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/ SPONSOR AND EXHIBITOR PROSPECTUS 1 REACH MORE AUTODESK CUSTOMERS SPONSOR AND EXHIBITOR PROSPECTUS DECEMBER 3–5, 2013 THE VENETIAN LAS VEGAS, NV, USA

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/ sponsor and EXHIBITor prospECTUs 1

ReachMoReautodeskcustoMeRs

sponsor andEXHIBITor prospECTUsdECEmBEr 3–5, 2013THE vEnETIanLas vEgas, nv, Usa

/ sponsor and EXHIBITor prospECTUs 2

taBLe oF coNteNts

why autodesk uNiveRsity \ 3 \ The opportunity attendee demographics Event schedule Who sponsors and Exhibits?

FoR spoNsoRs \ 13 \ sponsor overview sponsor packages special opportunities

FoR exhiBitoRs \ 23 \ Exhibitor packages Booths Floor plan

FoR ReseLLeRs \ 30 \ reseller sponsor opportunity

how to paRticipate \ 33 \ sales / Contact Information

/ sponsor and EXHIBITor prospECTUs 3

why autodesk uNiveRsity

/ sponsor and EXHIBITor prospECTUs 4

the oppoRtuNity: Reach thousaNds oF autodesk custoMeRs

They wouldn’t dream of missing aU 2013. neither should you.

For 20 years, autodesk University attendees have gathered for ahyper-focused, action-packed week of events and experiences.We satisfy their hunger for innovation with: • Hundredsofclassesbyleadingexperts,authors,analysts and working professionals• Hands-onlabs• Networkingevents,includingqualityface-timewith autodesk executives • AnExhibitHallshowcasingmorethan150AutodeskDeveloper partners, internal autodesk communities, sponsors and strategic partners—many unveiling innovative, new products

With more than 8,000 attendees, autodesk University is the largest single gathering of autodesk customers and resellers in the world.

our customers are passionate about our products. aU is your opportunity to get them passionate about yours. Early adopters are everywhere at autodesk University—the thinkers, deciders and doers who will influence your product sales well into the future.

dazzle them with something different. our sponsor and exhibitor opportunities are as innovative as the autodesk customers they’re intended to reach. You asked for more flexibility and choice, so this year we’re offering dozens of new opportunities designed to meet a variety of sponsor objectives—from branding to thought leadership to customer engagement.

/ sponsor and EXHIBITor prospECTUs 5

at aU 2013, you can affiliate your brand with: • environments like the Creative studio and the autodesk gallery • experiences like the digital Experience and digital graffiti Walls, design night and the autodesk party • enduring thought leadership initiatives, like the year-round aU online Webcast series

aU 2013 opportunities include: • exhibitor packages for generating awareness and leads • integrated sponsorships that deliver multiple opportunities to reach autodesk customers • a sponsorship package designed exclusively for resellers • a menu of special opportunities for driving broader awareness a nd deeper engagement with autodesk customers

Timing is everything. autodesk University is always held late in the year—when many companies are finalizing their budgets and prioritizing purchases for the new year.

/ sponsor and EXHIBITor prospECTUs 6

custoMeR deMogRaphics: get Face-to-Face withautodesk useRs, iNFLueNceRs aNd decisioN-MakeRs

autodesk University attracts more than 8,000 autodesk customers, representing a wide range of job titles and industries. But they share one thing in common: They’re creative problem-solvers looking for new ways to improve productivity, make lasting business relationships, advance their careers and drive revenue for their companies.

• Manyarehardwareandsoftwarepurchasingmanagers• ManyrepresentAutodesk’sbestandlargestaccounts

more than 79% of aU attendees are actively involved in purchases for their organizations.

aU 2013 / EXHIBITor prospECTUs 7

aTTEndEEs BY

joBFUnCTIon

aTTEndEEs BY

CompanY/organIzaTIon TYpE

12%other

aTTEndEEs BY

pUrCHasIngroLE

5%Executive Leadership

31%manager / director / vp

52%software User

12%Federal / state /municipal government 8%

student / Faculty / Education

80%Commercial / Industrial

48%recommend purchase

31%approve purchase21%

not directly Involved

custoMeR deMogRaphics

/ sponsor and EXHIBITor prospECTUs 8

iNdustRies RepReseNted

arCHITECTUrE, EngInEErIng,andConsTrUCTIon

5%aerospace: automotive Component design

manUFaCTUrIng

10%Building Construction: Commercial

4%Building Construction: residential

1%BuildingEquipmentmanufacturing & supply 2%

Building / Facilitymanagement & Leasing

16%Civil Engineering /

Land planning

1%Computer / medical /

OfficeEquipmentDesign

4%Interior design

5%mechanical systems

Engineering (HvaC & piping)

3%plumbing & / or Fire

protection systems Engineering

3%process & power

plant design

1%real Estate development

5%structural Engineering

5%mapping & geospatial design

2%Transportation design

23%architecturedesign

1%Telecommunications

6%architectural visualization

4%Utilities: Water & sewer

6%defense

22%Electric systemsEngineering

12%Electrical Controls design

30%machinery design

12%manufacturing procurement /

sales / marketing

2%Tool & die machine shop

8%Consumerproduct design

4%Utilities: Electric, oil, & gas

/ sponsor and EXHIBITor prospECTUs 9

iNdustRies RepReseNted

mEdIa andEnTErTaInmEnT

oTHEr IndUsTrIEs

65%design visualization

8%Film

9%games

13%multimedia

design / Web

5%Television

24%application development

23%autodesk authorized reseller

10%autodesk authorized

Training Center representative

14%autodesk developer

network member

29%other

/ sponsor and EXHIBITor prospECTUs 10

eveNt scheduLe

sunday, december 1

4:00 p.m. – 7:00 p.m.

