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FOOTWEARNEWS.COM / AUGUST 7, 2017 / @FOOTWEARNEWS PRESHOW ISSUE The pop star-turned- designer talks about his hot Puma launch, Ethiopian roots and wanting Elon Musk to wear his shoes. READY FOR THE WEEKN D

READY FOR THE WEEKND WEEKN D - Footwear News · Counsel • Lauren Gullion Vice President, ... “The shoe industry continues to demonstrate ... more celebrity partnership deals

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F O OT W E A R N E W S .C O M / A U G U ST 7, 2 0 1 7 / @ F O OT W E A R N E W S

PRESHOW ISSUE

The pop star-turned-designer talks about his hot Puma launch, Ethiopian roots and wanting Elon Musk to wear his shoes.

READYFOR

THE WEEKND

F O OT W E A R N E W S .C O M / A U G U ST 7, 2 0 1 7 / @ F O OT W E A R N E W S

PRESHOW ISSUEPRESHOW ISSUE

The pop star-turned-designer talks about his hot Puma launch,Ethiopian roots and wanting Elon Musk to wear his shoes.

READYREADYFOR FOR

THE THE WEEKNWEEKND

SPRING 2018 SHOW

3

0 7 A U G U S T 2 0 1 7

C O N T E N T S

INSIDER

7 Sale Boom Why footwear firms are hot M&A targets this summer.

10 B-T-S Preview Retailers and market watchers make predictions on the crucial sales season.

12 FN Spy Jeremy Scott talks teddy bear collabs, and Rachel Roy picks spring favorites.

14 What’s Trending Under Armour slims down its workforce, while Alice + Olivia revives its shoes.

FEATURES

16 King of the Fall Puma partner The Weeknd gets

candid about life in the spotlight and making sneakers for the masses.

THE LIST

31 Shoe of the Week Monse meshes old with new for a chic resort look.

32 Inspiration Point Ermenegildo Zegna’s Alessandro Sartori reveals his spring design cues.

34 Five Questions The president of Bos & Co. shares his changing brand strategy.

35 Adventure Venture A flip-flop startup is quickly connecting with the millennial crowd.

36 Catch the Bug Why a new Bay Area kids’ boutique already has the support of its neighbors.

37 Knot’s Landing Comfort brands go bold this spring with over-the-top ties.

38 Leader Board How Global Brands president Jim Gabriel keeps his competitive edge.

40 Good Taste Audrina Patridge on beachwear musts and launching a swim collection.

FN PICK

42 Net Worth Neymar Jr. inks a deal showing he knows how to score off the field.

ON THE COVERPhotographed by DEREK WOOD

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The Sweet Escape Designers take flat resort sandals to new heights.Dear Frances slides. Topshop dress.

22

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I N S I D E R

SALE

!When it comes to M&A, footwear companies are some of the hottest targets.

By Katie Abel

Call it the summer of the mega shoe mergers. As consolidation heats up across the entire fashion universe, footwear is at the center of the biggest, and most intriguing, marriages. “The shoe industry continues to demonstrate strong performance, notwithstanding the headwinds at retail,” said William Susman, managing director at Threadstone Advisors. “While apparel is struggling, consumers remain excited about footwear both online and in-store. Good product will always drive demand.”

Two Weeks,2 Huge Deals

In the past two weeks alone, a pair of major deals instantly altered the playing field.

Last Wednesday, The Aldo Group said it would buy Camuto Group, a deal that brings together two of the industry’s most powerful privately held, family-run businesses. The companies were built by two legendary footwear figures, Aldo Bensadoun and the late Vince Camuto, respective-ly. Terms of the transac-tion were not disclosed.

The announcement generated major buzz during FFANY market week in New York. And it came just days after Michael Kors engineered

the $1.2 billion takeover of luxury stalwart Jimmy Choo, which will now have its fifth owner in its 21-year history.

Some insiders were surprised by the valua-tion of the deal — Kors paid a whopping 17.5 times Choo’s adjusted earnings before interest, taxes, depreciation and amortization.

“The one thing that strikes me is the arguably rich multiple Kors paid for Choo,” said Jeff Van Sinderen, an analyst with B. Riley & Co. LLC. “It remains to be seen what level of contribution they can achieve with [the brand].”

Make no mistake, SALE

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though: The dramatic move height-ened the competition between Kors and New York rival Coach Inc. — which recently paid $2.4 billion for Kate Spade and is busy growing its Stuart Weitzman business and fuel-ing growth at a revived Coach label.

Similarly, Aldo’s acquisition of Camuto will create a new kind of shoe giant that will have major infl uence in wholesale, retail and sourcing arenas — and threaten companies with lesser scale.

“We’re defi nitely seeing a bifurca-tion — the bigger brands are gaining market share, and the smaller brands are losing share or just going away,” said Camilo Lyon, an analyst at Cannacord Genuity Inc.

“For [players] without the benefi t of a balance sheet, it has become more challenging to win business because they are not willing or able to take on more inventory risk, which is how retailers are now de-risking their business. This is why scale matters more than ever.”

Looking ahead, M&A activity on the vendor side could heat up even more, particularly as the retail titans Amazon, Wal-Mart and QVC make their own aggressive buys.

“Everyone continues to be intrigued about what’s going on,” said Gilbert Harrison, chairman of New York-based Financo. “You’re going to see consolidation continue. The world hasn’t seen the end of all this.”

While Jimmy Choo and Camuto Group play in di� erent areas of the market, both companies were attrac-tive targets because of their winning track records and distinct strengths.

Jimmy Choo, which will con-tinue to operate independently in London under the direction of CEO Pierre Denis and creative director Sandra Choi, has been able to crack the complex Asian market and also is driving growth through men’s footwear.

Plus, in an uncertain climate, the high-end shoe business has proved to be more resilient than other categories.

“The luxury-footwear category is probably one of the fastest-growing categories, certainly faster-growing than the accessories category,” Michael Kors CEO John Idol said during a conference call with inves-tors after the deal was struck. “We thought it was an opportune time for us to take a stronger position in that area.”

The CEO also sees a sizable op-portunity to develop Choo’s direct-to-con-sumer business, which is naturally growing faster than the whole-sale side.

“From a luxury standpoint, they are one of the most un-derpenetrated compa-nies in terms of retail locations in the world

compared to other luxury competi-tors. There is absolutely door and market expansion for the company,” Idol explained. Still, he applauded Denis’ cautious, refi ned approach. “In luxury you need to have patience and have control,” Idol said.

Aldo — which has 3,000 points of sale in more than 100 countries — also has global ambitions with Camuto, which derives most of its business from the U.S. market.

“We have more ability to help them distribute [overseas],” said

David Bensadoun, CEO of Aldo Group.

The executive is equally excited about the wholesale and licensing opportunities that Camuto brings to the table — and Bensadoun hinted that the companies could tap into more celebrity partnership deals. After all, Camuto built the Jessica Simpson business into one of the most successful star-backed brands

in the market and is now developing ED Ellen DeGeneres footwear.

In addition to its owned Vince Camuto labels and Louise et Cie brand, Camuto has licenses for Jessi-ca Simpson for footwear and Lucky Brand for footwear and handbags. The company also recently inked new design and sourcing deals with Rebecca Minko� and Alice + Olivia — and has a long-standing partner-ship with Tory Burch. In addition, Camuto produces private-label brands for a variety of big retailers.

