Reclaiming the Tobacco Free You-eBook

8/14/2019 Reclaiming the Tobacco Free You-eBook

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By Garry D. Johnson, C.Ht.

Copyright Oracle Presentations 2005

416-430-01121200 Markham Rd., #104, Scarborough, Ontario

How To Reclaim

The Tobacco FreeYou!

Official Report

www.pchscarborough.com


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Copyright 2005. Oracle Presentations All Rights Reserved. Can not be duplicated without written permission.Page 2

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Three Unconscious Traps of Cigarettes

Hello, my name is Garry Johnson Master Hypnotherapist, I've written this report becauseI've found that in over 18 years of helping people to make changes, there are a few

important distinctions I've made in regards to the success of stopping smoking for good.

If youve ever decided to quit smoking and found yourself right back under the control ofthe weed stick, then its probably because youve been trapped by one or all of The ThreeUnconscious Traps Of Cigarettes.

I can absolutely say in all my years of experience, that it doesn't matter what you choose todo to stop smoking from cold turkey to Nicotine replacements to hypnosis, if these 3crucial things are not understood, and dealt with properly, then there is a 95% chance thatyou wont quit, will find it very difficult to quit, or if you do quit, you will go back to it atsome point.

But when they ARE taken care of in a complete and proper way, the numbers will work in

your favour. Weve found that with the right strategy and support that 86% of our clientswill stop at their first session, but the future follow up sessions are where the deep andlasting changes occur. Our success rate with clients who stop smoking within the length ofthe program suggested is 96%, and we track our clients every 6 months for a minimum of 2years to confirm their long term success.

There currently arent ANY stop smoking programs out there that discuss and strategically

work toward setting you free from all 3 traps in the most effective and effortless way. Eitherthey dont know about them or theyve been keeping it from you so you end up back in theirprograms or buying their products over and over again.

I believe in empowering people by giving full disclosure on the subject and then lettingthem choose what to do with their new knowledge. This report is designed to educate,enlighten and hopefully motivate you along your path to lasting positive changes in yourlife.

I hope I've peaked your interest to read the entire report to ensure that you are never againcaught in The 3 Unconscious Traps of Cigarettes.

Lets dive into this report and look at what these 3 unconscious traps are and find out which

one(s) you need to release from forever. As we go through each of the traps you may find aninternal shift going on for you in relation to the cigarettes and smoking, its not uncommon forpeople to tell me that just getting this information started a change in the smoking pattern andbehaviour for them, this report will more than likely be a big paradigm shift for you.



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Unconscious Trap #1 ~ The Addiction Factor?

I strongly believe that the first thing you need to do when deciding to stop smoking, is tounderstand the first unconscious trap that I call Physiology. While it might seem obvious to

some, most people overlook this one and are forever in the grips of the, quote-unquote, Allcontrolling weed!

The first thing you need to do is determine whether or not YOU are truly physiologicallyaddicted to the nicotine or the components in the cigarettes you need to do this for 2reasons;

1. If you are, then you will need to respect that there is a physiological need and weanyourself off in a gradual way, stopping too suddenly will have very negative effectsIF you are physiologically addicted notice that I said IF.2. If you are NOT physiologically addicted, but think or believe you are? Then therewill be an unconscious fear that if you get don't get your fix that there will be adverseeffects for you, and that fear will either prevent you from stopping or make theprocess very difficult.

So the question you're asking now is, Well, how do I find out?well the first thing to do isanswer the following question Have you now, or have you ever woken up because of thecraving for the cigarette?... and before you answer that, it doesn't mean waking up and thenwanting one, I mean woken up because of the craving?

Is Your Answer Yes or NoIf the answer is Yes then you may be physiologically addicted, so begin to plan aprocess of gradually cutting down and giving your body healthy nutrients, vitamins andminerals which we'll discuss in your program

If the answer is No then the chances of you being physiologically addicted are slim tonone I find that most people will answer No but need some more reassurance that it'snot physiological so let's take this a little further

Please remember that I'm not questioning whether or not Nicotine is an addictivesubstance I know it's what's considered a Class A Drug Highly addictive, along withCrack Cocaine, Morphine and others What I am questioning is whether or not YOU arephysiologically addicted to it

How Much Do You Need To Be Addicted?

Let's consider quantity - In order for the average human being to become physiologically



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addicted to nicotine, based on the small trace amount you get from a cigarette, you'd have tosmoke approximately 80 cigarettes a day, over 3 large packs a day.

Let's consider symptoms - When an individual is physiologically addicted to a Class ADrug and they are cut off from it for longer than 5 hours and don't get a fix, there are a fewthings that might happen in extreme cases their body will go into shock and die in mildcases they will have psychological fits of rage, throwing things and become very dangerousto themselves and others around them they need to be restrained in light cases they willhave hallucinations and won't have a very good grip on what's real or what's not.

This means that if you regularly have times in your life where you can go 5 or more hours

without one and you don't get any of those symptoms, then you are NOT physiologicallyaddicted this includes; plane flights, bus rides, sleep and even those times when you justget caught up with what you're doing and you don't even think about it for a while, or you getdistracted and completely forget about it for a period of time.

So what are those physical sensations you get when you don't have it for a while? People arequick to call them withdrawal symptoms, when in fact they are not consider this how

long have you been smoking?... for that many years you've been putting into your body asubstance that contains anywhere from 500 to 6000 different chemicals if all of a suddenone day you stop? There is a good chance that your body may miss some of thosecomponents, but missing something and needing it are 2 different things.