Monday, december 2

7:00 a.m. – 9:00 p.m. 8:00 a.m. – 4:30 p.m. 8:00 a.m. – 8:30 p.m. 9:00 a.m. – 9:30 p.m. 9:00 a.m. – 9:30 p.m.

tueday, december 3

6:30 a.m. – 8:00 p.m. 8:00 a.m. – 8:00 p.m. 8:00 a.m. – 4:30 p.m. 10:30 a.m. – 12:00 p.m. 12:00 p.m. – 1:30 p.m. 6:30 p.m. – 9:30 p.m.

wednesday, december 4

6:30 a.m.– 8:00 a.m. 6:30 a.m. – 8:00 p.m. 8:00 a.m. – 8:00 p.m. 8:00 a.m. – 11:30 a.m. 11:30 a.m. – 1:30 p.m. 11:30 a.m. – 2:00 p.m. 2:15 p.m. – 5:15 p.m. 4:15 p.m. – 5:15 p.m.

5:45 p.m. – 6:15 p.m. 6:30 p.m. – 9:30 p.m

thursday, december 5

6:30 a.m. – 8:00 a.m. 7:00 a.m. – 8:00 p.m. 8:00 a.m. – 6:30 p.m. 8:00 a.m. – 11:30 a.m. 11:30 a.m. – 1:30 p.m. 11:30 a.m. – 2:00 p.m. 2:00 p.m. – 6:00 p.m.1:00 p.m. – 6:00 p.m. 6:00 p.m. – 9:00 p.m. 9:00 p.m.

registration / Information desk open

registration / Information desk openexhibit hall setupadn ConferenceaTC summitEducator summit

registration / Information desk openCertification preparation and Examsexhibit hall setupKeynote addressLunchexhibit hall open: internationalcommunity Reception

grab-and‐go Breakfastregistration / Information desk openCertification preparation and ExamsClassesnetworking Lunchexhibit hall openClassesLynn allen presents: platinum sponsor Technology showcaseaUgI® annual meetingexhibit hall open: augi® annual Beer Bust

grab-and-go Breakfastregistration / Information desk openCertification preparation and ExamsClassesnetworking Lunchexhibit hall openexhibit hall tear downClassesaU Customer appreciation partyConference Concludes

Event schedule subject to change

/ sponsor and EXHIBITor prospECTUs 11

who spoNsoRs aNd exhiBits?

1st pricing

360 Technologies, Inc.

3am solutions (UK) Limited

3d QuickTools Ltd.

3d systems

3dconnexion

a.r.T gmbH

aCaI associates, Inc.

aceCad software

advance2000

aE Backoffice

aEC design group

aga Cad Ltd. / TooLs4rEvIT

aja video systems

alcove9 LLC

alioscopy Usa

all Cad northwest

allegorithmic

altiva software

amd

ams Cad + CaFm solutions

applied Engineering, Inc.

arCaT, Inc.

arCHIBUs

asCEnT – Center for Technical Knowledge

assemble systems

asta development

astacus Labs aB

autoprep LLC

avatech solutions

axiom

BackToCad Technologies LLC

BIm9

BImadvent

BImobject aB

BImware

Binary mobility LLC

Blue ridge numerics (CFdesign)

Bluearc

Bluebeam software

BLUErIdgE analytics, Inc., provider of sITEops

BoXX Technologies

Brockwell IT Consulting, Inc.

BuildEdge

Building systems design, Inc.

C&s Engineers

Cad masters, Inc.

Cad-1, Inc.

Cadalyst magazine

Cadapult Ltd

Cadd microsystems

CadLearning by 4d Technologies

Cadsoft Consulting

CadtoWIn

Cadworks

Cambridge Connections LLC

Canon Usa

Carlson software

Cd-adapco

Cdv systems, Inc.

Cengage Learning

Centre for Computational Technologies

Cetrus

Cgs plus LLC

Chiastek Inc.

CIdEon america, Inc

Circle Twelve Inc

Citrix

Civil power Tools LLC

Civil reminders

ClearEdge3d, Inc.

Cloverpoint

Cmv Technologies, LLC

Coast 2 Coast

CodeBook International

Collaboration systems group, LLC

Colortrac Inc.

Composit group LLC

Content studio Ltd.

Contex americas Inc.

CsC, Inc.

Csoft

CTL Corporation

Cubix Corporation

dalux

dell Corporation

delmar Cengage Learning

design data

desktop Engineering magazine

digipara gmbH

digital manufacturing solutions Inc.

digital school

dLT solutions

docupoint – provider of drawingsearcher

drofus Inc.

Eagle point software

Earlybird Technology Inc.

Earthmine

EastCoast Cad/Cam

ECad, Inc.