“This gives Aldo the benefi t of a better presence in wholesale,” Lyon said. “Aldo didn’t have a good presentation on the wholesale front, and that’s the strength that Camuto has.”

The analyst will be watching the fi rm’s retail business, which he said has been “a drag on profi tability for the overall company.”

Beyond business, the union is a strong cultural fi t.

“One family business is acquiring another. We both have that entre-preneurial spirit,” Bensadoun said. “Both of our companies are heavily product-oriented, and they each evolved in di� erent ways.”

Bensadoun told FN that his company namesake father fi rst approached Camuto’s Alex Del Cielo about a year ago to see “if the Camuto family might be ready to sell.” Four months ago, talks intensi-fi ed. “It was very important that the company be operated the same way Vince would have operated it [and we found that in Aldo],” Del Cielo told FN last week. “We weren’t actively shopping the company, but the shareholders liked the idea and felt comfortable.”

Bensadoun said his father met Camuto a few times over the years, and that they shared many similari-ties as “passionate shoe people and true merchants.”

While the Camuto family is exiting ownership of the footwear and accessories businesses, it will continue to run its apparel operations. ❚—With contributions from Sheena Butler-Young

“The shoe industry continues to demonstrate strong

performance, notwithstanding the headwinds at retail.”

William Susman

10 INSIDER

t’s been a challenging year for

retailers, but the all-important

back-to-school season could be a

bright spot.

The National Retail Federation

is forecasting a five-year high in back-to-school

spending, driven by stronger employment levels

and a continued increase in wages. According to

the trade association’s annual survey, conducted

by Prosper Insights & Analytics, total spending

for school and college combined is expected to hit

$83.6 billion, up from last year’s $75.8 billion.

“Families are now in a state of mind

where they feel a lot more confident about

the economy,” said NRF president and CEO

Matthew Shay. “Consumers are spending more,

and we are optimistic that they will continue to

do so throughout the rest of the year.”

Deloitte’s 2017 Back-to-School Survey revealed

a shift in how consumers will allocate their

money, which could deliver a healthy bump in

sales. Spending in key categories such as school

supplies, computers and hardware is expected to

decline slightly, leaving more room in the family

budget for apparel and shoe purchases, which are

forecast to surge 10 percent from last year.

“With today’s technology-based education

system, there is less need for traditional school

supplies, likely contributing to the shift toward

more spending on clothing and accessories,” said

Rod Sides, Deloitte’s vice chairman and U.S.

retail, wholesale and distribution practice leader.

At Rack Room Shoes, execs are feeling positive

about the outlook. “We expect a strong season,

especially as these natural family shopping

moments are our strength,” said CEO Mark

Lardie, citing continued momentum in the

athletic category, led by brands including Nike,

Adidas, Vans, Puma, Converse and Skechers.

Lardie said the retailer is ramping up its

digital presence alongside its brick-and-mortar

business to better capture consumers’ shifting

shopping preferences. “We continue to focus on

our omnichannel approach, which allows our

customers to interact with us when and how they

want,” he said.

Famous Footwear also is betting big on the

athletic trend. “We’re especially excited about

Nike and Adidas, as well as our newly available

Under Armour selections. Nike is the brand force

that kids love, and Adidas has been the fastest-

growing brand in the market this year. We

anticipate that will continue,” said Karlyn

Mattson, chief merchandising officer, noting

that this season’s promotional efforts

will focus on buy-one-get-one deals.

In anticipation of the back-to-school rush,

Famous also rolled out a buy online, pick up in

store program to better serve its customers. “This

gives us an added edge of convenience and speed

for parents and kids,” Mattson noted.

Deloitte’s survey also highlighted another

opportunity for retailers: the undecided shopper.

As the season gets underway, 1 in 5 consumers

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Will B-T-S Make the Grade?Retailers and experts are optimistic that families will dish out more money for shoe purchases this school year. By Erin E. Clack

— collectively representing $5.4 billion of the

back-to-school share — remain undecided about

where they’ll shop. “This segment is up for grabs

but likely to go to retailers that draw customers

in early with promotions and unique digital

experiences,” Sides noted.

But B. Riley & Co. analyst Jeff Van Sinderen

warned that retailers need to focus on more than

just price if they hope to capture these customers.

“The days of just price promoting to win are

over. Sure, the season will be promotional, and

some will flock to the cheapest merchandise,

but e-commerce has made price transparency

ubiquitous for similar items,” he said. “Retailers

executing programs that elevate their merchan-

dise assortment with differentiated, relevant

product and that deliver enhanced customer

service are best positioned to gain share.”

Matt Powell, VP of industry analysis for The

NPD Group, voiced similar concerns about the

overly promotional retail climate. “Back-to-school

appears to be much more promotional than last

year. I’m expecting a challenging season for all.

Unfortunately, we’ve trained the consumer to

expect a deal,” he said, also citing a lack of

standout product across the market.

Within the independent channel, however,

store owners are feeling bullish heading into the

back-to-school period.

“This year has been very strong for us, despite

the doom and gloom that many other industry

people are talking about. With the closure of a

large number of Stride Rite stores and several

other major brick-and-mortar players, we expect

an increase in sales,” said Kay Mehrens, co-owner

of Walking Tots, a kids’ boutique in The Wood-

lands, Texas.

When it comes to the growing threat of online

competition, Mehrens said she isn’t too worried.

“People want to touch and feel shoes, and they

want their child to be properly fitted in person,

especially since kids’ sizes vary so much across

different brands and styles. Our families are

choosing not to click.”

In New York, where most schools recommence

after Labor Day, Tip Top Kids’ business is already

picking up.

“We already have customers in looking for

their back-to-school shoes, which is a really great

sign. I have high hopes for the season,” said

manager Margot Wasserman. “We’re getting some

good early reads on both fashion and core

product, and our sneaker business remains

strong.” Wasserman noted she is especially

excited about the new product she’s bringing in

from brands such as Naturino, Nina, Steve

Madden and Nike.

David Karmely, owner of Cedarhurst, N.Y.-

based A Shoe Inn, is slightly less optimistic.

“My feeling is that sales will be flat — very warm

weather is always a killer for the back-to-school

footwear season — but that being said, there is

always a segment of our clientele who loves a

fresh look for the season,” he said, noting he

hopes his store’s unique merchandise assortment,

which includes special makeup product from

selected brands, will set it apart. ❚

“This year has been very strong for us, despite the

doom and gloom that many others are talking about.”

Kay Mehrens, Walking Tots

ara North America | 877.272.7463 | [email protected]

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ara_AZ_FN_26072017_USA_HW17_FullPage.indd 1 26.07.17 18:22

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12 INSIDER

Jeremy Scott

Spy

Teddy ReadyHow Jeremy Scott turned a children’s toy into a high-fashion treasure.By Charlie Carballo

Kitschy but unapologetically cute, Jeremy Scott and Adidas’ teddy bear sneaker series was more than just an eye-catching style statement.

“I really challenged not only Adidas but footwear in general to literally go out of the box and do things that they’ve never done before,” the Moschino creative director told Footwear News.

