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Transforming Your Real Estate Communications

Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

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Page 1: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

Transforming Your Real Estate Communications

Page 2: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

Tyler Gordon, Co-Founder and CEO

San Francisco, [email protected]: (561) 350-7449www.agentinbox.com

AGENT INBOX

You already have the data - use it!

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Thank you for voting for us in Nashville!

Page 3: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

BUSINESS NOW EXPECTCONSUMER-GRADE USER EXPERIENCES

Page 4: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

CONSUMER PRODUCTS SET THE BAR

4

Business tools should leverage data to be equivalent

Reduce the friction, need for training, and burden on organizations

Intuitive Setup & UseNOT COMPLICATED

Data IntegrationNO DATA ENTRY

Personalized ExperiencesNOT GENERIC

Page 5: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

SUCCESSFUL BUSINESS UX

5

No Data Entry

SalesforceIQ (RelateIQ)Enterprise CRM

Personalized

Google Apps Office Productivity

Easy Setup

Full StoryUser Analytics

Consequences of neglected business UX

Lack of usage Lost businessDisliked products

Page 6: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

PRODUCT PHILOSOPHY

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Leverage existing data to make easy products for everyone

ZERO DATA ENTRY

REDUCE FRICTION

FAMILIAR

FOCUS ON JOB

NO TRAINING

LESS OPTIONS

CUSTOM EXPERIENCE

EXCEED EXPECTATIONS

Page 7: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

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IMAGINE IF WE HAD OUR USERS…

Profiles, usernames & passwords

Contact & brokerage information

Work & transaction history

Network of people they interact with

Expertise, preferences, and more

Oh wait! That’s what our data feeds give us!

Beyond powering search apps, how do we better leverage this data to improve agent experiences in our products.

Page 8: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

RESO Focus: Developer UX

Data portabilityFundamentals of data standards

REAL ESTATE USER EXPERIENCE

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UX is still a problem in Real Estate software

Can we use these data resources to improve UX?

Page 9: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

PRODUCT PHILOSOPHY

99

Leverage existing data to make easy products for everyone

ZERO DATA ENTRY

REDUCE FRICTION

FAMILIAR

FOCUS ON JOB

NO TRAINING

LESS OPTIONS

CUSTOM EXPERIENCE

EXCEED EXPECTATIONS

Page 10: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

WAYS TO LEVERAGE DATATO ENHANCE THE USER EXPERIENCE

Page 11: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

GET AGENT INTO YOUR SERVICE

Reduce friction at sign up and login

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SHARED AUTHAvoid Unique

MLS Vendors’ AuthoAuth2, SAML, Encrpyted

PRE-FILLFeed has everything

Sign Up ProcessConstructed URLs

Mobile AccessAll Platforms

Download LinkMagic Email

Easier to integrate in any MLS vendor & rapidly on board agents

Page 12: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

Routing Showings

NO ASSEMBLY REQUIRED

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Network On Day 1Message Any Agent,

Any listing, Anywhere

Organized By Data Property & Agent Data

Tied To Audit TrailInstant travel times

and optimized routes

Avoid data entry and keep the tasks focused

Page 13: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

GIVE AGENTS BETTER SERVICE

Custom paths and personalized interactions

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CUSTOM ON BOARDING

Every Agent is different: full-time, part-time, broker, rentals, luxury, top agent, etc.

Jobs to be done are unique

Personalized setup and on boarding at scale

Using the RETS data feeds, this is all plug-and-play

SUPPORT PROFILES

Agent Inbox Helpdesk, fully augmented by MLS RETS data

Transparent, simple profiles

Load up into external helpdesk if not

Page 14: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

USE YOUR DATA

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RESO = UX

UX = Every Product

Future is connectivity & specialization

Shared data creates new products

Lower friction & remove user burden

Accelerate adoption & improve UX

Page 15: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

AGENT INBOX PLATFORM

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Old Inbox Agent Inbox

VS

Agent shift to messaging

MLS-wide messaging system

Directory, transparent, & simple

Direct, Listings, Showing, & Private

Team, Brokerage, & MLS

Integrate it into anything!

Page 16: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

Tyler Gordon, Co-Founder and CEO

San Francisco, CA

[email protected]

Cell: (561) 350-7449

www.agentinbox.com

LET’S BUILD BETTER PRODUCTS TOGETHER

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Let us know how we can help you!

We are happy to share integrations, UX patterns, and our experience !

Page 17: Real Estate Communications Transforming Your...REAL ESTATE USER EXPERIENCE 8 UX is still a problem in Real Estate software Can we use these data resources to improve UX? PRODUCT PHILOSOPHY

Transforming Your Real Estate Communications