Edgecam & radan – planit Companies

ElectromagneticWorks

Ema design automation

Engworks

entegra gmbh

EnvisionTEC

Epson

eTransmittal

EverBank Commercial Finance

Faro Technologies

Filegenius

Fm:systems

gCX Corporation

gehry Technologies

get The point

gibbs and associates

gilmore global Logistics services, Inc.

global e-Training and partners

global Finance group

globalsCapE, Inc.

goodheart-Willcox publisher

graITEC

graphic Imaging services Inc

Hewlett packard

Horizontal systems Inc

HvaC solution

ICon

iConstruct pty Ltd.

Ideate, Inc.

IEs Ltd

Imagination Technologies

ImagIniT Technologies

ImmErsIon

Impact 3d models

ImsI/design

Infinite z

/ sponsor and EXHIBITor prospECTUs 12

who spoNsoRs aNd exhiBits?

InfoEra

Informative graphics Corporation

Insight

Integrated Content solutions, Inc.(a division of Cad Technology Center, Inc.)

IntegrityWare / npower software

Intel Corporation

International reprographic association

Interspec, Inc.

Intertek Hi-Cad

Invent-a-part, InC

InvIEW labs

jitterbit

KCL / Kochman Consultants Ltd.

KeyEquipmentFinance

KKm soft (p) Ltd.

Knowledgesmart

KommErz

K-TEK solutions

Kubit Usa

Land F/X

Landair surveying Company

Lascom solutions, Inc.

LaTIsTa Technologies

Lee Lewis Construction

Leica geosystems

Lenovo

Leonar3do International

Lighting analysts, Inc.

LizardTech

London Infotech, Inc.

Luxion

maintenance Connection, Inc.

mastergraphics

mCadCafe, aECCafe & gIsCafe

mechWorks

microdesk

microsoft

milsoft Utility solutions

motion media

mozy

mpower Innovations

newforma

next Limit Technologies

npower software / IntegritWare, Inc.

nvidia

oasys Ltd

objet geometries

ocÈ north america

orange Technologies Inc

ourplan

parallels

pCCa

pearson

peer software

pictometry

pinnacle Infotech, Inc.

pointKnown

pointools

popIcon software

power Calc paK

prodim

production modeling Corporation (pmC)

profox Companies

proto Labs, Inc.

Quux software

real5d

reed Construction data

reprographic services association

revit Express Tools

riverbed

robert steltman Inc

safe software

savoy Computing services Ltd

scenario vpd

sigmaTEK systems, LLC

simpad, Inc.

singularity University

sITEops

sivan design

smarT Technologies

smarTBIm LLC

smith micro software, Inc.

sofTech, Inc.

solibri

solidCam Inc.

spaceControl gmbH

spar point group

srinsoft Technologies pvT LTd

steel&graphics

steltman software

stratasys 3d printers and production systems

striker systems

strucsoft solutions Inc.

supermicro Computer Inc.

surface & Edge 3d Laser scanning

sustainable minds

synergis Engineering design solutions

synergis software

Tata Technologies

Tech soft 3d

Technical sales International

Techshop

Techsmith

tetra4d

The Blue Book Building & Construction

network

Tma systems

TooLs4rEvIT

Topcon positioning systems

Transoft solutions

Trelligence, Inc.

Tri d Technologies Inc.

TrIgEo TECHnoLogIEs InC

Trimble navigation Ltd

True World services

tsaadvET

vela systems, Inc

vero software

vertice

vianova

virtual Tutor

virtualgrid

vIsTatsi

vizerra

vTC.com

Way To Be

Websoft developers

Wiley

Worldviz

x object Inc.

xpLm solution gmbH

X-rite

Xs Cad

z Corporation

z+F Usa, Inc.

zebra Imaging

/ sponsor and EXHIBITor prospECTUs 13

spoNsoRs

/ sponsor and EXHIBITor prospECTUs 14

spoNsoR oveRview

More Flexibility and value in 2013

From the Exhibit Hall to the main stage, autodesk University 2013 offers new ways to get your leaders, your brand and your products in front of thousands of autodesk customers. Choose the opportunity that best fits your objectives and your budget.

pLatiNuM

$100,000 $150,0004 available

•Partner-suppliedvideo**to be played main stage during aU keynote walk-in or walk-out (2 minutes) and during video streaming to virtual attendees•ParticipationinTechnology main stage session •Partnerexecutivefeaturedin in aU-produced Q&a video on 1–3 topics (autodesk to determinequestion/topic and approve content) •Opportunitytoteachtwo classes onsite (also recorded and posted on aU online)

•Twelve3-dayAU Conference passes•FourpassestoAU Leadership Forum

•By-invitation-onlycocktailreception for up to 50 of your top customers (up to $75.00 per customer)•TwoLeadershipForum passes for top customers•SpecialGeneralSession seating for 50 top customers•Customerloungespace (20’ x 20’) for 1 day (av, food and beverage not included)•Specialbadgedesignation for vIp customers

Exclusive use of private “War room” throughout the event (upscale meeting space with boardroom seating, plasma screen monitors)

goLd

$50,000$75,0005 available

•Partnerexecutivefeatured in aU-produced Q&a video on 1–3 topics (autodesk to determinequestion/topicand approve content)•Opportunitytoteachone class onsite (also recorded and posted on aU online)

