Embed Size (px)
Citation preview
April 28, 2021
The Global CMO Growth Council
Summit
• Activate the B4H Growth Platform
RECAP
Brands For Humans
Priority Data, Technology, and Measurement
Infuse data excellence throughout the industry to drive growth-focused brand and business decision-making built on a foundation of outstanding measurement practices and marketing technology.
Priority Talent and Marketing Organization
Develop, train, and elevate the modern talent pool — from academia to CMOs — to enhance skills and capabilities.
Priority Society and Sustainability
Leverage equality, inclusion, brand safety, and fraud reduction to turn our industry into a force for good that drives growth.
Our Growth Agenda
The ANA and Cannes Lions established the Global CMO Growth Council in 2018 to guide the development of operational business systems organized around the 12-point Industry Growth Agenda introduced by the ANA in 2016.
Through the Growth Council, CMOs from top brands around the world have identified four global growth priorities to drive sustainable business growth, and societal good, through marketing.
Priority Brand, Creativity, and Media
Energize the industry’s premier marketing assets to stimulate brand and media innovation to drive growth.
4 | From Leadership to Action: A Progress Report | Q1, 2021
NOTABLE PROGRESS: January – March 2021
MORECMOS STEPPING UP TO LEAD
MORETANGIBLE OUTCOMES
MORE CMOS TAKING ACTION
MOREINDUSTRY IMPACT
• 385 CMOs representing anestimated 1000 brands participated in Council efforts in Q1 2021
• 30% joined for the first time(including Oracle, Boehringer Ingelheim, Peloton, Heineken, L’Oreal, 1-800-Flowers, Sallie Mae, US Cellular, and Merrell)
• 10% increase in industry stakeholders, including: Twitter, NBCUniversal, Dentsu, and Facebook
• Industry’s first supplier diversity benchmark
• Industry’s first guide for Martechprocurement and implementation
• Launched first CMO-led framework for brand-growth KPIs
• ANA’s first Certification program to develop marketer skillsets
• Two new Growth Council working groups of CMOs to better address industry sectors:
- B2B- Small-to-Mid-Sized Companies
• 60 CMOs representing 250+ brands have joined and/or applied measures to improve cultural relevance and eliminate bias from ads through AIMM and SeeHer.
• 32 interns have been placed at 23 companies through AEF’s MADE Internship program.
• 107 CMOs and industry leaders visited university classrooms or
• 24 CMOs nominated delegates to serve on practitioner work groups
- Programmatic Task Force- Media Leadership Growth Council
• Increasing clout of the Growth Council has opened opportunities to work with industry stakeholders to drive change:
- First-ever meetings with Apple and industry leaders to address IDFA implications
- Common plan with primary social platforms on brand safety (Facebook, YouTube, Twitter)
• Working with premier industry broadcasters to transform industry practices
• Industry’s first RFP to investigate programmatic media transparency
B4H Summit Cannes LIONS Summit Global Training Day ANA Growth Council Summit
Oct 4Jun 23 Sep 14Apr 28Key 2021 Dates
5 | From Leadership to Action: A Progress Report | Q1, 2021
The craft of marketing and its connection to innovative experiences and media represents the centerpiece for growth. Global Growth Council CMOs are working to ensure that their brands stay true to their purpose and shift from B2B or B2C to B4H – “Brands for Humans”.
By improving their effectiveness in leveraging the innovative media landscape, CMOS are now building the foundation for long term business growth and brand value.
GROWTH PRIORITYBrand, Creativity, and Media
6 | From Leadership to Action: A Progress Report | Q1, 2021
Growth Council Leadership Priority: Brand, Creativity, Media
MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES
Revolutionize marketing as B4H (Brands for Humans)
• The Growth Council finalized its position on B4H and will share with the industry at our Brands for Humans (B4H) Summit on April 28th. This is accompanied by a framework and set of principles for all CMOs to apply B4H in their businesses
• The statement will be socialized across top academics, business leaders and industry stakeholders
Register for the inaugural B4H CMO Summit on April 28, 2021: Link
Elevate the marketing craft
• We launched a series of peer exchanges where CMOs convene to build gold standards in creativity, innovation and insights. Sessions are in partnership with world-class SMEs from Cannes LIONS, Forbes, The Harris Poll/MDC Partners, Morning Consult, Deloitte, and others.
