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Home & Design’s content is 100% focused on building, buying, or improving luxury homes.
We are an indispensable resource of information on architecture, custom building, fine
communities, interior design, home furnishings, the latest trends & innovations for luxury
living, and the leading companies that deliver the highest quality. In print and online, Home &
Design delivers your message to an affluent audience that is actively purchasing products and
services for luxury homes.
In addition to branding your company to the right consumers, Home & Design provides
opportunities to network with other businesses servicing the luxury home market. You will be
enhancing your business on a B2B level as well as B2C.
The right image, the right audience, and the lowest CPM of any comparable media has made
Home & Design the area’s undisputed leader in luxury homes for 16 years. Home & Design
needs to be an integral part of any marketing plan designed to reach that market.
REACHING THE LUXURY HOME MARKET
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TARGET AUDIENCE & READER SURVEY
Target AudienceAge 34+
Homeowners 100%
Gender 70% Female/30% Male
Household Income $250,000+
Household Value $1,000,000+
Reader SurveyHundreds of Home & Design readers were asked to take part in a survey to determine their
reasons for using our publication. Here is what our readers said:
“In the next 12 months will you?”
Improve your existing home 59.5%
Build or buy a new home 38.5%
“On what topics would you like specific information?”
Interior Design 78%
Kitchens & Baths 66%
Furniture 51%
Pools & Patios 48%
Flooring 33%
Architecture 31%
Windows & Doors 23%
Home Entertainment 22%
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DISTRIBUTION
Home & Design’s distribution targets affluent consumers that are actively buying, building, or
improving luxury homes. By reaching consumers when they are shopping for local, reputable
companies that offer the finest home products and services, your advertisements have
maximum impact.
Controlled DistributionHome & Design is available complimentary at our
advertisers’ locations. People actively buying, building,
and improving their homes are visiting real estate
offices, luxury development sales centers, custom
builder models, interior designers’ offices, and product
showrooms. Reaching potential clients as soon as
they begin to shop or enter a design professional’s
office puts your message in front of the right people at
precisely the right time.
Luxury Home-Related EventsHome & Design carefully selects the most visible and well-attended consumer and trade events
annually to distribute complimentary copies of the magazine. Events like the Parade of Homes, the
annual House & Garden Tour, ASID and IDS events, showroom and community grand openings,
and our annual Luxury Home Show, allow us to strategically reach our target audience.
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PRINT DISTRIBUTION
84% Controlled Distribution
9% Events & Functions3% Waiting Room Copies2% Paid Distribution1% Subscriptions1% Industry Partners
HomeAndDesign.net
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DISTRIBUTION (continued)
Waiting Room Copies Home & Design is delivered to high-traffic waiting rooms where each copy gets multiple
impressions. Although not as focused on our target audience, this allows us to introduce Home
& Design to thousands of new readers each year. When ready to buy, build, or improve a luxury
home, they will know where to turn.
Paid Distribution Home & Design is a top seller in magazine retailers like Barnes & Noble and Books-A-Million locally
and in prime feeder markets to the Southwest Florida market. We are expanding our reach in
those markets with an aggressive national distribution plan headed by one on the nation’s leading
newsstand consultants.
Subscriptions Each year, people throughout the country request copies of Home & Design to be mailed to them.
We offer them a special package of two magazines for the price of one.
Industry Partners As part of our marketing efforts, our representatives make sure every company that is related to the
luxury home market gets a copy. Businesses you could not otherwise reach are receiving Home &
Design.
Online In addition to our print circulation, each year thousands of people visit us online and choose to
read our digital editions. Our digital magazines allow people who are out-of-market to instantly
access our magazines free of charge.
Copies per Issue 30,000 2016 Online Unique Visitors 48,804
Print Readership 142,500 (Projected based on Jan 2016 actual visits) (x2.375)
Total Reach 191, 304
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BRANDED CONTENT
Each year Home & Design produces two issues; our Resource Guide which releases in January
and our Design Issue which hits the stands in May. Each issue is filled with stunning color
photography from the area’s finest photographers. From the lush landscaping and cutting-edge
architecture on the exterior, to the tastefully designed interiors and the latest home innovations
on the inside, Home & Design offers our readers the greatest portfolio of local luxury homes and
condominiums available anywhere.
The most powerful way to establish yourself as a leader in the luxury home market is by having
your work published.* You attain credibility, showcase your talents, and set yourself apart from the
competition when showcased in one of our coffee-table magazine’s editorial features.
