Prudential One Realty leads the way to the future of Real Estate. Our Systems for Buyers and Sellers are among industry leaders, while our support, and client retention programs give our agents a “Rock Solid” foundation for their business now, and beyond.

601-2145 © Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.

2010

Search For Homes On Your Cell Phone!

For OSASM Subscribers Only! New! Customer for LifeA vast majority of home sellers said they would use their sales professional for future real estate transactions,

according to a recent survey by the National Association of REALTORS®. Be sure to keep your loyal customers

and prospects close and informed, and win all of their future business with Customer for Life, the latest feature

of Online Seller AdvantageSM.

Customer for Life provides your client database personalized messages including a link to timely

Neighborhood Activity Reports of online activity near each customer’s property. Reports, complete with sales

professionals’ photos and contact information, also detail the types of properties buyers are seeking

in clients’ and prospects’ neighborhoods, plus new listing alerts, price and status changes, and more.

With just a few mouse clicks, sales professionals can keep clients and prospects connected with highly

useful information, positioning themselves through time as the go-to source for real estate service and

support. As the local market expert using Customer for Life, you provide customers with information

they can’t get anywhere else. Appreciative customers and prospects will stay tuned through time and

use you when ready.

Click the Online Advantage quick link on PREA Center to find out more about Customer for Life.

© 2009, Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of brokermember franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered servicemarks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.

Prudential Real Estate and Relocation Services, Inc.Real Estate Fact Sheet

2008 Statistics

Approximately 62,000 Sales Professionals•

$129.4 Billion in Sales Volume (USD)•

406,000 Transaction Sides•

Nearly 1,940 Offi ces• (Canadian statistics are included in these numbers)

2008 Canadian Statistics

Approximately 1,700 Sales Professionals•

85 Offi ces•

Real Estate Canadian Offi ce

5700 Yonge Street, Suite 1110Toronto, Ontario M2M 4K2Phone: (800) 387-5946Fax: (416) 218-2244www.prudential.ca

Real Estate Corporate Headquarters

3333 Michelson Drive, Suite 1000Irvine, CA 92612Phone: (949) 794-7900Fax: (949) 794-7035www.prudential.com

© 2009, Prudential Financial. Prudential Real Estate brokerage services are off ered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affi liates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America. Used under license. Equal Housing Opportunity

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Th e fi rst real estate franchise was awarded in 1988. Th e brokerages are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Th e company has member companies in all 50 states, nine Canadian provinces and Mexico. Corporate headquarters are in Irvine, Calif.; Canadian operations are based in Toronto.

Prudential Financial, Inc.

Prudential Real Estate and Relocation Services, Inc.

Real Estate Leadership

John Van Der Wall Chairman and Chief Executive Offi cer; john.vanderwall@prudential.com

Earl Lee President; earl.lee@prudential.com

Lou Gonzalez Senior Vice President, Sales and Service; louis.gonzalez@prudential.com

Lisa Mackey Senior Vice President, Service; lisa.mackey@prudential.com

Keith Smith Senior Vice President, Business Development; keith.m.smith@prudential.com

Melody McWilliams Vice President, Support Services; melody.mcwilliams@prudential.com

Business Consulting System

Th is growth-enhancing service is designed to enable Network members to better understand current performance, overcome challenges and identify key drivers to build their business, and to move their organization to new levels of success.

eCertifi ed® 2.0 Designation

Th e eCertifi ed® 2.0 designation program recognizes members of the Prudential Real Estate Network who are competent in the use of the Internet and technology in the real estate business. Th is innovative and exclusive designation shows the public that our real estate sales professionals are knowledgeable and well-versed in vital computer-based communication.

Education (marie.shoemaker@prudential.com)Prudential University educational programs provide a variety of skill and Brand-based training courses and networking and certifi cation opportunities for sales professionals, brokers, owners, managers and company trainers. Courses are off ered through the Prudential University LearnCenter and are delivered via virtual instructor-led, Web-based and instructor-led training. Prudential University at Sales Convention features nationally recognized keynote speakers, networking opportunities and a choice of educational sessions for sales professionals and management. Prudential University at Summit Conference off ers learning opportunities to our Network’s award winners.

Fine Homes InternationalSM (fi nehomes@prudential.com)Fine Homes InternationalSM represents luxury properties, including estate properties, equestrian properties, residences with architectural and historic signifi cance as well as resort properties. As a certifi ed Fine Homes InternationalSM specialist, sales professionals are provided with connections to an elite cadre of affi liate members experienced in servicing affl uent homebuyers and sellers. Our international program is considered the real estate industry’s platinum standard for the marketing of luxury properties, and includes our proprietary showcase magazine, Fine Homes® International.