Have you ever been in a relationship which ended suddenly for whatever reason? For aperiod of time you feel like you needed the other person, but really you were only missingthem, and after a certain time you were able to move on if not completely at least to somedegree, and in that missing phase a person may even go through many physical symptoms,that's what happens with your body and the cigarette. It gets used to having those chemicalsaround and when they don't show up, it lets you know.

So hopefully at this point you know which side of the fence you're TRULY on, and now you

can take the appropriate course of action. If there was any part of you that was held back bythat trap, you can now let it go and move on to reclaiming the Tobacco Free You.

Unconscious Trap #2 ~ Identity

The second unconscious trap is very subtle, yet very powerful, and ALWAYS overlooked,and I call that trap Identity. In certain fields which study human behaviour, Identity is

one of the highest levels of change that a person can go through, topped only by a Spiritualexperience (which by the way doesn't always bring about any changes in behaviours).

The best example of Identity changes are people who have Split Personalities when



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they switch between personalities most times they have no recollection of the otherpersonalities present, they are THAT ONE fully. I remember when I was younger and I readabout documented cases where there was a patient who switched personalities and eyecolour changed from brown to blue in front of the therapist, cases where rings will fit onepersonality and won't fit the other. One personality having diabetes gets a blood test andshows high blood sugar and when switched to another personality that blood test is doneagain (before it's physically possible for the human body to flush the blood) and blood sugarwas back to normal, and thats just one of the mind boggling effects that therapists havedocumented.

What does all this have to do with you becoming tobacco free?

If everyday for as many years as you've been smoking youve affirmed in any way toyourself, I am a smoker, well what you had been doing was accepting a false identity astruth and over time your unconscious mind starts to believe it. So if you don't properlyrelease that false identity and all of a sudden you no longer smoke, there's a part you feelinglike there is a void, like all of a sudden you are not yourself.

The only way the ego mind will release a false identity is if it gets another one that's moretrue and undeniable (it can't knowingly live with a lie for too long), so let's see if that identityis true or not.

Let Me Prove To You ThatYou Are NOT A Smoker!

In a moment I'm going to propose something that on the surface may seem a littleoutrageous, but I'll continue to prove it, and since you are not here with me to give me theanswers, I'll use an example of a client I saw yesterday, and ask that you just fill in your owninformation appropriate to the questions ok?

First I'd like you to think again about how long you've smoked? In this example I'm going touse 20 years. How much do you smoke? I'll use the average 1 pack a day. Now here's myproposition. Even though Im sure it's not the case, I propose that even if you had smoked afull pack of cigarettes every single day from the very first day you had one, all the way tonow without missing a day even if that was the case I still propose that you've spent asignificant more amount of those 20 years as a clean air breather than you have as a smoker.

Now remember to fill in the years you've smoked into this example and the amount ofcigarettes you smoke, and the proposition still stands, even for those of you who are on the

higher ends of those numbers 50, 60 or more years 1, 2, 2 packs doesn't matter!You've still spent a significant more amount of that time as a clean air breather than you haveas a smoker.



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I usually get a bit of a puzzled look at this point. Let's continue with proving my statementnow. I'm going to continue using 20 years and 1 pack a day to make my point, but before I dothat, how long would you say it takes to smoke a cigarette? Think of an answer mostpeople say 5-10 minutes depending on the weather. Let's say it's in the middle at 7 minutes.

If every time you went out to have a cigarette there was a little angel on your shoulder with astopwatch, and the angel started the timer every time you put the cigarette in your mouth andstopped it every time you took it out, what would you say, of that 7 minutes, is the ACTUALsmoking time? The rest of the time you're just holding it, not smoking it. How long wouldyou say? Most people say about 2-3 minutes of ACTUAL smoking time.

In over 18 years of working with clients, I have yet to find anyone that can make a cigarettelast longer than 60 seconds of ACTUAL smoking time. Thats 20 full 3 second drags... one-one-thousand... two-one-thousand... three-one-thousand... you have to be very creative andthink about it quite a lot to do that.

If we go back to our example and say that 20 years ago you started smoking and decided tohave 1 pack a day, and the way you were going to distribute those cigarettes was on the hour

every hour you decided to have 1 smoke. Let's round off a large pack to 24 cigarettes insteadof 25, just to make the numbers more round, and let's give you the benefit of the doubt andassume that you could do a full 60 seconds and you had the luxury of time to complete everycigarette from beginning to end every time.

That would mean that 1 minute of every hour you were smoking and 59 minutes of everyhour of those 20 years you returned back to what you are genetically designed to be which isa clean air breather. Yes, you interrupted your day 20 times or so but your default was being aclean air breather, and this is a fact you can not deny.

Empowering You Not Scaring You

And just to get another perspective, let's say you got tired of doing one on the hour every

hour so you decided to get them all out of the way one time. That would mean you spend 24minutes of ACTUAL smoking time and 23 hours plus a little more of every single day ofthose 20 years NOT SMOKING.

I present it this way because one of the biggest issues that people have when trying to stopsmoking is that they make it out to be this all consuming monster, a daunting task, I've beendoing it 20 YEARS! Well no wonder it seems undoable, you had been making it a biggerissue than it really is, the reality is that it's a 1 minute behaviour that you participate inthroughout your day, but not as life consuming as you thought. When you see that it's reallyonly a very small amount of time you spend doing it, then you turn the table on it and make it



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seem more doable. Empowering you instead of scaring you. Hopefully I've done at least thatwith these examples.

