Recently Released Thriller – What does the advertising campaign reveal about the genre?

By Ellie Myhill

The Purge – Film Poster

The film poster reveals connotations of the thriller genre with the tagline “Survive The Night” showing struggle, death and hiding.

The eyes behind the mask also connote some form of hiding from someone and also denote a stranger who poses a threat. This goes well with the menacing grin on the mask.

The darkness and shadows surrounding the entire poster also show fear; a common theme within the thriller genre.

The Purge - Trailer

The Purge Movie Trialer

The film trailer shows a lot of violence which is a common theme within the thriller genre

It also shows suspense

The Purge - Billboards

This poster shows a more realistic advertising campaign.

This depicts the ‘reality’ of the film and the fact that it makes you think which is a common trait of a thriller movie.

The hash tag #survivethenight also connotes death, hiding and suspense.