And the designer didn’t stop his teddy phase there. Scott incorporated the notable iconography into a new line of blinding

metallic gold Moschino makeup brushes, mirrors, cosmetics and accessories in collaboration with beauty retailer Sephora.“It’s sweet, and it’s something relatable — from Timbuktu to Dubai, from L.A. to Milan — people see it, and it has a visceral reaction, an emotional reaction. You know that there’s something loving about it,” Scott said at the Los Angeles launch party.

Much like any Moschino runway show, the beauty collab was far from demure. In June, L.A.-based Scott presented Moschino’s resort ’18 collection, which gave a nod to another slice of Americana: Las Vegas. “It’s a fantasyland,” Scott said of Sin City. “You can be whoever you want to be for 24 hours, and then it all disappears. I’m probably one of the last people who still likes the roller coaster at New York-New York.”

ART EXPLORATIONThe new Galeria Melissa flagship, which opened late last month in New York’s Soho neighborhood, is living up to its art-centric name. The store will host a rotating series of modern-art exhibitions four times a year,

spotlighting local talents. Its debut presentation is an immersive gallery

experience called “The Future of Her,” which explores such lofty themes as women’s

empowerment,

cyberfeminism and sustainability. The show was curated by sisters Kelsey and Rémy Bennett, along with Melissa store designer Muti Randolph, and it features emerging artists Sam Cannon and Signe Pierce. Pierce’s work can be seen in a moody, neon-lit room inside the boutique, while Cannon’s video pieces are hard to miss — they are splashed across the entryway on a series of trippy floor-to-ceiling mirrors and LED screens. — Jennie Bell

Gingham StyleRachel Roy has a thing for patterns. The designer, who is launching footwear for her Rachel Rachel Roy contemporary line, revealed some of her favorite styles that will launch in partnership with Titan Industries for spring ’18.

“For the spring and summer, gingham is one of my favorite [patterns],” she said, pointing to pumps at her launch party last week. “Gingham, stripes and leopards are neutrals for me that I love, and I fi nd it can make a quick and easy outfi t very chic.”

Loafers will be available in the new collection, which Roy said she loves. “You can wear them

throughout the workday, and we put extra padding in-side the footbed, which is

super-important to me.” — Nikara Johns

Good Deeds FFANY was once again doing its part to champion the cause of breast can-cer awareness and research with a pop-up charitable sale during last week’s shoe show at the New York Hilton Midtown. The second annual Shoes4aCure event was open to the pub-lic and offered product at 50 percent or more off the suggested retail price. FFANY expected sales to be 20 percent ahead of last year, with brands including Stuart Weitzman, Nine West and Marc Fisher donating styles for men, women and kids. — Barbara Schneider-Levy

(L-R): Sam Cannonand Muti Randolph

Teddy ReadyHow Jeremy Scott turned a children’s toy into a high-fashion treasure.

itschy but unapologetically cute, Jeremy Scott and Adidas’ teddy bear sneaker series was more than just an eye-catching style statement.

“I really challenged not only Adidas but footwear in general to literally go out of the box and do things that they’ve never done before,”

Scott incorporated the notable iconography into a new line of blinding metallic gold Moschino makeup brushes, mirrors, cosmetics and accessories in collaboration with beauty retailer Sephora.“It’s sweet, and it’s something relatable — from Timbuktu to Dubai, from L.A. to Milan — people see it, and it has a visceral reaction, an emotional reaction. You know that there’s something loving about it,” Scott said at the Los Angeles launch party.

Much like any Moschino runway show, the beauty collab was far from demure. In June, L.A.-based Scott presented Moschino’s resort ’18 collection, which gave a nod to another slice of Americana: Las Vegas. “It’s a fantasyland,” Scott said of Sin City. “You can be whoever you want to be for 24 hours, and then it all disappears. I’m probably one of the last people who still likes the

themes as women’s empowerment,

Gingham StyleRachel Roywho is launching footwear for her Rachel Rachel Roy contemporary line, revealed some of her favorite styles that will launch in partnership with Titan Industries for spring ’18.

Rachel Roy

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with Titan Industries for spring ’18. “For the spring and summer, gingham is one of

my favorite [patterns],” she said, pointing to pumps at her launch party last week. “Gingham, stripes and leopards are neutrals for me that I love, and I fi nd it can make a quick and easy outfi t very chic.”

Loafers will be available in the new collection, which Roy said she loves. “You can wear them

throughout the workday, and we put extra padding in-side the footbed, which is

super-important to me.” — Nikara Johns

FFANY was once again doing its part to champion the cause of breast can-cer awareness and research with a pop-up charitable sale during last week’s shoe show at the New York Hilton Midtown. The second annual Shoes4aCure event was open to the pub-lic and offered product at 50 percent or more off the suggested retail price. FFANY expected

with Titan Industries for spring ’18. “For the spring and summer, gingham is one of

my favorite [patterns],” she said, pointing to pumps at her launch party last week. “Gingham, stripes and leopards are neutrals for me that I love, and I fi nd it can make a quick and easy outfi t very chic.”

Loafers will be available in the new collection, which Roy said she loves. “You can wear them

throughout the workday, and we put extra padding in-

Rachel Roy

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Under Armour announced a restructuring plan that includes laying o� 2 percent of its workforce — or 280 employees — as well as lease terminations. The Baltimore-based company expects $110 to $130 million in restructuring charges in fi scal 2017. “In addition to streamlining our organization for greater operational e� ciency, we’ve

already taken proactive steps throughout the fi rst half of 2017 to address our short- and long-term opportunities, enhancing, upgrading, restructuring and leadership,” CEO Kevin Plank told investors. For the second quarter, the brand experienced revenue growth of 9 percent to $1.09 billion, beating market watchers’ predictions of $1.08 billion. The footwear category decelerated, however, posting a year-over-year decline of 2 percent to $237 million.

Alice + Olivia andCamuto to PartnerAlice + Olivia is partnering with Camuto Group to relaunch its shoe collection. Stacey Bendet, CEO and creative director, will oversee creative, while Camuto Group will handle design, sourcing and production. The o� ering will include fl ats, sandals, heels, wedges and over-the-knee boots, with the fi rst collection launching in February 2018. Last week, Aldo Group said it would buy Camuto.

Steve Madden Opens Its Largest U.S. Store Occupying approximately 2,000 square feet, Steve Madden’s newest location sits in New York City’s Times Square and is its largest U.S. store. The shop has exclusive o� erings including the brand’s Made in the USA shoes, retailing from $100 to $250, handmade in New York at the Steve Madden factory. Company-owned brands including Dolce Vita and Supera will also be o� ered.

Under Armour Restructures to Refuel Growth

QUOTES OF THE WEEKOverheard in the footwear industry

“I’ll just Netflix and chill. Or some HBO greatness. Or anything by Ryan Murphy. There’s so many incredible options that don’t include CBS.”Jessica Chastain in a tweet critical of CBS for its lack of diversity.

“We can create a new Bond character that’s a woman and give her a new name, based on that theory, but I don’t know if Bond should be a woman.” Halle Berry on “Entertainment Tonight” voicing her opinion on a woman playing James Bond.

INSTAGRAMS OF THE WEEKThe fi ve most liked photos from @FootwearNews

TO P STO RY

W H A T ’ S T R E N D I N G

Our shoe of the week is @sergiorossi’s denim mule.