The key thing to remember here is that, it's what you did, it's not now, nor ever will be, whoyou are, if it was then smoking would be your default and the numbers we just went throughwould be reversed.

Say to yourself out loud or to yourself with conviction, I choose to FREE myself from thesmoker identity now I know, it's not who I am it's what I did. I am genetically designed tobe a clean air breather.

The Final Trap #3 ~ The RelationshipWe've determined whether or not you are physiologically addicted (and I'm certain that mostof you are not). We've established that your identity is that you are already a clean airbreather and NOT a Smoker. Now we are ready to understand and address the final, andwhat I consider to be, most important part about being tobacco free forever.

The third unconscious trap is what I call The Relationship for those of you who are leftbrained analytical thinkers this may be a stretch for you but remember that if the level ofthinking you used before wasn't able to help you be successful maybe it's time for aparadigm shift.

What I mean by The Relationship is that time and time again when I sit down withsomeone who's smoked for a period of time, they refer to the cigarettes as if there was a

relationship that was going on. It's like my buddy, My friend, My Confidant, andwhile your conscious mind fully understands that it's an inanimate object, your unconsciousmind sees it as a relationship. Lets face it, your conscious mind hasn't been successful atstopping the behaviour as of yet, so it's probably a good idea to look at this behaviour anddeal with it from the perspective and level of mind where it seems to have the strongest grip,your unconscious.

Without a doubt this is the most overlooked and undervalued aspect of quitting, and in myexperience it's most definitely the one aspect that can make the biggest difference in theoutcome of your effort to be tobacco free. Ive found that if this aspect is taken lightly,stopping may be a very difficult journey. If on the other hand it's addressed fully andproperly, then the rate at which you stop and the ease will give you a buzz that the smokingcould never match.

An Unconditional Friend

Where am I going with this? Well let's say that 20 years ago (using the same time frame as in



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the last example), 20 years ago a friend shows up at your door, and came unconditionally toserve you the way you need to be served. It never nagged you, never judged you, never saidno, was there in the good times, there to help you in the bad times, it was there to assure youcould be around some people and to help you to be away from others, it became a reminderfor you to take a break, treat yourself or just plain have alone time, and the list goes on.

Sometime in that 20 years you started to realize that every time the friend came and went itleft behind a little bit of poison, and whether the poison was mentally with stresses ornegative emotions or physically with sickness, illness or disease, it doesn't matter becausethey're both the same to me, and the poison started to out weigh the benefits of the friend, soyou decide to stop

Does that scenario sound about right? For most of you it will, and so you need to bringclosure to that relationship on your terms. A final goodbye, a send off, an honourabledischarge, not see you later, stand by just in case goodbye for good! The faster you get tothat place and the more genuine you are with that process, the better stopping smoking willbe for you.

To your unconscious mind it's equivalent to having a best friend around and then all of asudden they are taken from you, and you never get the chance to bring closure to therelationship it will always feel unsettled and if you don't say goodbye, then anyone oranything that assists you in quitting will be like a parent telling you that you can't hangaround with your best friend anymore. You'll feel resentful and most people will probablysneak out to meet it at the local grocery store at the first opportunity.

When you say goodbye, you and the friend know that it's on your terms no one else's.

rdHere's how you deal with the 3 unconscious trap of cigarettes, before you make any othereffort to stop smoking Say Goodbye to your Cigarettes!

Let me share a quick story to illustrate the importance of this trap, and then I'll cover a

couple of research projects that prove hypnosis is the best option for quitting smoking.

10 Years Of Failures Because Of One Unconscious Trap!

12 years ago, I had a client come to me for stopping smoking and she been trying to stop for10 years she tried everything zyban, patch, nicorette, herbal remedies, stuff I hadn'teven heard of. She had even worked with other hypnotists one on one and in group sessions,

but everything had minimal success and she was still smoking.

She had been referred to me by a friend of hers who got great results with our program. We



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sat down and I started going through these 3 unconscious traps to find out which one was preventing her from being successful. She kind of figured she wasn't physiologicallyaddicted otherwise the medications should have been successful. She easily let go of theidea that it was who she was, but when we got to The Relationship and I mentioned thatshe had to say goodbye to her friend, she broke down in tears and cried for a good 15-20minutes. After the crying was done, I told her that because failure is not an option whenworking with me, she had to free herself from this trap and go home to say goodbye to hercigarettes before I was willing to do a hypnosis session for her.

Two weeks later she scheduled for a Monday night. When she came in I asked her what shedid to say goodbye, and she said, Well I have to be honest I tried over a dozen things I

got mad at them I smoked until I almost got sick I soaked them in vinegar and looked atand smelled them for an entire day I got so upset with them that I bought a full carton oneday and put it in a tin can and burnt the whole thing up but nothing seemed to feel right...

With a little bit of concern I asked, Well how did you say goodbye? She said that on theFriday before booking her appointment, she got that the only way she'd be free of it was ifshe put it to rest... so yes you guessed it she set out for Sunday night to be the funeral. I

have to give it to her because she played full out. She set aside specific time, dressed in black, did a whole ceremony and included everything associated with the cigarettesincluding any pictures she had of herself with the cigarettes, and buried everything!