•Eight3-dayAU Conference passes •Twopassesto Leadership Forum

•Customerloungespace (20’ x 20’) for 1 day (av, food and beverage not included)

Use of shared “War room”throughout the event (upscalemeeting space with lounge seating).

siLveR

$25,000$35,00015 available

•Partnerexecutivefeatured in aU-produced Q&a video on 1 topic (autodesk to determinequestion/topic and approve content)

•Four3-dayAU Conference passes

* For a full list, descriptions and cost of Special Opportunities, see page 21.** Content subject to Autodesk approval. Marketing deadline dates apply.

pRiciNg

totaL vaLue

avaiLaBiLity

THoUgHT LEadErsHIp and spEaKIng opporTUnITIEs

ConFErEnCE passEs

CUsTomEr EngagEmEnT

EXECUTIvEmEETIng spaCE

/ sponsor and EXHIBITor prospECTUs 15

spoNsoR oveRview

EXHIBIT spaCE orspECIaL opporTUnITIEs CrEDiT*

PrE-EvENTMArKETiNG**

ONSiTEPrOMOTiON**

posT-EvEnT marKETIng

pLatiNuM

•20’x40’boothspacein prime location (or)•$25,000inSpecial Opportunitiescredit*

•inclusiononsponsorwebpage on aU conference site including details on sponsor activities at aU, special offers and programs, and links to downloadable files and sponsor web pages (content to be supplied by sponsor)•3,000characterscompany description on sponsor page•inclusioninpre-event “sponsor Highlights” email with link to a dedicated web page on aU website•Logobrandingon4AU promotional email blasts •2pre-eventsocialmedia shout-outs

•Twopromotionalsponsorshipbanners in registration or meal areas•Logoinclusioninsponsorthankyou slide during main stage sessions•Logoinclusionindirectionalsign panels throughout venue •SponsoradinAUmobileapp•retweets/sharesofsponsor postings as applicable

•inclusioninpost-showthank you email

goLd •20’x20’boothspacein prime location (or)•$15,000inSpecial Opportunitiescredit*

•inclusiononsponsorwebpage on aU conference site including details on sponsor activities at aU, special offers and programs, and links to downloadable files and sponsor web pages (content to be supplied by sponsor)•1,500characterscompany description on sponsor page•Logobrandingon4AU promotional email blasts•1pre-eventsocialmedia shout-out

•Logoinclusioninsponsor thank you slide during main stage sessions•Logoinclusionindirectional s ign panels throughout venue•retweets/sharesofsponsor postings as applicable

•Logoinclusioninpost-show thank you email

siLveR

•10’x20’boothspacein prime location (or)•$8,000inSpecial Opportunitiescredit*

•Logobrandingon4AU promotional email blasts•1,000characterscompany description on sponsor page

•retweets/sharesofsponsor postings as applicable•Logoinclusioninsponsor thank you slide during main stage sessions•Logoinclusionindirectional s ign panels throughout venue

•Logoinclusioninpost-show thank you email

* For a full list, descriptions and cost of Special Opportunities, see page 21.** Content subject to Autodesk approval. Marketing deadline dates apply.

/ sponsor and EXHIBITor prospECTUs 16

spoNsoR oveRview

marKETIng TooLKIT (Includes access to aU logos, web banners, implementation tips to maximize sponsorship)

sponsor ConCIErgE program (Includes priority booth selection, onsite facilitation for set-up and tear-down

pLatiNuM

x

x

goLd

x

x

siLveR

x

x

* For a full list and descriptions of Special Opportunities, see page 21.** Content subject to Autodesk approval. Marketing deadline dates apply.

/ sponsor and EXHIBITor prospECTUs 17

spoNsoR packages

au keynote+

demonstrate your commitment to autodesk customers with a piece of video thought leadership. We’ll play your company’s two-minute video during the general session and stream it during the keynote to reach virtual attendees. demonstrate your commitment to autodesk customers with a piece of video thought leadership. We’ll play your company’s two-minute video during the aU Keynote.

thought Leadership and speaking• Useyoursponsorshipasaplatformtoshowcase your company’s top leaders and innovators. a representative of your company will have the opportunity to participate in the popular platinum partner Technology showcase (Tuesday or Wednesday evening).• inaddition,wewillinterviewoneofyourleaderson 1–3 thought leadership topics for an aU-produced video that will be shown on-site and online before, during and after the event• Yourexpertswillalsohavetheopportunitytoteach two classes on-site, which will be recorded and posted to aU online

customer engagement• Entertainyourtopcustomerswithaby-invitation- only cocktail reception for up to 50 guests. (autodesk will cover up to $75 per guest)• Surprise2executive-levelcustomerswithpassesto the aU Leadership Forum (2 provided) • impressyourcustomerswithspecialgeneralsession seating for up to 50 guests• Hostoneofour20’x20’customerloungesinthe common area for a day• Givetopcustomersaspecialbadgedesignation identifying them as vIps

pLatiNuMEngage autodesk customers from every angle, before, during and after the event. platinum sponsors get the total package of benefits at aU, plus exclusive opportunities not available to any other sponsorship group. This robust, integrated sponsorship includes special customer engagement benefits that can be used to create a high-touch vIp experience for your top customers.