• Through March 31st, over 280 CMOs have participated.
• Join the Growth Council CMO Exchange: Link
• Cannes LIONS – The Work: Link
• Growth Council events: Link
Establish a common framework for the financial value of a brand
• Spring 2021: We will publish our first common framework of “Brand Growth KPIs” for CMOs and business executives on April 28th
• December 2021: We have partnered with MASB (Marketing Accountability Standards Board) to develop a universal methodology to determine financial value of a brand
Register for the inaugural B4H CMO Summit on April 28, 2021: Link
Transform the media ecosystem
We have created the industry’s first “Media Leadership Growth Council” to pursue a specific agenda of marketer-led initiatives within the media industry. CMOs from the Growth Council are asked to nominate their “chief media officers” to join in advance of the June 15th launch.
Nominate your Head of Media to participate as your company’s delegate: Link
Reframing the role of marketing and how it contributes to an organization’s business growth is foundational to the Growth Council’s leadership agenda.
We are encouraged by the progress across the four growth mandates, summarized below. And we are most excited to report that – after dozens of working sessions and input from over 200 CMOs – we will launch the first Brands for Humans (B4H) Summit on April 28th.
7 | From Leadership to Action: A Progress Report | Q1, 2021
DEAN ARAGONCEO, Shell Brands
International, Global VP
NORM DE GREVECMO
JOSH FELDMANCMO
RICK GOMEZEVP, CMO
MARIE GULIN-MERLEGlobal VP of Ads
Marketing
GEORGE HAMMERChief Content Officer
SY LAUSEVP, Chairman,
Group Marketing, Global Branding
ALISON LEWISChief Growth Officer
GREG LYONSChief Marketing
Officer at PepsiCo Beverages North
America
TIM MAPESChief Marketing & Communications Officer at Delta
RAHUL MALHOTRAHead of Brand Strategy and Stewardship
IVAN POLLARDSVP, Global CMO
PEGGY ROEGlobal Officer,
Customer Experience, Loyalty and New
Ventures
JANN SCHWARZSenior Director,
Global Head of The B2B Institute
CO-CHAIRS
BRAND, CREATIVITY, AND MEDIA | LEADERSHIP TEAM
MATHILDE DELHOUME
Global Brand Officer
MARCEL MARCONDES
U.S. CMO
TEAM LEADERS
ANA PROGRAM LEADER
MEG WUBBENHORST
VP, Global CMO
Growth Council
8 | From Leadership to Action: A Progress Report | Q1, 2021
“Not only am I benefitting from my involvement, but
my teams are as well.”
Comments from CMOsabout the Global CMO Growth Council.
“Great and rich discussion. Looking forward to rolling
up our sleeves and showing the power of B2B!”
“It was so real, engaging, actionable…..loved it.”