1

Meet the designers from our Emerging Talent 2017 issue.

2

Giuseppe Zanotti x Jennifer Lopez collaboration sketches.

3

Amazon debuted a new label called The Fix.

4

Our trend spread features white shoes with dresses.

5

INSIDER

FOB_Insider Opener

“I don’t think he could beat me if I was one-legged.” Michael Jordan, when asked about a potential matchup with LaVar Ball.

Come and Experience Earth at These Upcoming Shows:

August 14 - 16, FN Platform, #82614 & #82815Las Vegas Convention Center

August 19 - 21, Atlanta Shoe Market, #1317-1323Cobb Galleria Centre

Styles Featured: Earth Shelly, Sweetpea, Hibiscus & Tangorearthshoes.com

®

FN_Weekly_Full_Page_Bleed.indd 1 8/1/17 10:29 AM

KING OF THE FALL The Weeknd has conquered the music world, and now he’s determined to score a fashion hit. The pop star talks onstage style, personal reinvention and why his shoe is for everyone. B y P E T E R V E R R Y / P h o t o g r a p h e d b y D E R E K W O O D

17

KING OF THE FALL

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like those candid vibes. I

like that side profi le, too,” a

focused Abel “The Weeknd”

Tesfaye told photographer

Derek Wood while look-

ing through his shots at

Los Angeles’ famed Milk

Studios. “But that should

be the cover right there.”

Wood and Tesfaye

had never met, but

their creative chemistry

was palpable from the

beginning and resulted

in captivating shots from

a rapid-fi re session.

As an on-set observer,

I could easily see that The

Weeknd is careful with how his image is portrayed, and

ensures its execution is largely in his control.

Though Wood snapped hundreds of images during

an exclusive two-hour shoot with Footwear News, the

look Tesfaye was particularly fond of made the fi nal cut

to lead this issue.

During the session, The Weeknd — who had recently

wrapped Phase One of his “Starboy: Legend of the Fall”

tour — forfeited the overwhelming footwear and appar-

el selection that’s synonymous with celebrity features.

Instead, Tesfaye opted for a slimmer range: two

sparsely fi lled rolling racks featuring Puma x XO

apparel and two pairs of sneakers, the all-white and

olive iterations of his signature model, the Parallel.

His line with Puma boasts streetwear staples —

T-shirts, denim jackets and pants — to pair with the

Parallel, a stripped-down sneaker with casual appeal

that borders on the height of a boot. “His sense of style

is intriguing because he’s developed a refi ned uniform

that consistently feels current. He brings a di� erent

aesthetic, a little more refi ned and simple,” said Chris

Pepe, senior buyer of men’s footwear at Barneys. “The

consistency makes him a standout in the realm of

entertainers.”

This image, which mirrors today’s hottest men’s

fashion, distinguishes him as one of Puma’s most

important ambassadors.

“He’s stylish, but he’s also approachable. He’s

relatable and has a look that can be worn by a lot of

young men,” explained Adam Petrick, global director

of brand and marketing at Puma. “It’s not over-the-top

or unattainable.”

Puma added The Weeknd to its celeb ambassador

team, which includes superstar songstress and the

brand’s creative director Rihanna, in September 2016 —

introducing the partnership to the world with images

of the singer in the brand’s popular Ignite Evoknit style.

After campaigns featuring Tesfaye in the Ignite

Limitless Netfi t and Tsugi Netfi t styles, the brand

will fi nally release his own anticipated Parallel model

on Aug. 24 at top-tier retailers, including Kith, The

Webster and Barneys.

“The Weeknd has shown us that he’s knowledgeable

about and interested in fashion,” said Laure Heriard

Dubreuil, founder and president of The Webster. “This

collaboration feels like a true partnership between the

artist and the brand.”

The fi rst colorway of the sneaker is a pristine, all-

white iteration priced at $220 — and retailers are

applauding the brand’s approach to product diversity.

“Puma has been putting out some unique styles

lately, so adding cleaner elements to the collection

helps Puma appeal to another customer,” said Pepe.

“Our customers are always looking for the newest

sneaker styles, so this collaboration with The Weeknd is

defi nitely something that will be on their radar.”

Tesfaye is one of Puma’s freshest faces to endorse

product and has bypassed those with a longer tenure

with the brand to get a signature sneaker. “He had a

strong idea about what footwear should look like if

it was put through The Weeknd’s fi lter,” Petrick said.

“That’s not to say all of our partners wouldn’t have that

vision, but in the case of The Weeknd, it made sense to

bring something new to the marketplace that refl ected

his personal style.”

The Parallel is the fi rst shoe from his partnership

with Puma to come to fruition, and Petrick confi rmed

more Tesfaye-inspired drops are coming. “We’ll be

releasing collections this fall, and we have exciting

product coming this spring,” Petrick said. “And we’re

optimistic that this is going to be a long-term partner-

ship and that we’ll have the opportunity to evolve with

The Weeknd as he creatively evolves.”

With the Parallel release approaching, the

stylish music icon opened up about the creation

of the sneaker, his style evolution and whom he wants

to see in his kicks.

The launch date for the Parallel is fast approaching. How do you feel? “It’s fi nally happening. We’ve been working with Puma

for almost a year, and everyone is more than ready to

get the sneakers out. I was nervous at fi rst, but when

I fi nally got to hold the product, I immediately fell in

love. I think people will like it.”

What aspects of the design were you most focused on, and what did you learn?“I was involved in almost every aspect, but I was most

focused on the silhouette. With XO and Puma, we really

collaborated and worked on making the best product

possible.”

Extended Weeknd The Puma ambassador gets

candid on infl uencers, social media and more.

What he would be doing if he weren’t a musician

“Probably producing film.”

His style infl uencers“Marty McFly, Pharrell

Williams, N.W.A., Michael Jackson, Bob Dylan, Biggie Smalls.”

Favorite social media follows

“There is this Instagram I love called @anti—cgi; it’s cool. I also love @thesimpsonig; it’s super-nostalgic. The @worldofdisnep is really twisted and inspiring.”

Who controls his social media accounts

“Nobody touches my social media but me. It’s very critical. Sometimes I like to have a theme when I tweet or Instagram. Sometimes I’ll just tweet my thoughts in a rant. As my fans know, sometimes I go months without ever using it. It really all depends on my mood.”

Whether cutting his hair was signifi cant

“Not at all.”

“WHEN I FINALLY GOT TO HOLD THE PRODUCT, I IMMEDIATELY

FELL IN LOVE.”

‘i

As you build your business, is accessibility or exclusivity more important to you? Is there another celeb business you want to emulate?“Exclusivity is always important to me, and I

will defi nitely do limited pieces and shoes with

Puma. But for this fi rst one, I’d love it to go to the

masses. I haven’t really been using anyone else as

a reference for this side of the business, but I am

defi nitely investing as much of my time into this

as possible.”

Whom would you most like to see wear the shoe and why? “To be honest, I just want to see everyone wear-

ing it. I want it to be part of pop culture. I want

to walk down the street and see kids wearing it

and women wearing it. I want to see the pope

wearing it. I want to see [Barack] Obama wearing

it. I want to see Elon Musk wearing it.”

