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Reckitt Benckiser
2017 Social Investment
Report
January 2018
© Corporate Citizenship Sustainability, Simplified. Page 1
Contents
Executive Summary................................................................................. 2
Introduction .............................................................................................. 3
Activity in scope .......................................................................... 3
Our approach .............................................................................. 4
RB’s 2017 contribution (inputs) .............................................................. 5
Introduction .................................................................................. 5
Contribution analysis ................................................................... 6
Strategic social investment ........................................................ 7
New this year: Brand social investment .................................... 9
Other investments ....................................................................... 9
Beneficiaries reached (outputs) ......................................................... 10
Beneficiaries reached ............................................................... 10
WHO 7 point plan ...................................................................... 11
Other outputs ......................................................................................... 12
Leverage .................................................................................... 12
Employee engagement ........................................................... 12
The benefits of RB’s activity (impacts)................................................ 13
Benchmarking RB’s social investment ................................................ 15
Recommendations and next steps .................................................... 16
Appendix 1. Brand social investment methodology........................ 18
Appendix 2. Countries included in the 2017 assessment ................ 20
Appendix 3. Data summary ................................................................. 21
© Corporate Citizenship Sustainability, Simplified. Page 2
Executive Summary
Data in this report covers activity during the 2017 calendar year. RB has
widened the scope of measurement in 2017 to include both a wider set of
activities and data from an increased number of RB markets. Top-line results
are:
Inputs – Contributions made
• RB’s own contribution (excluding additional funding) has increased by
22% from £8.0m to £10.5m.
• Additional contributions and funds from other sources (e.g. employees or
customers) have increased more than doubled to £2.9m.
• Brand Social Investment initiatives have been captured for the first time
this year. They account for over £5.7m (54%) of RB’s own contribution.
• Non-cash contributions (employee time and in-kind contributions) have
increased from 8% to over 13% of RB’s total contribution.
• The inclusion of brand social investment activities has increased the
proportion of education-focused activity from less than 1% to over 15%
of RB’s total contribution.
Outputs – Beneficiaries reached
• The number of direct beneficiaries reached through RB’s social
investment partnerships and charitable donations is estimated to be at
least 8.9m people, up from 1.5m reported last year.
• The increase in beneficiary numbers is largely due to inclusion of large-
scale brand social investment activities, the Banega Swachh schools
programme for example increased its reach to 2.5m children.
• RB’s outputs are increasingly aligned with the WHO 7-point plan
strategies for both prevention and treatment of diarrhoea.
Impacts – Changes achieved
• Impact data has been drawn from programme evaluation reports from
key initiatives/partners (such as Banega Swachh or Save the Children).
• Overall the data shows that RB’s programmes have:
‐ Improved the knowledge and skills of more than 2m people (up from
0.77m last year)
‐ Increased the quality of life of 0.54m people (up from 0.27m last year)
‐ Enabled more than 0.5m people to make positive changes in
behaviour (up from 0.14m last year)
© Corporate Citizenship Sustainability, Simplified. Page 3
Introduction
In its second year of reporting, RB has taken the positive step to increase the
scope of its social investment measurement. This year’s social investment report
therefore includes both a wider set of activities and data from an increased
number of countries where RB operates. It covers activities undertaken during
the calendar year 2017.
31 markets have reported social investment data this year, in addition to
corporate spending, an increase from 11countries in the 2016 report. The full list
of countries is shown in Appendix 2.
This report provides an analysis of the contributions RB has made to society (the
inputs), the reach of programme (the output) and the benefit this has on the
people engaged (the impact).
The final section of the report shows how RB’s efforts in 2017 compares with
other leading global companies who report data using the LBG framework.
Activity in scope
The data covered in this report refers to what
is often termed corporate community
investment. To align with RB’s terminology, this
report will use the term social investment to
describe this type of activity.