TJ ABRAMSExos
MELISSA ALLENTervis Tumbler
PEGGY ANGLG Electronics
GARY AUGUSTINEVan Drunen Farms
VINCENT BAHKFidelity Information Systems
DOUWE BERGSMAPiedmont Healthcare
COURTNEY BALLANTINITyson Foods
AMY BARZDUKASOmnitracs
NOAH BRODSKYWyndham Destinations
MICHAEL BROOKSFerguson Enterprises
DAVID BRUCEMajor League Soccer
THOMAS BURKHARDTMarchion Eyewear
CHRIS CARRIERReliance Worldwide Corporation
STEPHEN CASSELLCIGNADIANE CENTINOTurning Stone Resort Casino
YUMIKO CLEVENGER-LEENestlé Waters
DUSTIN COHNGoldman Sachs
JOHN COSLEYMicrosoft
JOHN CROWDERJBS USA
MARK D’ARCYFacebook
CATHERINE DAVISFeeding America
CHAD DONVITOKing’s Hawaiian Bakery
FRED EHLEJockey International
DARYL EVANSGreat Southern Wood Preserving
JOSH FELDMANNBCUniversal
RACHEL FERDINANDOFrito-Lay
MARISSA FREEMANHewlett Packard Enterprise
KERRIE ANN FREYIntraloxLAURINE GARRITYFisher Investments
RYAN GILLESPIESartori Cheese
BRENT KORTEAmeritas
LAURIE GUSTAFSONMarriott Vacations Worldwide
SUZANNE GYLFEDeloitte
LAURIE HIGGINSVillanova University
JACKIE HOOPERBancorpSouth
STEPHANIE HOPPEWild Alaskan Company
BRAND, CREATIVITY, AND MEDIA | TEAM MEMBERS
CHRISTY HOSKINSWhirlpool
JOANNA IRWINRandstad USA
JARROD JORDANIovate Health Sciences
ELLEN JUNGERHelzberg Diamonds
EMILY KETCHENLenovo
JEFF KEYAtlas Roofing
CHRISTI KORZEKWATractor SupplyBRIAN LANGEVF Corporation
KRISTY LORUSSOKaiser Permanente
MIRANDA MADARResurgens Orthopaedics
LESLY MARBANIntuitive Surgical
IVÁN MARKMANVerizon Media
JASON MORROSEdison Properties
MARCEL NAHMAuntie Anne’s
JASON NASHVista Outdoor
ALAN NUMSUWANAFTI Consulting
CHRIS OSNER-HACKETTSanofi
PAM PILIGIANNavy Federal Credit Union
LEADERSHIP IN ACTION
JULIE PIRSCHVillanova Unniversity
MICHELLE PUOPOLORockland Trust
GREG REVELLEKohl’s
VERCHELE ROBERTSU.S. Cellular
AMY ROSIERPoudre Valley REA
LAUREN SALLATAPanasonic
AL SALTIELAutoZone
MAUREEN SCHUMACHERGlobal Payments
ANDREA SENGARACampari America
JANICE TENNANTMerrell
SYLVIA TOENSET. Rowe Price
JEREMY TUCKERPlanet Fitness
VINOO VIJAYTrust Bank
SUSAN VOBEJDAThe Trade Desk
JULIE WASHINGTONTrinity Health
JEN WHELAN3 Day Blinds
KAREN WISHMount Sinai Health Systems
ANDREA ZARETSKYE*Trade
DARK ZARRKINPearleVision Luxottica
In February, the Global Growth Council brought over 50 CMOs together for an
advance review of a custom research fielded by Morning Consult on the
power of predictive analytics.Click to download a copy of the
report.
TO JOIN THE BRAND, CREATIVITY, AND MEDIA WORKING TEAM:
Please email Meg Wubbenhorst [email protected]
9 | From Leadership to Action: A Progress Report | Q1, 2021
GROWTH PRIORITYData, Technology, and MeasurementThe cornerstone of the industry’s progress is its ability to harness data and technology for more effective decision making. Data and technology must become a foundational discipline that prevails across the entirety of an ever-complex media and measurement ecosystem.
10 | From Leadership to Action: A Progress Report | Q1, 2021
Growth Council Leadership Priority: Data, Technology, and Measurement
MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES
Optimize investments in programmatic media by overhauling the supply chain and digital ecosystem.
• We assembled the industry’s first leadership coalition of “Heads of Programmatic Media,” each nominated by Growth Council CMOs. We will publish their first CMO compendium May 2021.
• This unprecedented group of influential leaders represent top businesses around the world like IBM, Mastercard, Aetna, General Motors, SAP, PepciCo, Ebay, Kimberly-Clarke, Visa, and others.
