Status key: Social Media

Online Media

Social Media Organization Platform Medium Reach Frequency Gross Impressions

Delta Advertising Agency Agency Website 87 467 40629 294 11944926Facebook 5897 467 2753899 294 8.09 (000,000)

Group pages 186 1 186 4948 920328

Event pages 504 5 2520 97 244440

Twitter 640 104 66560 320 21299200Instagram 20 7 140 20 2800YouTubeGive A Hoot Media 217 2 434 320 138880

Alabama Coastal Foundation Facebook 153 1 153 4948 757044TwitterInstagram 18 5 90 20 1800

Total Elapse Time: 4 Months**Platform Action $ Value Facebook Like $3.50

Twitter Follower $2.50

Volunteer Per Hour $20.50

Volunteer**CMO survey and Nonprofit Social Networking Benchmark Report 2012

ONLINE MEDIA CHANNELS Organization Platform Medium Reach Frequency Gross ImpressionsCharitable Organizations Programs

National Fish and Wildlife Foundation (NFWF)

Alabama Community Conversations Engangement Forums:

Facebook 56 2 15232

Twitter

Local State & FederalEngaging the Next Generarion Community Organization Facebook 194 2 367824

Showcase TwitterFlyers 75 2 150 183 27450

T-shirts 100Local Education & Program Benefit

The Coastal Seafood Craze Seafood Industry, Local Artists, Galleries, and Shops Exposure

Facebook 103 1 103 4979 512837

Twitter

*Metrics Average ROI

The Good Life Bike Ride Commercial Facebook 15.40%

Facebook 73 1 Twitter 11.40%

The Dragon Boat Festival Facebook 73 1 73 294 4462 Youtube 6.90%

Gulf Coast Bay Buddy Program Ad post on FB DAA Facebook 137 2 274 294 80556 New partnerships 45%

Volunteer Opportunity / HRS Fairgrounds 03/22 DAA Facebook 56 1 56 294 16464 Search Engine Ranking Improvement

65%

Volunteers for Water Festival Baldwin County 03/19 DAA Facebook 144 1 144 294 42336 Site Traffic 68%

Promotional Partnership USA Sustainability Council Facebook & Promotions 600 8 4800 4948 23750400 Conversion 66%

Twitter # of positive customer mentions

63%

Instagram 20 Revenue 50%

Logo # of Page Views 43%

Chill Fundraiser Night 20% of Proceeds donated to ACF Facebook 618 11124 55041552 # of Contributors 50%

Twitter # of Posts 42%

InstagramUnpaid placements (PSA's)Community - Local Activities USA Sustainability Council Environ. Stutainability Week Al.com classified ad articles 8000 8000 2.3 18400Community - Volunteers Good Life Mother's Day Bike Ride Al.com classified ad articles 8000 8000 2.3 18400

DISL's ROV The Dauphin Island Lab ROV Al.com classified ad articles 8000 8000 2.3 18400Gulf Coast Bay Buddy Program Al.com classified ad articles 8000 8000 2.3 18400

Commercial Promo Clips Good Life Ride Good Life Bike Ride May 11th Mark Berte Announcement 103<Key Marketing Deliverable>

TRADITIONAL Organization Platform Medium Reach Frequency Gross ImpressionsPaid Advertising

Laignappe News Ad Big Summer Newspaper 25000 1 25000 3.2 80000Unpaid Traditional PSA 500Radio Spots The Prowl Involvement with ACF 500 1 500

Involvement with USASC 500 1 1000Chill Foundraiser Event 500 2 1000Give A Hoot Event 500 2

Print Newspaper Article The Vanguard Challenge Efforts

Sustainability Council Promotions

Direct Mail All University Students & Staff NPO Survey 15469 1 15469All University Students & Staff Chill Foundraiser Event 15469 1 15469All University Students & Staff Give a Hoot Event / Info Expo at

Student Center15469 1 15469

Flyers Promotion Awareness ACF Big Summer Flyers CSC / GLMDBR / DBRF 132 three 396 2.3 910.8Promotion Awareness Give A Hoot Event 122 3 366 2.3 910.8Donation Coupons The Chill Foundraiser Event 2.3

Clothing promotion T-shirts for Give a Hoot Event 44 9 396 2167 858132

T-shirts for Coastal Seafood Craze 44 100 4400 2167 9534800Foam Core Board Presentation Advertisement Display 24 x 36Outdoor Adverstising Rotary Board Sheet Sign Give A Hoot Event Campus Traffic Circle Billboard Donation

Campus Info Outreach Info Expos Stanky Field Baseball Field Info Table and Give-aways 327 7 1308USA Student Center Info Sign-ups and Contact Sheets Give a Hoot/ACF /USASC/ CSC

/GLMDBR/DBRF322 4 1288

Traditional Media

Marketing Media Rationale

Products requirements definition (Sample)MEDIA SCHEDULE February Q1 March Q2 April Q3

Print & Online Ads Engaging your Generation Sustainability Logo Laignappe- Big SummerYoung professionals ages 21-39 Coastal Seafood Crazesocial channel acf program promotion

Good Life Bike Ride

Dragon Boat FUSE Traffic Circle Board

Family/Friends/Follower Event Site Recommendations and Website Agency Outreach and social site

links

Family/Friends/Follower Event Site Recommendations and Invites ** word-of-mouth fan and advocate communities

Partnerships Alabama Coastal Foundation USA Sustainability CouncilGood Life Family/Friends/Follower Event

Site Recommendations and Invites

FUSE Project Volunteer Recruitment IncentivesVolunteer Recruitment Incentives Volunteer Recruitment Incentives

Family/Friends/Follower Event Site Recommendations and Invites

Family/Friends/Follower Event Site Recommendations and Invites

Photo & Videos Social channel event promotions Social channel event promotions ACF promotional videos (3)Introduction of Agency and ACF clip

Social channel event promotions

Email USA Students & Faculty about Agency Efforts with ACFNPO Agency Survey sent to students and staff

Events Social channel event promotions USA Stanky Field Baseball Info Expo

04/16/14 - 04/17/14 Student Center Info Expo ** word-of-Social channel charity

promotionsFamily/Friends/Follower Event Site Recommendations and

04/17/14 Give A Hoot Cornhole Tournament04/15/14 Chill Fundraiser Night ** word-of-mouth fan and advocate communities04/21/14 - 04/26/14Sustainability Week Social channel event promotions