Mobile Social Media Stats Americans spend ~2.7 hours a day
socializing on their mobile devices 92% of mobile Internet is to
socialize (compared to 79% on desktops) People use their mobile
phones 49% of the time for social networking Over 1/3 of Facebooks
600 million+ user base uses Facebook Mobile 50% of Twitters 165
million users use Twitter Mobile 200 Million+ YouTube views per day
on a mobile device 30% of smartphone users access social networks
via mobile browser Women ages 35-54 are the most active group in
mobile socialization
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Copyright 2013 Pearson Education, Inc. publishing as Prentice
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4 Zones of Social Media Channels
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What Each Media is Used For
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I need to eat I ate This is where I eat Why am I eating? Look
at this food! Im good at eating Why did everyone eat and leave?
Lets all eat together!
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Copyright 2013 Pearson Education, Inc. publishing as Prentice
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The 4 Ps The marketing mix includes the 4 Ps of Product, Price,
Promotion, and Place.
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The 5th P of Marketing Today, we need to add the fifth P to the
Marketing Mix.
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The Role of Social Media in the Consumer Purchase Process
Increase Awareness Influence Desire Encourage Trial Facilitate
Purchase Cement Brand Loyalty
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What MUST you be on? What should you be on?
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Minnesota-based KSID Studio Interior Design.KSID Studio Built
up almost 2,000 followers for its more than 100 different boards
Chinoiserie Glamorous Boudoir Pool House Lighting Uses Pinterest to
reflect its brand image rather than simply present its portfolio of
work Highly recommended by experts for this particular medium
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Connects millions of homeowners, home design enthusiasts and
home improvement professionals across the country and around the
world With the largest residential design database in the world and
a vibrant community powered by social tools, Houzz is the easiest
way for people to get the design inspiration, project advice,
product information and professional reviews they need to help turn
ideas into reality.
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Houzzs prominent Find Local Pros button allows users to find an
interior designer within a specific radius of his or her home,
browse photos of the design firms projects, and read reviews
written by clients. Interior designers can also interact directly
with potential clients via the Discussions section, where users
post public questions about their home environments and seek advice
from other Houzz users.
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Leading online platform to showcase & discover creative
work A must for interior designers and firms Called the LinkedIn
for creative professionals Behance makes it easy to showcase your
projects: Each post prominently displays how many views its had
Shows appreciations (thumbs up) and comments. Users clicking on a
project thumbnail can then choose to follow a particular user or
firm and to send a direct message
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A potential client can: Select the Interior Design category
Then filter the results by location, most viewed, most appreciated,
most discussed, most recent, or by a specific content tag This
means there are dozens of ways for your firm to connect to the
right audience.
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Productivity Apps Paper by Fifty Three If you're looking to
turn your iPad into a blank slate that you can easily, beautifully
fill with anything from a sketch to a flow-chart, a list to an
diagram, get Paper and get creating.
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Productivity Apps Google Goggles Search by taking a picture:
point your mobile phone camera at a painting, a famous landmark, a
barcode or QR code, a product, a storefront, or a popular
image.
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Productivity Apps CamScanner Turns your phone into a scanner
and fax machine. Auto-crops image, enhances image quality and
creates a PDF file Shares PDFs via email, fax or printed via
Internet, uploaded to cloud, and managed by tagging or
searching.
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Productivity Apps
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Productivity Apps Lets you post your long-term goals, and then
strike off and distribute them across social networks as you
surpass them.
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Reconvene at 7:00 in BGS 233
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What MUST you be on? What should you be on?
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References Social Media for Interior Designers
https://www.doodlehome.com/blog/87d9f/social-media-
for-interior-designers The Best Social Media Marketing For Interior
Design Firms Is Visual http://info.means-of-
production.com/blog/bid/256590/The-Best-Social-
Media-Marketing-for-Interior-Design-Firms-is-Visual Useful
Resources on Social Media for Interior Designers
http://www.yuchenkuang.com/My-Research-
Library/useful-resources-on-social-media-for-
interior-designers.php Step by Step Guide to Creating a
Professional Houzz Page
http://cdn2.hubspot.net/hub/179740/file-271610781-
pdf/A_Set_by_Step_Guide_To_Creating_A_Profession al_Houzz_Page.pdf
Social Media Marketing for Designers
http://www.molloymanagement.com/interior-designer-
social-media-marketing/ Exposure of blogs benefits designers,
readers http://www.sfgate.com/homeandgarden/article/Exposure
-of-blogs-benefits-designers-readers-3172283.php The Social Network
http://www.iida.org/resources/category/1/4/4/0/documen
ts/Social%20Network.pdf Mashable Interior Design
http://mashable.com/category/interior-design/ Interior Designers:
Expanding Your Reach http://www.interiorsandsources.com/article-
details/articleid/13499/title/expanding-your- reach.aspx Social
Media for Interior Designers (SlideShare Presentation)
http://www.slideshare.net/GeorgianneBrown/social-
media-for-interior-designers-7282140 How A Design Influencer Uses
Social Media http://www.rimonthly.com/Blogs/ridaily/May-
2013/Tweeting-About-Interior-Design/
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Access this presentation and resources at:
www.RebeccaKnapp.webs.com