Applying a best practice definition of social
investment, this report includes RB data from
the following streams of activity:
1. RB’s longer term partnerships, including:
• Its global partnership with Save
the Children
• A similar programme in Pakistan
partnering with Plan International
• The Banega Swachh initiative in
India
• The social enterprise model
Project Hope that operates in
India, Nigeria and Pakistan
Defining corporate
community investment
A subset of corporate
responsibility; focussed on
the voluntary contributions
that companies make to
community-based
organisations or activities
(e.g. charities, non-profits,
NGOs, schools, hospitals,
etc.) that extends beyond
their core business activities.
It is sometimes alternatively
referred to as social
investment, corporate
citizenship, philanthropy,
company giving or grants,
social programmes or
strategic philanthropy.
© Corporate Citizenship Sustainability, Simplified. Page 4
2. Some elements of brand social investment activity where there is a
direct public benefit in an area such as education or health. However
activities are only included where there is a clear charitable purpose (i.e.
providing a direct public benefit in an area such as education or health).
RB has been careful in ensuring that activities must meet certain ‘tests’ to
qualify for inclusion, and that costs focussed on branding and/or product
promotion are not included. Appendix 1. outlines the full methodology
adopted for measuring brand social investment.
3. Other charitable activities such as one-off or ad hoc donations made in
different markets
Our approach
Corporate Citizenship undertook the following steps to collate and analyse RB’s
social investment data for the calendar year 2017:
Working with markets to support data collection
With RB’s input, Corporate Citizenship developed a simple tool in spread sheet
format for markets to collect and record their social investment data.
Corporate Citizenship also recorded an instructional video and ran several
webinars to support markets with the process of logging data.
Sense checking information
Once markets submitted data, Corporate Citizenship reviewed and sense
checked activities to ensure that they met the definition for community
investment and that the numbers reported were in line with RB’s approach of
being conservative when reporting its social investment contribution.
Analysis and feedback
Corporate Citizenship analysed an increased number of markets’ data to
assess RB’s total contribution across charitable gifts, social investment and
brand social investment. We have reviewed the outputs and impacts across
RB’s key partnerships to provide insight into the results that RB’s programme is
having on the individuals engaged.
This report represents the output of our assignment, and sets the data and the
findings of the 2017 social investment measurement process.
© Corporate Citizenship Sustainability, Simplified. Page 5
RB’s 2017 contribution (inputs)
Introduction
RB’s social investment is focussed on the
voluntary contributions that extend
beyond the company’s core business.
Through its core partnerships, market
based initiatives and brand social
investment activity RB aims to contribute
to stopping children dying from
preventable diseases such as diarrhoea,
building toilets to discourage open
defecation educating communities on
hygiene habits.
RB’s own social investment contribution
amounted to £10.5m in 2017, which
represents an increase of 30% on the
£8.0m contributed in 2016.
When including the additional funds
raised from other sources such as
employees or customers (the leverage),
the total contribution generated by RB
rises to £13.3m, an increase of over 30%
on last year’s total.
Over a third of RB’s own contribution is made through strategic social
investment, of which a significant portion is contributed towards longer term
initiatives such as Save the Children partnerships in India, Nigeria and Indonesia
and Plan in Pakistan.
Defining inputs
Inputs are the resources that a
company contributes through its
social investment. This may be
cash donations; employee time
(i.e. volunteering hours); or in-kind
support (such as the use of
facilities).
• Cash: The monetary amount
RB paid in support of social
investment activities
• Time: The cost to RB of the
paid working hours
contributed by employees
• In kind: The non-cash
resources (e.g. products)
contributed by RB to
community organisations
© Corporate Citizenship Sustainability, Simplified. Page 6
Contribution analysis
Type of contribution
RB’s own social investment
contribution of £10.5m in 2017 is
made up of different types of
investments:
• Cash £9.1m
• Time: £0.4m
• In kind: £1.0m
As the total contribution increased in 2017, so did investments in each of these
categories. Total cash increased by almost a quarter and the value of the time
contributed by RB employees increased by 65%. Significant product donations
in 2017, such as Durex condoms in New Zealand and Harpic bottles in
Indonesia, meant that in-kind contributions increased by more than 150%.
