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Fall 2015 Bloom Realty,LLC. Prepared for Genevie Frederick By Clay de Souza [EMAIL, APP AND INTERNET MARKETING] This document highlights and provides suggestions for implementation to make for more efficient Real Estate Marketing Strategies from further research on these topics.

Real Estate Marketing Ideas 10-2-2015

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Fall 2015

Bloom Realty,LLC. Prepared for Genevie

Frederick By Clay de Souza

[EMAIL, APP AND

INTERNET MARKETING] This document highlights and provides suggestions for implementation to make for more efficient

Real Estate Marketing Strategies from further research on these topics.

PropertyBase

If you are not already familiar this tool, PropertyBase allows you to build custom lists of

clients, prospects, and owners, no matter whom. Propertybase makes simpler your

segmentation, Permits you to target different audiences and influence those tremendous lists

to setup responsibilities, activities and showings. I researched that you can use those same

lists to send emails with Propertybase Reach. With Propertybase it can completely change

the way you interact with clients and prospects.

Key Features

Contact management Simple marketing tools

Mobile app included Listing management

In-depth reporting Transaction management

Basic Support Free Portal Integration

For a Smaller team like at Bloom here are pricing options:

3 users $89 per user/month 2 users $99 per user/month

1 User $119 per user/month

You can try Propertybase CRM for free for 2 weeks if you are not already! Continue reading

below for further items I want to help you work in for your Bloom marketing:

Create a Newsletter. Email marketing is one of the best strategies for building client

relationships. Collect emails from your website, local outreach, or any other methods you

can think of. Send your email subscribers the stuff they’re looking for , basically notices

about upcoming open houses, new houses on the market, news about seminars you’re

offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to

segment your newsletter subscribers based on their location, ensuring that they only get

relevant emails and updates from you).

Start an Email Nurture Campaign. Nurture campaigns are like the breadcrumb paths of

Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream

home.

Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with

them based on previous actions they’ve taken. If they first attended an open house with you,

send them an email detailing other nearby houses on the market. If they attended your first

time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should

Know “ ebook(which we should work on creating). Deliver content that will help your

clients take the appropriate next step, depending on where they are in their journey.

Build Your Google My Business Page. Google My Business is the latest in Google location-

based pages. It is the same idea as Google Places for Businesses and Google+ Pages. Setting

up a Google My Business account makes it easy for users to find you in Google Search,

Google Maps, and Google+. I didn’t one for you(forgive me if I am wrong)