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Wisdom from Jim Balsille
Copyright 2014 by Rita Gunther McGrath 2
BlackBerry Stock price
Copyright 2014 by Rita Gunther McGrath 3
Interview taped April 1, 2008
June 19, 2008 Peak Share Price
A Tale of Two Companies, two oil billionaires,
a Japanese innovator and a whole lot of
denial
4Copyright 2014 by Rita Gunther McGrath
How do you get leading indicators
of the ‘silver’ in your businesses?
Copyright 2014 by Rita Gunther McGrath 5
When are things most
dangerous?
6Copyright 2014 by Rita Gunther McGrath
A classic pattern
7Copyright 2014 by Rita Gunther McGrath
Transient Advantages
Grace
DisengageRamp Up ExploitLaunch Recon-
figure
Think arenas, not industries
VS
Copyright 2014 by Rita Gunther McGrath 9
The Line of Sight issue
Copyright 2014 by Rita Gunther McGrath 10
3 Types of competition
Copyright 2014 by Rita Gunther McGrath 11
Unlikely competitors?
Copyright 2014 by Rita Gunther McGrath 12
Rethinking how you add value in an
arenaWhat to do Example
Reframe the profit pool we’re going
for
Share of liquid consumed
Share of the bathroom
Share of disposable time
Share of throat
Share of total job
Reframe the problem we are solving Competing to be a gift
Competing for psychic gratification
Competing to reach ad targets
Reframe the addressable market Enable consumption by new actors
Introduce ‘good enough’ solutions
Use technology to eliminate barriers
Reframe factor market constraints Don’t buy goods, buy capacity
Tie up addressable supply
Go from analog to digital
Reframe ecosystem Platform strategies
Vertical integration strategiesCopyright 2014 by Rita Gunther McGrath 13
Examples of Reframed ArenasCompanies Core Business Wider Arena
Auto Makers Manufacturing Leasing, service, accessories,
insurance
U-Haul Truck rental Accessories & packing
supplies
Elevators New Elevators Services
Telecommunications Voice communication “Smart” network services
Air Travel Plane Flying Fees & services
Banking Traditional financial products Larger call center & digital
services
Ship Brokers Filling ships Supporting integrated logistics
HVAC providers Heating & cooling equipment Smart home services
Copyright 2014 by Rita Gunther McGrath 14
The new playbook for strategy
Continuous Reconfiguration
Healthy Disengagement
Deft Resource Allocation
Innovation Proficiency
A New Leadership Mindset
Entrepreneurial Career ManagementCopyright 2014 by Rita Gunther McGrath 15
As the pace quickens, better
data is critical
Copyright 2014 by Rita Gunther McGrath 16
So how do you get to a decision
faster? Early warnings
First Principle: Three kinds of Indicators
Lagging Current Leading
Ask: What % of the data I use falls where?
Copyright 2014 by Rita Gunther McGrath 17
Copyright 2010 by Rita Gunther McGrath 18
Signal Strength over Time
TIME
Signal strength
Low
High
Copyright 2010 by Rita Gunther McGrath 19
Degrees of strategic freedom
TIME
Signal strength
Low
High Facts!
Copyright 2010 by Rita Gunther McGrath 20
Using Data Analytics to make decisions in the
period of optimal warning
TIME
Signal strength
Low
High Facts!
Optimal
Warning
Working Backward…
Copyright 2014 by Rita Gunther McGrath 21
Leadership really matters
A film-based alternative to digital imaging
(1990 announcement)
Film Scanner Manipulation Put on CD Available to play
Source: Kodak’s Hybrid New York Times October 7, 1990
Copyright 2014 by Rita Gunther McGrath 22
Seeking out tough to hear
information
“You can’t manage a secret”
Copyright 2014 by Rita Gunther McGrath 23
What does it all mean for
individual careers & talent?
From To…
Organizational systems Individual skills
A stable career path A series of ‘gigs’
Hierarchies and teams Individual superstars
Infrequent job hunting Permanent career campaigns
Careers managed by the
organization
Careers managed by the individual
Copyright 2014 by Rita Gunther McGrath 24
Is there any good news in all
this? Yes!
Copyright 2014 by Rita Gunther McGrath 25
