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RCN Publishing Promoting our journals to your library users Institutional Products

RCN Publishing Promoting our journals to your library users Institutional Products

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Page 1: RCN Publishing Promoting our journals to your library users Institutional Products

RCN Publishing

Promoting our journals to your library users

Institutional Products

Page 2: RCN Publishing Promoting our journals to your library users Institutional Products

In this Toolkit

• Background information on RCN Publishing and our titles• Enhancing discovery• Resources to help increase awareness

Page 3: RCN Publishing Promoting our journals to your library users Institutional Products

About RCN Publishing

• RCN Publishing is a wholly-owned subsidiary of the Royal College of Nursing• The Royal College of Nursing is one of the world’s largest nursing organisations

• We are a journal publisher offering ten titles to institutional customers• Customers across:

• Academic• Healthcare• Non-profit• Government• Corporate

• Global readership

Page 4: RCN Publishing Promoting our journals to your library users Institutional Products

About Our Journals

• Nursing and nursing specialisms• Each journal contains:

• Practical application, clinical innovation and the latest research• Research and development papers• Double-blind peer review for clinical and original research articles• News of latest developments in treatments• Essential continuing professional development material• Articles written by senior clinicians who help guide and shape best practice in

nursing

Page 5: RCN Publishing Promoting our journals to your library users Institutional Products

RCN Publishing Institutional Products

• Subscription products:• Ten journals

• Cancer Nursing Practice• Emergency Nurse• Learning Disability Practice• Mental Health Practice• Nurse Researcher• Nursing Children and Young People• Nursing Management• Nursing Older People• Nursing Standard• Primary Health Care

• The RCN Publishing Journals Collection• Print and electronic and electronic-only packages• Subscribers have access to a 36-month archive

• Perpetual access products:• RCN Publishing Journals Archive• Electronic only

Page 6: RCN Publishing Promoting our journals to your library users Institutional Products

Discovery Tools

• Digital Object Identifiers• Provided by RCN Publishing for use in your catalogue• Article-level DOIs• Enhances content management and “smart” cataloguing• Puts articles at the reader’s fingertips

• RCN Publishing platform search interface

• Discovery Services• EBSCO• Google Scholar/Google• Ovid• A+I services• Additional services will be added on request

Page 7: RCN Publishing Promoting our journals to your library users Institutional Products

• Promoting RCN Publishing Journals• Logos• Web banners• Sample texts• Sample emails

• Collateral• Brochures• Posters

Resources to help increase awareness

Page 8: RCN Publishing Promoting our journals to your library users Institutional Products

Promotion

• Logos are available for our company and journals in JPEG, GIF and PNG format• We have full brand usage guidelines• All use of RCN Publishing branding needs to be approved by RCN Publishing• Contact us on: [email protected]

Page 9: RCN Publishing Promoting our journals to your library users Institutional Products

Promotion

Page 10: RCN Publishing Promoting our journals to your library users Institutional Products

Promotion – Sample Description Texts

• 100 wordsRCN Publishing is a part of the Royal College of Nursing Group, one of the world's largest organisations for nurses. We publish journals covering every specialism in nursing, focusing on practical application, clinical innovation and the latest research in applied nursing. Our journals include Cancer Nursing Practice, Learning Disability Practice, Nurse Researcher, Nursing Older People, Emergency Nurse, Mental Health Practice, Nursing Children and Young People, Nursing Management, Primary Health Care and Nursing Standard, Europe’s best-selling journal for nurses and students. Subscribers also have access to a 36-month archive.

• 50 wordsRCN Publishing is a part of the Royal College of Nursing Group, one of the world's largest organisations for nurses. We publish journals covering every specialism in nursing with a focus on practical application, clinical innovation and the latest research in applied nursing.

Page 11: RCN Publishing Promoting our journals to your library users Institutional Products

Sample Email Texts

Dear Colleague,

We would like to take this opportunity to let you know we have recently taken a subscription to (insert journal name)/remind you that we currently hold a subscription to journal/s published by RCN Publishing (delete as appropriate), a part of the Royal College of Nursing Group. These journals contain the latest information by nursing specialism, focusing on practical application, clinical innovation and the latest research in applied nursing.

We thought you would like to know that these invaluable resources are available through our library. To access the journal/s please click here <Insert a link to your catalogue>.

With kind regards,

Page 12: RCN Publishing Promoting our journals to your library users Institutional Products

Collateral

• Brochures (new collateral)• Subscription products• Perpetual access products

• Posters• Available to print locally• Pre-designed in a range of international sizes