Nature of contribution
Similar to other leading companies,
RB’s social investment contribution
consists of a combination of ad hoc
donations to serve local market
needs (charitable gifts), strategic
initiatives aimed at tackling specific
issues (social investment) and
commercial initiatives in the
community (brand social investment).
In 2017, the amounts contributed
through each of these motivations are:
• Charitable gifts £0.98m
• Social investment: £3.8m
• Brand social investment1: £5.7m
1 Banega Swachh was included in the 2016 data. However, as ‘brand Social Investment’ initiatives were not
separately identified it was reported as a ‘social investment’. It has now been classified as a brand social
investment and accounts for half of the total of such contributions.
87%
4% 9%
Cash
Value of
employee time
Product
donations
9.4%
36.4%54.2%
Charitable
gifts
Social
investment
Brand social
investment
© Corporate Citizenship Sustainability, Simplified. Page 7
Social focus area
RB’s markets tackle various social
focus areas in addition to the core
priority of health.
The inclusion of schools-focussed
brand social investment activities in
2017 has increased the proportion of
education-focussed activity from less
than 1% to 15% of RB’s total
contribution.
Market activity
RB increased the scope of its social
investment measurement in 2017 to include 31 of the markets where it operates
in addition to the corporate spending from headquarters. The full list of
countries is shown in Appendix 2.
The 20 markets that reported data for the first time in 2017 accounted for just
over half (51.4%), of the total contribution. However the 11 markets that
reported data for a second year running increased their spending this year as a
group by 45%.
Strategic social investment
Over a third (36%) of RB’s own investment in 2017 was dedicated to addressing
RB’s priority issues, such as stopping children from dying from preventable
diseases including diarrhoea, building toilets to discourage open defecation or
educating communities on hygiene habits. This was achieved through RB’s
longer term partnerships and other social investment activity taken place within
markets.
Longer term partnerships
RB has partnered with Save the Children since 2003 to deliver initiatives across its
markets aimed at reducing the prevalence of diarrhoea amongst children.
In 2017, RB markets total contribution to the Save the Children partnership
reached £2.6m. This included £0.9m of RB’s own contribution and £1.7m worth
of additional fundraising (leverage). This is a reduction on 2016 and is a natural
result of the partnership drawing to a planned close at the end of 2018.
RB’s partnership with Plan International delivers the signature stop diarrhoea
initiative in Pakistan.
Project Hope, RB’s social enterprise model, aims to educate women regarding
health and hygiene, but also to provide them with cost-effective solutions in the
15%
72%
4%0%
2%2%
1%3%
Education
Health
Economic
developmentEnvironment
Arts/Culture
Social welfare
Emergency relief
Other Support
© Corporate Citizenship Sustainability, Simplified. Page 8
form of hygiene products to complement this education. Women are trained
and empowered to both earn a livelihood through selling RB’s products to
households within their villages and also to educate their neighbours on health
and hygiene practices. RB contributed over £0.13m to Project Hope in Pakistan
in 2017, spread across cash investments and value of employee time.
© Corporate Citizenship Sustainability, Simplified. Page 9
New this year: Brand social investment
For the first time RB has captured the contribution it makes to society through its
brand-sponsored programmes that deliver health or hygiene education. This is
termed brand social investment.
In 2017, RB contributed £5.7m (54% of total contributions) through its brand
social investment campaigns. This included global campaigns such as the
Dettol New Moms Hospital Programme in Kenya and Nigeria and local
campaigns such as Box Tops for Education in the USA.
Brand social investment also includes the Banega Swachh initiative2. It is a 5
year programme to address the rising need of hygiene and sanitation in India.