Market Data Report (michael.fortes@prudential.com)Market Data Report is an interpretive management tool designed to provide affi liates with a detailed analysis of affi liate markets. It enables Network members to further sharpen their competitive edge by analyzing the strengths and weaknesses of competitors, recruiting and retaining top sales professionals, building their business, and moving their organization to new levels of success.

Marketing, Communications and PR

(kevin.ostler@prudential.com and jill.aronson@prudential.com)Th rough our National Advertising Fee (NAF), we invest millions of dollars annually to generate top-of-mind Brand awareness among millions of potential homebuyers and sellers. Th e company’s strategic online marketing reaches people with a wide variety of content on industry-supportive websites. Th is is coupled with other Web and Brand-awareness marketing and advertising programs designed to drive the consumer to www.prudentialrealestate.com. Our Public Relations and Communications programs continue to build on our Brand awareness.

Operations Review (michael.fortes@prudential.com)Operations Review is a proven diagnostic management tool designed to allow affi liates to compare their company’s productivity, fi nancial characteristics and management practices with top and average Prudential Real Estate Network member offi ces nationwide. It enables them to better understand current performance, overcome challenges and identify key drivers to build their business, enhance profi tability, and move to new levels of success.

Prudential Real Estate and Relocation Services, Inc.

PREA Center (www.prea.prudential.com)PREA Center is a private and secure real estate business portal off ering 24/7 access to our Network’s products, services and industry news. PREA Center delivers real-time information and business solutions to help our affi liates leverage the Brand and improve their businesses.

Prudential.ca

Th e Internet is an integral part of our business strategy. Prudential.ca off ers a variety of useful tools and information about real estate off erings in Canada, in addition to information about relocation operations in the region.

Prudential Commercial Real Estate (PCRE) (michael.mclean@prudential.com)Prudential Real Estate and Relocation Services operates a separate network of commercial brokerages throughout North America.

Prudential Home ConnectionsSM (http://hc.prudential.com)Prudential Home ConnectionsSM maintains a menu of services that help people buy, sell and care for their home. Th e services include real estate assistance, home protection, home care, inspections, moving services/supplies and more.

Prudential Real Estate Online Advantage (kenn.stearns@prudential.com) Online Advantage is an innovative technology tool that provides consumers with access to millions of continuously updated property listings. Our patented technology gives buyers and sellers the freedom to collaborate with sales professionals on personalized neighborhood price changes, new listings, open houses and other valuable local information. It also includes a unique and robust set of proprietary digital tools designed to help sales professionals win, maintain and retain listings (Online Seller AdvantageSM) using unique insights into our online buyer community and competitive market data. Powered by our dynamic interactive marketing alliances, Online Advantage is synergistically connected with leading online publishers to increase the awareness of Prudential Real Estate sales professionals and their listings.

Prudential Referral Services® (mary.kelly@prudential.com)Prudential Referral Services (PRS®) drives and supports programs, standards and practices to increase broker-to-broker referral activity, convert more referrals to closed sales, and encourage exceptional performance and professionalism. Th ese deliveries include educational and mentoring programs, networking events and online resources for building referral relationships and improving skills and practices.

Prudential Value Range MarketingSM (PVRMSM)

Th is innovative program off ers an alternative method for marketing homes for sale. Instead of marketing a home at a fi xed price, a value range is selected in which the seller will entertain off ers in a defi ned range. Prudential Real Estate and Relocation Services is the only franchise network to off er this unique marketing approach in North America. (PVRMSM may not be off ered by all franchisees.)

Relocation (prudential.relocation@prudential.com)Relocation delivers a broad range of services to corporations and government agencies from offi ces in the United States, Canada, United Kingdom, France, Hong Kong, Singapore and China.

In 2008, served approximately 700 active clients, including FORTUNE • 500® companies, small industrial and service companies, and U.S. government agenciesIn 2008, completed approximately 200,000 relocation-related • transactionsIn 2008, served approximately 42,000 relocating employees and their • familiesTotal relocating employee satisfaction rate of 90%• Client satisfaction rate of 94%•

When a consumer is considering buying or selling a home, there are no more powerful and important

words than reliability and trust. The sales professionals in our Network carry this responsibility and

commitment day in and day out – it is what separates us from all other real estate organizations.

