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Current prices for homes on the market Trends in pricing Current levels of supply and demand Value metrics market update Adam Brett - Eric Urban BREA Sunday July 4, 2010 Report for the week of Powered by Altos Research LLC Copyright 2005-2010. All Rights Reserved RE/MAX www.HomeSoldTeam.com Presented by Adam Brett - Eric Urban 714.496.8116 - 714.749.7427 www.altosresearch.com

Real Estate Market Update for Brea - 7/06/2010

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Current prices for homes on the mark

Trends in priciCurrent levels of supply and dema

Value metri

market updat

Adam Brett - Eric Urba

BRE

Sunday July 4, 20

Report for the week

Powered by Altos Research LLC Copyright 2005-2010. All Rights Reserved

RE/M

www.HomeSoldTeam.c

Presented by Adam Brett - Eric Urb

714.496.8116 - 714.749.74

www.altosresearch.com

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The median single family home price

in BREA this week is $529,000. The 161

homes have been on the market for 

an average of 108 days.

THIS WEEK 

Most Expensive Listing

Least Expensive Listing

Median List Price

Average List Price

Real-Time Market Profile Trend

Total Inventory

$ 529,000

$ 568,358

$ 1,595,000

$ 250,000

161

108Average Days on Market

Asking Price per Square Foot $ 266

10Absorbed This Week*

Percent of Properties with Price Decrease 36 %

Percent Relisted (reset DOM) 7 %

Percent Flip (price increased) 9 %

City Overview BREA

4,501 - 6500 sq ft

Altos Research Value Statistics

Market Action Index

Median Number of Bedrooms

Median Number of Bathrooms

Median House Size (sq ft)

Median Lot Size

Median Age

2,003

3.3

2.0

33

16Cold! Buyer's Market

Altos Research calculates the Market Action Index which measures available supplyrelative to the current level of demand. Index value above 30 indicates conditions favor the seller. See the section below for full details.

With inventory trending up but days-

on-market trending down and theMarket Action Index essentially flat 

recently, conditions don't seem to have

 strong up or down pull.

To get a tightly targeted understanding

of homes in the market, we break eachlocale into quartiles. Each quartile is

25% of the homes listed.

QUARTILES

Characteristics per Quartile

Last Month's Trend Last Quarter's Trend

Trend Key

No Clear Monthly/Quarterly Trend

Bed BathMed.Sqft.

Med.Age Inven. New

Ab-sorbedMed. Lot SizeMedian PriceQuart

Avg.DoM

*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons.Since sales sometimes take months to close, it is impossible to discern in real-time exactly which propertiessold.

Most expensive 25% of homes2,994 4.0 2.5 8 40 5 3Less than

4,500 sq ft$ 730,0001 102

Upper-middle 25% of homes2,210 4.0 2.5 28 40 3 3Less than

4,500 sq ft$ 599,4502 86

Lower-middle 25% of homes1,676 3.0 2.0 44 40 3 4Less than

4,500 sq ft$ 476,5003 131

Least expensive 25% of homes1,302 3.0 2.0 39 41 5 0Less than

4,500 sq ft$ 350,0004 116

We'll refer to the quartiles in the trend

 graphs below.

Adam Brett - Eric Urban Market Update for BREA

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PRICE

The market has been on a downward

trend recently and this week, while

essentially flat, doesn't break us out of 

that cycle.

QUARTILE PRICES

Prices have generally settled at a

 plateau, although Quartile 2 is on a bit 

of an up trend in recent weeks. We'll

need to see a persistent shift in the

Market Action Index before we see

 prices across the board move from thes

levels.

Often, we find insights by watching

 pricing trends within the quartile

 segments.

Adam Brett - Eric Urban Market Update for BREA

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In a market where prices are rising

 fairly consistently, price per square foo

is essentially flat. This often implies

that new homes coming on the market 

are pricier, and also larger than older 

homes. As a result the value one canbuy stays the same.

PRICE AND VALUE

INVENTORY

Inventory has been climbing lately.

Note that rising inventory alone does

not signal a weakening market. Look to

the Market Action Index and Days on

Market trends to gauge whether buyer

interest is keeping up with available

 supply.

Adam Brett - Eric Urban Market Update for BREA

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The BREA market is currently quite

 strongly in the Buyer's Market zone

(below 30). The 90-day Market Action

Index stands at 16. With several month

of inventory available at the current 

 sales rate, buyers should find ample

choice.