In 2017, RB contributed £2.8m across several core initiatives including the Dettol
School Hygiene Program, partnering with the Government of Maharashtra and
the Tata Trust, and the NDTV campaign which reached 13 states across India.
In its first year of reporting the contribution through brand campaigns, RB has
been careful to ensure that activities must meet certain ‘tests’ to qualify for
inclusion, and that costs focussed on branding and/or product promotion are
not included. Appendix 1. outlines the full methodology adopted.
Other investments
In addition to the longer term partnerships and other social investment, RB
business units continue to respond to local needs of communities where they
operate, to the tune of £0.98m in 2017. While this is more than double the
amount invested in 2016, it remains less than 10% of overall contributions, which
reflects general practice.
2 Banega Swachh was included in the 2016 data. However, as ‘brand Social Investment’ initiatives were not
separately identified it was reported as a ‘social investment’. It has now been classified as a brand social
investment and accounts for half of the total of such contributions.
© Corporate Citizenship Sustainability, Simplified. Page 10
Beneficiaries reached (outputs)
Beneficiaries reached
RB’s programmes reached an estimated
8.9m people in 2017. This figure is a
substantial increase on the 2016 figure
(1.54m). However, it reflects the fact that
the scope of the 2017 assessment has
widened to include a greater number of
markets and brand social investment
data.
The following chart gives an indication of
where the beneficiaries are coming from.
The increase in beneficiary numbers is
largely due to inclusion of large-scale
brand social investment activities, the
Banega Swachh schools programme for
example increased its reported reach to
2.5m children. Others such as the New
Mums Programme in Nigeria and the Dettol School Programme in Kenya were
also very successful in engaging a wide audience with their messages.
However, a conservative approach has been taken regarding the data and
beneficiary numbers have only been included where evidence or a narrative
on how the people reported have directly engaged in an activity has been
provided.
Defining outputs
Outputs are the measure of what
happens as a result of RB’s
contribution. It is the numbers of
beneficiaries reached,
organisations supported,
employees engaged by
volunteering, and funds
leveraged from sources other
than RB.
• Direct beneficiaries: The
number of people directly
reached by or engaged in
RB’s social investment activities
• Employee volunteers: The
number of RB employees
volunteering during working
time
• Organisations supported: The
number of community
organisations RB supported
through its contribution
• Leveraged funds: Additional
resources contributed from
sources other than RB to
support RB’s social investment.
259,185 80,330
6,509,990
Charitable gifts
Social
investment
Brand social
investment
© Corporate Citizenship Sustainability, Simplified. Page 11
Beneficiary numbers from RB’s core partnerships have also increased, with an
additional 600,000 reported by Save the Children’s India Programme and over
450,000 reached by Plan in Pakistan.
WHO 7 point plan
The WHO has set out a 7-point plan that includes a treatment package to
reduce childhood diarrhoea deaths, as well as a prevention package to make
a lasting reduction in the diarrhoea burden in the medium to long term.
The following table shows how, in 2017, the outputs from some of RB’s key
partnerships are aligned with the plan.
This data includes beneficiaries from the Save the Children initiatives in India,
Nigeria and Indonesia, the Plan International partnership in Pakistan, Project
Hope and Banega Swachh.
As brand social investment activity is still in its first year of measurement, the
evidence base is not yet ready to undertake this analysis.
The beneficiary data for 2017 demonstrates how RB’s outputs are increasingly
aligned with the WHO 7-point plan strategies for both prevention and treatment
of diarrhoea. The only element of the plan where RB’s data shows is a negative
trend on 2016 - the promotion of community-wide sanitation – is most likely due
to the level of data capture in 2017, as opposed to RB’s performance.
