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REACHING MORE SKIERS THAN ANY OTHER UK PUBLISHERS MAGAZINE // DIGITAL// SOCIAL // VIDEO
MEDIA PACK 2015-16
Market Leader in UK Ski Publishing
Hardcopy, Online, Mobile, Video - Multi Platform Approach
Six Editions from September to March
Superb Features
Quality Timely News
Product Reviews and Interviews
Unique Design, Inspirational Photography
Super-Sized Full Colour Tabloid Format
Our social presence is unrivalled, hard copy distribution numbers, online
readers and email database surpasses any other UK Ski publishers.
Get your free trade copy of InTheSnow magazine sent to you each month
by visiting InTheSnow.com/trade
WH
OW
E A
RE
MOBILE APP
NEWrEspONsIvE
wEBsItE
Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports. He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People to know in Ski’ by The Times.
PATRICK THORNE EDITOR
“ONE OF 20 PEOPLE
TO KNOW IN SKI”
Described by many as a serial entrepreneur.
His journey into Ski Publishing started
when he founded Square Mile in 2002,
providing Wi-Fi on yachts (before anybody
knew what Wi-Fi was). Within just 4 years,
BT bought the company. At the same time,
Dominic sold an online marine publishing
business that was less than 12 months
old! With a small pot of other business
interests, his ultimate aim was to create
a business that fulfilled his passion for
skiing. Identifying an obvious gap in the Ski
Publishing market in the 2007/8 Season,
InTheSnow was launched.
DOMINIC KILLINGER PUBLISHER & OWNER
Giancarlo joined InTheSnow in July 2014
heading up media sales across all our titles
and digital channels, having previously
worked with The Independent, The I and
The Evening Standard, specialising in travel
and ski. Giancarlo is a real family man with
a great passion for life overall and admits
that he knows “almost every word to every
episode of Only Fools and Horses” as his
claim to fame. He’s a kickboxer, and an all
round sports fanatic. In the past he was a
semi-pro footballer (weren’t we all?) and now
his passion for ski and the mountains has
really bitten him. He learned to ski in Norway
and his second ever ski trip was to Whistler !
GIANCARLO GAMBARDELLA SALES MANAGER
Debbie has a first-class, blue-chip background
but her passion for skiing took over. Having
been part of InTheSnow since launch she now
manages the entire production process in-house.
DEBBIE GABRIEL OPERATIONS DIRECTOR
Andy spent his early childhood in Switzerland
and was lucky enough to start skiing soon after
his first steps. Now a keen freestyle skier (and
general sports nut) who mixes a career in web
design & development with skiing.
ANDY BLEAKLEY WEB DESIGN & DEVELOPMENT
Gaby has skied in over 110 resorts across the world,
co-wrote the Footprint ‘Skiing Europe’ guidebook
and contributes articles about skiing to newspapers
and magazines including The Telegraph, The
Financial Times, Condé Nast Traveller.
GABRIELLA LE BRETONCONTRIBUTING WRITER
Andy has been a keen skier since the age of 11
and has skied around 50 destinations since then.
He’s really in touch with what your typical holiday
makers and family skiers are after in a resort so
adds real value to our regular contributors.
ANDY TAYLOR CONTRIBUTOR
MEETTHE
TEAM
40,500 likes reaching 100k users per week with our content
13,800 followers creating interactions daily
32,000 unique visitors per month
55,000 hard copies distrubuted to 600 locations September-March
103,000 skiers receive emailer every week
7,000 downloads per month on App Store
HOW WEREACH SUCH A HUGE READERSHIP
“We are the UK’s largest ski and snowboard magazine read
by almost 500,000 skiers per month. Edited by world leading ski journalist and author Patrick Thorne, it’s packed
with news, features, gear reviews, resort guides and snow reports. There’s no
better place to be informed about skiing or snowboarding.