How does your signature shoe fi t in with your persona? “I feel like the Puma shoe is a part of the ‘Starboy’

world. It’s the shoe Starboy would wear. We

actually revealed we were fi rst working with

Puma in the ‘Starboy’ video. We’re already

evolving in the next phase of our collaboration,

so I’m gonna keep that a secret.”

You’re constantly reinventing yourself as a musician. How has that a� ected your personal style? “Usually when I reinvent myself, I like to get rid

of everything in my closet and replace it with

how I’m feeling during that album phase. It never

changes drastically, though; rather just very

slightly over time.”

When you’re choosing on-stage kicks, what do you look for? “It depends. The longer the set, the more

comfortable and light it has to feel. If it’s short,

it doesn’t matter how it feels, so I can wear any-

thing, sometimes even boots.”

Embracing the spotlight, at times, has been challenging for you. Have you overcome that? “I think with time I’ve learned to be a little more

comfortable. My fans show me that I can feel

confi dence. They give so much love in person and

at my shows. I still get shy, though; it’s something

I can’t seem to quite shake o� .”

As you refl ect on your debut mixtape, “House of Balloons,” what experiences during that era helped shape you? “I spent a lot of time alone. My life is very

di� erent now than it was back then. It’s

defi nitely something I would like to feel for a

bit again. I’m continuously around people. I

might want to shut the world out for a bit.”

How do you respond to criticism? “I used to pay attention all the time; it would take

over my life. Any kind of criticism would ruin my

day, but through the years, I’ve learned to accept

it and know the di� erence between constructive

criticism, hate and just plain trolling.”

How has your Ethiopian heritage impacted you as a person and musician? “It’s my culture. [The way] my mother raised

me makes me who I am right now. Ethiopians

are kind, caring and selfl ess people. One day, it

will help me raise a family. Musically, it’s very

important to me. The soul in my singing and the

melancholy in my chords are very Ethiopian-

inspired. It’s something that will always be

embedded in me.” ❚

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THE POWER OF ELLEN The television personality’s advice on rising through the ranks.

“I STILL GET SHY ... IT’S SOMETHING I CAN’T SEEM TO QUITE SHAKE OFF.”

Salamander North America | 877.272.7463 | [email protected]

FN PLATFORM Booth #82336Atlanta Shoe Market Booth #1408Toronto Shoe ShowWCSA VancouverNorthwest Market PortlandBSTA Northeast Expo

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K. JACQUES crisscross slingback sandals.Cinq à Sept dress.

T h eS w e e t

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The season’s most desirable flat sandals kick back in heat-seeking hues, easy shapes and exotic embellishments. Just add breezy dresses and statement swimwear into the relaxed resort mix. Photography: BRIDGES ADERHOLD

Fashion Director: MOSHA LUNDSTRÖM HALBERT

Fashion Editor: CHRISTIAN ALLAIRE

24

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SOPHIA WEBSTER pom-pom slides. Lisa Marie Fernandez swimsuit.

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CORNETTI lace-up sandals. Solid & Striped swimsuit, Krewe sunglasses, Johanna Ortiz earrings (worn throughout).

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AQUAZZURA feathered slingbacks. Tanya Taylor dress.

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LOEFFLER RANDALL embellished lace-up sandals. Lisa Marie Fernandez dress.

PEDRO GARCIA satin crisscross slides. Novis top and skirt.

FOR ADVERTISING INFORMATION, PLEASE CONTACT LAUREN SCHOR, ASSOCIATE PUBLISHER AT 212 256 8118 OR [email protected]

THE P OWER OF CONTENT

ISSUE September 11CLOSE DATE August 30

BONUS DISTRIBUTION: Shoe Market of Americas, theMICAM Show

MUST BUYS

S P R I N G

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Clashing never looked so good. For resort ’18, Monse’s Laura Kim and Fernando Garcia toyed with old and new on a leather slingback pump. With its classic houndstooth print and sleek racing-striped strap, this graphic style masters the art of the unexpected. And for an extra creative twist, you can wrap the straps as you wish.

RELEASE THE HOUNDS01/Shoeof the Week

Ermenegildo Zegna’s spring ’18 men’s collection was all about luxe earthy tones. “The inspiration for this collection starts with the idea of a modern man who is thinking about his wardrobe in a completely di� erent way,” said artistic director Alessandro Sartori. “He has refer-ences from his father, his friends, pictures, magazines, books — all that he sees is very important.” Sartori conveyed the idea via an eclectic mix of rich, textural ready-to-wear fabrics. New shoe highlights included the Asola loafer and

Tiziano sneaker, with extra-wide laces, hand stitching and lateral-cut details. “I love to take inspiration from the past, from classic styles, by reinventing them without any nostalgic feeling,” said Sartori. This season, the designer also found inspiration in Milan’s Università Statale, the venue for the runway show during Fashion Week. “It’s an important place to me. When I was a student, it was one of the places where I felt at ease,” said Sartori. “I often spent time sketching, reading and dreaming in the courtyard.”

For spring ’18, Ermenegildo Zegna’s artistic director looked to natural elements for a rich, textural collection.

By Christian Allaire

ALESSANDRO SARTORI

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Naturalgreenery

Caption TK

Caption TK

Sketch of theTiziano XXX

shoe (picturedbelow)

Cherry blossoms

Caption TK“I love the idea of creating a new men’s wardrobe and transforming the classic universe into something as fun as women’s wear.”

02/ Inspiration Point

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Sketch of theTiziano XXX

shoe (picturedbelow)

laces, hand stitching and lateral-cut details. “I love to take inspiration

SARTORI A spring ’18ready-to-wearlook

Sketch ofZegna’s PelleTessuta leather

Wooden texture

32 FO OT W E A R N EWS.CO M

FOR ADVERTISING INFORMATION, PLEASE CONTACT LAUREN SCHOR, ASSOCIATE PUBLISHER AT 212 256 8118 OR [email protected]

theMICAMS H O W I S S U E

BONUS DISTRIBUTION theMICAM and MILAN HOTELS

S E P T E M B E R 1 7 — 2 0

ISSUE DATE

SEPTEMBER 11CLOSE DATE

AUGUST 30

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1What are the di� erent viewpoints for the brands in your stable?“All our brands have a consistent thread — fashion and comfort. For spring ’18, we’ve brought our Bionatura and Groundhog brands under the Bos & Co. label. We want-ed to concentrate our e� orts on building Bos & Co. as an all-season brand. It was known for waterproof winter boots, while Bionatura and Groundhog were spring brands. Additionally, we distribute the Portuguese brands Fly London and Softinos in North America. While Fly London is edgy, Softinos is more contemporary, using soft leathers and built on California and Strobel constructions.”

2In a competitive market, how do you entice new retailers to come on board?“We have a fantastic sales team that’s taken us almost three decades to build. It’s one of the most important parts of bringing new customers into the fold. They travel their territories, hold product seminars and special Fly London or Bos & Co. days where they o� er a sales incentive to associates or a gift-with-purchase to customers. We have a promotions program that includes co-op ads for accounts no matter how big or small. Our six-person customer service depart-ment in Canada supports both retailers and our salespeople, while our in-stock program also brings in new customers.”

