REAL’sCompany Profile

Retailing, considered a sunrise industry today after InfoTech, is the most

promising industry with almost all the big players vying for a share of the

coveted pie. Buoyed by a strong increase in private consumption, retailing

is one industry, which is waiting to explode. Organized retailing is bound

to grow tremendously provided the right marketing strategies are adopted.

Retail business has broken rank and seems poised to surge ahead with

renewed vigor, optimism, confidence and capability. The business trends

are surely moving towards retail and REAL, with an adequate knowledge

of this industry, lays down the roads that will provide you the best

infrastructure, know-how, management and merchandise, to help you

achieve your dreams of being a successful businessman in the field of

retailing.

REAL

REAL’s storyThe seed of REAL was sown 10 years back when Puneet Sharma, with his expertise

in the trade areas of I.T, retailing, manufacturing & retailThe success story of REAL

started 10 years back when Puneet Sharma, who came from retail back ground

set up an entrepreneurial venture by the name of REAL. The nurturing & growth of

REAL has gone through challenging stages starting from the trade knowledge of

retail, manufacturing and moving up the ladder in the areas of distribution, market

expansion and franchising along with providing expert I.T solutions to its clients.

Today REAL has carved out a niche for itself with its core competencies in:

• Retail process management & logistics

• I.T solutions in the retailing area

• Mall management

• Identification of economically viable locations

Retail management with logisticsIndia is the 2nd most attractive place for retailing after U.S.A and we

provide you an equally attractive retail strategy to ensure smooth growth

of your business. We do this by providing you a detailed retail-marketing

plan, which takes care of every nuance of your business right from

identifying the need gaps regarding suggesting the client as to which

product to sell to providing them the merchandise through an efficient

supply chain system. Even the test sampling for the product suggested

to the client is done by REAL. We also help you formulate the right kind

of franchise model, be it a departmental store, specialty retailing or even

high quality organized retail business.

I.T in Retail

I.T is what manages and keeps your business moving. With software

directly provided to our clients in association with Retail Professionals, a

Dubai based organization, REAL provides you all the I.T back up like

point of sale solutions (P.O.S) which include things like inventory

management, sales tracking and report formulations along with a whole

lot of other functions.

Mall Management

Mall is the buzzword today in the area of retailing. It attracts people

from all genres as it provides everything under one roof. REAL helps

you in designing the profile of the mall you wish to build. We identify the

bright and the dark corners of the mall and accordingly suggest suitable

retail mix at each floor. Which category of product is to be displayed on

which floor is appropriately suggested. REAL helps the mall managers

to effectively manage the mall by providing them world-class I.T

solutions. We also work closely With DLF, MGF, Centrestage, EDM,

Mall, Shipra Mall, Pacific Mall ,Flamez, Ansals, Unitech ,Omaxe and

Parsvanath etc development Company’s to provide our client the best

of the retail space.

Location Right product at the right place is the key to retailing. REAL helps in

selecting retail locations that synergizes with the company’s retail

marketing plan. The REAL team first appropriately judges the location

and then suggests it to the client there by saving his time.

Design & Interiors

REAL provides the solution in terms of conceptualizing the retail concept ,develop them as per Company's requirement.

REAL creates the design as per customers profile, their target clientele, keeping in mind the latest trends and development.

SOME DESIGNS

Success Saga : Our Clientele

PVR Cinema, Reliance Retail, VanHeusen, LEE Cooper, Louis Phillipe,

Allen Solley, Peter England, GAS, Wrangler, Lee, Arrow, Adidas,

Reebok, Rockport, Guess, Body Shop, Planet Sports, NumeroUno,

Spykar, Levi’s, Cotton By Century, Voi, Koutons, Live in, W, Nakshatra

Diamonds, Costa Coffee etc .

The Vision

Today Real has carved a unique niche as a company that has mastered the

art of giving its customer’s business, a holistic yet distinctive edge in

retail. The organized retailing industry is bound to grow manifolds. Capturing

specific market intelligence, substantial investments, appropriate product

mix, right sourcing strategy and perfect communications are the mantras for

success. REAL offers an extended hand of friendship, business and trust so

as to help your dream get converted into reality.

REALSimple Business Solutions

Thanks

design@shoonyacomm.com