Recency Frequency Monetary

using

Tableau + R

@petrhavlik

Tableauhttp://www.tableau.com

Tableauhttps://www.tableau.com/about/blog/2016/2/fourth-year-gartner-names-tableau-leader-

magic-quadrant-49719

Tableauhttps://www.tableau.com/about/blog/2016/2/fourth-year-gartner-names-tableau-leader-

magic-quadrant-49719

Rhttps://www.rstudio.org

RFM

http://www.slideshare.net/dobryweb/retence-zakazniku-a-jak-ji-merit+

http://bit.ly/1mkbi12

RFMhttp://www.slideshare.net/mediocz/rfm-analza

RFMhttp://www.slideshare.net/mediocz/rfm-analza

RFMhttp://www.slideshare.net/mediocz/rfm-analza

Why Tableau & R ?

Do the data “heavy-lifting” in R, use Tableau to visualize the results.

RFM in 2 minutes

1. Use easyRFM package in R.

2. Calculate RFM score.

3. Export to Tableau.

4. Build RFM Dashboard.

5. Make $$$ :-)

RFM

Das

hboa

rd in

Tab

leau