exhibits or special opportunitiesChoose from a 20’ x 40’ booth space in a prime location or a $25,000 credit towards our special opportunities sponsorships, which are detailed on page 21.

private Meeting spaceWe’ll give you your very own “War room” on site at aU,perfect for private, executive-level meetings with partnersand customers.outfitted with boardroom seating and plasmascreens you will be proud to host your vIps on-site in this exclusive, upscale space.

pre-event Marketing• We’llsetyouupwithasponsorwebpageonour aU conference site that you can use as a promotional hub for your company’s presence at aU. promote speaking sessions and booth demos and post thought leadership content, video links and more! (Content to be supplied by sponsor)• Highlightyourcompanywith3,000characters description on the aU sponsor page• Yourlogowillbeincludedinapre-event“Sponsor Highlights” email as well as four aU promotional email blasts• Wewillpromoteyourcompanyintwopre-eventsocial media shout outs

$100,000 \ 4 avaiLaBLe

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

/ sponsor and EXHIBITor prospECTUs 18

spoNsoR packages

on-site promotions• Enjoybrandvisibilitywithsponsorshipbannersin registration or meal areas and your logo on a sponsor thank you slide shown during the main stage sessions • Generateawarenesswithadigitaladonthe aU mobile app• PromoteyourpresenceattheshowwithAU’s retweets/shares of your social media posts (as applicable)

post-event marketing• Yourlogowillbeincludedinthepost-showthank you email

pLatiNuM

conference passes• receivetwelve3-dayconferencepasses• receivefourpassestotheAULeadershipForumfor your top executives

Marketing toolkit promote your company’s presence at aU! our marketing toolkit provides easy access to aU logos, web banners and other ready-made marketing assets. You’ll also get tips and tricks for getting the most out of your sponsorship.

sponsor concierge programour white-glove service for exhibitors includes priority booth selection and onsite facilitation for set-up and tear-down.

$100,000 \ 4 avaiLaBLe

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

/ sponsor and EXHIBITor prospECTUs 19

spoNsoR packages

thought Leadership and speaking• Wewillinterviewoneofyourleaderson1–3 thought leadership topics for an aU-produced video that will be shown on-site and online before, during and after the event• Youwillalsohavetheopportunitytoteachone class on-site, which will be recorded and posted to aU online

customer engagementHost one of our 20’ x 20’ customer lounges in the common area for a day.

exhibits or special opportunitiesChoose from a 20’ x 20’ booth space in a prime location or a $15,000 credit towards our special opportunities sponsorships, which are detailed on page 21.

Meeting spaceYou will have shared the use of a “War room” on siteat aU, perfect for semi-private, executive-level meetings with partners and customers. outfitted with boardroomseating, you will be proud to host your vIps on-site in this exclusive, upscale space.

pre-event Marketing• We’llsetyouupwithasponsorwebpageonour aU conference site that you can use as a promotional hub for your company’s presence at aU. promote speaking sessions and booth demos and post thought leadership content, video links and more! (Content to be supplied by sponsor)• YourlogowillbeincludedinfourAUpromotional email blasts

goLdgold sponsors of aU benefit from a variety of opportunities designed to drive a wide range of objectives—from lead generation to thought leadership.

• Highlightyourcompanywith1,500characters description on the aU sponsor page• Wewillpromoteyourcompanyinonepre-eventsocial media shout outs

on-site promotion• Enjoybrandvisibilitywithyourlogoonasponsorthank you slide shown during the main stage sessions • PromoteyourpresenceattheshowwithAU’sretweets/ shares of your social media posts (as applicable)

public Relations• UseAUasaforumforproductlaunchesandother major announcements. We will provide you with a list of publications and organizations who have been invited to aU • YouwillalsohavefulluseoftheAUpressroomtomeet with on-site press and make scheduled announcements• Wewillalsoincludeyourannouncementsandlinksinour daily aU press briefings

conference passes• receiveeight3-dayconferencepasses• receivetwopassestotheAULeadershipForumforyour top executives

Marketing toolkit promote your company’s presence at aU! our marketing toolkit provides easy access to aU logos, web banners and other ready-made marketing assets. You’ll also get tips and tricks for getting the most out ofyour sponsorship.

sponsor concierge programour white-glove service for exhibitors includes priority booth selection and onsite facilitation for set-up and tear-down.

$50,000 \ 5 avaiLaBLe

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

/ sponsor and EXHIBITor prospECTUs 20

spoNsoR packages

thought Leadership and speakingWe will interview one of your leaders on one thought leadership topic for an aU-produced video that will be shown on-site and online before, during and after the event.

exhibits or special opportunitiesChoose from a 10’ x 20’ booth space in a prime locationor a $8,000 credit towards our special opportunities sponsorships, which are detailed on page 21.

pre-event Marketing• Highlightyourcompanywitha1,000character description on the aU sponsor page• YourlogowillbeincludedinfourAUpromotional email blasts• Wewillpromoteyourcompanyinonepre-eventsocial media shout outs

on-site promotionpromote your presence at the show with aU’s retweets/shares of your social media posts (as applicable).

siLveRraise your company’s profile beyond the booth with this value-packed sponsorship opportunity.

public Relations• UseAUasaforumforproductlaunchesandother major announcements. We will provide you with a list of publications and organizations who have been invited to aU • YouwillalsohavefulluseoftheAUpressroomtomeet with on-site press and make scheduled announcements• Wewillalsoincludeyourannouncementsandlinksin our daily aU press briefings

conference passesreceive four 3-day conference passes

Marketing toolkit promote your company’s presence at aU! our marketing toolkit provides easy access to aU logos, web banners and other ready-made marketing assets. You’ll also get tips and tricks for getting the most out of your sponsorship.

sponsor concierge programour white-glove service for exhibitors includes priority booth selection and onsite facilitation for set-up and tear-down.