Inventory levels have been relatively

consistent relative to sales. Despite the

 fact that there is a relatively high

amount of available inventory, this

Buyer's market is still seeing pricesmove higher. Given inventory levels,

these price conditions are relatively

 fragile. If the market cools off further,

the price trend is likely to reverse.

The Market Action Index (MAI) illustrates the balance between supply and demand using a

 statistical function of the current rate of sale versus current inventory.

 An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market")because demand is high enough to quickly gobble up available supply. A hot market willtypically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "ColdMarket") where the inventory of already-listed homes is sufficient to last several months at the current rate of sales. A cold market will typically cause prices to fall.

MARKET ACTION INDEXResidential house prices are a function of supply and demand, and market conditions can becharacterized by analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Market zone for a long period, prices are likely in for a downwardcorrection.

Not surprisingly given the overall

Market Action Index, all quartiles are in

the Buyer's Market zone with several

months of inventory given the current 

rate of demand for homes in the

quartile. Watch the quartile for change

before the overall market shifts. Often

one end of the market (e.g. the low end)

will improve and signal a strengtheningmarket before the whole group changes

The quartiles can help you answer the question, "How hot is the market for homes in my pricerange?"

MARKET ACTION QUARTILES

Adam Brett - Eric Urban Market Update for BREA

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DAYS ON MARKET (DOM)

The properties have been on the

market for an average of 108 days. Half

of the listings have come newly on the

market in the past 70 or so days.

DOM PER QUARTILE

It is not uncommon for the higher 

 priced homes in an area to take longer 

to sell than those in the lower 

quartiles.

Adam Brett - Eric Urban Market Update for BREA

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92823Neighborhood DetailBREA

Most Expensive Listing

Least Expensive Listing

Median List Price

Average List Price

Real-Time Market Profile Trend

Total Inventory

$ 640,000

$ 653,017

$ 1,090,000

$ 390,000

26

105Average Days on Market

Asking Price per Square Foot $ 264

1Absorbed This Week

The median single family home price

in BREA 92823 this week is $639,999.

THIS WEEK 

Median Number of Bedrooms

Median Number of Bathrooms

Median House Size (sq ft)

Median Lot Size

Median Age

2,302

4.0

2.5

8Altos Research Value Statistics

4,501 - 6500 sq ft

Market Action Index 12Cold! Buyer's Market

With inventory trending up but days-

on-market and the Market Action Inde

essentially flat recently, conditions

don't seem to have strong up or down pull.

PRICE

The market for this zip code continues

its bounce again this week. We're a

long way from the market's high point 

 so watch the Market Action Index to predict how long this trend will last.

Adam Brett - Eric Urban Market Update for BREA

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PRICE PER QUARTILE

In the quartile market segments, we see

 prices in this zip code have settled at a

 price plateau across the board. Prices in

all four quartiles are basically mixed.

Look for a persistent shift (up or down)

in the Market Action Index before pricemove from these current levels.

QUARTILESCharacteristics per Quartile

Bed BathMed. SqftMed.Age Inven. New

Ab-sorbedMed. Lot SizeMedian PriceQuart

Avg.DoM

Most expensive 25% of homes3,696 4.0 4.2 7 6 1 0Less than

4,500 sq ft$ 829,5001 108

Upper-middle 25% of homes2,848 4.0 2.8 8 6 2 1Less than

4,500 sq ft$ 750,0002 84

Lower-middle 25% of homes2,213 4.0 2.0 8 7 0 0Less than

4,500 sq ft$ 595,0003 117

Least expensive 25% of homes1,550 3.0 2.5 8 7 0 0Less than

4,500 sq ft$ 450,0004 109

In a market where prices are rising

 fairly consistently, price per square foo

is essentially flat. This often implies

that new homes coming on the market

are pricier, and also larger than older 

homes. As a result the value one can

buy stays the same.

PRICE AND VALUE

Adam Brett - Eric Urban Market Update for BREA

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INVENTORY

Inventory has been climbing lately with

26 properties available this week. Note

that rising inventory alone does not 

 signal a weakening market. Look to the

Market Action Index to gauge whether 

buyer interest is keeping up withavailable supply.

The BREA 92823 is quite strongly in the

Buyer's Market zone. The 90-day

Market Action Index stands at 12. With

 several months of inventory availableat the current sales rate, buyers should

 find ample choice.

MARKET ACTION INDEX

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in theBuyer's Market zone with several

months of inventory given the current 

levels of demand. Watch the quartiles

 for changes before the overall market 

 shifts.