3Fly London is often featured on QVC. How has that exposure impacted the business?“We began there about 18 months ago. It was a slow start on a small basis, but the exposure has

been very good. It connects us to customers we may not have been touching. However, there’s a customer base that’s still looking to go to their local retailer for service and fi tting. We’ve had retailers call and tell us that after our QVC show, they had a fantastic Fly London day. Customers saw what was being o� ered on TV and came to see what the stores had. Some still want to touch and feel before they buy.”

4Since comfort footwear puts an emphasis on fi t, can the category sell online e� ectively? “We do well with our online accounts, such as Amazon and Zappos, that say they have repeat customers for our brands, and the return rates are lower than average. The customer who is shopping online is hungry for information, but they have a short attention span, so you have to o� er bullet points about a shoe’s features to get the informa-tion across quickly and succinctly.”

5How do your product teams shape the design direction for the collections?“We spend a great deal of time, energy and money shopping not only the North American market but also the European. We do these trips three times a year, visiting stores with our design and man-agement teams. These marathon tours can last six days and visit six or seven cities, including London, Brussels, Paris and Frankfurt. We also keep our eyes on a dozen or so brands to make sure we know what’s going on in the market.”

KEVIN BOSCOThe president of Bos & Co. reveals changes to its brand roster and how to sell comfort online.

By Barbara Schneider-Levy

03/ Five Questions

We have a promotions program that

Fly Londonspring ’18

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Musician Joshua Lovenmodels a Malvados

men’s style

The Malvados brand is tapping into millennial wanderlust with its growing collection of fl ip-fl ops.By Jennie Bell

ADVENTURE VENTURE04/One to Watch

After eight months on the market, fl ip-fl op brand Malvados is already branch-ing out into new categories.

The Vancouver, British Columbia-based label, which launched its line of women’s fl ip-fl ops and sandals in December 2016, is readying its fi rst men’s styles for spring ’18.

“It was always our plan, but as soon as we launched, people were asking for men’s right away. We decided to get going and o� er it this season,” said co-founder Jennifer Rainnie, who oversees sales,

marketing and design, while partner Baseer Khudayar handles distribution and logistics.

Rainnie is a beachwear veteran, with previous stints at brands such as Roxy and

Havaianas, and she noticed a

void in the market for product aimed at young consum-

ers. “There needed to

be something with more of a

neutral color palette and that also was current,” she said.

Malvados’ women’s line comprises three collections

— the sporty Playa fl ip-fl ops, the Luxe slim-fi t fl ip-fl ops and the Icon fashion sandals — which retail for $20 to $50. For men, it will o� er two styles, the Playa and the Jack, priced at $25 to $50.

Rainnie said the brand has an earthy, neutral palette. “But we didn’t just use standard Pantones for our colors and straps,” she explained. “We combined and made iridescents to create our own color story.”

The founders also set out to create a youthful identity. Malvados (Spanish for “wicked”) draws inspira-tion from music and travel. In fact, its styles are named after cocktails and rock stars. “The demographic we’re selling to is really

about experience — that’s what our branding has been all about,” said Rainnie, noting that the label tapped musicians and creatives as its brand ambassadors to build buzz.

Those e� orts appear to be paying o� . Malvados

has more than 700 retail accounts, including Flip Flop Shops, Bikini.com and Zumiez.

Looking ahead, Rainnie’s primary goals are to intro-duce additional men’s styles and develop a presence at major music festivals.

The Playa for women

Untitled-1 1 7/26/17 9:42 AM

When entrepreneurs Emily and Scott Goldenberg opened their children’s shoe boutique

in February, they didn’t have to break the bank. Instead, the Oakland, Calif.-based couple

received help from an unlikely source: area residents interested in expanding the local econ-

omy. ➵ A year prior to opening GoldenBug Children’s Shoes, the Goldenbergs launched an

Indiegogo campaign that netted more than $25,000 from neighbors who support the city’s

small-business revival. “We heard over and over that people trying to raise capital aren’t

usually successful with crowdsourcing campaigns,” Emily Goldenberg said. “But we hit our

goal, which tells us the store was wanted and needed.” ➵ Located in Oakland’s Upper Rock-

ridge neighborhood, the 800-square-foot shop is the Goldenbergs’ second small business

— the two have operated the popular downtown eatery Caffe 817 since 2011. They opened

GoldenBug to give busy parents a convenient local shopping destination. ➵ “We were, of

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Robeez, New Balance and

Tsukihoshi. Stride Rite also

is a big draw, especially now

that the brand has shuttered

many of its retail stores.

To better accommodate

kids’ diverse fitting needs,

Goldenberg makes a point

of offering width options. “I

feel for parents who have a

child whose foot is anything

other than a medium. It’s

so challenging to find kids’

shoes in narrow and wide

widths,” she said, noting the

store also works with local

podiatrists to fit kids who

require specialized insoles

and orthotics.

So far, business at

GoldenBug is off to a strong

start. The store draws not

only locals but parents from

nearby cities such as Rich-

mond and Albany, and even

from across the Bay in San

Francisco and Marin County.

“The first month or so, we

had mainly people from

the neighborhood, but now

that circle is getting bigger,”

Goldenberg noted. “Our aim

is to be a hub for parents all

over the Bay Area.”

Key vendors believe

the store has all the right

elements for success. “Gold-

enBug is cozy, welcoming

and very customer-friendly,”

said Jill Feldman, a sales rep

for Badorf Shoe Co., whose

brands include Tsukihoshi

and FootMates. “Emily is

committed to carrying only

quality, functional footwear,

and she employs salespeople

who are extremely knowl-

edgeable about fitting kids’

shoes. I’ve worked with a

few, and they are superb.”

Michelle Labrador,

regional sales manager for

Plae, added that she was

impressed by Goldenberg’s

due diligence in researching

and planning this venture.

“Emily’s preparation was

unlike any other retailer I

have encountered. She knew

to seek out the advice of

other well-respected shop

owners to learn about the

business and set herself up

for success,” Labrador said.

“She is the epitome of a

next-generation shop owner

who is in it to win it.”

course, hesitant to do this at

a time when so many stores

are closing, but we see it as

an opportunity,” Goldenberg

said. “As parents, we had a

difficult time finding shoes

for our two children, and a

lot of our friends expressed

the same frustration. There

are no other dedicated kids’

shoe-shopping options in

our area.”

She also sees a growing

movement among parents

to return to the kind of

personalized service and

experience that the internet

cannot provide. “We’ve had

this big online shopping

boom, and people were

excited about the novelty

and convenience, but many

parents want to shop brick-

and-mortar again,” Golden-

berg explained. “They want

to come to a place where

their kids are expertly

measured and fitted.”

When planning

the shop’s assortment,

Goldenberg focused on

brands she likes for her

own kids, among them

Plae, Pediped, Livie & Luca,

Parents in the San Francisco Bay Area have a new destination for quality kids’ footwear.By Erin E. Clack

CATCH THE BUG05/Retail Spot-light

PLAYTIMEThree ways GoldenBug Children’s Shoes caters to its young customers.

1 To keep kids entertained while their parents shop, the store features a cozy corner play area stocked with toys and books. “The play area has also turned out to be a great diversion for kids who are nervous about having their foot measured,” said owner Emily Goldenberg.