• Est: 10 points in efficiency gains = $10B total combined savings for GGC
Nominate your Head of Programmatic Media to join the Programmatic Media Transparency Task Force: Link
Transform digital media ecosystem to be addressable and privacy safe as industry moves to a cookie-less and Apple IDFA-less ecosystem.
• Over 130 CMOs participated in a series of virtual workshops to contribute insights for two compendiums that will help CMOs implement viable alternatives in the new age of data privacy in media. These compendiums have since been distributed to over 1,200 CMOs around the world.
• ANA continues lead role in PRAM (Partnership for Responsible Addressable Media), with regular Growth Council updates
• Addressable Media Compendiums for CMOs
• PRAM: Link
Create a robust cross-platform media measurement system for advertising-essential metrics
• ANA is assembling an industry level collaborative.
• Reviewed progress with ANA Board Executive Committee in March
• Share with ANA Board in April
• Socialize with CMOs in Growth Council
• Launch a pilot in late 2021
Register for April 28th Growth Council B4H Summit: Link
Lead the business and cultural transformation that is empowered by data and tech
• We published the industry’s first MarTech Procurement and Implementation for CMOs. It has been downloaded 1,625 times so far.
• Developing CMO workshops for best practice in organizational structure, capabilities and culture for operational agility.
Download the MarTech Procurement resources: Link
At the direction of the Growth Council’s leadership, the ANA has assembled the world’s foremost experts in data, technology and measurement.
From this point on, the Global CMO Growth Council has direct access to the most current, up-to-the-minute information and business implications related to the continued transformation of the world’s data and technology ecosystems.
11 | From Leadership to Action: A Progress Report | Q1, 2021
ZENA ARNOLDChief Digital & Marketing
Officer
ALYSIA BORSAEVP, Chief Marketing &
Data Officer
DANIEL CHERRY IIIGeneral Manager
SUZY DEERINGGlobal CMO
DAVE EDELMANIndustry Leader
GAIL HORWOODCMO
DENISE KARKOSCMO
ARIEL KELMANEVP, Chief Marketing
Officer
TAMARA ROGERSGlobal CMO, Consumer
Healthcare
ALICIA TILLMANIndustry Leader
DEBORAH WAHLGlobal CMO
CO-CHAIRS
DATA, TECHNOLOGY, AND ANALYTICS | LEADERSHIP TEAM
MICHELLE PELUSO
Chief Customer Officer
RAJA RAJAMANNAR
Chief Marketing and Communications
Officer and President, Healthcare
TEAM LEADERS
ANA PROGRAM LEADER
SMITI KUMAR
VP, Global CMO
Growth Council
12 | From Leadership to Action: A Progress Report | Q1, 2021
“It becomes more and more necessary the more senior you become, within your
own company, you increasingly become the
“only one in the room”. So, to find a peer group,
support, ideas exchange, sometimes it’s necessary to
have options for kinship and belonging outside your
own company. Great companies will support
their talent in finding that, and great orgs like ANA can
help create/offer that.”
Comments from CMOsabout the Global CMO Growth Council.
