reached Media (Pty) Ltd. 2015 Brand Report

REPORT BRAND

2015

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BRAND REPORT 2015

Reached media Brand report 2015

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Beginning IN THE

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REPORTING PARAMETERS The reporting period for this brand report is the 13 months, starting in October 2014 and ending on 30 Novem-

ber 2015. The report is compiled to give guidance and to benchmark the organisations service offerings. It also

serves as a framework of product programmes and general activities. The brand report is also a catalyst, serv-

ing as a tool for windows of opportunity in which we hope to maximize our future business opportunities. This

report includes selected operations and service activities of the year under review.

reached Media (Pty) Ltd. is Johannesburg’s outsourced and contract-based integrated marketing communica-

tion solutions firm. As such, reached Media (Pty) Ltd. is a growing firm and in its pursuit, reached Media (Pty)

Ltd. is gradually moving towards its primary objectives and commitment in line with a fast growing world of

digitalisation. All questions relating to this brand report can be directed in writing to: [email protected].

Reached media Brand report 2015

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CONTENTS

Brand/report 2015

OVERVIEW BY THE MD 6

1. GENERAL INFORMATION 9

2. PERFORMANCE SUMMARY 17

3. HUMAN RESOURCES 33

4. OUTREACHED 30

5. YEAR IN PICTURES 39

6. YEAR AHEAD 45

7. PROPHETIC WORD 46

8. 2016 PLANS 52

6 Reached media Brand report 2015

WELCOME BY THE MD

Good day and welcome to our inaugural, annual brand report. Thank you for taking the time to read a copy.

I’d like to start by informing you that reached Media (Pty) Ltd. is a wholly and a one hundred percent Christian business. The business and its operations are guided by God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit. As such, the purpose of this report is to first of all honour, glorify and praise God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit and to thank Him for His gracious guidance throughout 2015.

This brand report is a testament to the programmes, projects and

general activities we conducted in the year under review 2015. The

year 2015 has been a most exciting year, filled with its own bag of

trials and tribulations. However, through it all, excellence has con-

tinued to be at the center of our mission.

To us, this brand report represents a celebration. We are celebrat-

ing our milestones within our milestone, we are celebrating an idea

turned into a product, and we are celebrating a business commit-

ted to making a difference in the lives of South Africans. We are

also celebrating partnerships between pubic sector, private sector

and government geared toward bridging our country’s employ-

ment needs. This report also signifies growth from humble begin-

nings. Finally, we are celebrating Jesus Christ our Lord and Saviour.

A quick glance at the year gone by and I am sure our team can tes-

tify in saying ‘If only these walls could talk’. A quick glance at my

shoes would unveil a small tail into the talking walls.

At reached Media (Pty) Ltd. the Christian Holy Bible is more than

just a ‘book’, the Christian Holy Bible symbolises our lives. God the

Father through Jesus Christ of Nazareth and by the leading of the

Holy Spirit says in Joshua 1:8: “This book of the law shall not depart

out of your mouth, but you shall meditate on it day and night, that

you may observe and do according to all that is written in it. For then

you shall make your way prosperous, and then you shall deal wisely

and have good success.”

This Scripture for us sets the foundation and maps the simple direc-

tion that the business, and to some of us, our personal lives, must

take. It aligns our way to the steps guided by the Christian Holy

Bible. Through this Scripture, reached Media (Pty) Ltd. has been

able to find its way amidst a sea of chaos.

reached Media (Pty) Ltd.’s business philosophy

rests in the interpretation of the true life story

of William Colgate, a devout Christian who

made a deal with God the Father.

William went to God and said that should God

make him successful he will give a tenth

(meaning 10% of his income including monies

that people give him in general) to the house

of the Lord without fail. Further to that he

committed himself to helping God’s house in

any way possible. William reminded God of a

Scripture which is found in the Christian Holy

Bible in the book of Malachi 3:10 which says:

“Bring all the tithes (the whole tenth of your

income) into the storehouse, that there may be

food in My house, and prove Me now by it, says

the Lord of hosts, if I will not open the windows

of heaven for you and pour out a blessing, that

there shall not be room enough to receive it”. It

is said that because William kept his promise to

God, God Himself gave William Colgate the

recipe of how to make Colgate toothpaste.

God not only blessed William with the recipe, it

is believed that God further said to William

Colgate “NO ONE SHALL OUTSHINE YOU IN MAK-

ING TOOTHPASTE UNTIL THE END OF DAYS”.

As reached Media (Pty) Ltd. we have commit-ted ourselves to live by these same values. To work for the House of God the Father through Jesus Christ and by the leading of the Holy Spirit and to also claim our share in the Abra-hamic Promise. The Christian Holy Bible says that “God loves a cheerful giver” (2 Corinthians 9:7), the Bible also says “it is more blessed to give than to receive” (Acts 20:35). God is our Father and the thing that is close to His heart reached Media (Pty) Ltd. endeavours to achieve.

The Bible says in James 1:7 “External religious worship [religion as it is expressed in outward acts] that is pure and unblemished in the sight of God the Father is this: to visit and help and care for the orphans and widows in their afflic-tions and need, and to keep oneself unspotted and uncontaminated from the world”.