At Home & Design, we turn first to our advertisers to spotlight their work. Whether it be a complete
home tour or an individual room in our Distinctive Design section, our advertisers have multiple
opportunities each year to be featured at no cost.
Home & Design also offers sponsored content for our clients that would like to increase
awareness of a development, a project, or a new home-related product or service.
All our editorial is created by our talented staff and made available for those featured to use in their
social media marketing efforts. Content is king on the web and having professional, fresh editorial
for your site helps boost rankings.
*A study by the Custom Content Council revealed that 78% of respondents reported that branded content (custom editorial) is “more effective than advertising.” 22% still consider advertising more effective. Home & Design provides you to maximize the impact of both.Source : Printceo.com
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Do you have a web marketing strategy?
As an advertiser in Home & Design magazine, you
immediately become part of the area’s premier luxury
home website, www.HomeAndDesign.net.
Our content-rich website provides valuable
information and resources to luxury home buyers
moving into our area and to the ever-increasing
number of local residents using the web to find
companies that provide quality homes, home
products, and home services.
The full digital editions of Home & Design are available
free on our website. Readers can flip through the
magazine without having to be in the area or having to
pay for a subscription.
Our categorized online Resource Section lists all our advertisers by type of business. Anyone, anywhere
can easily find the leading home product and service companies. Each listing is linked directly to your
website! See for yourself how thousands of people use our website to connect with our advertisers. More
exposure translates to more business and this exposure is available exclusively at Home & Design.
ONLINE
HomeAndDesign.net
LUXURY HOME SHOW
The Luxury Home Show is Home & Design
Magazine’s premier event.
Happening in January at the beginning of season
at The Ritz-Carlton Golf Resort, the Luxury
Home Show booths are available only to our
advertisers.
This two-day event features over 100 exhibitors
featuring everything imaginable for the
home, including kitchens and baths, outdoor
living, home furnishings, art, lighting, flooring,
appliances, electronics, as well as leading
architects, builders, luxury communities, and
interior designers.
Heavy media coverage brought in thousands
of consumers, making the event an
outstanding success for exhibitors. Last year’s
show sold out quickly, so make sure you
reserve your space early.
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HomeAndDesign.net
FEATURED SPONSORSMARCHITECTURE& PLANNING975 6TH AVENUE SOUTH, NAPLES FL 34102www.MHKap.com (239)919-0786
FLORIDA REGISTRATION: AR16971
MATTHEW H. KRAGH, AIA, NCARB
L U X U R Y H O M E S H O W
and
$15 admission includes complimentary valet parking
Friday & Saturday, January 8th & 9th, 201610 a.m. to 5 p.mThe Ritz Carlton® Golf ResortCorner of Airport-Pulling and Vanderbilt Beach Road
Tickets available at the door and online at www.HomeAndDesign.net
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presented by:
M A G A Z I N E
THOUSANDS OF PRODUCTS
Kitchens & Baths | Art | Flooring | Furnishings Appliances | Tile | Closets | Windows & Doors Electronics | Lighting | Outdoor Living Designers | Architects Builders | Remodelers Communities | Doorprizes | & Much, Much More
MEET CELEBRITY INTERIOR DESIGNER
Thom FiliciaFriday, January 8th 1 p.m. Q & A session 2 p.m. book signing to benefit the Ronald McDonald House
Interior designer Thom Filicia is founder and principal of New York City-based design firm, Thom Filicia, Inc. Since launching the acclaimed enterprise in1998, Thom Filicia Inc. has earned himwidespread acclaim and notable clients, including Tina Fey, Rosewood Hotels & Resorts, Delta Air Lines, Grace Bay Club, Jennifer Lopez, W Hotels, and others in the worlds of finance, sports, media, fashion and hospitality. Filicia isuniversally known for his ability to create stunning modern, yet classic interiors that retain an inviting aesthetic thatreflects the individuality of his clients.
Filicia’s unmistakable design sensibility has earned him countless accoladesfrom the design world including being named by House Beautiful as one of their “Top 100 Designers,” House &Garden dubbed him an “International Taste Maker” and Elle Décor regaled him as an “A-List Designer.” Additionally,Filicia has been featured in The New York Times, Architectural Digest, The WallStreet Journal, People, In Style, VogueHome, O, and many other national and international publications.advertisement
Author ofAmerican Beauty
Congratulations on being featured in the latest edition of Home & Design.As a valued client, we would like to provide you with additional marketing tools to showcase your beautiful project. Attached to this email is a cover graphic that will link directly to your feature on our website.