2Goldenberg commissioned an artist friend to create a colorful tree installation that adds a whimsical touch to the space. “We want the store to be a fun and welcoming place for kids,” she said.

3To cultivate a sense of community, GoldenBug plans to host events such as story time and activities that involve using your feet. “We have a lot of different ideas for fun events we want to do now that we’ve had time to settle in and get the business running smoothly,” said Goldenberg.

FO OT W E A R N EWS.CO M

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Glittery slip-on sneaker from

Cordani

Comfort brands are all tied up for the season, adding decorative knotting details to slides, mules and wedges.

KNOT’S LANDING06/Spring Trend

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Vionic’s fl ip-fl op with contoured footbed

Earthies’ covered-platform wedge sandal

Stacked mid-heel slide from Rockport

Alexis Mabille’sfall ’17 show

ties togetherthis trend

Paul Green’s mule with center knot

at the vamp

Spring Step’s knotted wedge

in soft leather

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My fi rst footwear job:“I was 14 and being paid under the table to stock store shelves while also working at a fast-food restaurant and playing in a rock band. I got into the shoe business because of my big brother Jerry, who was with Wohl Shoe Co. at the time. He’s 17 years older than I am, and I idolized him. If he were in the baking business, I prob-ably would have been a baker.”

Best advice I ever received:“From Day One, Jerry told me to learn the numbers. As passionate as we are about product, it’s all about the

numbers on so many levels when running a business. Also, try to have fun. I’m still waiting for that one.”

My leadership style: “Organized chaos. I love action. I like to give our team the freedom and opportunities to make their own decisions while at the same time letting them know I’m there to guide them.”

Hardest part of the job:“Staying on top of my insane schedule. I want to keep everybody happy, but it’s di� cult. My executive assistant is a godsend.”

Most rewarding part:“It sounds corny, but giving a promotion. It’s important to show your team hard work pays o� . I love when I see someone on our team who started in customer service and is now running a division for us. It may have taken them a couple of years, but to see that arc? You can’t ask for anything better.”

How I motivate my team:“A good look in the eye, a fi rm handshake and a heartfelt thank you go a long way. I’ve always believed in that. It’s so easy to forget in this day of technology.”

Executive I admire:“[Music mogul] Jimmy Iovine. Can you imagine working with Bruce, Bono and Dr. Dre at the same time and then running a record label that introduced Nine Inch Nails to the world? And after all that success, [launching] Beat headphones? That would have been a great career.”

Biggest challenge facing the shoe industry:“Not knowing what tomorrow is going to bring. Everything is moving so fast. We used to know that if we had a bad day or month, we would fi gure out a way to be OK for the next six months. Now we have to break it down to the minute. Yet there’s a new opportunity with the web. It’s truly amaz-ing. It’s like being a student all over again.”

Advice to the younger generation:“It’s all about relationships. Even if you’re stuck looking at your phone 12 hours a day, get out of the o� ce and see what your competition is doing. Also, give yourself time to get a little dirt under your nails. You have to lift the car hood and learn what makes the engine run. Learn the trade inside and out. Don’t pretend. If you don’t know something, ask.”

GETTINGPERSONALLittle-known details about the footwear veteran.

Nightly Worries“Everything, and I mean everything — even what sneakers I’m going to wear tomorrow.”

Relaxing Method“Hanging out at my farmhouse in Pennsylvania and grilling for my family, with a Spotify set list and an amazing bottle of wine.”

Career High“When my father saw my first success at Enzo Angiolini and came up to me and said, ‘I’m proud of you, son. Remind me again what you do.’”

The president of Global Brands Group Footwear talks about how he stays on top of his game and fi nds time to encourage new talent. By Barbara Schneider-Levy

JIM GABRIEL07/LeaderBoard

FO OT W E A R N EWS.CO M

André 3000

FIFTY NOTETretorn’s fall ’17 ad campaign debuted last week and stars musician André 3000 Benja-min as the face of the brand. To mark the 50th anniversary of its iconic Nylite sneaker, Tretorn partnered with 50 infl uencers to put their own spin on the shoes. Benjamin’s creation will be unveiled at ComplexCon in November and hit stores next spring. Other participants in the Nylite50 series include Je� Staple, Mimi Yoon and Dominic “The Shoe Surgeon” Chambrone.

DEAL MAKERSRockford, Mich.-based Wolver-ine World Wide Inc. has sold the Sebago brand to Italian corporation BasicNet SpA for $14.25 million. BasicNet’s portfolio includes Kappa, Robe di Kappa, K-way and Superga. “We believe the decision to divest Sebago will allow us to focus on accelerating our most important opportunities while enhancing shareholder value,” Wolverine chairman, president and CEO Blake Krueger said in a statement.

DRESS FOR SUCCESSPortland, Ore.-based Sock It to Me is introducing a selection of men’s dress styles for spring ’18. The Luxe Collection is made in Italy and features mercerized Egyptian cotton, smooth seams and a reinforced heel and toe. The socks will also sport the brand’s whimsical motifs — such as hamburgers, martinis and rocket ships — but in a more refi ned way. The Luxe Collection will retail for $27.50 and is being targeted to better department stores and fi ne men’s retailers.

08/ Buzz

Luxe Collectionmen’s socks

For more information, call NSRA at 800-673-8446.

Sunday, August 13, 2017 • 1 p.m. to 5 p.m.Las Vegas Convention Center • South Hall • Room S229

America’s Largest Organization Representing

Independent Footwear Retailers

3.25 Business CEUs available through ABC!

National Shoe Retailers Association’s Education Conference

James Dion, featured speaker and panel discussion moderatorJames Dion is an internationally known retail speaker and trainer, and author of several books. He speaks on consumer trends, retail technology, data analytics, selling and service, retail merchandising and operations, marketing, and leadership.

3:15 p.m.- 4:30 p.m. Best Practices Amongst UsRetail Panel Discussion and Audience Questions: Retailers share compelling stories on how they manage to excite their customers and how they reap the benefits by scoring stellar sales.

Featured panelists: Jody Finnegan - 12th Street Shoes; Bellingham, WA; Megan Sajdak - Stan’s Fit for Your Feet; Brookfield, WI; Dan Ungar - Mar-Lou Shoes; Cleveland, OH

4:30 p.m.- 5:00 p.m. Q & A, Summary and Final ThoughtsWhat did we learn today? Where do we go from here? How do we take this back and make it happen?

2:15 p.m.- 2:30 p.m. Where Ideas Come FromLearn how to get IDEAS, how to turn ideas into INNOVATIONS for your business, how to turn innovations into a PLAN OF ACTION and how to turn a plan of action into RESULTS!

2:30 p.m.- 3:15 p.m. Networking Break

1:00 p.m.- 2:15 p.m. Retail Isn’t Dead! Retailers Who Are Making A Killing And How You Can, Too!5,000+ stores will have shut their doors by the end of this year. Yet, there are quite a few retailers out there who are thriving and for very good reasons. Learn who they are and what they are doing that you can do, too!

Cocktail Party — Immediately following the last session, NSRA conference attendees are invited

to meet with industry leaders at a cocktail party hosted by FN PLATFORM. It’s a great way to kick off your visit!

selling and service, retail merchandising and operations, marketing, and leadership.