Thus reached Media (Pty) Ltd. is committed to

being a ray of hope dedicated in reaching wid-

ows, orphans and the homeless through the

reached Media (Pty) Ltd.’s ‘reached Media

Foundation (OUTREACHED).’ We are commit-

ted to the services that we develop and supply

to our clients. We are committed to being fair

and honest and compassionate in our business

dealing.

In closing, reached Media (Pty) Ltd.’s clients,

workforce, communities, stakeholders and

partners are at the centre of our business’s

success. We would like to express our sincere

gratitude to the external support team that

are the real custodians of the success of

reached Media (Pty) Ltd. Pastor Blessing Chili-

za and family thank you for always speaking

the sweet Word of God.

As you read the report, we trust that you will

find it compelling, informative and insightful.

Thank you

Mr. Simphiwe Mtetwa

Managing Director

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8 Reached Media Brand/report 2015

9 Brand/report 2015

GENERAL

INFORMATION


THE PROMISE THE MISSION THE VISION

11 Brand/report 2015

VISION

To be a leading and trusted integrated marketing communication solution partner in Johannesburg.

To build a firm that serves, services and holds true to its founding values and principles.

MISSION

To provide effective integrated communication solutions in Johannesburg.

PROMISE

We have renounced disgraceful ways (secret thoughts, feelings, desires and underhandedness, the methods and arts that men hide through shame); we refuse to deal craftily (to practice trick-ery and cunning) or to adulterate or handle dishonestly the Word of God, but we state the truth openly (clearly and candidly). And so we commend ourselves in the sight and presence of God to every man’s conscience [II Corinthians 4:2].


reached Media (Pty) Ltd. is Johannesburg’s outsourced and contract-based public and private sector integrated marketing communication solutions firm. We coordinate, manage and assist public and private sector organisations in developing, maintaining their communication methods, models and applications so that they

are in line with their organisational visions and values. reached Media (Pty) Ltd. ensures that our clients’ projects are conveyed through effec-tive vehicles of communication, as well as market-ing that can enhance their key value offering in line with their project operations and strategic goals.

Business Profile

INCORPORATION PROFILE

reached Media (Pty) Ltd. Certificate issued by the Commissioner of Companies & Intellectual Property Commission

on Friday, May 15, 2015 at 13:29.

ENTERPRISE INFORMATION

Registration Number: 2015 / 149372 / 07

Enterprise Name: reached Media (Pty) Ltd.

Registration Date: 15/05/2015

Business Start Date: 15/05/2015

Enterprise Type: Private Company

Enterprise Status: In Business

Vat Number: 4340269887

BBBEE Status: Level 1

Registered Address: 25 Sunninghill Office Park

04 Peltier Drive

Sunninghill, Jhb

South Africa, 2057

E mail: [email protected]

Website: www.reached.co.za

http://www.reached.co.za


GEOGRAPHICAL SPREAD

reached Media (Pty) Ltd. has a Gauteng wide footprint with the ability to operate far and wide. With our

head office centrally located in the hub of Johannesburg’s business center in Sunninghill, Gauteng. reached

Media (Pty) Ltd. has conducted activities across much of the nine provinces in South Africa.

As a 100% Christian organisation guided by the Christian Holy Bible, our key focus is in spreading the Word

of God and honouring the Will of God the Father, through Jesus Christ of Nazareth and by the leading of

the Holy Spirit. We do this by conveying important information to people in need, particularly those in

poor and rural communities. For this reason, reached Media (Pty) Ltd.’s beneficiaries include Churches,

Pastors, and spiritually disadvantaged communities with a range of backgrounds, as well as widows, or-

phans, the homeless and a host of other needy people across South Africa.

BENEFICIARIES


reached Media (Pty) Ltd. is a growing or-

ganisation that has standardised an opera-

tional and sustainable model in light of the

current economic times. We see ourselves

as Johannesburg’s outsourced and con-

tract-based integrated marketing commu-

nication solutions firm which involves itself

in supporting and collaborating with other

South African businesses in aid of continu-

ously building a free and fair democratic

South Africa.

reached Media (Pty) Ltd.’s income re-

sources consist of a host of activities, piv-

oting around our sales division in order to

fund the sustainability of reached Media

(Pty) Ltd. Our team of sales executives

work tirelessly in selling our marketing

communication packages. Further to this,

we engage the skills of reached Media

(Pty) Ltd.’s internal and external staff for

actual service delivery activities.

The adaptability of reached Media (Pty)

Ltd. is due to the perfect mix of our aca-

demic team who also give a sense of sus-

tainability for our integrated marketing

communication solutions services we em-

ploy.

SUSTAINABLE MODEL


MODEL SUSTAINABLE



PERFORMANCE

SUMMARY


In 2015, the business operations of reached Media (Pty) Ltd. were in the foundation phase. In this report, our reporting considerations are predomi-nantly focused on a few projects whilst giving guidance to the firm’s strate-gic framework. This includes developing a sound operational model and developing a sales, communication, marketing, and human resources man-agement framework. In the year under review, reached Media (Pty) Ltd. signed a sustainable marketing communication services retainer contracts in April, and partnered with several public and private sector organisation including government to deliver their service needs.