Visit InTheSnow.com
Domininc KillingerPublisher
+ 1 million page impressions per season
“This is our 6th season working with InTheSnow, it’s a great title,
provides us with significant benefits and coverage and our passengers
are very pleased to see this on board when they travel with us. they are
a great team to work with”
We are an independent publishing house driven by a passion for winter sports, quality journalism and publishing.
We’re news driven, but also deliver the newest and most knowledgeably produced editorial in the industry today.
Our team know their stuff – we have unrivalled industry expertise.
Our Editor Patrick Thorne has skied 250 resorts the world over & was named by The Times as 1 of 20 people to know in ski.
We’re obsessed with snow sports year round, we don’t just do it in the autumn/winter!
We don’t just regurgitate press releases, we still actively go out to find and break news stories.
We’re not run by advertising driven focus groups, committees, Plc’s, sales managers - we are driven by readers,
quality editorial, superb photography and publishing integrity.
Our final print deadline each season is early March, not mid/late autumn.
Online/social/digitally we are live all year round.
HOW WEDIFFER FROMOTHER SKIPUBLICATIONS
58%
42% 92%
Take a Ski Holiday Every Year
27%
Take More Than 2 Ski Holidays a Year
INCOME
67% of readers achieve a household income of more than 100k per annum
26% of readers achieve a household income of more than 150k per annum
250,000 readers per month on averagevia hard copy, online + mobile
HOW MANY WE REACH
OURREADERS
“InTheSnow have always been creative in their approach, getting us great coverage for a
sensible spend. We are well looked after as a client, they understand
the marketplace well and respond quickly to anything we need”
1. A great mix of products, resorts, news, + interviews
2. Superb photography with quality journalism
3. It’s free, exceptional quality, and easy to read
WHY READERS LOVE
36-45YEAR OLDS26-35
YEAR OLDS
46-55YEAR OLDS
56+ <25
We continue to reach guaranteed skiers throughout our wide distribution network via 250 retail stores, 90 indoor ski practice slopes including The Snow Centre, Hemel, Sno!Zone and Chill Factore. Hard copies of InTheSnow can be picked up onboard Eurostar, Snow Express Coaches and Ski Weekends Coaches. We are also on board 11 ski transfer buses and can be found in 3 UK airport terminals. Other locations include Ski World chalets, hire shops like Precision Ski, and ski tuition locations like Oxygene as well as an additional 130 other locations across Europe’s top 20 ski resorts.
OURDISTRIBUTIONNETWORK
“Having InTheSnow magazine available to our
guests is great added value, it is the only ski magazine we
distribute and we are pleased to offer InTheSnow this season”
InTheSnow is large format and in full colour, therefore every feature or advert is twice the size of all other monthly UK ski magazines. This gives you much bigger and brighter coverage for your spend. The use of large format images, and the space for DOUBLE the text enables you to really sell your resort, product or service whilst truly engaging and exciting hundreds of thousands of readers.
TIMELYNEWS
REGULARCOLUMNS
GEARREVIEWS
GREATFEATURES
INSIDETHE MAG
Exclusively onboardSKI WEEKENDSCOACHES
FILM PREMIERSIncluding: Days Of My Youth Red Bull Premiers, Warren Miller Film Premiers, Almost Ablaze TGR, and Snowboxx
Exclusively on board theEUROSTARSNOW TRAIN
EVENTS +SPONSORSHIP
Trade partnerships including Listex, Slide, ISPO, ISTM, MTS, Les 3 Vallées, Snowsport Industries Of Great Britain
“InTheSnow is a great title for a good range of our
ski clients. They are extremely flexible and proactive to work with, providing good value for money for
every client big and small.”
Exclusively onboardSNOW EXPRESSCOACHES
SKI HOTEL &CHALET GUIDES
Powder Retreats:A unique coffee table guide to everything luxe in ski.
Ultimate Guide:A guide to 3 - 5 ski hotels and chalets around the world.
LOVE THEMOUNTAINS
A twice yearly bumper, coffee table edition of InTheSnow that’s the first ski magazine and first summer magazine to hot the shelves September and April.