Activity type
Estimated
people
reached
% change
on 2016
Fluid replacement to prevent dehydration 18,032 435%
Zinc treatment 5,986 212%
Rotavirus and measles vaccinations 43,410 81%
Promotion of early and exclusive breastfeeding
and vitamin A supplementation 141,202 139%
Promotion of handwashing with soap 3,997,522 436%
Improved water supply, including treatment and
safe storage of household water 1,052,696 215%
Community-wide sanitation promotion 271,823 -18%
© Corporate Citizenship Sustainability, Simplified. Page 12
Other outputs
Leverage
In addition to its own contribution of
£10.4m, RB leveraged almost £3m from
other sources, a significant increase on
the £1.4m raised in 2016.
The total leverage figure includes £1m from RB employees (almost of all which
come through Save the Children activity), an additional £0.03m through payroll
giving and £1.8m for other organisations, such as suppliers.
Employee engagement
Over 3,000 RB employees volunteered in social investment activity during paid
working time in 2017, contributing a total of 19,644 working hours. Two thirds
more employees volunteered than in 2016 which lead to 6,000 more hours
being contributed.
Defining leverage
Additional resources contributed
from sources other than RB to
support RB’s social investment.
For example, leverage includes
employee fundraising and payroll
giving as well as contributions
from other organisations towards
RB’s social investment activities.
Leveraged funds do not count as
a part of RB’s total contribution as
these funds are derived from
others and not from the
corporate.
36%
1%
63%
Value of
employee
fundraising and
donations
Employee
payroll giving
Contributions
from other
sources (e.g.
suppliers)
© Corporate Citizenship Sustainability, Simplified. Page 13
The benefits of RB’s activity
(impacts)
The scope of the impact data measured
and reported in 2017 has increased to
include Save the Children partnerships in
India, Nigeria and Indonesia as well as
the Banega Swachh Initiative. The Plan
International partnership in Pakistan
expects to be able to report impact for
2018.
The impact analysis focusses on results
reported around three areas:
1. Improvements in people’s
knowledge of hygiene and
handwashing
2. Increasing people’s quality of life
(e.g. through access to cleaner
water)
3. Changes in behaviour around
handwashing with soap at critical
moments
Where these have been assessed, results
show that positive changes have been
generated in people’s lives as result of
RB’s activities. More than 2m people
developed their skills and 0.5m positively
changed their behaviours OR
experienced an improvement
in their quality of life. In each
case this is a significant
increase on 2016.
This uplift is due in large part to
a significant increase in the
coverage of impact
assessment for the Banega
Swachh schools programme,
where the number of
Defining impacts
Impacts on individuals: The
change RB has effected on
individual beneficiaries,
measured using the LBG
framework and applying the
following types of impact:
• Behaviour/attitude: The
activity helped people make
behavioural changes that can
improve the person’s life,
challenge negative attitudes
or enable them to make more
informed choices
• Skills/personal effectiveness:
The activity helped people to
develop new, or improve
existing, skills to enable them
to develop
• Quality of life: The activity
helped people to be
healthier, happier or more
comfortable (e.g. through
improved emotional, social or
physical wellbeing)
2,071,642
539,337 505,000
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Skills/Knowledge Quality of life Behaviour
change
© Corporate Citizenship Sustainability, Simplified. Page 14
participants covered by impact data increased from 100,000 to over 2 million.
The data should give encouragement to RB that it is not just reaching people
through its activity but, where assessed, making a measurable improvement in
many of their lives.
As with the output data on beneficiaries, the impact data are a conservative
estimate and something that has the potential to continue to increase as more
consistent approaches to measurement across programmes are embedded.
The discrepancy in the number of people reached compared with the number
reporting an impact is partly due to the fact that most brand social investment
activities are not yet measuring the benefit.
© Corporate Citizenship Sustainability, Simplified. Page 15
Benchmarking RB’s social
investment
RB is an active member of LBG (see sidebar), so
is able to access benchmarking information to
understand how its contributions and results
compare to those of other leading companies.
RB’s total contribution of £10.5m places it
comfortably within the top 50% of LBG members
reporting their community investment
contributions. Within the consumer goods sector
(which includes companies like Diageo, Cocoa-
Cola Enterprises and Japan Tobacco), only
tobacco companies are reporting higher
contributions than RB.