Source: Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. forfranchise networks recording at least 25,000 closed transaction sides in 2008, as reported in the 2009 Real Trends 500.

$219,490$206,756

$166,706

$344,232

$244,163$229,714

Prudential Real Estate has theHighest Average Sales Price.

ERA Coldwell Banker Century 21 Keller Williams RE/MAX

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© 2009. Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned

and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial

company. and Prudential are registered service marks of The Prudential Insurance Company of America and

are used herein under license. Equal Housing Opportunity.

$235,979

RealtyExecutives

Prudential Real EstateQualities That Set Us ApartBrand recognition andcompetitive modelincludes ...� The Prudential name and Rock® logo,

which is among the most widelyrecognized brands in the U.S. Thename dating back to 1875 stands forstrength, integrity and trust.

� Prudential Financial, which servesapproximately 50 million individualand institutional customers.

� Upper-end demographic and thehighest average home-sale priceamong independently ownedbrokerages.1

� A strategy embracing a trueentrepreneurial model in which allaffiliates are independently ownedand operated.

� Prudential Real Estate andRelocation Services, the industry’sfirst fully integrated real estate andrelocation company.

� Prudential Relocation, one of thelargest providers of comprehensiveglobal relocation services in theU.S., also operates in Canada,United Kingdom, France, Singaporeand China.

Industry Leader and thefirst to …� Establish and expand a

comprehensive approach to leadgeneration, driving business to ourNetwork.

� Deliver maximum MLS listingsonline with a consistent look andfeel across all 50 states.

� Deliver a systemized, consultativeapproach and profitability analysisto improve affiliate companybottom-line results.

� Provide highly skilled, industry-experienced consultants who delivercustomized growth plans.

� Offer affiliates the Market DataReport – a proprietarymanagement tool that providesdetailed analysis of their specificmarkets. The report helps withbusiness planning to increasemarket share, target specific salesrecruits and identify competition.

� Launch alternative pricing system –Prudential Value Range MarketingSM

(PVRMSM) – to traditional fixed-price marketing2.

� Launch a proprietary eCertified®designation, assuring customersthey are working with professionalswho remain knowledgeable in theuse of evolving technology.

� Create a finance subsidiary to assistaffiliates with growth initiatives.

As a technologyinnovator ...� Prudential.com and Online Buyer

AdvantageSM connect Internetbuyers with millions of residentiallistings and thousands of real estateprofessionals in every major U.S.market – no one offers morelistings. Consumers receive almost amillion email alerts each day fromPrudential Real Estate salesprofessionals concerning newlistings, photos, price changes andstatus updates.

� Online Seller AdvantageSM helpsPrudential Real Estate salesprofessionals win listings and servicetheir sellers with customized, onlinereports and daily or weekly listing-activity email.

� The Online Advantage is certified asREALTOR® Secure.

� PREA Center, a business portal foraffiliates, provides easy access tothe latest information, tools andresources.

As a marketing innovator...� Our inline, interactive media

initiative leverages traffic fromdynamic Web alliances and fromtraditional media to driveconsumers to our Network.

� We provide unlimited online accessto customizable advertisingtemplates, press release templatesand artwork.

� We offer unlimited online access tohundreds of eCards, complementingtech-savvy sales professionals'marketing efforts.

� We offer a Fine HomesInternationalSM marketing programwith our own luxury homemagazine, certification program,support materials, signage and anetwork of qualified Fine HomesInternationalSM specialists.

Programs and supportservices include ...� DreamBuilder® Program, offering

sales professionals access to dentaland vision discount plans, plusmedical, disability, insurance andfinancial services, long-term care andlife insurance, plus health-savingsaccounts, financial planning services,retirement strategies and more3.

� TeamBuilder®, a national recruitingand retention system that rewardssales professionals for referring andsuccessfully recruiting qualifiedsales candidates.

� Prudential Referral Services®, whichmaximizes lead opportunities bysupporting broker-to-broker referralactivity without participating inadditional referral fees.

� The Prudential UniversityLearnCenter portal, providingtraining and educational offeringson demand, 24/7.

� The Prudential University VirtualClassroom teleconference andWebEx series, which features topreal estate speakers addressingtimely issues, best practices, keyselling skills and more.

� Management Institute, acomprehensive managementdevelopment program providingtools and systems to help increasethe performance of managers andowners.

� An Affiliate Assistance Centerlocated in Irvine, CA available bytelephone or email that providespersonalized information andassistance on a wide variety ofproducts and services.