Complimentary registration at www.nsra.org

The National Shoe Retailers Association thanks its sponsors for their

support of our retail education programs and their appreciation of the

independent footwear retailing community. We encourage all independent

retailers to visit their exhibits during the upcoming show season.

What did we learn today? Where do we go from here? How do we take this back and make it happen?

FN PLATFORM

and MAGIC

attendees are

invited!

FN 071717 issue NSRA Aug LV Conf Sponsors 062017.indd 1 6/29/2017 11:05:08 AM

When Audrina Patridge sent her designs down the runway last month at her fi rst Miami Swim Week, the inspirations extended well beyond the beaches of Orange County, Calif. “When I started coming up with ideas for colors, patterns and designs, I had the Rolling Stones of the 1970s in Morocco in mind and just let my imagination go,” she said. “I want to modernize di� erent eras with incorporating di� erent cultures of the world while continuing to keep a sleek sexy boho vibe within each collection.” For Swim Week, Patridge partnered with ShoeDazzle to create a tan platform sandal that would complement her Prey Swim collection, which launched last November. “I loved the tan platform because it went with all the collections and had a boho feel. And it was actually comfortable — I had a pair on as well,” said Patridge. The Los Angeles native and mother to 1-year-old daughter Kirra Max said she jumped into the swimwear world to fi ll a need in her own wardrobe. “Growing up around the ocean and pool, I was always trying to fi nd the perfect swimsuit that expressed my style, but I could never quite fi nd it,” she said. “So that’s when I decided to create my own.”

Favoritemeal splurge

“Mexican food is my go-to — a taco/enchi-

lada combo with rice and beans, and chips

and salsa.”

Drink of choice“Arnold Palmer.”

Hidden talent “Baby whisperer.”

Go-to beach footwear

“I always wear Tkees flip-flops because they are easy to take off and

super-cute.”

Skincare tips for the beach

“I use Coola sunscreen and bring a cute

beach umbrella.”

Best pool ever “The Komune Hotel

in Keramas, Bali.It’s a surf hotel, and while my husband, Corey Bohan, surfs,

I can watch from the pool.”

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The former TV personality talks beachside dressing and venturing into the design world with her swim brand.By Charlie Carballo

DESIGN ROLEFollowing her appearance in Crocs’ spring ’17 ad cam-paign, Drew Barrymore will design two spring ’18 limited-edition collections for women and children. The Drew Barrymore ♥ Crocs o� er-ings will feature bright colors and graphics that speak to the actress’ personality and design philosophy. The fi rst will be available to consumers worldwide in February 2018, followed by a second launch in May. Both will be sold in select stores globally and online.

A PRECIOUS COLLECTIONNicholas Kirkwood teamed with Bulgari to reinterpret the jeweler’s Serpenti Forever de-sign. The collection, known as “Serpenti Through the Eyes of Nicholas Kirkwood,” comprises a shoulder bag in fi ve color-ways inspired by gemstones Kirkwood saw at Bulgari’s atelier. Other items include a compact rucksack, wallet and pouchette. The capsule debuts Sept. 1 at stores including Net-a-Porter, Printemps and Saks Fifth Avenue, as well as some Bulgari shops and Kirkwood’s London boutique.

OPEN DOORSIn celebration of South Coast Plaza’s 50th anniversary, Marni has opened a whimsi-cal pop-up experience at the luxury shopping center in Or-ange County, Calif. The launch includes an exclusive collec-tion of hand-knitted espadrilles that are displayed in miniature houses made of wrought-iron and lacquered wooden panels. The colorful woven shoes come in two styles, available for $165 through Aug. 16.

10/ Buzz

09/GoodTaste

40 FO OT W E A R N EWS.CO M

Best pool ever “The Komune Hotel

in Keramas, Bali.It’s a surf hotel, and while my husband,

Tkees fl ip-fl op

Barrymore

FOR ADVERTISING INFORMATION, PLEASE CONTACT LAUREN SCHOR, ASSOCIATE PUBLISHER AT 212 256 8118 OR [email protected]

THE P OWER OF CONTENT

Dynamic. Fearless. Powerful. ISSUE 09.25 / CLOSE DATE 09.13

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Pick

Soccer star Neymar Jr. knows how to score on the field — and apparently he’s even better at doing so off the pitch. Just days after the Nike athlete debuted his Written in the Stars shoes while leading FC Barcelona to victory at El Clásico Miami, Neymar inked a record-breaking trade deal reportedly worth $438 million.

Net Worth

FN IS A REGISTERED TRADEMARK OF FAIRCHILD PUBLISHING, LLC. COPYRIGHT ©2017 FAIRCHILD PUBLISHING, LLC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. VOLUME 73, NO. 24. August 7, 2017. FN (ISSN 0162-914X) is published weekly (except for the first week in January, February, March, May and July, second week in November and December, third week in April and June, fourth week in August, September and December, fifth week in May and October) by Fairchild Publishing, LLC, which is a division of Penske Business Media, LLC. PRINCIPAL OFFICE: 475 Fifth Ave, New York, NY 10017. Periodicals postage paid at New York, NY and at additional mailing offices. Canada Post: return undeliverable Canadian addresses to P.O. Box 503, RPO West Beaver Cre, Rich-Hill, ON L4B 4R6. POSTMASTER: SEND ADDRESS CHANGES TO FOOTWEAR NEWS, P.O. Box 6357, Harlan, IA, 51593. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to FOOTWEAR NEWS, P.O. Box 6357, Harlan, IA, 51593, call 866-963-7335, or e-mail cus-tomer service at [email protected]. Please include both new and old addresses as printed on most recent label. For New York Hand Delivery Service address changes or inquiries, please contact Mitchell’s NY at 1-800-662-2275, option 7. One-year subscrip-tion price: U.S. $72, Canadian $149, foreign $295. Single-copy cost $10. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within one year. If during your subscription term or up to one year after the magazine becomes undeliverable, you are ever dissatisfied with your subscription, let us know. You will receive a full refund on all unmailed issues. First copy of a new subscription will be mailed within four weeks after receipt of order. We reserve the right to change the number of print issues in a subscription term, including discontinuing our print format, make substitutions and/or modify the manner in which the subscription is distributed. You have the right to cancel at any time and receive a full refund of any unused portion of your current subscription term. Address all editorial, business, and production correspondence to FOOTWEAR NEWS, 475 5th Ave, 2nd Fl., New York, NY 10017. For permissions and editorial requests, e-mail [email protected]. Visit us online at www.footwearnews.com. To subscribe to other Fairchild Publishing, LLC magazines on the World Wide Web, visit www.wwd.com/subscriptions. FOOTWEAR NEWS IS NOT RESPONSIBLE FOR THE RETURN OR LOSS OF, OR FOR DAMAGE OR ANY OTHER INJURY TO, UNSOLICITED MANUSCRIPTS, UNSOLICITE ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDER-ATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED TO DO SO BY FOOTWEAR NEWS IN WRITING. MANUSCRIPTS , PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A SELF-ADDRESSED STAMPED ENVELOPE.

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Miles from mainstream.

FN PLATFORM #82313ATLANTA SHOE MARKET #1523-1632 For appointments, please contact your sales representative or email: [email protected]

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