When expressed as a contribution per employee
(based on 2016 headcount), RB’s contribution is
£299 per employee, slightly below the LBG
average of £359.
RB is among the top 20% of LBG member
companies in terms of leverage (additional funds raised from other sources).
RB’s beneficiary figure of 8.9m people in 2017 would place it second-highest
across LBG (based on the 2017 LBG benchmark), demonstrating an impressive
reach. However, community projects can reach a lot of people in a limited way
OR can reach a smaller number in a deeper way. So there is no right or wrong
level of reach. A trend among some companies in LBG is to focus less on
reaching a large number of people but to try to effect a deeper more
transformational change among a smaller group.
RB’s impact data coverage is increasing and provides a valuable insight into
the type of impact it is generating through its major partnerships. Other
companies are capturing impact data from a larger proportion of beneficiaries
and also making progress in understanding the depth of impact achieved as
well as the type.
• LBG is global standard
for measuring
corporate community
investment
• RB has been an
active member of
LBG since 2016
• LBG’s global
benchmark includes
data from 100
member companies
© Corporate Citizenship Sustainability, Simplified. Page 16
Recommendations and next
steps
Setting overarching measurement goals
In just two years of assessment RB has made good progress in understanding its
contribution and some degree of the impact it is having. However, there is
currently no overarching goal to which activities are working (or reporting) so it
risks not being able to provide a comprehensive assessment of results. Setting its
activities in the context of an overall goal will provide a basis for RB to better
assess and communicate the value that its social investment programme is
delivering for society to external audiences and its own employees.
The degree to which people are impacted
There is a great opportunity for RB to build a more comprehensive assessment
of the benefit it is having as it moves into the next phase of its social investment
programme. This can be achieved by measuring the degree to which
beneficiaries are impact by an activity, in addition to the ways in which they
are better off (the type).
The LBG Framework includes a simple three point scale to identify distinct levels
of change that a beneficiary might experience, which RB could customise to
suit its programme:
• Connection: The number of people reached by an activity who can
report some limited change as a result of an activity (e.g. raised
awareness of opportunities to improve hygiene)
• Improvement: The number of people who can report some substantive
improvement in their lives as a result of the activity (e.g. actually have
better hygiene)
• Transformation: The number of people who can report an enduring
change in their circumstances, or for whom a change can be observed,
as a result of the improvements made (e.g. living healthier lives)
Alignment with global standards and initiatives
Aligning measurement with global standards and initiatives will help to bring
awareness and credibility to RB’s social investment programme and the impact
that it is achieving.
© Corporate Citizenship Sustainability, Simplified. Page 17
As RB develops a measurement framework for the next phase of the social
investment programme, it should try to align the ambitions of its activities with
recognised standards and initiatives such as the SDGs. This will help RB
communicate the importance of the issues it is addressing in society and
enable it to better communicate its impact in the context of global challenges.
© Corporate Citizenship Sustainability, Simplified. Page 18
Appendix 1. Brand social
investment methodology
Key principle:
When considering whether to include a Brand Social Investment activity
(brand-sponsored programmes delivering health or hygiene benefits to groups
in society) as part of RB’s overall community contribution it is important to: only
count those input costs, and impacts, that have clear charitable purpose (i.e.
that provide a direct public benefit in an area such as education or health).
To make this assessment there are two things to consider?
1. Does some, or all, of an activity count as a community contribution?
2. If so, how much of the budget is reasonable to include?
1. Does an activity count?
To establish whether an activity can count it can be checked against a set of
‘tests’ to establish its public benefit credentials:
• Does the activity go beyond consumers of RB’s own products (i.e. can
you benefit and NOT be a consumer/customer)?
• Does the activity directly address an issue of public health (or other
social issue) that is recognised in the country/region where it takes
place?