$25,000 \ 15 avaiLaBLe

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

/ sponsor and EXHIBITor prospECTUs 21

speciaL oppoRtuNities FoR spoNsoRs+

(available to aU 2013 platinum, gold and silver sponsors only)

thought LeadeRship

Leadership Forum sponsorship programput yourself where decisions are made, as the exclusive sponsor of the autodesk University Leadership Forum. Your company will benefit from exposure to executive decision makers, who will see your two-minute thought leadership video++ and your branding on all aU Leadership Forum marketing materials and reception signage. plus you’ll receive passes for up to three company executives.

Leadership Forum panel participationEstablish your company as a thought leader with autodesk customer executives and decision makers by sponsoring a speaker and content++ at the autodesk University Leadership Forum.

innovation Forum panel participationshowcase your company’s innovative spirit by sponsoring a speaker and content++ at the autodesk University’s popular Innovation Forum.

oN-site expeRieNces

creative studioCreate a hands-on experience they won’t forget! Engage attendees in a creative activity of your design while immersing them in your brand.

autodesk galleryalign your brand with one of the most exciting and innovative exhibits at autodesk University—as a gallery docent, with a digital exhibit and through your support.

stand out by taking advantage of spaces, places, community engagement and more.Choose from our nEW a la carte menu of creative opportunities for further engaging autodesk customers on site.

pricing and availability for the below opportunities is available upon request.

design Nightgive autodesk customers a hands-on experience with this exclusive sponsorship of one of the most popular events at aU.digital Experience Wall: $7,500 (Ten available)video, games, interactive presentations++, polls—put your content out there for all to see. You can’t ask for a more compelling or creative branding experience.

digital graffiti wallYour company name and logo will be front and center as attendees create art on the spot, print out their work to take home and share digital versions on Facebook.

au student design slam sponsorshipEnjoy exclusive sponsorship of one of the most anticipated—and competitive—events at autodesk University.

Manufacturing campus design slam sponsorshipshow your support of an entire industry. In return, you’ll get visibility with autodesk customers in our on-site zone designed specifically for manufacturing industry customers.

au Freshman orientationget in front of aU’s newest recruits while they learn how to get the most out of their aU experience. sponsorship includes your logo on all Freshman orientation signage.

au student Mixershow your support for the aU leaders of the future. sponsorship includes your logo on all student mixer signage.

au partyHelp thousands of autodesk customers celebrate another successful week at aU. sponsorship includes your logo on all aU party signage.

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

/ sponsor and EXHIBITor prospECTUs 22

speciaL oppoRtuNities FoR spoNsoRs+

(available to aU 2013 platinum, gold and silver sponsors only)

educatioN

aec classes++

Be a part of the aU curricula and receive visibility in our conference materials.

Manufacturing classes++ Be a part of the aU manufacturing curricula and receive visibility in our conference materials.

otheR BRaNdiNg oppoRtuNities

Breakfast sponsorshipIt’s the most important meal of the day–and it now includes table tents with your logo.

Lunch sponsorshipBranded table tents provide a heaping helping ofexposure at lunchtime.

afternoon Break sponsorshipgive them a break from their busy aU schedule–and a treat to enjoy.

enviro-Friendly water BottleHelp us keep aU green by giving every attendee a reusable water bottle–plus they’ll take it home and be reminded ofyour company long after the event is over.

au Mobile appFor digitally-savvy autodesk customers, the mobile app will be central to their experience at aU. put your company on their daily agenda with a mobile app sponsorship.

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

pricing and availability for the below opportunities is available upon request.

/ sponsor and EXHIBITor prospECTUs 23

exhiBitoRs

/ sponsor and EXHIBITor prospECTUs 24

New look in the exhibit hall this year! our turnkey packages offer an easy way to showcase your company’s products and services to the thousands of autodesk customers at au. you decide what meets your objectives and we take care of the rest.

Booth packages are all inclusive and may be further customized with graphics, plasmas and shelves for an additional feeor you may elect to provide your own properties.

exhiBitoR packages

EarLY BIrd prICIng

rEgULar prICIng

PrE-EvENTMArKETiNG**

CompLImEnTarY FULL ConFErEnCE

passEs (a $1,675 vaLUE EaCH)

(Hotel not included)

addITIonaL BooTH sTaFF passEs

(available to purchase at $600 each)

TUrnKEY BooTH propErTIEs

(see images on following pages)

CarpETIng

WorKsTaTIon CoUnTEr(s)

(see images on following pages)

mEETIng TaBLE(s)

Bar sTooLs

CompanY Id s Ign

ELECTrICaL (500W)

WIrELEss InTErnET

daILY CLEanIng

marKETIng TooLKIT

(Includes access to aU logos, web

banners, implementation tips to

maximize exhibit investment)

EXHIBIT sTaTIon

$2,500

$3,000

1

1

x

x

1

1

x

x

x

x

x

10’ X 10’

$5,000

$6,000

2

2

x

x

2

3

x

x

x

x

x

10’ X 20’

$10,000

$12,000

5

5

x

x

3

1

10

x

x

x

x

x

20’ X 20’

$19,000

$22,800

11

11

x

x

x

x

x

x

Your company name and a 500-character company description on the aU website

Note: 20x30 and larger island booth packages are available upon request.** Content subject to Autodesk approval. Marketing deadline dates apply.