2015 saw the firm develop and re-launched CSRNEWSSA, which is a digital multimedia platform promoting South African Corporate Social Responsibil-ity. We further developed CSRNEWSSA products, namely The Reporter, The Profiler and The AGM Reviewer. A full national team has since been ar-ranged, with our predominant reporters based in Johannesburg and in the Western Cape.

EXECUTIVE REPORT


Our outreached programmes continued with much loved success, and

the launching of two new programmes was included in our host of

activities. The programmes are named the Bread Basket Friday pro-

gramme and the ACT - Seed of Love programme. It was also concluded

that a formal reached Media foundation will be launched in 2016.

reached Media (Pty) Ltd. continues to show tremendous innovation and continues to yield great businesses across Johannesburg. This brand report will only showcase three major programmes, although we have many other amazing programmes on offer. For more infor-mation on our programmes, please visit our website (www.reached.co.za).


2015 IN BRIEF

Developed Two

Comms Strategies

Organised four

Major Events


OUTREACH support 2 schools, 2 church revivals, 12 orphans,, 1 laptop

20 homeless, 15 taxi commuters, 1 church building

Developed & designed

two annual reports


WORLD WATER WEEK World Water Week is organised by the Stockholm International Water Insti-tute (SIWI) and takes place in Stockholm, Sweden. It has been the annual focal point for the globe’s water issues since 1991.

Every year, SIWI provides a platform for over 200 collaborating organisations to convene events about water and development issues. It is also an oppor-tunity for individuals from around the globe to present their findings at the scientific workshops.

Annually, World Water Week addresses a particular theme to enable a deep-er examination of a specific water-related topic. While not all events during the week relate to the overall theme, the workshops driven by the Scientific Programme Committee, as well as many seminars and side events focus on various aspects of the theme.


reached Media (Pty) Ltd, working with the Department of Water and Sani-tation and the South African Water Board, coordinated and managed the South African delegation’s corporate appearance and overall communica-tion, styling and toning. This included involvement in high level consulting on the international South African exhibition and stand design. reached Media (Pty) Ltd. also coordinated the South African youth programme called Youth Water Prize, which included designing and developing the look and feel of the presentation by the youth, during the event.

An alliance of partners were involved in coordinating the international col-lective, including the information marketing and communication elements in Sweden. Finally, all involved were tasked with dressing the Minister of Water and Sanitation at the Youth Presentation Programme, as well as con-sulting on the attire for Africa Day, which is a day set out for Africa in Stock-holm during World Water Week, where African World leaders discuss Afri-can progress and African agenda on Water and Sanitation.

PROJECT DESCRIPTION


The Mvula Trust is South Africa’s leading and largest Water

and Sanitation NGO. Established in 1993, the trust has created

a reputable reputation that precedes itself as an organisation.

The Mvula Trust has achieved quality results with real com-

munity impact and its undeviating industry position has con-

tinued to be in transforming and empowering the South Afri-

can rural and peri- urban Water and Sanitation landscape

through quality community improvement and incomparable

industry leadership.

THE MVULA TRUST


The Mvula Trust awarded a three year contract to reached Media (Pty)

Ltd. which was signed on the basis that reached Media (Pty) Ltd. would

service the leading and largest Water and Sanitation NGO with integrated

marketing communication solutions needs. reached Media (Pty) Ltd.

worked on a host of activities, from general communication, to the coor-

dination of national programmes, websites design and coordination,

newsletters, content drafting and management, excursions, architectural

design, photography, annual reports, research, and speech drafting for

the CEO.

Through reached Media (Pty) Ltd.’s integrated service, we coordinated

and afforded The Mvula Trust an invitation to parliament by the Minister

of Water and Sanitation. Further to this, we coordinated an excursion

which entailed The Mvula Trust to trust reached Media (Pty) Ltd. to coor-

dinate and manage the Minister’s delegation to one of the site visits,

which we called the Spring Water Protection Excursion. Finally, The Mvu-

la Trust, through our work and management, travelled to Stockholm,

Sweden where they were one of the leading partners of the South Afri-

can delegation.

PROJECT DESCRIPTION


KAGISO CAPITAL Kagiso Capital (Pty) Ltd. is an investment holding company and is whol-ly-owned by Kagiso Trust. The primary purpose of Kagiso Capital is to ensure the longevity of Kagiso Trust and to diversify the investment asset base of Kagiso Trust beyond its two current investments. Kagiso Capital currently manages two of the Kagiso Trust’s assets and itself holds investments in one listed entity and another private enterprise. The company has a balance sheet worth just over R8 billion.


Kagiso Capital (Pty) Ltd. chose reached Media (Pty) Ltd. as their inte-

grated marketing communication solutions partner. As an invest-

ment arm for wholly owned Kagiso Trust which manages Kagiso

Trust’s assets and investments, Kagiso Capital wanted a trusted

partner to work with across a host of activities.

reached Media (Pty) Ltd. will be working across a host of integrated

solutions for Kagiso Capital, from content drafting, management,

toning, framing, and design, to website design and overall manage-

ment of daily marketing communication needs. reached Media (Pty)

Ltd. is the trusted partner for all Kagiso Capital’s communication

activities.

