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HealthCentric Homes, for a Price
Katherine Marks for The New York Times
HOME AND TONIC This loft belonging to Paul D. Scialla, a developer of a condo he describes as designed to foster asound body, has been used as a residential guinea pig. Its kitchen has a juicing station and a herbarium. Delos is betting thatits patented WELL certification becomes as commonplace as the one accorded by LEED.
By ROBIN FINNPublished: June 28, 2013
Coming soon to a neighborhood near you: an empathic multimilliondollar home that passively treats the occupant’s body like a temple.The second coming of sustainable real estate, it will fuse greentechnology with nourishing allaboutme amenities and direct themindoors. Homebodies, take note: the residence is designed to makethe people it shelters healthier.
“The simplest way to understand whatthis home is capable of doing is tothink of it like a 24hour carwash thatworks on the human body,” said PaulD. Scialla, a cofounder and themanaging partner of Delos, theManhattan real estate firm. Afterconducting years’ worth of medicalstudies on the soundness of the
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7/1/13 Health-Centric Homes, for a Price - NYTimes.com
www.nytimes.com/2013/06/30/realestate/health-centric-homes-for-a-price.html?src=recg 2/3
Katherine Marks for The New York Times
JUICED Paul D. Scialla is framed byDelos’s healthcentric condo at 66 East11th Street, where prices start at $15.5million for apartments with everythingfrom circadian lighting systems toposturesupportive flooring.
science behind its product, Delos is about to make its debutin the city’s luxury marketplace with a WELLcertifiedcondominium (the Delos name and the concept aretrademarked).
The five healthcentric residences are at 66 East 11th Street,an address where living well is, to recycle a throwaway lineattributed to the 17thcentury poet George Herbert, aboutto become the best revenge. Construction is under way; thefirst loft is scheduled to be habitable in September.
The purest air and water and the most intensesoundproofing are promised: there is a buildingwide waterpurification system; filters will screen out air pollutants,allergens and toxins; and a circadian lighting system willstream energizing light in the morning and melatoninenhancing light in the evening. Then there’s the posturesupportive flooring system and the WELL Shield coating,which destroys bacteria in the kitchen and bathrooms.
Mr. Scialla believes in his invention so sincerely that he retired this spring, at 39, as aGoldman Sachs partner to devote himself to Delos. The guinea pig for the project was theWest 13th Street loft where he and his twin brother, Peter, live.
Renovated in 2012, the loft is stocked (subtly and in some cases invisibly) with 50 wellnessamenities that deliver, he says, 23 therapies: exponentially improved air, water, light,sleep, energy and nutrition are all part of the package. The grand piano in the living roomis an extra that belongs to Peter — music being the rare form of therapy, Mr. Scialla said,that Delos doesn’t cover.
The interior lighting in the West 13th Street prototype where the twins live with theirgolden retriever, Jake, nourishes delicate circadian rhythms with constantly changingtypes of illumination and blackout shading. The air is not just continually cleansed, butsubtly infused by aromatherapy appropriate to the time of day — or the owner’s whims.
The riftcut Siberian oak floors are set upon a layer of cork and rubber that reduces stress,muffles sound and nudges a body toward perfect posture. The juice bar in the kitchenenables healthy beverage selections. The bluelight panel surrounding Mr. Scialla’sbathroom mirror is a silent wakeup call even on the darkest mornings. The heated stonepath to the shower provides instant foot reflexology, and inside the shower, the cascade issupplemented by a spritz of vitamin C and aloe that neutralizes chlorine and soothes theskin.
Naturally oxygenating planters catch rays on the windowsills, and a handy herb gardengrows in the kitchen. There is ample green technology going on here: even the insulation issoybased.
The principals in addition to Mr. Scialla and his brother, both early Goldman retirees, are:the company’s cofounder, Morad Fareed, a former executive of the Starwood Hotels andResorts Worldwide and a member of the Clinton Global Initiative; and the chief operatingofficer, Renato Termale. Delos has already installed 16 WELLness features in several dozenhotel rooms at the MGM Grand Hotel in Las Vegas. The rooms command a 40 percentpremium and have, Mr. Fareed said, recovered the cost of installing the amenities.
The company is converting an estate in Montecito, Calif., into a Delos oasis, as well asretrofitting a Coldwell Banker real estate office in Los Angeles, ostensibly to make forhappier, healthier, more productive employees. And in a philanthropic collaboration withthe musician Will.i.am, it plans to Delosize a public school in Boyle Heights in East Los
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7/1/13 Health-Centric Homes, for a Price - NYTimes.com
www.nytimes.com/2013/06/30/realestate/health-centric-homes-for-a-price.html?src=recg 3/3
A version of this article appeared in print on June 30, 2013, on page RE1 of the New York edition with the headline: ForHealth Nuts Who’ve Squirreled Away a Lot.
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The 13th Street loft has already attracted a stream of celebrities curious enough aboutDelos’s potential impact on public health to take a tour, including former President BillClinton; Eric Schmidt, Google’s chairman; Dr. Mehmet Oz, the TV personality; andDeepak Chopra, the selfimprovement guru.
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