Ready To Learn

Birth To EightKids Trends

Jan Craige Singer > PresidentBIG BLUE DOT

FEBRUARY 4, 2005

Books | Publishing

0-4: Shushybye: complete bedtime set

2-8: Superheroes (Jr.) • picture story books • chapter books • “manga” story books • sound story books • coloring books

6-8: Disney Adventures finds Comic • Incredibles • W.I.T.C.H.

2-8: “Copper” “training wheels” for fantasy genre

www.kidstodayonline.com/kidsnewswatch01_04_2005d.shtml

www.greenlakelibrary.org/kidslit/archives/002583.html

www.icv2.com/articles/news/6185.html

www.icv2.com/articles/news/6296.html

Fashion | Decor

0-4: Post Modern Baby Wear - • No bunnies No Ducks • Generation Z Baby

0-8: Yiddish t-shirt line: • Rabbi’s Daughters 0-4: Nursery Design • High functionality seek design 6-8: “Hearmuff & Sonic Dome” • Fleece headwear with internal stereo speakers. “The Hoodio” • Wearable technology-fleece jacket with built-in FM radio

www.generationzbaby.com

www.totshop.com/shop/tots/rbt/rabbis_daughters.asp

www.rabbisdaughters.com/main.htm

www.urbanbaby.com/ub_daily/102704dailynat.htm

www.triggernews.com/businesswire/20050114005095.html

www.playthings.com/index.asp?layout=story&articleid=CA479783&webzine=playthings&publication=playthings&section=Manufacturing+News

Foods

2-8: Healthy Food, Healthy Perks: • Smart Spots-Pepsico and Discovery • No more Kraft ads for kids 6-11

2-8: Making Milk Cool! • Strawberry, banana, root beer, chocolate, • Coca-Cola - Swerve • Pepsi’s -Milk Chillers • 7Up/Dr.Pepper -Raging Cow

6-8: Breakfast on the Go • Liquid Cereal cereal and fat-free milk as a drinkable snack • Sold in the cereal aisles

www.kidscreen.com/articles/magazine/20040901/hotel.html?word=hotels

www.capitalnews9.com/content/living/9_on_parenting/?ArlD=113854&SecID=23

www.supermarketguru.com/page.cfm/122588.html

www.groceryheadquarters.com/printarticle.cfm?aid=3583

Health

6-8: Fitness Club Fit To Kids

• Fitwize4Kids it’s like Curves for kids

• $50/month

www.fitwize4kids.com/home.html

Buying Influence

6-8: Car Companies Target Youth –

• Honda’s “FR-V fun zone”

• Brochure targeting kids with

puzzles, games, car games, etc.

www.newcarnet.co.uk/NCN_4220_newsarchiveitem.html

Gear | Gadgetry

6-8: Robot Popularity Continues

• Latest invention in Tokyo: iDog

• Plays music, lights up, expresses emotions

News.com.com/Sega+takes+leash+off+robot+dog/2100-1041_3-5543369.html?tag=nefd.top

www.tmcnet.com/usubmit/2005/Jan/1110667.htm

Interactive

2-5: Toddler PC Training

• KidzMouse computer keyboard

6-8: GestureTek

• A video game using gestures

www.urbanbaby.com/ub_daily/092204dailynat.htm

www.playthings.com/index.asp?layout=story&articleid=CA491766&webzine=playthings&publication=playthings&section=Manufacturing&News

Television

2-5: Down-aged Anime

• Stray Sheep

• Deko Boko Friends

2-8: Dragons, Dragons, Dragons!

