Really Simple Facebook Ad Tips - Amazon S3 · 2014. 6. 27. · After creating your ad and choosing your target audience, your next step is Pricing. Here, you determine how much you

5Really Simple Facebook Ad Tips

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5 REALLY SIMPLE

FACEBOOK AD TIPS

The Really Simple Guide

To Getting Over Your Fear

Of Running Your First Facebook Ad

http://thebrandingprofessor.com

http://thebrandingprofessor.com/




Introduction

“Feel The Fear and Do It Anyway”

Fear holds us back from doing so many things, doesn’t it?

Jumping out of a flying airplane…with a parachute on, of course.

Getting on that monster rollercoaster that goes upside-down.

Speaking in front of a live audience (something more people fear than even

death!).

Running naked down the street shouting, “Where’s the cheese-whiz, where’s the

cheese-wiz???” (Wait…don’t tell me you haven’t had that fear…)

There are so many fears we have. Some are rational, some are irrational. Some help us

and some hinder us.

But running a Facebook ad shouldn’t be something to fear.

In my business - teaching and coaching social media, email list-building, and internet

marketing - I’ve run a ton of Facebook ads for myself. And I’ve set up many Facebook ad

campaigns for others.

Because Facebook is THE BEST advertising medium on the planet right now.

And yet, I know a lot of businesspeople who have never fun a Facebook ad. They have a

fear that even they can’t quite put their finger on.

It’s fear of the unknown, really.

Sure, they’re afraid of losing money. Whenever you’re spending money, a wise

businessperson has some fear that the money will be wasted or lost.

But more than that, I’ve found that some people are still mystified by Facebook ads.




They see a lot of them in their news feeds. They hear a lot about them and why they

should run them.

But the ad process itself remains mysterious. And mysteries create fear.

Well, I’m here to tell you that you don’t have to be afraid. I’m here to take the mystery

out of Facebook ads for you.

In this report I’m going to show you 5 different things about Facebook ads that will ease

your worried mind:

1) Facebook ads are really simple to create.

2) It’s easy to “micro-target” your ad to your best prospects.

3) YOU tell Facebook how much you want to spend…as little as $1/day.

4) You only pay when someone clicks on your ad.

5) You can turn your ad on and off at any time – almost instantly.

After reading this, you’ll no longer fear creating and running a Facebook ad.

And when you have run your first ad, I’d love to hear from you! Keep reading, because

I’ll give you your special free bonus at the end of this report.




1 Facebook Ads Are Really Simple To Create!

Why? Because Facebook gives you a template to use. The template lets you just fill in a

few simple fields, add an image, and - voila! - your ad is created!

First, let’s take a look at a basic ad. It helps to know what we’re talking about, before we

start talking about creating one. Here’s an example ad:

You’ve probably seen a lot of those types of ads in your facebook newsfeed.

They’re really simple to create. Let me show you why…




Facebook provides a few different ways of creating ads. You can “sponsor” or “boost” a

post. Or you can use two of Facebook’s own online ad creators: Ads Manager, and

Power Editor.

To make things really simple for you, I recommend you start with the Ads Manager.

The Facebook Ads Manager is located at https://www.facebook.com/ads/create

After a few clicks to provide some basic information, you will be ready to create your ad,

and you’ll be presented with a screen like the one below (without the ad mock-up yet).

The fields on the left side help you create your ad.

Ad mock-up

(what your ad will look like)


https://www.facebook.com/ads/create



When you are presented with the screen above, you just:

1. Fill in the fields on the left (Headline, Text, Call To Action, and News Feed Link

Description).

2. Select from just two drop-down menus (Connect Facebook Page, and Call To

Action).

3. Select an image.

That’s it!

What’s great is that as you fill in the fields, the image of your ad forms on the right side

of the screen, right before your eyes, so you can see how your ad will look.

The mock-up of your ad appears as you fill in the fields!

How simple is that?!