SNOW SUREMAGAZINE
A magazine exclusivelypublished for Hemel Snow Centre & it’s 250k annual visitors.
SNOW CAMPMAGAZINE
A magazine showcasing everything that’s great about the UK’s largest ski charity.
TIEBREAKERMAGAZINE
A unique localised magazine that encompasses news from around the Buckinghamshire tennis circuit.
GOLFNEWS
The south of England’s biggest free Golf magazine, featuring clubs equipment and news from all over the golfing world.
OTHERPUBLICATIONS
“It’s been a pleasure working with InTheSnow on a large ski campaign for
the last 2 years. The exposure, advise and client care has been tremendous. We look forward
to a continued successful working relationship.”
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DOUBLE PAGE SPREAD*600mm [W] x 350mm [H]Including Bleed: 606mm [W] x 356mm [H]Text Area: 580mm [W] x 330mm [H]
FULL PAGE300mm [W] x 350mm [H]Including Bleed: 306mm [W] x 356mm [H]Text Area: 280mm [W] x 330mm [H]
DOUBLE PAGE DOMINANT*200mm [W] x 350mm [H]Including Bleed: 206mm [W] x 356mm [H]Text Area: 180mm [W] x 330mm [H]
JUNIOR DOUBLE PAGE SPREAD*350mm [W] x 200mm [H]No Bleed RequiredText Area: 350mm [W] x 200mm [H]
DOUBLE PAGE DOMINANT BASELINE*600mm [W] x 120mm [H]Including Bleed: 606mm [W] x 126mm [H]Text Area: 580mm [W] x 100mm [H]
JUNIOR FULL PAGE200mm [W] x 350mm [H]Including Bleed: 206mm [W] x 356mm [H]Text Area: 180mm [W] x 330mm [H]
JUNIOR HALF PAGE VERTICAL100mm [W] x 350mm [H]Including Bleed: 106mm [W] x 356mm [H]Text Area: 80mm [W] x 330mm [H]
JUNIOR HALF PAGE HORIZONTAL300mm [W] x 120mm [H]Including Bleed: 306mm [W] x 126mm [H]Text Area: 280mm [W] x 100mm [H]
A4 JUNIOR180mm [W] x 240mm [H]Including Bleed: 186mm [W] x 246mm [H]Text Area: 160mm [W] x 220mm [H]
THE ORIGINAL EIGHTH100mm [W] x 120mm [H]Including Bleed: 106mm [W] x 126mm [H]Text Area: 80mm [W] x 100mm [H]
JUNIOR QUARTER100mm [W] x 175mm [H]Including Bleed: 106mm [W] x 181mm [H]Text Area: 80mm [W] x 155mm [H]
ADSPECAll Artwork Must Be Supplied:
with 3mm Bleed to all sidesSee dimensions including bleed opposite and guide below
with text at least 10mm away from all edges of the advertSee dimensions for text area opposite and guide below
as a High Res PDF – PDF/X-1a:2001 compliant
What is bleed?
Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off.
As nearly all InTheSnow ad sizes run to the edge of the page, we require that all artwork supplied have at least 3mm bleed to each side. This area should not contain anything of crucial value, as it will be cut away when the final copies of the magazines are trimmed and finished, but any images or coloured backgrounds running to the very edge of your ads should run into the bleed space.
Why do I need to keep my text 10mm from the edge of the ad artwork?
As there is a certain margin of error in the trimming of all print media, we advise keeping all crucial text and logos at least 10mm (13mm including bleed) from the edge of your artwork to avoid any of this information becoming accidentally cropped during the trimming of the final magazine copies.
2015-16
RELEASE DATES
28 September 20152 November 20157 December 201511 January 201615 February 201614 March 2016
COPY DEADLINE DATES
12 September 201512 October 201516 November 201521 December 201525 January 201629 February 2016
ISSU
ESC
HED
ULE
2015-1
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© COPYRIGHT 2015
GIaNCarLO GaMbarDELLa
Head of Sales
07786 803 822
0203 015 4319 / 01494 862 423
INthEsNOw.COM