Early bird pricing expires on july 31st

/ sponsor and EXHIBITor prospECTUs 25

exhiBitoRautodesk customers come to aU to learn about the latest and greatest products, solutions and innovations from autodesk and our partners. Exhibiting at aU is the excellent way to generate awareness, interest, and leads that will help drive your sales all year long.

Booth packages are designed to be turnkey. You just choose the one that best fits your objectives and your budget and we ensure it is set up and ready to go when you arrive at aU.

exhiBitoR packages

customer engagementEngage thousands of autodesk customers during daily exhibit hours in our aU exhibit hall.

pre-event MarketingHighlight your company with a 1,000-character description on the aU exhibitor web page.

Marketing toolkit promote your company’s presence at aU! our marketing toolkit provides easy access to aU logos, web banners and other ready-made marketing assets. You’ll also get tips and tricks for getting the most out of your exhibit investment.

complimentary Full conference passespasses include access to all classes, labs, meals, and parties during aU. Hotel is not included.

Booth staff passespasses include access to Keynotes and all meals, and parties during aU. Hotel is not included.

turnkey Booth propertiesnew booth structures allow greater flexibility for product demonstrations.

carpetingneutral colored carpet will be installed in your space. workstation countersLarge enough for a monitor and a laptop (or keyboard). perfect for product demonstrations. (see images on following pages.

Meeting tables Well suited for more meeting with prospects and customers right in your booth.

Bar stools Tall stools allow your feet a rest, while maintaining great eye contact with prospects.

company id s ign Basic type with black letters. a simple means of identifying your space throughout the event.

electrical (500w) power enough for most linear booths, including using those multiple computers and monitors.

wireless internet an inexpensive way to check email and stay in touch, perfect forthosenotrequiringahardlineconnection.

daily cleaning Trash cans need emptying, carpet needs vacuumed, we do it for you.

/ sponsor and EXHIBITor prospECTUs 26

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

tuRNkey exhiBitoR packages: exhiBit statioN

EXHIBIT sTaTIon• Panelbackwall, 7’ W x 5’ d x 10’ H• (1)Workstationcounter• (1)Barstool• CompanyiDsign (not attached)

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

roW EXampLE

monitor not included

monitors not included

/ sponsor and EXHIBITor prospECTUs 27

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

tuRNkey exhiBitoR packages: 10’ x 10’

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

roW EXampLE

10’ x 10’ BooTH• Panelbackwall, 10’ W x 10’ d x 10’H• (2)Workstationcounters• (3)Barstools• (1)Panelforgraphics (graphics not included)• CompanyiDsign (not attached)

monitor not included

monitors not included

/ sponsor and EXHIBITor prospECTUs 28

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

tuRNkey exhiBitoR packages: 10’ x 20’

Project: Show Name: Account Executive: Created By: Revised:

Turnkey Booth Autodesk

Dec 3-5, 2013

Venetian LV

Darien Bohannon B. Keresey - 3D 04.05.2013Show Dates: Job Number:

Creation Date:

Show Location: C&P Number: 02.28.13

Materials:

MIS, OverlaysOverall Height:

13459

297387

10’ x 10’ 10’ x 20’ 10’ x 10’

monitors not included

monitors not included

roW EXampLE

10’ x 20’ BooTH• Panelbackwall,20’Wx10’Dx10’H• (3)Workstationcounters• (10)BarStools• (1)Cafétable• (2)Panelsforgraphics (graphics not included)• CompanyiDsign(notattached)

/ sponsor and EXHIBITor prospECTUs 29

AUTODESK UNIVERSITYDECEMBER 3 - 5, 2013

SANDS - HALL BLAS VEGAS, NV

STA

GE

12' x

24'

MANUFACTURERS CAMPUS

EXHIBIT STATIONS

LOUNGE

EXHIBIT STATIONSE

XHIB

IT S

TATI

ON

S

50'

30'

2100

EXH

IBIT

STA

TIO

NS

ENTRANCE

1

2

3

4

5

6

7

8

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

31

33

35

37

100 101 102 103

104105106107108109

110 111 112 113 114 115

116117118

119

20'

20'

123 124 125

126127128

129

20'

20'

133 134 135

136137138139140141

142 143 144 145 146 147

148149150151152153154155156157

1125

1126

1127

1128

1129

1132

1133

1225

20'

1227

1228

20'

1232

1233

1325

30'

50'

TheGalleryat AU

1332

1333

1432

1433

1500

20'

40'

1505

20'

40'

1510

20'

20'

1513

20'

20'

1516

20'1517

20'

1519

20'1520

20'

1523

57'

70'Autodesk Pavilion

1532

20'

20'

1700

20'

