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Making business of a new idea requires creativity, sensitivity and the expertise on innovation
The right concept and product is based on technology, business goals, customer and user needs which requires a deep knowledge of the industry, company and customer
Consumer insights and product refinement suggestions are achieved through efficient dialogue, and operative and progress oriented analysis
Strategic product research and design partner
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Senior researchersBackground in leading research companies and academic researchLeading experts on qualitative research methodPragmatic knowledge from numerous customer investigations in a broad scope of relevant industries
Experienced designersBusiness and product concepts, goods, services, user interfaces, graphical designArt and architecture
Skilled marketersExtensive experience from working with market leading companiesBusiness- and business development strategiesProduct brand strategies, trade marks, and market communication for a multitude of channels
Pre-understanding: industry, company, customers/users
Experience & skills
Senior researchersBackground in leading research companies and academic researchLeading experts on qualitative research methodPragmatic knowledge from numerous customer investigations in a broad scope of relevant industries
Experienced designersBusiness and product concepts, goods, services, user interfaces, graphical designArt and architecture
Skilled marketersExtensive experience from working with market leading companiesBusiness- and business development strategiesProduct brand strategies, trade marks, and market communication for a multitude of channels
Pre-understanding: industry, company, customers/users
What about experience & skills?
Concept Functionality LaunchDesign Communication
Development process
Concept Functionality LaunchDesign Communication
Needs analysis
Trend analysis
Benchmarking
Concept test
Concept development
Concept refinement
Effect management
Customer/user dialogue
Expert interviews
Main requirement spec.
Detail requirement spec.
Use case
Functional prototype
Expert evaluation
User test sessions
Eye-tracking
Fiield test (external)
Experience mapping
UI-design
UE-design
Re-design;; beta 1, 2
Design & development
Research & test
Channel analysis
Communication test
Message
Channel optimizing
Launch simulation
(simulated customer
test)
Product quality control
Organizational quality
management
Concept
Company Concept
Workshop
Conceptmoduleevaluation
Qualitativemethod
Producttest
Quantitativemethod
Workshop
Conceptrefinement
Productcreation
SurveydesignIdeas,
trendsWe
ConclusionProduct definitions
Deliverables
User test
User Interface:Current GUI, UI sketch,functional prototype
User test(observation) Analysis Re-design
suggestions Conclusion
Rapid prototyping
Company Concept
WorkshopTest sketch 1 & 2(5 pers)
Test sketch 3(5 pers)
Sketch 1
Ideas,trends
Sketch 2We
Sketch 3ConclusionDesign recommendations
Deliverables
Communication
CompanyProduct
communication
Workshop
Communicationtest
QualitativemethodIdeas,
target groupperspective
We
Conclusion
Deliverables
We build new consumer insights mainly by aid of qualitative method– a spectra of techniques for dialogue and observation
How can the “user solution” and information attract the consumer?
Motives&
triggers
Needs&
wantsObstacles
&dislikes
Consumtion&
behaviour
Attitudes&
experiences
Understanding oriented approach
Web
Telia.se Eniro.se
Eniro.seWeb
Eniro.se – UtsiktsvyWeb