Please provide the information below to your web designer:
DIRECT LINKhttp://www.homeanddesign.net/sunshine-mid-century/
EMBED CODE<a href=”http://www.homeanddesign.net/sunshine-mid-century/” target=”_blank”><img class=”alignnone size-full wp-image-9061” title=”Home_De-sign_mid-century_Cover” src=”http://www.homeanddesign.net/wp-content/uploads/2016/05/Home_Design_Mid-Century_Cover-2.jpg” alt=”” width=”300” height=”390” /></a>
If you would like to size down the graphic, you can do so by simply proportionately changing the width & height values at the end of the embed code … see below for examples:
width=”200” height=”267”width=”150” height=”200”width=”100” height=”133”
PLEASE SEE SEPARATE ATTACHED JPG for the “Cover-Icon” graphic to use in other web-related marketing i.e. Social Media etc.
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Home & Design’s Luxury Hi-Rise and Community Guide (the GUIDE) is designed to help upscale homebuyers find homes the way they prefer to search - Area > Lifestyle > Price.
In print and online, the GUIDE will provide homebuyers the largest selection of luxury condominiums and fine communities. Each will be sponsored by an exclusive real estate professional or developer. A perfect opportunity to brand yourself as the community ‘expert’ and generate direct inquiries from home buyers for that community.
EXCLUSIVEOPPORTUNITY
For Real Estate Professionals
In Print - 40,000 copies of the print edition will be distributed throughout the year. 30,000 copies as a special real estate section within Home & Design’s January issue and an additional 10,000 copies as a free-standing magazine distributed in real estate offices targeting upscale homebuyers.
Online - The entire GUIDE will be offered online with maps and enhanced search options to allow buyers to ‘home’ in on exactly the area, lifestyle, and price home they are looking for. Each hi-rise and community will have an individual page identifying the property, with the added benefit of having listings from that community available in real-time from the MLS. For developers, mod-els can be displayed instead of listings. Buyers can reach you on your unique toll-free number or the contact form that emails to you directly.
For Information239.598.4826 | [email protected]
View sample at www.Communities.HomeAndDesign.net
What You Get• EXCLUSIVITY • Full-page* Community Page in the GUIDE• Full-page in Home & Design Magazine• Online Community Page with Community Listings• 800 Toll-Free Number• Email Contact Form
”
“Located directly between Port Royal and Olde Naples, the 300-acre community of
Aqualane Shores is one of the premier locations off Gordon Drive in the city of Naples.
Consisting of single-family homes, Aqualane Shores is literally across the street from the
Gulf beaches. A variety of architectural styles make up the approximately 350 home sites,
from modern estate homes to homes originally built in the 60’s and 70’s.
Most homes are situated on deep-water canals that lead directly to Naples Bay, with Gulf
access for any size boat.
Residents have just a short walk to gulf beaches and the Third Street Shoppes, and are
just minutes from the Naples Pier, a wide variety of dining and entertainment options, city
tennis facilities, and parks.
Single-family homes range from the mid $2M to over $13M.
Don WinklerJohn R. Wood Realtors787 5th Avenue South, Naples, FL [email protected]
AQUALANE SHORES
DON WINKLERFor current homes for sale, go to www.communities.HomeAndDesign.net/CommunityName
The Aqualane Shores Expert
* Display ads also available to accompany standard format community ads.
WHAT PEOPLE ARE SAYING ABOUT US
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Home & Design magazine provides a direct link to our market and is
recognized as the leading platform in Southwest Florida for showcasing
the best in residential design & development.”
- KIRA KRÜMMOWNER AND PRINCIPAL INTERIOR DESIGNER,KIRA KRÜMM INTERNATIONAL DESIGN
The magazine has been an exceptional networking opportunity. I have
made my investment back just by being part of the magazine and its loyal
network of advertisers and the magazine hasn’t even been distributed
yet! The business to business opportunities are amazing.
- JOSH EVANS, P.E.PRESIDENT, J.R. EVANS ENGINEERING, PA
Page after page of distinctive rooms with wonderful ideas for home furnishings, cabinetry, flooring, cornice molding, tile, granite, etc. made renovation easy.
Contractors are listed to help us achieve the look we were after. Now,
when guests comment about the beautiful results, we refer them to Home
& Design magazine. We congratulate you on your fine publication.
