or 30 FAA
points•
••
••
••
••
••
AW
AR
DS &
REW
AR
DS
* S
ilver Producer Month =
21%
PBS
level ** R
uby is conditional. The IBO
must have 1
5,0
00 PV.
*** Achievers requirem
ents are different globally, but it is for Platinum and above. Please refer to the term
s and conditions on the following page.
**** Founders C
ouncil is qualifying with 2
0 FAA points or qualified/re-qualified at C
rown Am
bassador.
•
1st tim
e Platinum qualification can
be qualified by rolling 12 m
onths w
ith 3 m
onths are consecutive.
•
Platinum R
equalification are any 6
months w
ithin Performance year.
•
Founders Platinum and above
qualification are qualifying within
Performance Year.
•
All Founders qualifications can be qualified through Volum
e Equivalency (VE).
•
Emerald and Founders Em
erald qualifications can be achieved by local and international legs. D
iamonds and above qualification
can be achieved by local and international legs, w
ith at least 3
local legs as the base (must be
EBR
).
•
Emerald bonus m
ust be an Emerald
Bonus R
ecipient (EBR
) with at least
qualified 3 local legs.
•
Diam
ond bonus must be an
Diam
ond Bonus R
ecipient (DB
R) w
ith at least qualified 6
local legs.
•
Diam
ond Plus bonus must be an
Diam
ond Bonus R
ecipient (DB
R) w
ith at least qualified 7
local legs.
•
FAA must be a D
iamond B
onus R
ecipient (DB
R) w
ith minim
um of
8.0
0 FAA Leg C
redits (refer to annual publication of FAA S
chedule).
TERM
S AN
D C
ON
DITIO
NS FO
R
AM
WAY A
CH
IEVERS **
1. The AM
WAY Leadership S
eminar
(Achievers) is not part of the AMW
AY S
ales & M
arketing Plan and may be
subject to future modifications.
2. Achievers is strictly based on
invitational basis, not automatic
upon qualification.Platinum IB
Os w
ill be assessed to determ
ine if he/she conducts his/her business ethically, in accordance to the letter and spirit of the AM
WAY R
ules of C
onduct.
3. The Platinum
IBO
s must be the
owner or operator of the AM
WAY
business. An inherited business may
not be eligible for invitation.
4. Em
erald Bonus / R
ebate recipents can qualify for Achievers if they re-qualify as Em
erald Bonus / R
ebate recipents or achieve the required targets. Either condition applies.