PROJECT DESCRIPTION


CSRNEWSSA CSRNEWSSA is an online digital multimedia platform promoting South Afri-can Corporate Social Responsibility. CSRNEWSSA offers corporate social responsibility (CSR) multimedia services which allow clients to view the online impact of their strategies and goals in a systematic manner.

The platform has a nationwide reach. It also delivers in reporting, informing, engaging, debating, discussing, sharing, concluding, developing, and deliver-ing broad-based CSR standards. Sustainability, broad-based B.E.E impact, corporate governance and social responsibility are also key focuses of this platform. Corporate Social Responsibility represents a South African voice of philanthropy, and is a pioneering giant and leader in South Africa.


reached Media (Pty) Ltd. pioneered this programme and is now running with it for the next three years. The programme includes a host of report-ers, journalists and photographers reporting on quality corporate social responsibility news in South Africa. In 2015, the programme covered and partnered with brands such as the Sunday Times Top 100 Business Awards, Peermont Global CSI Awards, as well as The Black Business Quarterly Awards 2015. CSRNEWSSA is fast becoming the leading CSR news-platform in South Afri-ca which promotes South African Corporate Social Responsibility. The pro-gramme also covered other programmes which included the PSETA AGM and the W&RSETA national road show, AVBOB CEO Frik Rademan. CSRNEWSSA has been established with a full sales team to run the nation’s ‘do-good programmes’.

PROJECT DESCRIPTION


The reached Media ‘outreached’ programme was established to be the do good umbrella with the firm focus of honouring God the Father through Jesus Christ and by the leading of the Holy Spirit. The out-reached programmes focus on three key priority: giving aid to widows, orphans and the homeless. Outreached is a for-profit working as a non-for-profit. As a Christian busi-ness our profits go to the benefiters of our programmes. All pro-grammes and activities of outreached are funded by reached Media (Pty) Ltd. A formal outreached website will be launched during the first quar-ter of 2016 followed by a full team to run and focus on the outreached programmes under outreached.

OUTREACHED


In 2015, reached Media (Pty) Ltd. hosted an array of activities in line with the key priority pillars as established in the Outreached pro-gramme. Our programmes included ACT – Seed of Love, Bread Basket Friday, and the School Winter Campaign. These programmes were championed in 2014 and 2015. We hosted Church revival programmes and are continuing to host these programmes across South Africa. The programmes have been held in two provinces, namely Johannesburg and Mpumalanga. Our School Winter Campaign entailed us assisting two rural farm schools with school shoes and school uniforms. The programme has since adopted a third rural farm school to assist with school uniforms, as well as adopted 12 orphans and provided them with the much need-ed school shoes.



HUMAN

RESOURCES


HUMAN RESOURCES

STAFF

reached Media (Pty) Ltd.’s Human Resources framework involves a systematic assessment of future requirements

in terms of numbers and skill and competency levels, as well as the formulation and implementation of plans to

meet these requirements.

reached Media (Pty) Ltd. is a growing business and as such, it is vital to match our human resources to the firm ’s

long-term needs, and to maintain an ongoing review of how to make the best use of current and future human

resources. In the process, reached Media (Pty) Ltd. must assess how a well- trained and flexible workforce can

best be maintained to meet the firm’s changing, and at times, uncertain needs.

The reached Media (Pty) Ltd. job design approach precedes job classifications and focuses more on the actual

quality of work presented, the roles of appointees of given jobs and the relationships which exist between the job

holders and others in the firm.

When it comes to job content, our requirements are as follows: It must meet the firm’s requirements for opera-

tional efficiency and quality service, while satisfying the job holder’s needs, interests and accomplishments.

reached Media (Pty) Ltd. has a team of highly intelligent, global-thinking, competent and capable staff. A team of

academics, graduates and insightful leaders who are specialists in their respective fields. The team’s combined

unique offering is a sophisticated mix of intelligence, excellence and work hard ethic.


Talent at reached Media (Pty) Ltd. is represented by hard work. Not only do we take in university graduates, but we empower them and provide them with the necessary skills to succeed by getting them to write about their everyday experiences on the job. We have found that this drives them to be more aware of their work, thus driving a more focused approach to job delivery which ultimately translates to quality serviced delivery.

We also use their experiences as a framework for new and emerging talent. Our talent is constantly given tasks which are in line with their job description. As an example of this, we have included an article in this report by one of our members, Nontobeko Zuma. This article was featured on our website and is titled ‘High Speed Project Coordination’. It was written about a project which was coordinated by Nontobeko when the team travelled to Mpumalanga on an assignment based on ‘research for developing a new service’ which included a corporate event. This brilliant article is an example of how we develop the skills and provide opportunities for our talent.

TALENT


PERCEPTIVE LEADER

Hi, my name is Nontobeko Zuma and I am the junior pro-

ject coordinator at reached Media. My position occasion-

ally demands working on quite a number of multi-

complex projects which require one to be an effective

communicator, a strategic planner and a creative thinker.

