Readership Profile

M A G A Z I N E

ALPHA Magazine is a new monthly pop/dance music magazine with a look towards the more successful sub-genres within this. It brings exclusive interviews with both international starts and upcoming sensations right into the readers hands, and gives the reader info on how to show their love for the genre through gigs, festivals and pop/dance community events.

KEY FACTS:

Price – £2.99

Frequency – Monthly

Circulation – 89,500

Launch Date – 1st May 2013

Male/Female – 37%/63%

Average Age – 19

Target Market – 18-21 Yr Olds, Both Genders

Genre – Pop/Dance (but more mainstream versions of these)

Readers:

Over 50% of readers listen to pop/dance music on a regular basis

Over 90% of readers are within target age group (16 – 21)

100% of readers have either a Facebook, Twitter or Tumblr account, and use it at least once a week

83% of readers listen to music on Youtube

91% of readers listen to music through an mp3 player or cd’s

56% of readers have been to a gig or a festival

The Readers ’ Brands