Each field allows only up to a certain number of characters of text. But Facebook makes

that easy, too…

As you

complete

these… …a mock-up

of your ad

appears!

appears!




Each field has numerical indicator that tells you how many characters are allowed in

that field. Then, as you type, the indicator counts down and shows you how many

characters of text you have remaining!

When the indicator gets to “0”, you’ve hit the text limit for that field.

Now, that’s really simple!

Oh, and the image? The one of the smiling woman? I didn’t even have to provide that. I

just used one of the hundreds of FREE photos that Facebook makes available to

advertisers right in the template:

Facebook provides a library of free images to use in your Facebook ads!

Indicator

counts

down as

you type!

Search for

images by

keyword.




You can, of course, upload a photo of your own to use.

But using one of the images that Facebook provides can save you time and money –

time creating your own image, or money to buy a stock image.

So, creating the ad is really simple.

Now, let’s look at targeting your ad….




2 It’s Easy To “Micro-Target” Your Best Prospects!

Before you begin the ad creation process, you would want to determine who your

target audience is. Who is the best prospect for your business? Who do you want to

show the ad to?

But in the process of starting an ad campaign in the Facebook Ad Manager, you create

the ad, then you choose the target audience for your ad.

So you want to have those targeting factors ready to enter into Facebook when you are

creating your ad.

But without first looking at Facebook’s options, you might feel stumped about how to

define your target prospects. What are your choices for targeting? How do you do it?

With Facebook, you can do what I call “micro-targeting”: narrowing down to a very fine

degree who you want to see your ad.

What does micro-targeting look like?

Let’s assume that you were a Realtor in Denver, Colorado. If your target

prospect is a Male who earns over $50,000 per year and is between the ages

of 35 and 50, and who lives in Denver, and is a Renter not a Home-

Owner…you can target those exact people!

You can’t do that with Google ads or any other kind of ad, really. TV, radio and some

magazine advertising come closest, because you could advertise on a radio station, for

example, whose AVERAGE listeners may fit your target. But even that’s not as good as

Facebook.

Facebook gives you the most precise advertising model of any that I know about,

because your ad will only be shown to people who fit your defined target audience!




So, let’s look at our sample target prospect again:

Male

Earns $50K/year +

Between the ages of 35 and 50

Lives in Denver, Colorado

Renter

Here’s how you would target people like that.

In the Facebook Ad Manager, your targeting screen will look like this:

There are many options for micro-targeting an ad.

As you can see, this is where you tell Facebook who should be shown your ad.

You simply use the buttons and fields to enter the target information!

You can target precise Locations – down to zip-code levels – Ages, Gender, Languages,

Interests and Behaviors.




As you select targets on the left side of the screen, the Audience Definition gauge on the

right side of the screen will change, showing you the size of the audience you are

targeting.

In the example above, the only target is people in the United States over 13 years old.

That produces a Potential Reach of 180 Million Facebook users…far too broad an

audience for most products or services!

Notice the needle gauge on the right. It gives you a precise indicator of your ad’s potential reach.

But once you’ve selected your targets, you will see the Audience Definition size change.

Here, your ad would have a potential reach of 4,800 people.

4,800 men in Denver who are Renters and who fit the other criteria you chose!

As you

complete

these…

...the size of your

defined audience

is shown!




As you can see, Facebook ads are perfect for a micro-targeting ad strategy.

Think about it: you’ve probably seen a lot of ads appear in your Facebook News Feed

(the Home part of your Facebook profile, where posts from your friends show up).

You’re being shown those ads for one of two reasons: either you previously Liked the

Facebook Page they are coming from, OR you have been demographically targeted by

an advertiser who thinks you would be receptive to their message.

You were probably even micro-targeted!

There’s no reason you should not be doing the same in your first Facebook ad.




3 YOU Tell Facebook How Much You Want To Spend!

When it comes to your Facebook ad budget, you’re in complete control.

After creating your ad and choosing your target audience, your next step is Pricing.