A lot of creative thinking and strategic planning goes into

executing a project successfully from conception to im-

plementation. When planning a project, even the tiniest

details that one would take for granted are important.

For instance, your creative thinking must be on the go at

all times, you have to think far ahead, and you need to

think of possible glitches. Let’s say you are planning a CSI

project for a corporate organization that will require

them to travel from one location to another. As one

would assume, obviously you will need transportation.

When hiring transportation, there are many factors you

need to consider such as the rental fee, the total number

of people that will be traveling, the quantity of passen-

gers which your hired car will take, the number of kilome-

tres you will travel, the amount the rental company

charges per kilometre, the number of tollgates you will

go through, the cost of each tollgate, and how much a

full tank of petrol will cost for the particular car you will

be hiring.

You should acquire at least three quotations from three different car rental companies and compare them, so that when you consolidate your cost estimation, you have a proper budget that is realistic and attainable. I hold a Bachelor’s Degree from the University of Johan-nesburg and I was fortunate to have done project man-agement as one of my modules. As a 19 year old student, I thought that this would be sufficient, but I didn’t realize that there is so much detail that goes into planning a pro-ject, which is why you need to be a strategic planner and a creative thinker who sees far beyond what people think they need.

Nontobeko Zuma

HI SPEED PROJECT COORDINATION

Another detail of utmost importance which you need to consider when planning a project is effec-tive communication.

A successful project coordinator must be a great communicator, and reached Media (Pty) Ltd. is a communication firm which means that effective communication is our primary focus. As a project coordinator, you need to be in the ‘know’ and keep open communication everyday with every person involved in the project, be it via phone calls, e-mail or face to face meetings.

This helps avoid last minute complications that could hinder your results. For instance, if you need T-shirts designed for the same CSI project men-tioned above, keep constant communication with your graphic designer, the T-shirt manufacturing company and the T-shirt embroidery company, so you all share the same vision and are all aiming for the same results.

Everyone involved must know the colour of the T-shirts, know where the design should be placed, know the deadline, and know the costs involved.

As a project coordinator, it is your duty to keep regular communication open with all these parties in order to ensure that the work is done within budget and within the time frame allocated. Unex-pected complications such as extra costs that were not included in your initial cost estimation or time extensions that could be needed, should be catered for in your project planning stages.

In conclusion, to run a successful project you need to be a great strategic planner and an effective communicator, take charge, lead by example, de-liver your objectives within the allocated time frame, and be trustworthy and transparent in all your communication with all parties involved, so that in the future, they do not hesitate to work with you again.




2015 YEAR

In pictures


2015 in pictures events, interviews and activities we covered



2015 in pictures events, interviews and activities we covered




THE YEAR

AHEAD


2016 Prophetic word I was counseling over the phone when the Prophetic Word of God the Father

through Jesus Christ of Nazareth and by the leading of the Holy Spirit came

to me for the year 2016. Whilst in conversation, the Words “2016 is a year of

expansion and a year of storage” came through from Above. I paused a little

to take in the Prophetic Word and immediately I started to think about it.

What does ‘expansion and storage’ mean and how do I, as a Christian, make

sure that I align myself to be in line with God’s Word for 2016? These are the

questions that immediately flooded my heart.

Through this message, we hope to give you insight, a quick self aid guide and

prayer points that we believe will help you succeed in the year ahead in both

your business and your personal life. In the past when a Prophetic Word is

spoken by a Pastor, the Pastor would say ’the prophetic word is’. I remem-

ber wondering what the next step should be. The year would then tick by

but nothing in my life would change, as I would still be driving the same car I

drove the year before, I would still be living in the same place I lived in the

year before and I’d still be facing the same challenges I was facing the year

before.

I would then start criticizing the Pastor in my mind, wondering whether the

Pastor is truly a man of God and if so, why I’m not achieving anything as he

said. Even though the Pastor would deliver a dynamic Prophetic message

that gets me to shout Amen and Halleluiah, I still felt like it was not working

for me and that something was missing.

Then one day I started questioning myself and through that process, the

answer came to me. Funny enough, it came to me when we were registering

for VAT in 2015 for reached Media (Pty) Ltd. As one of the signatories, the

law states that before you register for VAT, all directors must be tax vetted

or compliant. I therefore had to be compliant and that included submitting

tax vetting forms. After filling in the documents, I expected to hear the

dreaded “you owe us ten thousand rand” or something along those lines.

However, I was pleasantly surprised, as instead, the consultant who was

assisting me informed me that in fact, it was SARS who owed me money.

I looked at her in amazement as she went on to tell me that they owed me

just under ten thousand Rand. At that point, I realised that for the last five

years or so, when I was broke, driving the same car, living in the same home

and experiencing the same problems, my money was lying in the govern-

ment’s bank account because I did not claim it. The problem was not with

the government, you see, the problem was with me. Likewise, the same con-

cept applies when the Pastor delivers a Prophetic Word on ‘the year of great

prosperity’. The problem is not with the Pastor, but with the fact that I did

not claim my Prophetic Word for that year.