3 Hours Of Crying... And Then A Breakthrough

She said she cried for over 3 hours, but that something interesting happened, she said thatafter about the 2 hour mark of crying, that there was a shift that occurred for her. She saidthat every time she had tried to stop smoking in the past she always felt uneasy, jittery,mentally and physically, but this time everything just went still. She got that this was thefirst time in her life that she had the opportunity to bring closure to an importantrelationship, before the relationship came to an abrupt end.

A little bit of background here is that she had just spent the last 10 years dealing with 5deaths (friends and family members) who died unexpectedly, accidents and illnesses, andthe only thing she had to see her through those times was what she called her Rock, hercigarettes. Getting the chance to give it an honourable discharge was a very spiritual thingfor her.

She went on to say that she came in to the appointment to tell me how she did it, the impact it

had on her and that she felt that she didn't need to do the hypnosis anymore. I said, Nowhold on a minute here, you sure you're not being too cocky? If for 10 years you've beentrying all this stuff and this is the only thing you've done differently, how can you say that?



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I believe your success will be determined before you come

in for your first hypnosis session and it will be based on

how fully you feel you've done what you needed to, to bring

closure to that relationship AND if youve freed yourself

from the other 2 traps.

I usually suggest something simple like a goodbye letter, thank the friend for serving youthe ways that it had, and end the letter in the tone of the best way to serve me now is tonever be here again Good Bye!

Our hypnosis programs are the only programs out there which truly free you from all 3 trapswith proven and tested programs. And with our success rates consistently in the high 80-

90% for staying tobacco free a minimum of 2 years, your best chance for success is now inyour hands.

The next couple of pages has a couple of clinical research reports that have proven thatHypnosis IS the most effective way to Reclaim The Tobacco Free You!

She said that this was the first time in 47 years that she went 24 hours and it didn't even crossher mind as an option, and she was smoking 2 packs a day. She said congruently, Thatrelationship is done!

We ended up doing the hypnosis anyways just to solidify it and make sure she didn't turn toother negative behaviours like overeating in it's place, as well we gave here additional toolsto live a tobacco free lifestyle. Stopping many times really isn't the hard part, it's keeping itaway, and if you don't have those life skills that we teach you, the odds are against you everyday.

Now I don't expect you to go to this extreme (unless of course you feel you need to), but Ibelieve your success will be determined before you come in for your first hypnosis sessionand it will be based on how fully you feel you've done what you needed to, to bring closureto that relationship and if youve freed yourself from the other 2 traps. Let me emphasizethat again.



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Scientific ProofExcerpts from Smoking

Cessation and Hypnosisby Michael O' Driscoll B.Sc., M.Sc. (Oxon)

A comparative review of the effectiveness ofhypnosis, an advanced method of hypnosis, andother interventions used for the cessation ofsmoking. This section of the report presents

some of the findings from a study looking atall methods of smoking cessation, includingstandard hypnotherapy techniques andcompares those to a specially developedadvanced method of hypnotherapy forsmoking cessation.

High quit rates for hypnosiscompared to other methodsA larger meta-analysis of research intohypnos is to a id smoking cessa t ion(Chockalingam and Schmidt 1992) (48 studies,6,020 subjects) found that the average quit ratefor those using hypnosis was 36%, making

hypnosis the most effective method found inthis review with the exception of a programwhich encouraged pulmonary and cardiac

patients to quit smoking using advice from their doctor(such subjects are obviously atypical as theyhave life-threatening illnesses which are aggravated by smoking and therefore these people havevery strong incentives to quit).

Type of intervention% who quit

smokingno. of

subjectsno. oftrials

Advice (cardiac patients) 42 4553 34

Hypnosis 36 6020 48

Miscellaneous 35 1400 10

Advice (pulmonary patients) 34 1661 17

Smoke aversion 31 2557 103

Group withdrawal clinics 30 11580 46

Acupuncture 30 2992

Instructional methods inworkplace

30 976 13

Other aversive techniques 27 3926 178

5 day plans 26 7828 25

Aversive methods in 25 1041 26

Educational (health promotioninitiatives)

24 3352 27

Medication 18 6810 29

Physician interventions (morethan advice)

18 3486 16

Nicotine chewing gum 16 4866 40

Self-care (self-help) 15 3585 24

Physician advice 7 7190 17

Table 1. - Effectiveness of different types of intervention to achieve

smoking cessation adapted from data in Chockalingam and Schmidt

Law and Tang (1995) looked at 10 randomized trials, carried out between 1975 and 1988, of hypnosis in smoking

cessation. They found that the effect of hypnosis was highly statistically significant. The research they examined involved646 subjects and cessation rates at 6 months post-treatment ranged from 10% to 38% (the average figure was 24%).


smokingno. of


Supportive group session (heart attacksurvivors)

36 223 1

Hypnosis 24 646 10

Supportive group session (healthy menin high risk for heart attack group)

21 13205 4

Nicotine patch (self-referral) 13 2020 10

Nicotine gum (self-referral 11 3460 13

Supportive group session (in 8 4738 10pregnancy)


smokingno. of


Advice from GP (additional sessions) 5 6466 10

Gradual reduction in smoking 5 630 8

Nicotine patch (GP initiated treatment) 4 2597 4

Nicotine gum (GP initiated treatment) 3 7146 15

Acupuncture 3 2759 8

Advice from GP (one-off) 2 14438 17

Supportive group session 2 2059 8

Advice from nurses in health promotionclinics

1 3369 2

Table 2. Effectiveness of different types of intervention to achieve smoking cessation(adapted from data in Law and Tang 1995)



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Table 2 (previous page) shows that the meta-analysis of Law and Tang confirms, to a large extent,the meta-analysis of Chockalingam and Schmidt (1992); in both cases hypnosis appears as the mosteffective form of intervention to achieve smoking cessation with the exception of groups who arehighly motivated to quit for medical reasons, such as those with existing heart or pulmonary

problems.

