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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
Live tweet using
#reytalks
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• If you have questions about the audio or visual portions of the presentation, you can send your question via the Q&A area that is on the right side of your screen.
• A copy of the handout will be sent out after the webinar; but if you would like to download it now, you can click on the link in the chat area to access it.
• Increase or decrease the size of the presentation on your screen by selecting the icons at the bottom left. If you enlarge the presentation, you will see a floating tool bar which will allow you to change your view again.
• Listen-only mode. You can hear us but we can’t hear you. To ask a question, you can type it into the Q&A section that’s located at the lower right-hand side of your screen.
Instructions & Helpful Information
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 2
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Today’s Speakers
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Dr. Reynol JuncoAssociate Professor of Education and Human Computer Interaction,
Iowa State University
Carissa UhlmanVice President of Student Success, Inceptia
@reyjunco
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@CarissaUhlman
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© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
http://goo.gl/HGWW9j
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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RESEARCH
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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USE EVIDENCE
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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SkepticsSkeptics
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Self Esteem Shyness
Extraversion Neuroticism
Political ActivitySocial & Academic
Integration
Identity Development Student Engagement
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 11
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© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Identity Development
Professional Self-
Presentation≠
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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• Time spent on Facebook is positively correlated with time spent in campus activities (Junco, 2013; Heiberger and Harper, 2008; HERI, 2007).
• Time spent on Facebook is negatively correlated with scores on a measure of student engagement; however, creating and/or RSVP’ing to events on Facebook was a much stronger positive predictor and chatting a much stronger negative predictor of engagement (Junco, 2013).
• Students maintain a connection with high school friends on Facebook as they transition to college (Ellison, Steinfield & Lampe, 2007; 2011; Junco & Mastrodicasa, 2007).
• Students’ natural uses of Facebook (social information seeking, reflecting on their experiences, exchanging academic information, etc.) promote social and academic integration (Selwyn, 2009).
• Facebook use has direct impact on: self-esteem, satisfaction with university life, and students’ performance proficiency (Yu, Tian, Vogel, & Kwok, 2010).
Facebook |
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 13
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• Interacting with students on Twitter as part of a first year seminar improved their engagement and their academic performance in all courses (Junco, Heiberger & Loken, 2011).
• Students who used Twitter were more likely to persist: 88% of students in the Twitter group persisted into the second year, as compared with only 70% of students in the control group (Junco et al., 2011; Junco, Heiberger & Alonso-Garcia, in preparation).
• Students who used social networking sites to learn about on-campus activities participated in face-to-face activities at higher levels and were retained at higher rates (Ward, 2012).
Twitter |
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 14
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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SOCIAL MEDIA INTERVENTIONS
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INFORMAL & IMPLICIT
LEARNING
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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MESSING AROUND
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PROMOTING INFORMAL LEARNING
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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QUESTIONS
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What are your desired learning
outcomes?
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 20
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
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How will you measure success?
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 21
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What do results of research studies say
about effective interventions for your learning outcomes?
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 22
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Are social medial appropriate to use to reach these learning
outcomes?
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 23
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Which social media sites have
affordances that match your goals?
© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 24
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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SOCIAL MEDIA IN HIGHER EDUCATION
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NASPA Technology Knowledge Community Survey (2013)
26© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Barnes and Lescault (2011) and NACE (2013)
27© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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HOW?
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
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1. Reaching and deepening relationships with individual students
2. Engaging in community building
3. Guiding student sentiment
4. Promoting networking skills
5. Modeling appropriate online behavior
Informal Learning Outcomes
29© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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EXAMPLES
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
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Reaching and deepening relationships with individual
students
31© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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• Monitor social media references to “financial aid” at “mizzou”
• Respond to students who tweet about inferred needs: “I hate being broke”
• Answering direct questions about financial aid
32© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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• Supporting informal learning about financial aid procedures
• Increasing student-student affairs professional contact
• Interacting with students on social media leads to increases in engagement and increases in staff/student offline interactions
• Providing prompt feedback• Academic integration, persistence, academic
success
Connection to Theory and Research
33© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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Engaging in community building
34© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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• Facebook groups with RA staff, front desk clerk staff, and residents
• Resident group used as a virtual lounge
• Bringing online conversation offline
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• Improving cooperation among students
• Learning the cultural norms of their environment
• Academic and social interaction
• Improving student engagement
• Helping reticent students have a voice
• Persistence and academic success
Connection to Theory and Research
36© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Promoting networking skills
37© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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• Using Twitter during Career Services “Industry Road Trip”
• Learning objectives: communicate skills and learn networking techniques
• Taught students how to maintain professional online presence
• Collected basic assessment data38
Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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• Engaging in active and informal learning
• Learning the norms of professional self-presentation/networking
• Promoting self-reflection
• Improving student engagement offline through online interactions
• Persistence and academic success
Connection to Theory and Research
39© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.
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CONNECTION
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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AMA
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QUESTIONS???
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Upcoming WebinarsRegister at www.Inceptia.org/about/resources
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October 212:00-3:00 p.m. CT
Developing a SocialMedia Program that Delivers: Practitioner Insights on Social Media Use within the Financial Aid Office
Raleigh Drennon, Executive Creative Director/Partner, AgentJustin Chase Brown, Associate Director, Student Financial Aid, The University of MissouriMelissa Niksic, Marketing Communications Manager, Enrollment Management , Loyola UniversityLenna Sliney, Fellow, Blue Star Families
November 1812:00-4:00 p.m. CT
Inceptia’s Higher Education Virtual Conference
Brett Lief, Board Member and Director of Strategic Alliances, NSLP/InceptiaCindy Kohlman, Associate Vice President, FA Experts, Inc.Carissa Uhlman, Vice President of Student Success, InceptiaDave Macoubrie, Vice President of Repayment Solutions, InceptiaMike Lubben, Vice President of Business Development, Inceptia
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EVALUATION
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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success
September 18, 2014
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Contact Us
888.529.2028
www.inceptia.org
About InceptiaInceptia’s mission is very simple: to support schools as they arm students with the knowledge needed to become financially responsible adults. Moving boldly into the future without accumulating the burden of debt and default.
© 2013 Inceptia 45
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THANK YOU
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