A Prophetic Word represents far more than we

can imagine. A Prophetic Word is a Word coming

directly from heaven and landing on a worker

who has been ordained by God Himself to carry

the message. To see such a worker, one must

read Matthew 16:16: “Simon Peter replied, You are

the Christ, the Son of the living God.” 17 “Then Je-

sus answered him, Blessed (happy, fortunate and

to be envied) are you, Simon Bar-Jonah, for flesh

and blood [men] have not revealed (manifested)

this to you, but My Father who is in heaven.”

In these Scriptures, Jesus Christ asked His disci-

ples who people think He is. His disciples could

not answer Him directly. They kept on dodging

and dandling, trying to find an intelligent answer

when eventually they replied: “some say You are a

prophet and some say You are Elijah.” Jesus then

said to them: “great, but who do you say I am?”

Simon Peter says “You are the Christ, the Son of

the living God”, what I want us to notice is what

Jesus says at the end. He says “for flesh and blood

[men] have not revealed (manifested) this to you,

but My Father who is in heaven.” Amen! Right

there we can see that Peter spoke a Prophetic

Word which no one on earth revealed to him but

God who is in heaven. A Prophetic Word is there-

fore a Word from heaven. Amongst the twelve

disciples, Peter received the Prophetic Word with

the Prophetic power, as did the Pastor amongst

you and me with the prosperity Word. It is now

our duty to claim it.

A Prophetic Word is a gift from Above. This is

demonstrated in James 1:17 when the Word of

God says “Every good and perfect gift is from

Above...” Therefore, a Prophetic Word is a Gift

from God Himself.

In the Christian Holy Bible, Jesus Christ our Lord and Saviour speaks to a great crowd. He tells them about the parable of the sower, what He says next, at the end of the parable, is what star-tled me into knowing that in each Prophetic Word, there is work to be done by all of us, other-wise we will continue driving the same car and

living in the same home with no real change in our lives.

In Matthew 13:8, Jesus says: “...Other seeds fell on good soil, and yielded grain - some a hundred times as much as was sown, some sixty times as much and some thirty.” What he means is that even if we receive a Prophetic Word, there are those who don't even reap anything from it at all. The words “thirty, sixty and one hundred percent” show us that there are those who it passes by completely.”

Further to this the Apostle Paul teaches us in 2 Timothy 2:15 when he says “...Study to show yourself approved to God...” that with every Pro-phetic Word, there is studying to be done. Paul says we need to study so that the ‘Prophetic Word Gift’ can manifest in our lives. We do it so that we can be approved, and once approved, revelations happen and then manifestations take place. Remember that what you should be striving for is for the “revelation of the Prophetic Word”.

The Bible says in John 1:1 .“In the beginning was the Word, and the Word was with God and the Word was God...” and in John 1:14 the Word says: “The Word became Flesh...” Note that it went from the ‘Word’ to the ‘Flesh’. Also note that the Word manifested into a human.

Jesus Christ then says in John 14:21 “The person who has my commands and keeps them is the one who [really] loves Me; and whoever [really] loves Me will be loved by My Father, and I [too] will love him and will show (reveal, manifest) Myself to him. [I will let Myself be clearly seen by him and make Myself real to him].” What the Lord Jesus Christ is saying here is that the Prophetic Word will mani-fest, and will be revealed when applied according to heavenly knowledge. The Prophetic Word rev-elation ‘will’ manifest. In closing, 2016 is the year of expansion and stor-age. The Prophetic Word is a gift from God. Do not allow 2016 to go by without you claiming this wonderful blessing that the Lord Jesus Christ has established for you. Don’t allow this Prophetic Word to remain in these pages. Claim it and achieve it and achieve greatness.



The Prophetic Word for 2016 speaks

about expansion and the Scripture

that sets the foundation for 2016 is

found in Isaiah 54:2 which states:

“Enlarge the place of your tent, and

let the curtains of your habitations be

stretched out; spare not; lengthen

your cords and strengthen your

stakes.”

The focus for 2016 is going to be on

the term “spare not”, meaning don't

put measures into your expansion

and don’t apply limits. For example,

don’t tell yourself that all you need

is a double story house. By doing

this, you are applying measures and

limits to what God wants to do and

to what God wants in your life. The

best way to explain this is by saying

that only your flesh is limited, while

your spirit is not. In other words,

your spirit can be in London right

now, but your flesh would need to

literally either get into a plane or

ship before getting there. Don’t

think around your flesh, think

around your spirit. By “spare not”,

God also means that you should

rather have way too much, than way

too little.

Why expansion? The year 2016 is a

preparation for a big portion of

reaping and this means that we

need to prepare ourselves to ex-

pand our spiritual territory. Let me

be clear that the expansion is first

and foremost a Christian spiritual

expansion. Only when the spiritual

expansion overflows does it mani-

fest into the physical. Therefore,

when it comes to your own personal

expansion, think about the expan-

sion of your spirit more than the

expansion of a nice car or a house.

This is because your spirit is superior

and your spiritual expansion will

automatically overflow into your

physical.

