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Read financial statements like a story in 5 minutes Module 3 The 3 characters

Read financial statements like a story in 5 minutes Module 3 The 3 characters

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Read financial statements like a story in 5 minutes

Read financial statements like a story in 5 minutesModule 3The 3 characters

Meet the CharactersRevenue is Vanity, Profit is Sanity & Cash is King!

Revenue is Vanity

The first of our trio is an ebullient fellow. Full of confidence and bluster, the eternal optimist, known as Vanity.

He represents the sales revenues of the company. He believes that if he is given the right resources and enough authority he can win any deal, dominate any market and double the sales of the company.

In fact he often believes the company doesnt really understand his importance and if the company were just to get out of his way he could take the company to great heights.

His answer to any financial difficulties is to invest in him and his team and they will sell their way out of it.

Profit is Sanity

The second member is Sanity.

He is all about the bottom line. For him the ultimate goal is the best profitability for the company.

No nonsense for him, he sees the world in black and white and hates being in the red.

Cash is King

The third member has the grandest title, that of King.

He rules the empire but he is very protective of the empires cash. He hates paying out cash and will lovingly count and hoard any cash he receives.

You will need to have a very persuasive argument if you want him to fund any of your pet projects!

Jack Welch has the following advice:

Number 1, Cash is king. Number 2, Communicate. Number 3, Buy or bury the competition.We assert that all three characters need to play a balanced role in order to generate enough wealth to have the ability to buy or bury your competitors.

How we make moneyResources required to make moneyIncome statementBalance sheet

The characters and the financial statements

How we make moneyResources required to make moneyIncome statementBalance sheet

Resources require cashIf the resources required is greater than the amount of profit how do we pay for themOr by increasing debtWith existing cash reserves GoalTo make more money than the required resourcesWorking together produces the best outcome

What's next Module 4

Focus on the income statement or how we make moneyDelivering the core components that make your story powerful

Feedback please

Please provide your feedback to either Mick Holly [email protected] or Andre Gien [email protected] or on the website www.finacialstatementstory.com

Andre is our Evidence Wizard. He combines the Passion of intuition with the Power of Evidence to weave amazing stories that reveal the secrets and treasures that are locked within financial statements.He has deployed the financial statement story discipline in over 150 different companies releasing more than $500million in value and more importantly, demystifying the financial statements for thousands of people.Andre's favorite quote:"If you change the way you look at things, the things you look at change" Mick is Chief Treasure Hunter. Over the last 30 years Mick has consulted with the worlds leading companies to identify and implement performance improvements.He has discovered that behind every person and company is a story. Sometimes its a rocking adventure, sometimes a comedy, a mystery, a drama and on occasion, a tragedy. Going beyond mundane numbers and engaging in the story is the key to helping companies and individuals build corporate and personal wealth.