JANA ADAMSTouchstone Energy Cooperative
TARA AGENHP
RAYMOND AHNPGIM Securities
VINCENT BAHKFidelity Information Systems
MATT BELLEdgewell Personal Care
DOUWE BERGSMAPiedmont Healthcare
JENIFER BERMANInsider
LYNNE BIGGARVisa
MONIQUE BONNERAkamai Technologies
STEPHANIE BUSCEMIConfluent
JONNIE CAHILLHeineken USA
DIANE CENTENOTurning Stone Resort
CHRISTINA CLARKEWingstop
CHAD DONVITOKing’s Hawaiian Bakery
MARC FELSONOctave Music Group
DOMINIC FIELDBoston Consulting
KERRIE ANN FREYIntralox
KATE GODBOUTScholl’s Wellness
MAURICE HERRERAAvis Budget Group
JUDY HOFFSTEINCrohn’s & Colitis Foundation
NICOLAS HOUSSINMattel
RODNEY HUTTONEthan Allen Interiors
KARI JANAVITZTE Connectivity
DOUG JENSENEstee Lauder
DATA, TECHNOLOGY, AND MEASUREMENT | TEAM MEMBERS
ELLEN JUNGERHelzberg Diamonds
ARIEL KELMANOracle
LAURA KNEBUSCHGeorgia-Pacific
JOCHEN KOEDIJKADT Security
BRENT KORTEAmeritas
SUZANNE KOUNKELDeloitte
LESYA LYSYJBoston Beer
LESLY MARBANIntuitive Surgical
IVÁN MARKMANVerizon Media
MARCEL NAHMAuntie Anne’s
JENNIFER O’DONALDSallie Mae
MICHELLE PUOPOLORockland Trust
LEADERSHIP IN ACTION
MICHELLE PUOPOLORockland Trust
JENNIFER SAENZPepsiCo
MANISH SHRIVASTAVAPulteGroup
VIJAYA SINGHGuy Carpenter & Company
ASHLEY THOMASLEGOLAND Florida
JOAN KHOURYOppenheimer
DONNA VIEIRASallie Mae
SUSAN VOBEJDAThe Trade Desk
MARK WAKEFIELDFerrero USA
TONY WELLSUSAA
ROB WHITNEYUnivar Solutions
DAN WILLIAMS3 Day Blinds
Over 30 CMOs from around the world joined forces in a private discussion
with subject matter experts from ANA and Deloitte on March 10, to share
their approaches to data privacy in a “cookieless” world.
Click to download the report.
TO JOIN THE DATA, TECHNOLOGY, AND MEASUREMENT WORKING TEAM:
Please contact Smiti [email protected]
13 | From Leadership to Action: A Progress Report | Q1, 2021
The foundational elements of marketing and the marketer’s role have changed. Growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. That necessitates an “end-to-end” approach to develop outstanding talent beginning at its academic core and intelligently and systematically progressing through the senior leadership ranks.
GROWTH PRIORITYTalent and Marketing Organization
14 | From Leadership to Action: A Progress Report | Q1, 2021
Growth Council Leadership Priority: Talent and Marketing Organization
MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES
Achieve diversity and inclusion in our marketing organizations to represent diverse global markets
• The Growth Council launched a series of virtual workshops to address recruitment, development and retention of diverse talent. These sessions are being hosted by the co-chairs of the initiative –Elizabeth Rutledge (American Express) and Julia Goldin (LEGO), as well as Marc Pritchard (P&G).
• Over 200 CMOs are expected to attend the series and a summary compendium of best practices will be distributed globally in May 2021.
• Growth Council events calendar: Link
• ANA Educational Foundation: Link
• ANA Marketing Training and Development: Link
Rescope marketing internally to ensure that marketing teams are skilled in key competencies
• Through March 31, our efforts have focused on ensuring that the entire Global CMO Growth Council community is aware of the available resources for capability assessment, skill development and certified training.
• Initial planning for a “Global Training Day” in September is now underway
• ANA Marketing Training and Development Center: Link
• ANA Marketer Committees: Link
Rescope marketing externally to attract a wider base of the very best talent to the marketing industry
• We launched the 2021 Marketing and Advertising Internships. We expect unprecedented levels of placements (100 interns at 75 companies). There has also been a record number of 175 marketers visiting university classrooms.
• We are currently revisiting the “Best Jobs Ever” campaign that promotes marketing careers to college students and will update the group in April.
ANA Educational Foundation: Link
Develop CMOs to drive more growth
• We have conducted 10 workshops and webinars to keep CMOs current with the latest information and case examples on topics that have been identified as central to their ability to drive more growth. A total of 153 CMOs have participated year-to-date through March 31.
