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RECOGNISING CHANGE,EXPLOITING OPPORTUNITIES
Invitation for exhibitors
SHANGHAI NEW INTERNATIONAL EXPO CENTRE
THE WORLD‘S LEADING INTERNATIONAL TRADE FAIR FOR WINE AND SPIRITS IS COMING TO SHANGHAI, CHINA
13. –15. November 2013
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ProWein is the international trade fair for wines and spirits. Since 1994, it traditionally opens its doors in March, welcoming international visitors from the trade and from the catering, hotel and restaurant industries.
With exhibitor numbers now exceeding 4,500 and with over 40,000 trade visitors, it offers a high-quality selection for both sides. Of the more than 50 exhibiting nations, several wineries from China are also represented.
In addition to the wide range of products from around the world, visitors can also find out more about market-related topics and new trends at the many supporting
events. ProWein is the central communications platform for the industry. It is the meeting place for regional producers and international wholesalers alike.
Now, in 2013, this successful concept will be transported for the first time to ProWine China, where the exhibition will take place every year in parallel with FHC China, China’s leading trade fair for imported food, in Shanghai.
the year 2013 is a very special one for us. November will see the start of the cooperation between Messe Düsseldorf Group and China International Exhibitions, a member of Allworld Exhibitions and the organisers of FHC China. For the first time, we will organise and es-tablish ProWine China as a platform for the wine trade in Shanghai.
We want to give all the relevant wine-growing nations who have been represented for many years at ProWein in Düsseldorf an opportunity to get to know the num-ber-one growth market in the world in a high-quality environment.
ProWine China sees itself as an intermediary between Chinese wine merchants from throughout the country and producers from around the world. We want to pro-vide a modern framework that offers an opportunity to establish new, highly promising trade relations while also supplying the basis for productive contacts.
Wine consumption in China is growing rapidly, and the structure of the market is in a state of flux. It is a market of impressive size and vitality.
With their many years of exper-tise, Messe Düsseldorf Group and China International Exhibi-tions offer you the best possible platform to present your company at ProWine China and, with us as your partners, a unique opportunity to conquer the world’s fastest-growing wine market.
The time is ripe. The grapes of success are just waiting to be picked. Come to China with us and let us stride together into a new era of the international wine trade!
To a new era! Kind regards,
Michael Degen
Executive Director of Messe Düsseldorf GmbH
Brendan Jennings
General Manager of China International Exhibitions Ltd
ProWein & ProWine China – Two shows, one concept Welcome to ProWine China,
2 3
ProWein: A success story that is ready for export.
Brendan Jennings (left), Michael Degen
How large is your influence in purchasing/procurement decisions?
Source: Visitors to ProWein 2012
Shanghai
Düsseldorf
Excellent quality of the trade visitors at ProWein.
Decisive 40 %
Crucial 25 %
Advisory 16 %
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Demand for wine will rise constantly in China until 2020.
Moreinformation at
www.prowinechina.com
The focus at ProWine China is on quality. It is the pri-mary concept, and great importance is attached to it. Through a rigid check of visitors (approved trade visitors only), a professional audience at ProWine China is guaranteed.
Consumers in China are becoming increasingly open to new trends in viniculture. This exhibition offers the per-fect basis for exploring the wine market in China and profiting from long-term growth.
The new openness
Today‘s wine drinker in China is thirsty for knowledge, wants background information, and likes to experience new tastes and varieties. Pure consumption is develo-ping into a true wine culture. The market is alive and in the process of being taken over by a new generation of young wine drinkers. It is changing decisively as a re-sult. These wine enthusiasts are shaping developments and setting new trends.
Special opportunities exist locally. Here, you can im-mediately recognise and break through cultural and language barriers. As a result, you can tap a market of unimaginable size, of immense long-term growth and of breathtaking diversity.
Market & Size
There is no bigger, more multi-facetted wine market, with constant growth expected to last at least until 2020.
The country with the highest population in the world
19 million urban upper middle class imported wine drinkers in China
Wine, as a part of the new Chinese drinking culture, already has a firm place at the dining table
If growth rates remain unchanged, China will become the largest wine market in the world in the next 20 years
The new opportunity
ProWine China will create a platform both for inter-national dealers and producers and for local suppliers to present themselves with their own products, establish contacts and get to know the international markets and the market in China.
ProWine China adds new highlights, develops trends and assumes a key role in the wine trade – optimum conditions to serve as the gateway to China, the world‘s number one growth market.
ProWine China: The market is ripe for harvesting.
4
ProWine China: For trade visitors only.
5
Source: © The IWSR 2012 (2002-2011 data), WI estimate
250,000
200,000
150,000
100,000
50,000
Growth in imported light wine – ChinaVolume in 1,000 nine-liter units
2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
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6 7
Venue & Dates:
Halle:1–7.1
Stand package: Floor space onlyEmpty floor space, ideal for large exhibitors or national groups that want to design their own stand.
Minimum sq.m: 9 m!
Price: US $ 410 per m!
Stand package: Shell standIncluding walls, carpet, lighting, panel with company name.
Minimum sq.m: 9 m!
Price: US $ 490 per m!
Stand package: Walk-On standIncluding walls, carpet, lighting, panel with company name, service counter, table, chairs, electricity plug, glass showcase system, storage room and paper bin.
Minimum sq.m: 9 m!
Price: US $ 505 per m2
Stand package: Premium packageIncluding walls, carpet, lighting, panel with company name, service counter, table, chairs, electricity plug, glass showcase system, glass showcase, storage room, bar stool and paper bin.
Minimum sq.m: 15 m!
Price: US $ 530 pro m!
More detailed information and reservation at: www.prowinechina.com
Hall:SNIEC N1
Venue:
Shanghai New International Expo Centre 2345 Longyang RoadPudong New Area Shanghai P.R.C. 201204
Dates:
13. – 15. November 201313/11 - 14/11/13: 9:30 am - 5:00 pm15/11/13: 9:30 am - 4:00 pm
Website: www.prowinechina.com
Why not also pay a visit to FHC China 2013, which is being held simultaneously:
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Information
Contact for exhibitors: International
Messe Düsseldorf GmbH P.O.B. 10 10 06D-40001 DuesseldorfGermany
Marius Berlemannphone: +49-211 4560-7788fax: +49-211 4560-877788e-mail: [email protected]
Overseas Exhibition Services Ltd 12th Floor Westminster Tower3 Albert EmbankmentLondon SE 1 7SP, UK
Fraser Hawkesphone: +44-20 7840-2145fax: +44-20 7840-2111e-mail: [email protected]
Contact for exhibitors: China
Messe Düsseldorf (Shanghai) Co., Ltd Units 308, Tower 1German Centre for Industry and Trade Shanghai88 Keyuan RoadPudong, Shanghai 201203 China
Josh Gu phone: +86-21 6169-8311 fax: +86-21 6169-8329e-mail: [email protected]
China International Exhibitions Ltd Room 2402 Singular Mansion No. 318 – 322 Xian Xia Road,Shanghai 200336 China
Iris Zhiphone: +86-21 6209-5209fax: +86-21 6209-5210e-mail: [email protected]
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