A more recent study, by Ahijevych et al (2000), produces a similar overall figure for the success ofhypnosis. This study looked at a randomly selected sample of 2,810 smokers who participated insingle-session, group hypnotherapy smoking cessation programs sponsored by the American LungAssociation of Ohio. A randomly selected sample of 452 participants completed telephoneinterviews 5 to 15 months after attending a treatment session. 22 percent of participants reported notsmoking during the month prior to the interview.

The results discussed so far indicate that when the bulk of random trials are considered hypnosis isshown to be the most effective intervention for achieving smoking cessation. Yet this is only halfthe storymany of the trials discussed so far have used very brief sessions, usingstandardized hypnosis techniques, many have in fact taken place in group sessions (making itdifficult to tailor to each individual's needs) and have not necessarily been carried out by

expert practitioners of hypnosis. If, under these circumstances, hypnosis can achieve such positive outcomes in terms of enabling smokers to quit, then what might be achieved usingprograms of hypnosis which are carried out by expert hypnotists and are tailored to the needs of theindividual who wants to stop smoking?

Nuland and Field (1970) found an improvement rate of 60% in treating smokers with hypnosis. Theincreased effectiveness was achieved by a more personalized approach, including feedback (underhypnosis) of the client's own personal reasons for quitting. These researchers also employed atechnique of having the client maintain contact by telephone between treatments and utilized self-hypnosis in addition.

Von Dedenroth (1968) devised an innovative unique approach which appears to have beenextremely successful. He began by inquiring how long the individual had smoked, whether theyrecalled why they had begun, whether they had ever tried to stop smoking, why they wanted to stopsmoking at this particular point in time, what benefit, if any, they felt that they derived from

smoking, at what specific times they felt the need most strongly (after meals, before breakfast etc.),and finally he asked them how many cigarettes they smoked. Von Dedenroth believed thatanswering these questions revealed, at least in part, the smoker's own feelings regarding his/hersmoking and the reasons for wanting to give up the habit. The therapy consisted of a series ofsessions where tips and suggestions were given both in and out of hypnosis, and continued until thesubject was tobacco free.

Von Dedenroth found that his use of a sequence of hypnosis sessions enabled 94% of1000 subjects to stop smoking (when checked at 18 months).

Tailored Hypnosis ~ Taking It to the Next Level



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Practice Builders Study (2000)This research was carried out on 300 subjects (beginning in January 2000 and continuing until March2002) who responded to an advertisement. A 'blind trial' technique was usedsubjects were notaware that they were taking part in a research project although they all ticked a box on their intakeforms saying that they understood that the hypnotist's methods were always being measured, tested

and improved, and that results would be collated and studied. Client confidentiality was assured sothat their data could be used but not their names and these subjects were randomly allocated to receiveeither 'standard' hypnotherapy or a special formulation of hypnotherapy which Practice Builders hastermed 'advanced therapy'.

51% of respondents were male and 49% female; the median age of all subjects was 44 years. Norespondents had previous experience of hypnosis51% of subjects had tried nicotine patches, 14%had tried nicotine gum, 7% had tried acupuncture, 6% had tried using a nicotine inhaler and 30% had

previously tried to quit using willpower alone. 11% of subjects had not previously tried to quitsmoking.

For all subjects:The client was interviewed to make sure that they wanted to stop smoking for their own reasons, andwere not being pressured into it by someone else (doctor, loved one etc.). Before the actual hypnosis,the client (or subject) was put through a qualification interview to determine they would be good

candidates for the program. This was to assess their motivation, their history with smoking, theattempts and failures theyve had, their fears and concerns around stopping smoking and hypnosis.

Hypnosis was then fully explained to the client, as well as how the conscious and the subconsciousmind works, and any myths debunked (such as, you cannot make someone do something they don'twant to do, hypnosis is not sleep or unconsciousness, you will be aware of everything that is going onand will remember everything that happened in hypnosis after the session, etc.). These are all covered

in our Hypnosis ~ Dispelling The Myths, Exploring The Magic Free Report.

For subjects treated with the standard technique:A general stop smoking technique is used. This type of standard technique doesn't allow for much inthe way of personalizing a session, as it is the same for every client. The client is then emerged.

For subjects treated with the advanced technique:Hypnosis is induced using a progressive test induction tailored to the client. Ideomotor techniques are

used to gain subconscious communication. The client's own motivations, and values are utilized inthe session using a combination of metaphors and suggestions. Additional change technologies areincluded according to the client's processing style. At the end of the session, the client is emergedfrom hypnosis.

FindingsQuit rates were established through telephone interviews 1 month and 6 months after the first session

of treatment. Of those who received 'advanced therapy', 95% had quit smoking after 1 session. Theremaining 5% received additional sessions of treatment leading to a further 1.3% of the groupquitting smoking. In total therefore, at 6 months, 97% of those who received 'advanced therapy' hadquit smoking.