- CHARLES AND DOROTHY BAUSS | LOYAL READERS
We advertise in Home & Design both in Sarasota and Naples. We have
found H&D to be a great media company to work with and they go
out of their way to support and promote their advertisers. The publication is well-respected in the industry. The people that run and operate the magazine have
demonstrated to be the utmost in professionalism, delivery and quality
of service. Their attention to detail surpasses all others and the assistance
that we receive in our ads can only be described as superior. In the end
I could not provide enough accolades when referring to Home & Design.
- ARTURO GUIDOLEGNO BASTONE WIDE PLANK FLOORING
I typically don’t have the need to advertise, but the level and quality of this publication makes it worth my while.- JOHN COONEY | STOFFT COONEY ARCHITECTS
Home & Design led me directly to an incredibly talented professional who has helped me complete my home perfectly. I will certainly continue to use the magazine as a
resource in future projects!”
- RUTHE LLOYD | LOYAL READER over
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WHAT PEOPLE ARE SAYING ABOUT US(continued)
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I love the polished look and feel of the magazine, and figured that if no
new business came my way, my design firm would be in good company.
After advertising in just one issue, I was pleasantly surprised to receive
an email from a prospective client expressing interest in my design work.
She told me that she saw my ad in Home & Design and loved both my
ad and the custom bookmark (designed by Creative Design & Print)
that she found in my page. She and her husband retained my firm and
signed a million dollar renovation and design contract. Home & Design has made me a believer in the power of advertising my company!- MICHAEL BIONDO
MICHAEL BIONDO LIFESTYLE DESIGN
We are thrilled to be investing our marketing dollars with Home & Design magazine. We give a copy to all of our customers, and genuinely
feel that the publication is a true representation of great design in our
region.
- DIANA & LAURIE | CINNABAR DESIGN
Over the past few years we have received, and are continuing to
receive, an excellent response from our ads in Home & Design.
It is an extremely valuable tool for us and a great resource for our clients. - KELLY AND CLAY COX | KITCHENS BY CLAY
Home & Design magazine provided me with a wealth of inspirational ideas for my large house renovation. Follow up questions
submitted to the staff are answered in a timely fashion (refreshing in the
industry!), and I love the large-page format and excellent print quality. A
reference tool as well as a beautiful coffee table magazine!
- MARTHA PRICE | LOYAL READER
We have been advertising in Home & Design almost exclusively for the last
couple of years and are so pleased with the magazine’s ability to connect
us with our target demographic. In fact, we just landed a big design client this week all because Lighting First is featured in Home & Design!- LYNNE STAMBOULY | LIGHTING FIRST;
PRESIDENT, INTERIOR DESIGN SOCIETY OF NAPLES
We could not be happier about the response we are receiving from our ad
in Home & Design magazine. We feel it’s a perfect fit! And our customers
are THRILLED when we tell them that a beautiful copy is complimentary.
- STACIE CARROLL | PEACH TREE DESIGNS
HomeAndDesign.net
MECHANICALS & DEADLINES
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Ad Specs Deadlines
Full PageTrim 10” x 11-15/16”Live 9” x 10-15/16”Bleed 10.5” x 12-7/16”
OFFSET CROPMARKS:A single set of cropmarks need to be offset .25” for all bleed ads (full pages and spreads)
TRIM: Ad needs to be designed to final page size
BLEED: Ad needs to include a .25" bleed past the trim
LIVE AREA: It is recommended that text and logos stay .5" from the trim.
2-Page SpreadTrim 20" x 11-15/16"Live 19" x 10-15/16"Bleed 20.5" x 12-7/16"
GUTTER:Keep text and logos .5" out on either side
of the middle of the ad
“2/3 Page”Home Resources Section (index)Ad Size6.5" x 10.875"
May 2016 Issue:Editorial February 12, 2016Ad Materials March 14, 2016
January 2017 Issue:Editorial October 3, 2016Ad Materials November 14, 2016
PRODUCTION & POLICIES All ads must be supplied in print-ready PDF format at 300 dpi. All ads must be in CMYK format with text being 100% black. Offset crop marks at .25” (not in image). No bleed marks please.
Ads received after deadline shall incur a $250 late processing charge. Publisher has the right to either run previous creative or provide placement in the following issue. Press proofs should be ordered if client is looking for an exact color match. The cost of each press proof is $40. Publisher only guarantees pleasing color acceptable to industry standards and has the right to refuse any ad.
Please note: Although we will make every effort to quality control submitted ads, we cannot accept responsibility for content errors and/or omissions, nor for borderline resolution issues in ads that are client-created.
Email ads to: [email protected]
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