Growth Council Events: Link
Our mission is to drive growth through increased leadership focus on organization development, from the initial talent pipeline through the current marketing organization to CMO growth.
We are working to develop the new talent and organizational workflows to drive peak performance across the existing marketing talent pool as well as attract a new generation of marketers.
15 | From Leadership to Action: A Progress Report | Q1, 2021
CO-CHAIRS
TALENT AND MARKETING ORGANIZATION | LEADERSHIP TEAM
JULIA GOLDIN
Chief Product and
Marketing Officer
ELIZABETH RUTLEDGE
Chief Marketing Officer
TEAM LEADERS
ANA PROGRAM LEADER
SMITI KUMAR
VP, Global CMO
Growth Council
JENNIFER BREITHAUPT
Industry Leader
FRANK COOPER IIIChief Marketing &
Communications Officer
PETER DeBENEDICTISCMO, Middle East &
Africa
ALICIA HATCHCMO
JABARI HEARNSVP, Marketing &
Entertainment
JENNY ROONEYIndustry Leader
MEREDITH VERDONEChief Marketing Officer
KAREN WALKERSVP, and Chief
Marketing Officer
SARAH PERSONETTEVP, Global Client
Solutions
16 | From Leadership to Action: A Progress Report | Q1, 2021
“Great session. I took copious notes. And I agree
that a session on DEI metrics would be
extraordinarily useful. If “equity” is about focusing on outcomes, then metrics will be key. Count me in.”
“I’m very pleased the ANA is taking such purpose
driven action to impact the future of our industry.”
“The CMO Exchange is a valuable peer group. I
always look forward to interacting with other
CMOs.”
Comments from CMOsabout the Global CMO Growth Council.
NEIL GOLDENNorthwestern University
DEBORAH HANNAHShoe Carnival
IVÁN MARKHAMVerizon Media
DEBORAH YEHSephora
CHARLENE ZAPPAThe J.M. Smucker Company
RONALEE ZARATE-BAYANILos Angeles Rams
TOM MARRIOTTDeloitte Consulting
CHRIS MOLONEYChameleon Collective
LORI NITSCHKEGlobal Association of Risk Professionals
MADHUR AGGARWAL
JENIFER BERMANInsider Inc
TODD BREZLERMitsubishi Power
KEVIN BRIODYCenter for Creative Leadership
CHRISTINA CLARKEWingstop
JOHN COSLEYMicrosoft Corporation
KRISTY CUNNINHAMBright Horizons Family Solutions
MATHILDE DELHOUME-DEBROULVMH Holding Group
DORI FERNNeustar
ALAN NUMSUWANFTI Consulting
STEPHEN PALACIOSBush Brothers
KRISSY RADEKLife Fitness
ANDREA SENGARACampari America
NANCY SHERR1st Franklin Financial
DARIYA SMAILOVAVendo
CRAIG STACEY
AMANDA STEWARDAthene USA
RAFAEL SULITAnterix
MARK WAKEFIELDFerrero USA
TALENT AND MARKETING ORGANIZATION | TEAM MEMBERS LEADERSHIP IN ACTION
TO JOIN THE TALENT & MARKETING ORGANIZATION WORKING TEAM:
Please contact Smiti [email protected]
Julia Goldin, Chief Product and Marketing Officer at The LEGO Group and Elizabeth
Rutledge, CMO at American Express led a group of 30 Global Growth Council CMOs
in a candid discussion and insight exchange on how to successfully
implement systems and processes that enable optimized recruiting of diverse
entry-level candidates; as well as how to circumvent internal barriers or challenges.
For recruiting resources, click here .
17 | From Leadership to Action: A Progress Report | Q1, 2021
Brands must become a force for good and a force for growth through action – individually at our companies, and together as a CMO community. The top priority is to use marketing to promote equity and inclusion to achieve a better world for humanity and drive more growth and value for business.