• Book of Beasts

• Clay animation “Dragon” based on DragonTales

by Dav Pilkey

• Kid Ninja

• Dragon Hunters

• American Dragon: Jake Long on Disney

http://www.icv2.com/articles/news/6317.htmlhttp://www.kidscreen.com/articles/magazine/20050101/deko.htmlhttp://www.kidscreen.com/articles/magazine/20050101/upnext.htmhttp://www.kidscreen.com/articles/magazine/20041001/falltvus.html?word=dragonl

Movies | DVD

2-5: Doggy Poo = Always Funny

• Korean stop-motion animation film

2-8: IMAX Everything

• Polar Express surpassed $40 million in 11 weeks

2-8: Old Icons Reemerge

• Black Beauty, Alice in Wonderland, Tom Sawyer

• Presented by Bazooka Joe & Topps trading cards

6-8: Clicker Puppy • Dog training video for kids

http://news.awn.com/index.php?ltype=top&newsitem_no=12547www.tmcnet.com/usubmit/2005/Jan/1110667.htmhttp://news.awn.com/index.php?ltype=top&newsitem_no=12706http://www.icv2.com/articles/news/6197.html

http://www.triggernews.com/prnewswire/20050124/1103.htmlhttp://www.prweb.com/releases/2004/12/inktomi187089.php

Music

0-5: Basic Hip Digital Oddio

• Downloadable “kiddie records”

0-5: Cultural Exploration Through Music

• Beethoven’s Wig 2

• World’s very best opera for Kids

• Swing Around the World

2-8: Down-aged Pop Songs and Party Songs • Kids Bop 7 by Razor & Tie

http://www.basichip.comhttphttp://www.kiddierecords.com/http://www.toydirectory.com/MONTHLY/article.asp?id=1066 ﾊ

http://www.toydirectory.com/MONTHLY/article.asp?id=1066http://www.toydirectory.com/MONTHLY/article.asp?id=1066

Retail Locations

2-8: Kids Clubs at Malls Plan Expansions

• Simon Properties

• General Growth Properties

• The Mills Corp.

2-8: Lulu’s Cuts & Toys

• Family salon with a kid-friendly twist

• Haircut and a movie

• Toys & Tattoos

6-8: Club Libby Lu • Coolest clothes & accessories

• Online makeovers

http://promomagazine.com/premiums/mall_seeks_sponsors_122204http://www.luluscuts.comhttp://www.clublibbylu.com

Toys | Collectibles

0-4: Wooden Toy Revival

2-5: Live Size Building Blocks

2-8: Build your own furniture

2-8: Build-A-Bear Workshop on tour

4-8: Hybrid Anything

http://www.woodentoys.com/http://www.backtobasicstoys.com/http://www.kidscreen.com/articles/magazine/20050101/fao.htmhttp://www.kidscreen.com/articles/magazine/20041101/marketingbriefs.htmllhttp://www.modernseed.com/spaceframe.htmlhttp://www.engadget.com/entry/1234000803027137/

http://www.netkidswear.com/chslbaworoch.htmlhttp://money.cnn.com/2005/01/24/news/fortune500/mattel_barbie/http://www.triggernews.com/businesswire/20050121/20050121005209.htmlhttp://www.icv2.com/articles/news/6309.htmhttp://www.toydirectory.com/MONTHLY/article.asp?id=1049http://www.toydirectory.com/MONTHLY/article.asp?id=1104

Vacation

0-8: Wizard of Oz theme park near Niagara Falls

3-8: Vacation Partners

• Royal Caribbean Cruise Lines & Fisher-Price

• Doubletree Hotels and The Berenstain Bears

• Embassy Hotels and Nickelodeon

• Howard Johnson and Crayola

• Nickelodeon Family Suites by Holiday Inn

0-8: Cartoon Network World Buenos Aires

2-8: World's Fair for Children in Orlando 2006

http://buffalo.bizjournals.com/buffalo/stories/2004/10/25/daily24.html?jst=b_ln_hlhttp://www.kidscreen.com/articles/magazine/20050101/royalcaribbean.htmlhttp://www.kidscreen.com/articles/magazine/20040901/hotel.html?word=hotelshttp://www.kidscreen.com/articles/magazine/20050101/royalcaribbean.htmhttp://www.timewarner.com/corp/print/0,20858,710435,00.htmllhttp://www.kidscreen.com/articles/magazine/20041001/worldfair.html?word=world%5c's&word=fair ﾊ