Here, you determine how much you want to spend. You can set a per-day limit, or put a

cap on the total amount you want to spend - no matter how much time it takes to reach

that amount.

In our example targeted ad, you would see a screen like this. Notice that certain

amounts are already selected, $10 Per Day, for a length of 7 days.

All of that can be changed, as you will see.




Below, I’ve made some changes to the ad budget.

You can see that I’ve adjusted the Per-day amount to just $1.00!

Now, that may not get me a lot of results, but at least I know that I won’t spend any

more than $1.00 on any day the ad is running!

Also, I adjusted the Schedule of the ad to run for 14 days, just as an example. I could

also have selected “Other” and run the ad for just about any amount of time that I

wanted.

So there’s no need to fear going over budget…because YOU set the budget!

In the example above, there is no way for me to go over my $14 budget, unless I change

it.

Now, let me show you how to stretch that advertising budget of yours….

No more

than $1 per

day can be

charged to

my account

for running

this ad!




4 You Only Pay When Someone Clicks On Your Ad!

One of the mysteries of online advertising such as advertising on Facebook is how does

the ad budget get spent?

In most traditional advertising, such as a magazine or newspaper, you pay for “space”.

You buy a certain size ad and pay the publisher a fixed amount of money for the ad to

appear.

Maybe you’ve experienced the horror of paying for an expensive magazine ad and

wondering why you’re not getting leads or calls.

In a lot of online advertising, you pay for “impressions”. You are charged based on the

number of people who “see” your ad. This is usually referred to as CPM - Cost Per

Thousand (M is the Roman numeral for thousand) – and the thousands are the number

of viewers of your ad.

Maybe you’ve placed online ads that charged you that way, every time your ad got

shown to somebody. Your ad could easily be seen by thousands, you could be charged

for those thousands of views, but still you got few or no leads or calls.

With Facebook ads, you have another option: PPC, or Pay Per Click. You only pay when

someone clicks on your ad.

What’s so great about that?

Well, if you’ve created an ad that is enticing to your perfect prospect, and that ad is

being shown only to people who fit that description, someone who then clicks on your




ad is clearly a perfect prospect (at least according to your targeting) that is interested in

what you are advertising!

The click on your ad is a strong display of interest or curiosity.

And that’s the only time you will get charged for your Facebook ad…if you set it up that

way.

And here’s how to do that.

First, click on Show Advanced Options in the Campaign Pricing section.

Clicking Show Advanced Options will reveal…a set of “advanced” pricing options!




Clicking Show Advanced Options presents you with more control over your spend.

You’ll see that your Pricing says that:

“Your bid will be optimized to get more clicks on your advert.

You’ll be charged each time your advert is serve.”

What does that mean?

The official explanation from Facebook that I read was:

“If you choose this option, our system will try to distribute your ad to

people who fit the targeting criteria you have specified and have a history

of clicking on ads in the past.”

In other words, you’ll be charged every time someone on Facebook sees your ad ,

whether or not they click on the ad.

You don’t want that, at least not with your first ad.




Fortunately, you can change it.

To do that, you would select “Manually set your maximum bid for clicks (CPC)”.

A suggested cost per click will already be entered ($0.86 in the example above).

You will also see a Suggested bid range. Don’t worry about that for now.

You are ready to place your order and start running your ad!

Your ad will:

look just the way you created it.

be targeted to your ideal audience.

only cost you when somebody clicks on your ad.

not cost more than the budget-per-day that you set.

As you can see, running a Facebook ad is really pretty simple.

But what if you want to stop your ad from running?




5 You Can Turn Your Ad On and Off at Any Time!

This is one little “secret” that not a lot of people know about:

You do not have to commit to run an ad for a certain amount of time, like a

week or a month. Or even a day!

It’s true!

You can turn your ad “on” and “off” any time you want to.

If this doesn’t ease your fear of running an ad, I don’t know what will!