GROWTH PRIORITYSociety and Sustainability
18 | From Leadership to Action: A Progress Report | Q1, 2021
Growth Council Leadership Priority: Society and Sustainability
MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES
Achieve equal representation in media and creative supply chain (50% gender equality / 40% multicultural diversity)
In partnership with the Talent & Marketing Organization CMO Working Team, we launched a DEI CMO series to address challenges across the entire ecosystem:
• March 18 - Hiring Diverse Candidates; April 15 - Creating an Inclusive Culture; May 13 –Managing Diversity in Your Supply Chain
• 5/13 Supply Chain CMO Working Session: Link
• Resources from CMO DEI series: Link
Eliminate systemic investment inequalities in the media and creative supply chain
• Feb 2021 – released an updated list of 221 “Certified Diverse Suppliers”,
• March 2021 - published a list of “Suppliers Serving Predominately Multicultural and Diverse Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified”, in partnership with AIMM
• Certified Diverse Suppliers: Link
• Certified Diverse Suppliers Spreadsheet: Link
• Supplier directory: Link
Eliminate bias and racism by accurately portraying all humanity in advertising, content and media
• Jan 2021 – held CMO Working Session on “How to Measure and Improve Cultural Impact of Advertising” featuring AIMM and Gail Horwood, CMO at Kellogg North America
• Feb 2021 – created Diversity & Inclusion Measurement Matrix to provide options for measuring diverse segments across gender, race/ethnicity, ability, sexual preference, age, body size.
• AIMM/Kellogg Presentation: Link
• CIIM (AIMM): Link
• GEM (SeeHer): Link
Eliminate hateful and harmful content online
• Jan 2021 – ANA’s Board of Directors and GARM (Global Alliance for Responsible Media) met with Facebook, YouTube and Twitter to accelerate efforts to eliminate hate speech and misinformation from the advertiser-funded platforms.
• Q1 2021 - integrating a new ANA initiative, #EngageResponsibly, which is an open-source movement that empowers consumers, brands and social media platforms to take action to prevent the spread of hate speech online.
• Global Alliance for Responsible Media (GARM): Link
• Engage Responsibly: Link
Brands must become a force for good and a force for growth through action – individually at our companies, and together as a CMO community.
The top priority is to use marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.
19 | From Leadership to Action: A Progress Report | Q1, 2021
ALICIA ENCISOChief Marketing Officer
PAUL ALEXANDERChief Marketing and
Communications Officer
LINDA BOFFCMO
LYNNE BIGGARChief Marketing &
Communications Officer
BOUTROS BOUTROSDivisional SVP
MELISSA BROTZChief Marketing &
Communications Officer
LUIS DI COMOEVP, Global Media
ANTONIO LUCIOExecutive Fellow
Manoj RaghunandananGlobal President Self Care OTC/Office of
Marketing Value
STEPHAN LOERKEChief Executive Officer
KATIE WILLIAMSChief Marketing Officer
JOSH LINEEVP, Chief Brand Officer
CO-CHAIRS
SOCIETY & SUSTAINABILITY| LEADERSHIP TEAM
MARC PRITCHARD
Chief Brand Officer
TEAM LEADERS
ANA PROGRAM LEADER
MEG WUBBENHORST
VP, Global CMO
Growth Council
20 | From Leadership to Action: A Progress Report | Q1, 2021
“Excellent discussion and insights! Thank you all!”
“Very much appreciated the larger discussion. It was
quite informative. Kudos to the Growth Council for
making it happen.”
“All the follow-up with CMO initiatives is so tight.
Nothing irritates me more than “initiatives” that are just useless words brought
up three times a year. Really good work. This has
been AWESOME.”
Comments from CMOsabout the Global CMO Growth Council.
