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Readership
0
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6000
Online adds to print
Total fig (net) Figures show % increase with on-
line
Daily newsbrand readership (Print & PC) 000s
5,237
2,726
5,463
1,1451,026
1,367
2,1302,1381,998
3,559
+5.4%
+7.2%
+23.3%
+47.5%
+15.4%+3.1%+73.4%
+179.9%+91.2%
+1.1%
Source: NRS PADD April 14 – March 15 + comScore March 2015
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12000
16000
Online adds to print
Total fig (net) Fig-ures show % in-
crease with online
3
Weekly newsbrand readership (Print & PC) 000s
10,602
7,329
13,255
3,110
3,7484,446
6,9986,577
4,340
8,108
+10.8%
+14.2%
+37.1%
+51.9%
+35.4%
+5.9%+104.0%
+197.9%
+142.8%
+2.5%
*Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015
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8000
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24000 Online adds to print
Total fig (net) Fig-ures show % in-
crease with online
Monthly newsbrand readership (Print & PC) 000s
14,060
11,887
19,771
5,8206,411
8,460
12,41212,120
6,239
12,032
+16.2%
+23.1%
+51.0%
+56.1%
+62.5%
+6.6%+108.1%
+190.4%
+167.1%
+4.4%
*Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015
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5000
10000
15000
20000
25000
30000
35000
PC adds to print
Mobile adds to print
Monthly newsbrand readership – with mobile (Print, PC, mobile phone and tablet) 000s
21,414 21,842
16,780
6,783
30,184
23,712
14,6518,285
17,232
+76.7%
+76.0%
+98.3%
+5.8%
+52.7%
+99.5%
+4.0%
+32.8%
+43.2%
*Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015
Oct 08 - Sep 09 Oct 09 - Sep 10 Oct 10 - Sep 11 Oct 11 - Sep 12 Oct 12 - Sep 13 Oct 13 - Sep 14
Reach PC adds to Print
Reach Phone/Tablet adds to Print and PC
40.3m 39.8m38.9m
41.2m 41.6m44.4m
+2.5m +4.1m +4.5m
+3.5m
Newsbrand Monthly ReadershipMillions
Source: NRS and NRS PADD
20.2m
34.8m
46.0m
Daily Weekly Monthly
(39%)
(67%)
(89%)
Total Newsbrand Reach Print & Digital - millions, % of all adults
Print and PC Print, PC, phone and tablet
*Source: NRS PADD April 14 – March 15 + comScore March 2015
16.2m
29.8m
35.7m
Daily Weekly Monthly
(33%)
(58%)
(69%)
Newspaper Reach Print - millions, % of all adults
Print readers, can also read online
*Source: NRS PADD April 14 – March 15 + comScore March 2015
15-24 25-34 35-44 45-54 55-64 65+
30.3%34.3% 34.9%
37.3%42.1%
51.2%
61.4%64.9% 65.7% 67.0%
69.8%73.3%
95.0% 93.7% 92.4%87.9% 85.9%
81.3%
Daily (Print & online)
Weekly (Print & online)
Monthly (Print, online & mobile)
% Readership by age
2.40m
4.87m
7.5m
2.95m
5.57m
8.04m
2.83m
5.34m
7.51m
3.30m
5.93m
7.78m
3.00m
4.98m
6.13m
5.71m
8.17m
9.05m
*Source: NRS PADD April 14 – March 15 + comScore March 2015
Men Women
43%36%
71%64%
90% 88%
Daily (print & online)
Weekly (print & online)
Monthly (print, online & mobile)
23m
9m
17m
% Readership by gender
11m
18m
23m
*Source: NRS PADD April 14 – March 15 + comScore March 2015
% Readership by social grade
ABC1 C2DE
42%35%
73%
61%
93%
84%
Daily (print & online)
Weekly (print & online)
Monthly (print, online & mobile)
20m
26m
15m
20m
12m 8m
*Source: NRS PADD April 14 – March 15 + comScore March 2015
Full time (30+ hours per week)
Full or part-time Retired from full-time job
40% 39%
50%
70% 70% 73%
94% 94%
82%
Daily (print & online)
Weekly (print & online)
Monthly (print, online & mobile)
19m6m
10m
% Readership by working status
9m
16m
21m
11m
26m
9m
*Source: NRS PADD April 14 – March 15 + comScore March 2015