• Is the activity developed with or have the backing of an institution that is
recognised as an expert in this space (e.g. a charity, a government
department, a UN body?)
• Does the activity involve direct engagement with beneficiaries to enable
them to use the advice given?
• Is there a framework in place, or a commitment, to measure the impact?
To be confident in counting an activity you should use this table, be able
answer YES to at least four of the questions and be able to refer to supporting
information.
© Corporate Citizenship Sustainability, Simplified. Page 19
Name of activity Y or N ? Supporting
details
Goes beyond consumers of RB’s own products?
Directly addresses a recognised issue of public
health (or other social issue)?
Developed with or have the backing of
recognised institution or authority
Direct engagement with beneficiaries?
Impact framework?
2. How much of the budget to count?
If an activity satisfies the public benefit tests, you need to establish how much of
RB’s running costs for the initiative to count as a community contribution. The
simplest way to do this is to estimate a proportion of costs depending on the
extent of branding/product promotion in the material that is used/provided.
LOW MEDIUM HIGH
Campaign is
unbranded or any
branding limited
to logo appearing
as sponsor
Prominent branding (e.g. a
brand in the programme
name) and/or direct reference
to brands/products in materials
Heavily branded
and/or direct appeal
to/link to the purchase
or use of an RB
product in materials
used or advice given
Count 100% of
outreach costs
Count 50% of outreach costs Count 25% of
outreach costs
Example -
Sponsored
programme:
Example - Brand-name
programme and prominent
branding:
Example: Direct link to
specific product use:
© Corporate Citizenship Sustainability, Simplified. Page 20
Appendix 2. Countries included in
the 2017 assessment
The following markets were included in the 2017 social investment report in
addition to the corporate headquarters:
Markets also included in 2016: New markets in 2017:
Australia Argentina and Chile
Brazil Benelux
Canada Colombia
China Costa Rica
France Greece
Germany Indonesia
India Japan
Italy Kenya
Spain Malaysia
UK Mexico
USA New Zealand
Nigeria
Nordics
Pakistan
Poland
Romania
Russia
South Africa
Thailand
Turkey
© Corporate Citizenship Sustainability, Simplified. Page 21
Appendix 3. Data summary
Inputs 2017 2016 Change £m £m %
Overall contribution 13.3 9.4 43%
Of which
RB contributions 10.5 8.0 32%
Additional funding 2.9 1.4 104%
RB contributions breakdowns % %
i. By type
Cash 87% 92%
Employee time 4% 3%
In-kind 9% 5%
ii. By issue
Health 72% 69%
Education 15% 0.2%
Others 13% 31%
iii. By driver
Charitable gift 9.4% 5%
Social investment 36.4% 95%
Brand social investment 54.2% -
Outputs 2017 2016 Change
Beneficiaries reached Number Number %
Save the Children/Plan 2,071,808 1,022,702 103%
Brand Social Investment 6,509,990 - -
Other activities 339,515 541,953 -37%
Total beneficiaries 8,921,313 1,564,655 470%
Organisations supported 11,778 -
Impacts 2017 2016 Change
Number Number %
Skills/knowledge 2,071,642 770,709 169%
Quality of life 539,337 267,778 101%
Behaviour change 505,000 139,036 263%
Contact
Website: www.corporate-citizenship.com
Twitter: @CCitizenship
LinkedIn: Corporate Citizenship Company
London Office
Corporate Citizenship
Holborn Gate, 5th Floor
326-330 High Holborn
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T: 1 212 226 3702
San Francisco Office
Corporate Citizenship
1885 Mission Street
San Francisco, CA 94103
United States
T: 1 415 656 9383
Santiago Office
Corporate Citizenship
Av. Kennedy 5735
Oficina 1503
Santiago, Chile
T: +56 2 3224 3569
Singapore Office
Corporate Citizenship
2 Science Park Drive
Ascent Building, 02-06
Singapore, 118 222
T: +65 6822 2203