TARA AGENHP
IWONA ALTERThe Habit Restaurants
EMILY BAVARONewell Brands
DOUWE BERGSMAPiedmont Healthcare
JENIFER BERMANInsider
LYNNE BIGGARVisa
MICHAEL BROOKSFerguson
EMILY CALLAHANSt. Jude’s Children’s Research Hospital
MATHILDE DELHOUMELVMH
AMY FULLERAccenture
LORRAINE HALEBimbo Bakeries USA
JEREMY HARPERSpectrum Health
SOYOUNG KANGeos
CARRIE LAFERLESMU – Temerlin Advertising Institute
JASON LEVINESABRA
ANITA LISKEYCME Group, Inc.
TIM MAPESDelta
SOCIETY & SUSTAINABILITY | TEAM MEMBERS
IVAN MARKMANVerizon Media
JENNIFER MATHISSENSantander Bank
JUSTIN REINKETruGreen
MANOS SPANOSFree Agent
KARIN TIMPONEMarriott International
JANE WAKELYMARS Petcare US, Inc.
KYRA WHITTENFlex
DEBORAH YEHSephora
LEADERSHIP IN ACTION
Over 50 CMOs attended an Executive Forum featuring AIMM and Gail Horwood from Kellogg
North America to discuss how to measure and improve cultural impact through CIIM.
TO JOIN THE SOCIETY & SUSTAINABILITY WORKING TEAM:
Please email Meg Wubbenhorst [email protected]
21 | From Leadership to Action: A Progress Report | Q1, 2021
CO-CHAIRS• Kerrie Ann Frey, Intralox• Amy Gath, Formica Corporation• Soyoung Kang eos Products• Jason Levine, Sabra Dipping Company • Jason Morros, Edison Properties• Lynn Pina, GeoBlue
2 NEW WORKING TEAMS
22 | From Leadership to Action: A Progress Report | Q1, 2021
SMALL TO MID-SIZED COMPANIES (SMC)
Focused on fostering peer-to-peer discussion around essential building blocks that CMOs from small to mid-sized companies require to drive growth today
CO-CHAIRS• Jann Schwarz, LinkedIN• Dean Aragon, Shell Brands International AG
LEADERS• Kristen Allegri Williams, Optimizely• Toni Clayton-Hine, Ernst & Young• Matt Preschern, Forcepoint• Kathy Seegebrech, UL• Victoria Morrissey, Caterpillar• Michael Betz, McKinsey & Company• Sumit Virmani, Infosys
B2B
Dedicated to the opportunities and challenges faced by B2B-driven organizations.
TO JOIN THE B2B WORKING TEAM:Please email Meg Wubbenhorst [email protected]
TO JOIN THE SMC WORKING TEAM:Please email Smiti Kumar [email protected]
We are scheduling one-on-one Executive Briefing Planning Sessions with CMOs. These thirty-minute sessions will ensure that you are connected to the work-streams and resources that best align with your growth priorities and can accelerate your progress.
Click here to schedule your one-to-one brief now.
The Work Continues:
Schedule Your Executive Briefing Today
NICKPRIMOLAEVP
@ANACMOMasters | @ANAMarketers | #ActionsNotAds | #GrowthSummit | #Leadership2Action | @Cannes_Lions
THE GROWTH COUNCIL CMO EXCHANGE• Click here to request to join.
CMO RESOURCES• Click here to find the resources you need to act now.
CMO EVENTS• Click here to view our full calendar of CMO events.
23 | From Leadership to Action: A Progress Report | Q1, 2021
The Global CMO Growth Council Team
BOB LIODICECEO
SMITI KUMARVP, Program Lead
MEG WUBBENHORSTVP, Program Lead
ROCHELLE CARTER-WILSONContent & Digital Marketing
VIVIAN FROUXIDESVP, Program Management
BOB TRAINOMarketing
PHILIP THOMASPresident, AscentialMarketing Division / Chairman, Cannes Lions International Festival of Creativity / Chair, The Media Trust
SIMON COOKManaging Director of Cannes Lions
FIORENZA PLINIOGlobal Head of Creative Excellence