� Prudential Home ConnectionsSM,which establishes business alliancesto place a Web platform of homeservices on multiple intranet sitesto capture real estate leads anddrive business to our Network4.

� Active local, national and globalinvolvement through a variety ofcharity, challenge grant andvolunteer programs.

1. This price is based on an analysis oftransaction sides and sales volume data of thelargest independently owned brokers in the U.S.as reported in the 2008 Real Trends 500.

2. Prudential Value Range MarketingSM (PVRMSM)may not be offered by all franchises.

3. These products and services are notsponsored or endorsed by Prudential RealEstate.

4. Prudential Home ConnectionsSM products areoffered through Prudential Real Estate andRelocation Services, a Prudential Financialcompany. The services are either offered directlyby a Prudential Financial company, or throughthird-party service providers.

Just in time... Just enough... Just for me...

TRAININGfrom Prudential Real Estate’s LearnCenter

Start using LearnCenter Today!

It’s as easy as...

Log on to PREA Center1. Click on 2. EducationClick on 3. About LearnCenter

1 2 3The new Prudential University LearnCenter is your 24/7 educational and training portal that gives you the flexibility to study at your own pace, Web Based Training and easily enroll in Instructor-Led or Virtual Instructor-Led classes.

Take a quick tour of the LearnCenter today by logging on to PREA Center, clicking on Education in the left-hand navigation and then on the “About LearnCenter” link. Once on the LearnCenter page, click on “LearnCenter” to launch your account.

In 2008, the combined total annual sales volume of all members of the Prudential Real Estate Network reached $129.4 billion — an increase of 334.2% from 1991’s $29.8 billion.

SALES VOLUME

The number of transaction sides reported by Prudential Real Estate sales professionals in 2008 was 406,000 — a 102.0% increase since 1991.

$29.8 Billion

Source: Prudential Real Estate Report on Key Historical Statistics

$129.4 Billion

©2009, The Prudential Insurance Company of America. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company.

and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.

TRANSACTIONS

In 2008, the Prudential Real Estate Network grew through company sales, mergers, acquisitions and recruiting. With nearly 1,940 offices, the Prudential Real Estate Network has increased its presence by 123.2% in the United States and Canada since 1991.

The Prudential Real Estate Network has approximately 62,000 sales professionals — a 160.5% increase since 1991.

Network Growth

201,000

406,000

OFFICES

869

nearly 1,940

23,800

approximately 62,000

SALES pROFESSIONALS

When you are looking to create a powerful online image. For today’s Top Producers, your Website is the single most critical sales tool available to you. At Prudential One Realty, we specialize in ensuring that your real estate website conveys your business message and core purpose to potential clients with these goals in mind: Provide Value to Your Visitor and Create More Lead Opportunities For You. These feature-rich REALTOR® websites are highly customizable and offer the latest MLS Search tools, Google and Microsoft Virtual Earth mapping, advanced lead generation and management, drip marketing and more.

AGENTCENTRAL™ WEBSITES your online real estate business • Ready to go and easy to use • Over 500 homepage design / color combinations • Unlimited editable interior pages • Flash and video ready • Automatic and rapid update of MLS databases • Fast IDX / MLS search with built-in Google Map Search • Auto-email Property Watch/HomeFinder system • Foreclosure property search • Listing Showcase WebPages with unique web address • Microsoft Virtual Earth

BrokerTec Systems, LLC is a limited liability company.© 2009 BrokerTec Systems

www.BrokerTecSystems.com

“I have seen just about every kind of tool and system companies have put together in hopes of making their sales associates more profitable online. Only BrokerTec Agent Websites have really captured the essence of effective online / consumer interaction with their leading-edge tools. In addition to making the agent’s job of online lead conversion easier, it makes it much more likely that the conversion will actually happen – and that’s what it’s all about!” — Michael J. Russer, CEO RUSSER Communications, a.k.a. Mr. Internet

“The technology tools offered to me by my company and BrokerTec put me way ahead of other agents in my ability to service the client using the tools they expect me to be using. No other company comes close to delivering these offerings.” — Rob Levy, Multi-million Dollar Top Producer

AgentCentral™ Premium Websites

• Google Live Street View • Unlimited listing images • Virtual tour ready • Pre-listing demo & manual listing setup • Home showing appointment scheduler • Client and lead management system • Drip marketing system for automated prospecting • Online sellers and buyer tour reports • Comprehensive website statistics • Regular product upgrades included

s y s t e m s