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Reader behaviour. Newspapers are popular with all ages. Reaching over two thirds a week. 68% Adults every week. 72% ABC1s every week. 68%. 72%. 66% Female main shoppers every week. 69% 15-34 men every week. 66%. 69%. - PowerPoint PPT Presentation
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Reader behaviour
Newspapers are popular with all agesReaching over two thirds a week
68% Adults every week
72% ABC1s every week
66% Female main shoppers every week
69% 15-34 men every week
Source: NRS Oct 11– Sept 12 / Figures include all Newsworks titles plus FT, Express, Star & Metro
72%
69%66%
68%
Social media has not displaced newspapers but supplemented it
Even among younger audiences
Source: NRS Oct 11– Sept 12 / Figures include all Newsworks titles plus FT, Express, Star & Metro
59% of 15-19s read across
the week
66% of 20-24s read across
the week
70% of 15-24s working
8+ hours per week read across the
week
16m11m
Source: NRS Oct 11-Sept 12
Women who read a women’s magazine
in a week
Women who read a newspaper in
a week
And female audiences
Newspapers are enjoyed across the day
Source: BMRB/Newsworks research/weekdays (base women)
Breakfast Morning Lunchtime Afternoon Evening
22
46
2924
61
Readers revisit their paper several times a day
Source: BMRB/Newsworks research/weekdays (base women)
3Pick ups everyday
Print Readers
Online Readers
2010 2012
Digital newsbrand involvement is approaching that of print
1hr 55mins
2hrs 37mins
3hrs 49mins
3hrs 47mins
Source: IPA Touchpoints: Time spent, weekly
