SLIDE SHOW: EVAN MCDANIELS

MEN’S CARDIGAN SWEATER

NAME SAKEJames Thomas Brudenell, 7th Earl of Cardigan

A British commander during Crimean War. The brigade wore button down sweaters,

later called Cardigans.

WHO WORE THEM?Became popular with outdoor

workers

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EVOLUTION: LETTER SWEATERBy early 1900’s sweater was worn by Ivy League

athletes

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EVOLUTION: MAINSTREAMED Men’s apparel companies began designing

cardigans and advertising them as “smart but casual”.

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NEIMAN MARCUS Loro Piana Portland Shawl-Collar Cardigan

Price Class: Designer

$1595 Cashmere/Silk Italy

BARNEYS Belstaff Button Down Cardigan

Price Class: Bridge $750 Wool Italy

MACY’SDenim & Supply Print Shawl Collar Cardigan

Sweater

Price Class: Contemporary $225 Cotton China

HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES

High end fashion, beauty, jewelry, and accessories

Leading Brand Names

Diverse product portfolio

HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES

Obscure and top name designer merchandise

Offered free in-store alterations

Esteemed for being more personable than competitors

HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES

Draws customers looking for mid-level to upscale priced merchandise

One of the first to use an in-store Santa Claus, illuminated displays, and exhibits to draw customers

Diverse product portfolio

THE MEN’S CARDIGAN SWEATERCirca 1854 - Present

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