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re:act Presentation to the Oak Foundation

Re:act Presentation to the Oak Foundation. TV 66% WEB 41% PAPER 31% MOST OF THEIR NEWS FROM THE WEB. 41% OF AMERICANS GET 20102001

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re:actPresentation to the Oak Foundation

TV 66%

WEB 41%PAPER 31%

MOST OF THEIR NEWS FROM THE WEB.41%

OF AMERICANS GET

20102001

portable

personalized

participatory

WEB 2.0 MEANS NEWS IS CHANGING

“the typical online news consumer routinely uses just a handful of websites”

PEW INTERNET, 2010

BUTHAS CHANGED.

NOT EVERYTHING

WHAT’S NEWS?

News is what somebody somewhere wants to suppress; all the rest is advertising.

WHAT’S NEWS?

TAKING ACTION

% of Americans who get most of their news online (everyday)

web is main source of news

other media is main source of news

% of Americans who have taken action with the biggest US campaigning site (ever)

Taken action (5 million)

Never taken action (302 million)

TAKING ACTION

41%<2%

IS THIS THE BEST WE CAN DO?

TAKING ACTION