Adam Brett - Eric Urban Market Update for BREA

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DAYS ON MARKETThe properties have been on the marke

 for an average of 105 days. Half of the

listings have come newly on the market

in the past 77 or so days. Watch the 90-

day DOM trend for signals of a changin

market.

DAYS ON MARKET

It is not uncommon for 

the higher priced homes in an area

(Quartiles 1 and 2) to take longer to

 sell than those in the lower quartiles.

1Adam Brett - Eric Urban Market Update for BREA

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92821Neighborhood DetailBREA

Most Expensive Listing

Least Expensive Listing

Median List Price

Average List Price

Real-Time Market Profile Trend

Total Inventory

$ 507,500

$ 553,972

$ 1,595,000

$ 250,000

134

110Average Days on Market

Asking Price per Square Foot $ 267

9Absorbed This Week

The median single family home price

in BREA 92821 this week is $507,500.

THIS WEEK 

Median Number of Bedrooms

Median Number of Bathrooms

Median House Size (sq ft)

Median Lot Size

Median Age

1,974

3.2

2.0

34Altos Research Value Statistics

4,501 - 6500 sq ft

Market Action Index 16Cold! Buyer's Market

With inventory trending up but days-

on-market trending down and the

Market Action Index essentially flat 

recently, conditions don't seem to have strong up or down pull.

PRICE

 Again this week in this zip code we see

a downward notch for prices. Pricing

has been weak in recent weeks and

versus their absolute-high level. At this point, we will be looking for a persisten

upward shift in the Market Action

Index as a leading indicator for a

trough in prices.

1Adam Brett - Eric Urban Market Update for BREA

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PRICE PER QUARTILE

In the quartile market segments, we see

the upper end of the market in this zip

code showing signs of strength. While

this strength hasn't percolated through

to Quartiles 3 and 4 yet, expect the low

end of the market to follow up, shouldthe upper-end strength continue.

QUARTILESCharacteristics per Quartile

Bed BathMed. SqftMed.Age Inven. New

Ab-sorbedMed. Lot SizeMedian PriceQuart

Avg.DoM

Most expensive 25% of homes2,987 4.0 2.5 19 33 2 2Less than

4,500 sq ft$ 689,0001 88

Upper-middle 25% of homes2,182 4.0 2.5 31 33 3 3Less than

4,500 sq ft$ 575,0002 102

Lower-middle 25% of homes1,592 3.0 2.0 47 34 4 4Less than

4,500 sq ft$ 465,0003 122

Least expensive 25% of homes1,297 3.0 2.0 39 34 4 0Less than

4,500 sq ft$ 347,0004 127

The market's downward trends are

 shared across both price and value.

People are recently placing less value

on homes (you can see the recent 

declines in price per square foot as

evidence.) Look for significant changes

in the Market Action Index as a

 precursor to price and value changes,

 possibly as inflection points for good

investment opportunities.

PRICE AND VALUE

1Adam Brett - Eric Urban Market Update for BREA

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INVENTORY

Inventory has been climbing lately with

134 properties available this week. Note

that rising inventory alone does not 

 signal a weakening market. Look to the

Market Action Index to gauge whether 

buyer interest is keeping up withavailable supply.

The BREA 92821 is quite strongly in the

Buyer's Market zone. The 90-day

Market Action Index stands at 16. With

 several months of inventory availableat the current sales rate, buyers should

 find ample choice.

MARKET ACTION INDEX

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in theBuyer's Market zone with several

months of inventory given the current 

levels of demand. Watch the quartiles

 for changes before the overall market 

 shifts.

1Adam Brett - Eric Urban Market Update for BREA

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DAYS ON MARKETThe properties have been on the marke

 for an average of 109 days. Half of the

listings have come newly on the market

in the past 66 or so days. Watch the 90-

day DOM trend for signals of a changin

market.

DAYS ON MARKET

It is not uncommon for 

the higher priced homes in an area

(Quartiles 1 and 2) to take longer to

 sell than those in the lower quartiles.

About Altos Research CorporationAltos Research Corp. reports real-time analysis of the residential real estate market in local markets acrossthe country. All information contained herein is based on properties currently listed for sale and available

publicly. When evaluating a particular property, make sure you use comparable sales data in addition tothe market trend information available in this report. The data presented in this report is accurate to thebest of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estatedecision making process, but do not rely on it for accuracy. Nothing in this report or any other AltosResearch publication is a recommendation to buy or to sell real estate. We recommend you work with alicensed real estate agent or broker.

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