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Reality TV Vs Mobile Social Games

in Asia’s emerging markets

Raja Hussain, Founder & CEO of Funspot

23 May 2013, Singapore

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Reality TV

Emerging Market - Indonesia

And…

There are 79 Indonesian reality television shows made by local production companies in Indonesia.

“Termehek-Mehek,” (Sobbing)

Jika Aku Menjadi (If I were..)

These shows reflect local culture, passion and sentiment.

So “everyone” is able enjoy this form of entertainment.

Social Games

But…

240M Population

60M mobiles will be purchased in 2013. Fastest growing android market.

114% penetration

22% of population has web access at home65% web cafes9% PC

Indonesia is 4th largest market for twitter - Jakarta #1 city and Surabaya #6

95% of Indonesian middle class homes own a TV, with 96% watching programs daily

Indonesia

It’s too big to ignore…

What can we (the game industry) learn from the reality TV

world?

Identify local culture and passion that can be a great context for gaming

Work with TV show producers to make the game extend beyond the mobile experience

Design with the lowest common denominator in mind with regard to device capabilities

Make it affordable

Remove payment friction

Reality TV-> Social Games

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Press Coverage

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www.thewalkingdeadplay.com

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Press Release

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Find a local passion

Asia’s own poker game app..

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KILL M-I-L

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What are you going to do to make Mobile Social Games a viable

form of mass market entertainment for everyone?