40'

1705

20'

40'

1710

20'

20'

1713

20'

20'

1716

20'1717

20'

1719

20'1720

20'

1732

20'

20'

1900

20'

1902

1903

1905

20'

1907

20'

1910

20'

20'

1913

20'

1916

20'

20'

1919

20'

1922

20'

20'

1926

40'

40'

1932

1933

2000

20'

2002

2003

2005

2007

2008

2013

20'

2019

20'

2032

2033

65'

80'

Int'l Community/AUGI

2109

2110

2111

2112

2114

2115

2116

2117

2119

2120

2121

2122

20'

2132

2133

2209

2210

2211

2212

2214

2215

2216

2217

2219

20'

2221

2222

2223

2232

2233

2309

20'

20'

2312

2313

2314

2315

2316

2317

2319

20'

20'

ArtistLounge

2322

20'

2325

2326

2327

2412

2413

2414

2415

2416

2417

2422

2423

2425

2426

2427

2509

2510

2511

2513

2514

2515

2516

2517

2518

2522

2523

2525

2526

2527

FLooR pLaN

sands–HaLL B

Exhibit Hall floor plan subject to change

/ sponsor and EXHIBITor prospECTUs 30

ReseLLeRs

/ sponsor and EXHIBITor prospECTUs 31

ReseLLeR spoNsoR oppoRtuNity

prICIng

youR pRice (with 30 RegisteRed custoMeRs)

avaILaBILITY

CUsTomEr EngagEmEnT

PrE-EvENTMArKETiNG**

ONSiTEPrOMOTiON**

marKETIng TooLKIT (Includes access to aU logos, web banners, implementation tips to maximize sponsorship)

sponsor ConCIErgE program (Includes priority booth selection, onsite facilitation for set-up and tear-down)

rEsELLEr (sponsor)

$6,500$2,00025 available

•reception:Opportunitytohostonereception(upto30guests@$75per)forAUattendeesfromtheregions reseller represents, date and time TBd•Weeklyreportsfortrackingcustomerregistrations

•Pre-eventemailsenttoallregisteredattendeeswhoself-identifyascustomersorresellerco-host•1,000characterscompanydescriptiononsponsorpage•Twopre-eventsocialmediashout-outs

•retweets/sharesofsponsorpostingsasapplicable

x

x(should you choose to also exhibit)

** Content subject to Autodesk approval. Marketing deadline dates apply.

get rewarded for inviting your best customers to aU. The more customers you invite to attend aU, the lower the sponsorship cost. The entire sponsorship package, including a hosted party at aU, could cost as little as $2,000.

The program is simple:• inviteyourcustomerstoAU2013(weevenprovidemarketingassets)• Earna$150“rebate”foreachcustomerthatregisters(foramaximumof30customers,or$4,500)• Subtracttherebateearnedfromtheoriginalsponsorshippricetodetermineyourfinalcost

your customers already come to au, demonstrate your alignment with autodesk by becoming a Reseller sponsor and show your commitment to them with a customer appreciation party during au.

/ sponsor and EXHIBITor prospECTUs 32

ReseLLeR spoNsoR oppoRtuNity

customer engagement• impressyourcustomersandprospectswitha by-invitation-only reception. (You choose date and time,Autodeskwillpayforupto30guests@$50 per person) • receiveweeklyreportstrackingcustomer registrations so you can reach out pre-event to arrange customer meetings

pre-event Marketing• WewillpromoteyourpresenceatAUbysendingan email to all registered attendees who self-identify as your customers • Highlightyourcompanywitha1,000-character description on the aU sponsor page• Wewillpromoteyourcompanyinonepre-event social media shout outs

on-site promotionpromote your presence at the show with aU’s retweets/shares of your social media posts (as applicable).

Marketing toolkit promote your company’s presence at aU! our marketing toolkit provides easy access to aU logos, web banners and other ready-made marketing assets. You’ll also get tips and tricks for getting the most out of your sponsorship.

sponsor concierge program(for resellers who also choose to exhibit. Additional fees apply—see Exhibitor fees on page 24)our white-glove service for exhibitors includes priority booth selection and onsite facilitation for set-up and tear-down.

+ Autodesk reserves the right to change/remove offerings++ All content subject to Autodesk approval. Content submission deadlines apply.

ReseLLeR $6,500 \ 25 avaiLaBLe (opeN to autodesk ReseLLeRs oNLy)

With more than 8,000 autodesk customers in attendance, autodesk University is one of the most powerful product and training sales opportunities available for our reseller partners. The aU reseller sponsor program (formerly the Co-Host reseller program) aligns you closely with this positive experience that your customers are having (aU) and helps to ensure your investment in aU realizes the most potential.

/ sponsor and EXHIBITor prospECTUs 33

how to paRticipate

/ sponsor and EXHIBITor prospECTUs 34

how to paRticipate

submit your applicationto sponsor or exhibitstarting June 13, 2013 atautodesk.com/auexhibit

Forquestions:daniel Teeter, sponsor and Exhibit [email protected]

how to become a sponsor or exhibitor

exhibit hall Manager

sponsor and exhibitor sales

event Manager

debra [email protected]+1-415-507-6182

daniel [email protected]+1-317-984-7299

Cheryl [email protected]+1-415-357-7211

contact information