For example, you could start running an ad in the morning with a budget of just $5 per

day.

Then change your mind in the afternoon.

Your ad might only have rung up $2.50 in charges (based on the number of clicks to the

ad) by the afternoon.

You could turn the ad off at that point. And you’d only be out $2.50.

I worked with one real estate agent who got a call for a listing after spending just $10 on

an ad. The one listing was all he needed at the time, so he shut the ad off until his listing

closed. With his commissions, he could then put more money into his Facebook ads.

YOU decide the budget and the cost-per-click. And YOU decide when to stop the clicks.

I think it’s time to summarize, and to give you one Bonus Tip…




Summary 5 Really Simple Facebook Ad Tips

I hope this report has eased your fears about running your first Facebook ad.

I’ve shown you 5 different things about Facebook ads:

1) Facebook ads are really simple to create.

2) It’s easy to “micro-target” your ad to your best prospects.

3) YOU tell Facebook how much you want to spend…as little as $1/day.

4) You only pay when someone clicks on your ad.

5) You can turn your ad on and off at any time – almost instantly.

BONUS TIP: remember to begin with the end in mind, which is one of the 7 Habits of

Highly Effective People. Begin with the action you want your prospect to take, and work

backward from there.

AD -- > LANDING PAGE -- > ACTION

Your Facebook ad, when clicked, should bring your prospect to a web page (a “landing

page”) that is directly and specifically relevant to the ad. The landing page should then

elicit some kind of action from your prospect, whether that is downloading a report,

entering their email address, filling out a contact form, or even picking up the phone to

call you….




It’s a really simple, logical flow. And the actual Facebook ad is probably the easiest part

of it!

I sincerely hope you are ready to run your first Facebook ad campaign, and that I have

played some part in getting you ready for it.

Want even more help? Get your FREE bonus now!

Because you downloaded this report, you’re eligible to join my exclusive Facebook

Group, FB Advertising Support, that’s all about Facebook ads. In it, you’ll get advice from

me and other group members as you create your ad campaigns!

Or go to http://facebook.com/groups/advertisingsupport

Want me to run an ad for you?

Click here to learn about my “Done-For-You” Facebook Ad service!

Or go to http://patrickbarbanes.com/facebook-ads-dfy-service

CLICK HERE TO JOIN THE

FACEBOOK GROUP NOW


https://facebook.com/groups/advertisingsupport


http://patrickbarbanes.com/facebook-ads-dfy-service








HERE’S WHAT I DO FOR YOU:

Help establish your demographic targets through Facebook’s options Create a Facebook ad campaign Create up to 3 different ad variations in the campaign Submit the campaign ads for Facebook approval Verify approval by Facebook of your ads Modify your ads, if rejected by Facebook, until Facebook approval is received Launch the campaign on the date you determine Review ad results for up to 30 days from launch of campaign Modify the campaign ads for up to 30 days from launch of campaign

I do all the above, but in a consultative manner, with your input, to make sure you are on-board and approve every step in the process.

You will save countless hours of time and a whole lot of frustration from doing it yourself.

But you will also be ready to launch future ads on your own!

Click here to learn about my “Done-For-You” Facebook Ad service!

Or go to http://patrickbarbanes.com/facebook-ads-dfy-service







CONTACT ME!

You can contact me in one of several ways below.

To Your Success!

Patrick Barbanes

Patrick Barbanes, The Branding Professor

Phone: 954-829-3367

Email: [email protected]

Facebook: http://facebook.com/pbarbanes

Twitter: @pbarbanes

LinkedIn: http://linkedin.com/in/pbarbanes

My Website: http://thebrandingprofessor.com


mailto:[email protected]

http://facebook.com/pbarbanes

http://twitter.com/pbarbanes

http://linkedin.com/in/pbarbanes


Documents

Really Simple Facebook Ad Tips - Amazon S3 · 2014. 6. 27. · After creating your ad and choosing your target audience, your next step is Pricing. Here, you determine how much you