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Finally!!! A Complete Stop Smoking ProgramAnd No Patches... No Drugs... No Gums...

Just Lifestyle Changes That Last.

Of those who received 'standard therapy' 51% quit smoking after one session and a further 6% quit aftera second sessiona total of 57% had quit smoking at 6 months. These results mean that for bothstandard treatments and the 'advanced treatment' quit rates are extraordinarily high and well abovewhat has hitherto been reported in the literature.

Outcomes for the 'advanced therapy' are considerably higher than any findings previously reported inthe literature. In addition, the success rate achieved using the standard technique was considerablyhigher than expected and this may be due to the fact that the elements that the standard treatment and'advanced treatment' have in common, which is hypnosis, has a powerful effect on the outcomes.

These are not isolated experiments. At the end of this report there are 6 additionalpages of References & Bibliography of other research papers

proving the effectiveness of hypnosis with stopping smoking.

Our Complete Stop Smoking Systems are the only programs out there which are tailored toyour specific needs while covering all 3 unconscious traps systematically and strategically.When you decide that you are fed up with the emotional and physical ups and downs thatother methods consistently deliver, or if you are fortunate enough to get this informationbefore having any of those disappointments, then give us a call at 416-430-0112 andschedule your hypnotic screening and evaluation and come in to see if you qualify as a goodcandidate for success with our programs. Check out the coupons on the inside cover andback page of this report.

Until then, I sincerely hope that this information was able to educate you, enlighten you andinspire you to make positive changes a permanent part of your life. Thank you for reading

this report, and may today be the beginning of a trance formation into the lifestyle youdeserve.

If you haven't already done so, call now at 416-430-0112 to schedule yourconsultation. Please note that our customer care representatives are not qualified togive quotes over the phone, the only way to assess what you'll require is to have youcome in for the qualification and evaluation so we can assess what you'll need to

achieve success. Congratulations on your decision to Reclaim The Tobacco Free You.

When you are done with this report please feel free to share it with someone else who isconsidering this important decision you may be saving their life.



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Page 16

Is there any research to show that hypnosis works?

Yes lots of research in Medical Journals, Psychology Journals, Science Journals inMajor Universities around the world hypnosis is studied and taught as a degree program. Andwith the advent of Scientific Hypnotherapy we are taking all the guesswork out of theequation with methods of showing and proving the hypnotic state of a client. Be sure to readover the Scientific Proof in this report on pages 10-13.

What can I expect in a Session?

When you come in, we'll have you sit in a nice comfortable recliner the room will be dimly

lit to set a relaxing mood your hypnotist will go through a series of questions with you tofind out what we need to work on and figure out which technique or strategies would be bestsuited for you then after guiding you into hypnosis, we'll place headphones on your earswe'll put on our microphones and then ask you with your eyes closed, to continue to listen toyour hypnotists voice and in your headphones you will also begin to hear some soothingmusic

You only need to follow our instructions to the best of your understanding when we givethem and throughout the session you will be able to hear what we are saying some findthat they drift off for a bit and then drift back this goes on throughout the session

As we are taking you through the hypnotic experience we are recording everything live ontoan audio CD while there is some interaction involved, for the most part you just sit backand relax at the end of the session, usually between 20-40 minutes depending on thetechnique, we will give you the audio CD to take home to listen to for repetition and re-inforcement With your eyes open, you will usually feel refreshed and very alert, and yoursession is complete you'll go home and actually start to notice some behaviour and/orthought pattern changes before your next session when you'll come in and do it all again,working on the next piece of the puzzle that's right for you.

Thank you for you reading this report, wehope it has given you a greater understandingabout the benefits of hypnosis and how it maybe an option for you on your path to your

goals. If you havent already scheduled yourconsultation & evaluation, use this coupon to

get your consultation for FREE! See Page 2for Success Partners Consultation and getan additional bonus.

~ Positive Changes Hypnosis ~

FREE Consultation & Evaluation

416-430-0112

Coupon Valid to only 35 people per month who call toschedule a Hypnotic Consultation & Evaluation toassess if Hypnosis is the right option for you. Regularconsultation fee is $59 but with this coupon you get it

for FREE.

1200 Markham Road, Suite #302, ScarboroughA08 040808



17/26

After Reading This Report, People Just Like YouHave Decided To Experience

The Power Of Hypnosis...

And Here Are Some Of Their Results...

Threatened with Diabetes, Rudd MahoneyNow Has a New Lease on Life

He Kicked the Smoking Habit after 44 Years and Dropped 49 Pounds

Rudd MahoneyTobacco Free &49 lbs. Lighter

When Rudd Mahoney walked into his doctor's office that day, his life was normal or sohe thought. Everything changed, though when his doctor broke the devastating news.Mahoney had diabetes.My doctor told me I needed to stop smoking or I was going to die an early death,remembers 64-year-old Mahoney. I could think of nothing worse. He says he startedsmoking when he entered air force boot camp.He smoked for the next 44 years. I smoked at least two cartons of cigarettes a week,confesses Mahoney. I also smoked constantly. I couldn't wait to get out of meetings or gooutside so I could smoke. I went out Wednesday and Friday nights drinking and smoking.My body was deteriorating. It started taking longer to heal from injuries. I wondered howlong it was going to take my lungs to heal from the damage I inflicted on them.Mahoney tried quitting cold turkey and using methods like the patch. None of those lastedlong. I knew I was killing myself, but I couldn't stop, he says. I was skeptical at first. I didn't think it was goingto work. From the time I met my hypnotist to today, though, I thank Positive Changes for saving my life!Not only did I become a nonsmoker with hypnosis, but I also lost 49 lbs. in no time at all. My doctor is very

proud of me. My blood sugar has returned to normal. My wife is happy. Her health has improved because she isno longer around my secondhand smoke. She tells me I'm now a keeper! I also smell better. I can't understandwhy I ever smoked at all.