The Prophetic Word also mentioned

“a year of storage”. When the Lord

was giving me examples on this one,

He showed me “corn”. The reason

that this is relevant is because there

is a saying that “one corn seed pro-

duces a million more”. Not one corn

cob, but one corn seed. (If you look

at the image above the picture has

corn cobs and seeds). The average

cob of corn has approximately 400

to 600 seeds and just one of these

400 to 600 seeds has a potential to

produce one million seeds.

2016 is going to be about reaping

and storing all these seeds. For ex-

ample, if you have reaped 50 cobs,

you will need to count 50 cobs mul-

tiplied by an average of 400 seeds,

on each cob which totals 20 000

seeds. Reaping one million on each

of the 20 000 seeds means that you

will reap 20 billion seeds on an aver-

age 400 portion. You have to have a

big storeroom for that type of har-

vest and this is where ‘storage’

comes in.

2016 Seed of expansion

49

2016 Word for storage

Brand/report 2015

Then the Prophetic Word said that in

2016, we have to “store”. In Matthew

6:20 the Word of God says: “But store up

for yourselves treasures in heaven, where

neither moth nor rust destroys, and where

thieves do not break in or steal.”

The Things of heaven work differently

from the things of this world. I have to be

clear with you that the Prophetic Word

will not work on earthly desires. The full

application of it is for heaven and those

that are sealed by the gift of the Holy Spir-

it. It is only when heaven is full that your

earthly territory will receive.

Think of it this way: In America, there is a

Colgate factory and the only time that this

Colgate factory thought they needed

stores outside of America was when they

had abundance in America. So, In earthly

harvest, it has to go across borders and in

heavenly harvest, it overflows to earth.

In closing, Jesus in John 10:10 says: “The

thief comes in order to steal and kill and

destroy. I came that they may have and

enjoy life, and have it in abundance (to the

full, till it over flows).”

Here, Jesus brings two contrasting mes-

sages together which are going to help us

close and leave you with a choice to

make. He begins by telling us about the

purpose of the thief: “The thief comes in

order to steal and kill and destroy.” The

way that this can be applied to real life, is

to translate it into the following:

First the thief is going to attempt to steal

your Prophetic Word, he is going to at-

tempt to kill your Prophetic Word, and

then he is going to attempt to destroy

your Prophetic Word and leave you with

the same car, the same house, and the

same problems etc.

Jesus then continues but opens with a

new sentence which says: “I came that

they may have and enjoy life, and have it in

abundance (to the full, until it over-

flows).” Right here, Jesus does not point

at me or you as a believer because He

uses the word “they”. Who are “they”?

they refers to those who are diligent,

those that study, and reaped either thirty,

sixty or one hundred percent.

It is important to understand that the

storage is in heaven, and only when you

have stored in full capacity in heaven does

the “overflow” of the Scripture manifest

on earth. It is from the abundance of the

“overflowing heavenly life” that you get

to enjoy life on earth.

Everything that Jesus speaks about is

about heaven, and every command and

action is directly linked to heaven. There-

fore, when He says “I came that they may

have and enjoy life, and have it in abun-

dance (to the full, till it over flows)” He is

saying the first thing that has to be filled is

your heavenly life. How do we know this?

In John 4:24 it is written: “God is Spirit (a

spiritual Being) and those who worship Him

must worship Him in spirit and in truth

(reality).”

Note how this Scripture ends by saying

“...in spirit and in truth (reality)” which

shows us how the Prophetic Word will

translate from spirit into reality.


We are as committed to your heavenly and earthly success as we are to our very own, but our joint or singular

success is going to be founded in the following basic Christian Biblical principles that you are going to need to ex-

ercise in 2016 in order to succeed.

1. Ask Holy Spirit to remind you to visit these Scriptures throughout the year.

2. Study these Scriptures once a week, once a day or once a month throughout 2016 (Isaiah 54:2 and Mat-

thew 6:20). The measure you put in is the measure you will get back.

3. Understand that for the abundance to happen in your earthly life, it all begins with the heavenly spirit.

4. It is going to require serious diligence and focus in the things of God the Father through Jesus Christ and by

the leading of the Holy Spirit. By diligence we mean to study.

5. Praying daily – one, two, three to five times - that being any of these sessions 06:00, 09:00, 12:00, 15:00 and

18:00 (5 - 15 minute prayers each session) if possible, anything less is also fine. But remember the measure

you put in is the measure you will get back.

6. You have to believe in Jesus Christ.

7. You have to have faith in Jesus Christ.

8. You have to obey the greatest command that the Lord Jesus Christ has commanded: Matthew 16:36-40

“Jesus replied: ‘Love the Lord your God with all your heart and with all your soul and with all your mind.’”[a]

38 This is the first and greatest commandment. 39 And the second is like it: “Love your neighbor as your-

self.’[b] 40 All the Law and the Prophets hang on these two commandments.”

2016 PROPHETIC WORD

TOOL KIT


1. Heavenly Father I come before You to Honor Your Name, to glorify Your Name, magnify Your Name, to exalt Your Name, to praise Your Name, to worship Your Name in the Name of Jesus Christ my Lord and Saviour.

2. Father in Your Word in Zechariah 4:6 you said “it is not by might nor by power but by My Spirit.” Heavenly Father I ask that as I pray that I may not pray by might nor by power but only by Your Ho-ly Spirit so that Holy Spirit can help me in reveal-ing the revelation of the Prophetic Word of 2016.

3. I refuse to remain in the same state, fight the same challenges and be in the same conditions that I have declared I shall no longer be in in Je-sus’ Name.

4. Heavenly Father Jesus Christ said in John 15:5 “…Apart from Me you can do nothing” Father Your Word is clearly spoken by Jesus Christ that apart from Jesus Christ my Lord and Saviour I can do nothing. So I ask that the Lord Jesus Christ help me to understand the Prophetic Word of 2016.

5. Heavenly Father in the Name of Jesus Christ my Lord and Saviour please fill the Prophetic Word in Your Scripture with Your kind of Faith and where I come short I ask in the Name of Jesus that Jesus Christ through the leading of the Holy Spirit that You may take over and fill the Prophetic Word according to the Power invested in the Prophetic Word for 2016.

6. Heavenly Father You said in Your Word in Ro-mans 8:26 “…We do not know what we ought to pray for, but the Spirit himself intercedes for us through wordless groans.”

7. Heavenly Father where I come short, I ask in the Name of Jesus Christ that Holy Spirit can pray and intercede for me through wordless groans.

8. This is my year of living, this is my year of receiv-ing life and in abundance, this is my year of living within the Prophetic Word Parameters of Heav-en, This is the year where the enemy will not de-ceive me, or manipulate me, or lie to me. This year will not finish without me accomplishing all that You had ordained from the foundation of the earth.

9. Your Word says in Psalm 118:17 “I shall not die, but live, and declare the works of the LORD.” I declare that in 2016 I shall not die but live to declare the works of the Lord.

10. In Genesis 6:3: You said “…their days will be a hundred and twenty years.”, Father in the Name of Jesus Christ of Nazareth, in the same way that you called upon heaven and earth as it is written in Deuteronomy 30: 19 “I call upon heaven and earth to witness as I declare according to your Word, that I shall not die young, I will reap the manifestation of your Prophetic Word for 2016 not thirty percent, not sixty percent but one hun-dred percent so that your Name may be glorified in Jesus Name.

11. And I claim that from hence fourth each and eve-ry Prophetic Word coming from Above I will be alert to it to do according to what it commands and for the full works of the Lord. And that each year until I reach 120 years as You said that we will live for, I will understand, perceive and do for the glory of the Lord.

12. Father You are my God, You said in Malachi 3:6 “I the Lord do not change…”

13. I thank You for not changing and I thank You in Jesus Name that I will not be destroyed in 2016 but live to declare the works of the Lord.

14. Father if I have sinned, said or done anything that could stop these prayers from reaching You I repent now in the Name of Jesus Christ of Naza-reth. Father in the Name of Jesus Christ if I have spoken any negative word or words that would want to stop these prayers, I cancel that word and words and deem them nil and void in the Name of Jesus Christ of Nazareth.

15. Father I thank You that I came across this Pro-phetic Word, it is not by chance but by your un-failing love and mercy to see me prosper accord-ing to your riches and glory.

16. Thank your for the message and the Prophetic

Word 2016.

2016 PROPHETIC WORK PRAYER POINTS


reached Media (Pty) Ltd.’s is geared toward transformational growth and

our strategic plans are governed by our three year strategic framework

that was developed in 2015. Other exciting programmes include the launch

of the inaugural Annual SA Communication Dialogue, aimed at the commu-

nication industry and small businesses.

Another exciting programme is under the CSRNEWSSA programme where

over and above just maintaining our strategic goal, we have developed a

programme enhancer to be convened in the second quarter of 2016, which

is aimed at driving partnerships between CSR and CSI programmes in South

Africa. The official launch of the programme will be on Mandela Day 2016.

reached Media (Pty) Ltd. will continue to get into every office, every house,

and into every communication manager and CEO’s mind by simply follow-

ing our simple focus on deriving and generating modest business which is

focused in Johannesburg.

2016 plans


MODEL GEARED


GLOBALISATIONGEAREDTOWARDS


GLOBALISATION GEAREDTOWARDS


Best2015

photo


PHOTO OF THE YEAR 2015

PHOTOGRAPHER: JAY GROAT

PROJECT: THE MVULA TRUST SPRING WATER

Ntithane Primary School - Piet Retief, Mpumalanga, South

Africa. Young boy leads a team on a Zulu dance

John 3:16

Lets

BUSINESS DO

Contacts

Tel: +27 (0) 11 234 3515

Fax: +27 (0) 11 234 3612

Eml: [email protected]

Web: www.reached.co.za

Gauteng

South Africa

Head Office

reached Media (Pty) Ltd.

25 Sunninghill Office Park

04 Peltier Drive

Sunninghill, Jhb

South Africa

2057

Documents

reached Media (Pty) Ltd. 2015 Brand Report