~ Rudd Mahoney

I quit smoking after 2 sessions and lost 153 lbs. in only 11 months! My pant sizewas 54 and I'm down to 35. This is by far the easiest weight-loss program I've evertried. In terms of value for your dollar, Positive Changes is a great program. Thepeople there are all just great. I still go there just because I enjoy the company.

I'd started smoking in high school and smoked all my life. I stopped severaltimes for a week or two, but I'd go crazy and fight it. I was overweight for 10 years and myweight felt like a fact of life. I was a little out of control. I had a couple of heart attacks,

which led to a by-pass surgery in '93.I read about Positive Changes in a newspaper ad. I was curious, so I called up for an evaluation. Iwas a little leery of it to begin with, but I went in with an open mind and listened to what they had

to say. Everything was explained well and I didn't feel any kind of sales pressure. I said, 'I'mgoing to give it a shot. Something good has got to come out of it' either I'm going to stop

I noticed changes my first week and stopped smoking after my second session.


ki ' i l i h fi d ld d b h! i d h fi k d


18/26

smoking or I'm going to lose weight. I never figured I would do both! I noticed changes my first week andstopped smoking after my second session. I never smoked again and have no desire to.

Before I started with Positive Changes, I couldn't cut my lawn or walk 100 feet without taking a rest. Icut my lawn just the other day. I went through the whole lawn in about 45 minutes instead of the 2-1/2or 3 hours it used to take. I had a treadmill sitting around in my cellar for 10 years and it'd never been

used. One day I dusted it off, greased it up and started to walk on it for 10 minutes, just to see whathappened. Ten minutes turned into 15 and 15 turned into a mile. Now I run 5 miles every morning onthe treadmill. It's amazing. I ride my bike every day. If I have to go to the bank or the grocery store, Itake my bike. It's a great feeling.

The people at the centre were always there to encourage me, and that's what makes the difference.Positive Changes certainly was a smart investment. It's such a great program. You feel great about

what you're learning and, if you put it to use, it works. There's no magic bullet, but the people atPositive Changes are really there to help you. It's a lifestyle. I'd recommend it to anybody.

~ Leon Abair

I've been a non-smoker since the day after I started my program with Positive Changes. I'd tried to stopsmoking on my own several times, but I always had cravings. With hypnosis, my cravings went away.

I began smoking when I was 14 and was smoking at least 2 packs a day. Then I heard about PositiveChanges on a Saturday morning radio show. I called them, went in for the free initial evaluation andsigned up. Now I'm 49 and finally tobacco-free!

I noticed a change after my first session. I only smoked 4 cigarettes that day and half of one the nextday, and that was it. I haven't had one since' I haven't even wanted one. I no longer have the need or

desire for cigarettes. I feel better all day long. I'm less stressed and I'm also using hypnosis to improvemy eating habits. I recommend Positive Changes to other people who want to stop smoking or makeother improvements in their lives. I believe I'm a non-smoker for life.

~ Rick Corcoran

My name is Cliff Dodson. I'm 53 years old, I've been married 30 years and I have 3 children. Iquit smoking with Positive Changes. I even lost weight during my program. I feel great!

I'd been smoking one and a half packs a day for 36 years. I just got tired of smoking. I triedcutting back; tried smoking every half hour, then every hour. I quit once, but gained 30 lbs. andeventually started smoking again. I wanted to stop smoking and lose some weight. Then mywife read about Positive Changes in the local newspaper and asked me if I wanted to give it a

try to stop smoking.I went into my first session very, very skeptical about what to expect. I haven't had a cigarettesince that first session! I never had any cravings. Just give it a try. It will change your life.

~ Cliff Dodson

I was smoking at least 2 packs a day...With hypnosis, my cravings went away.

I was skeptical... I haven't had a cigarette since that first session!



19/26

I signed up, quit smoking and melted off 43 lbs.!My name is Meegan VanderBurgh. I was a pack-a-day smoker for 16 years and an overweightsmoker for 8 long years. I was miserable. Today, I couldnt be happier. I lost 43 lbs. easily and Im

smoke-free!I smoked at least a pack of cigarettes a day, often more. I tried every gimmick on themarket to quit. I took pills. Within 3 days, I was smoking again. I tried cold turkey. I gotso stressed and crabby that my husband said it wasnt worth it. Nothing worked. I wastired every day. I felt bad when I got up in the morning, and by mid-afternoon I had totake a nap. I was miserable.A friend told me about Positive Changes Hypnosis. At first, I thought it was silly. My friend

convinced me to find out for myself. I had tried everything else. What did I have to lose?My consultation was fun and fascinating. The entire program was explained to me, and I wasable to make an educated decision. I felt the fee was reasonable. I signed up, quit smoking andmelted off 43 lbs.!I decided to tackle my smoking habit first. I didnt really believe anything would happen. Then, 9 hoursafter my first session, I realized I hadnt thought about cigarettes.Hypnosis made quitting painless. My husband didnt realize Id quit smoking, because I wasnt crabby! I

was a nonsmoker after my first session. Being in control of my life is a dream come true. I am a new person,full of self-confidence and energy. I give equal credit to myself and to Positive Changes Hypnosis.~ Meegan VanderBurgh

My name is Carolyn Daniel. I started smoking when I was 12 years old. I smoked at least apack a day, sometimes more if my day was stressful. I spent years trapped by my smokinghabit. Then I found Positive Changes and quit smoking in one day, with no cravings orwithdrawal! I feel as if I'd never even been a smoker. The changes I've made are priceless.Positive Changes is the best investment I've made in years, and even if the program had cost

twice as much, it would have been worth it. With the price of cigarettes, I will have paid for my program atPositive Changes and then I will be making money!

I used to be embarrassed when I smoked, especially if no one else was smoking. I tried everything underthe sun to stop smoking. I quit for 3 days, 4 days, a day and a half. I would stop on Sunday and be smokingagain on Monday. It never worked. I was climbing the walls, biting my nails and making everyone's lifemiserable. I was fed up. I hate failing at something over and over again. I wanted a method that worked.Then my ex-husband went to Positive Changes to stop smoking. I felt if he could do it, then I could do it, soI called and scheduled my free evaluation.

Before my first session of hypnosis I sat in my car and smoked for 10 minutes. I was nervous. I wasn't afraid of

hypnosis' I was afraid of failing again. I went into the session and sat back and relaxed. It was the most relaxingexperience I'd ever had. My first change came on the drive home. Normally when I got in the car I would put onmy seatbelt and light a cigarette. I left my session and drove the 45 minutes home with my cigarettes on the seat

beside me. I never wanted a cigarette. I even live with someone who smokes, and after dinner that night, he sat

The changes I've made are priceless.Positive Changes is the best investment I've made in years!


in his chair and had his cigarette I never wanted one That has amazed me every single day I just don't


20/26

in his chair and had his cigarette. I never wanted one. That has amazed me every single day. I just don tsmoke any more, and I feel as though I never smoked. That's a really big deal!

One of my coworkers told me my voice isn't as raspy as it used to be. I work with two smokers, but theirsmoking doesn't bother me. I think to myself, If they only knew how easy it could be, they would usehypnosis. Hypnosis feels so good. There is no stress. After my sessions, I feel like accomplishing things

I normally would put off. I feel so good and have energy to burn. This is the greatest thing I've ever donefor myself. I recommend Positive Changes to everyone I see and anyone I talk to.

If you want to stop smoking, Positive Changes is the place for you. It works. Look at me. I was anonsmoker after one session! So don't stay trapped in a habit you hate. Don't make effort after effort tochange without success. There's no reason to keep smoking if you don't want to. Call Positive Changesand reclaim your tobacco free self. It could be the call that saves your life.

~ Carolyn Daniel

You think it's a bunch of bull crap but it works! I thought I wouldhave had second thoughts and wouldnt be able to be around friendsat bars and clubs. I not only spent time with friends at bars and clubs

but I had an amazing time and didnt want a single cigarette. I lovebeing smoke free and I wish whoever wants to quit comes toPositive Changes.

~ Patrick Khajavi

You think it's a bunch of bull crap but it works!

I'm John Racioppa. I am a supervisor for a utility company. I quit smoking with Positive Changes!Thanks to Positive Changes, I know I'll live a longer, healthier life. If I can conquer my smoking habit,

then I can accomplish anything.I started smoking when I was 19 and smoked a pack a day for 20 years. I tried to stop smoking on myown, both 'cold turkey' and with the patch. Those were disasters! I felt out of control. Then I heardabout Positive Changes on the radio. I signed up and attended my first hypnosis session, and I haven'tsmoked since then. Hypnosis helped me eliminate my cravings and urges for cigarettes. It also gave memore confidence. I'm better able to focus because I no longer need cigarettes to help me concentrate. Ifeel in control of my life. I haven't even gained any weight since I stopping smoking. I'd recommend

Positive Changes to anyone who wants to stop smoking.~ John Racioppa

Hypnosis helped me eliminate my cravings and urges for cigarettes.


References/Bibliography


21/26

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A., & Kiley, J. P. (1996). Safety of nicotine polacrilex gum used by 3,094 participants in the LungHealth Study. Lung Health Study Research Group. Chest. 109. 438-445.

Murray, R. P., Nides, M. A., Istvan, J. A., & Daniels, K. (1998). Levels of cotinine associated withlong-term ad-libitum nicotine polacrilex use in a clinical trial. Addict.Behav., 23. 529-535.

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Nides, M., Rand, C., Doice, J., Murray, R., O'Hara, P., Voelker, H., & Connett, J. (1994). Weightgain as a function of smoking cessation and 2-mg nicotine gum use among middle-aged smokerswith mild lung impairment in the first 2 years of the Lung Health Study. Health Psvchol.. 13. 354-

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Nides, M. A., Tashkin, D. P., Simmons, M. S., Wise, R. A., Li, V. C., & Rand, C. S. (1993).Improving inhaler adherence in a clinical trial through the use of the nebulizer chronolog. Chest.104. 501-507.

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