RCMA COMMUNICATIONS, EDUCATION, AND MEMBERSHIP …Article Placements 7 RCMA articles have been published in industry publications in 2015 Construction Canada Professional Roofing BUILDINGS

RCMA COMMUNICATIONS, EDUCATION, AND

MEMBERSHIP COMMITTEE

RCMA Communications, Education, and Membership Committee

Co-Chair: Debra Light, Central Fiber

Co-Chair: John Stubblefield, Polyglass USA

Communications Task Force

Co-chair: Casey Hartfelder, Coating & Foam Solutions

Co-chair: Lee Martucci, GAF

Membership & Program Task

Force

Co-chair: Steve Hollman, Univar

Co-Chair: Matt Lendzinski, The Dow Chemical Company

CEMC July Update: Year-to-Date Highlights

RCMA Website Redesign Complete Article Placements Continued Membership Growth

RCMA Website Redesign Complete

• Redesign of RCMA’s website was completed in April

• RCMA Website Redesign Working Group reviewed and updated website content

• Web developer, Howl Design, made changes to improve user and admin experience, incorporate new content, and update the look and layout of the site

Article Placements

7 RCMA articles have been published in industry publications in 2015

Construction Canada Professional Roofing

BUILDINGS BUZZ Blog Roofing Magazine Durability + Design

CoatingsPro Facility Maintenance Decisions

Article Placements

Thank you RCMA contributors!

Steve Heinje, Quest Construction Products Jason Smith, The Garland Company

Charles Weidner, Arkema, Inc. George Daisey, The Dow Chemical Company Vicki Demarest, The Dow Chemical Company

Arthur Kravchenko, The Dow Chemical Company Scott Gayle, American WeatherStar

Lee Martucci, GAF Bill Kirn, Roof Technology Management Inc.

Michael Guibault, BASF Corporation

Continued Membership Growth

New Regular Members – 2015 New Associate Members - 2015

Kemper System America, Inc.

Gaco Western

Acrymax Technologies Inc.

Kaneka North America

Lion Elastomers

Momentive Performance Materials

Vinavil Americas

Nations Roof

CEMC DISCUSSION ITEMS

- RCMA Website Redesign - Communications Task Force Projects - Membership and Program Task Force

- Membership Update - 2016 International Roof Coatings Conference

RCMA Website Redesign

• General changes made to RCMA’s website include: o Editing and Reorganizing existing content o Adding new content and photos o Creating an online membership application o Making the website mobile friendly o Adding an RRCI menu item to incorporate information

from the RRCI website o Tweaks to the administrative side of the site to allow staff

to make edits more easily

RCMA Website – Homepage

• interactive drop-down menu

• news content and resource links

• site search function

• additional photos

Included on the RCMA Members Only Site:

- RCMA Meeting Presentations & Documents - RCMA Member List - Reflective Roof Rebates Database - VOC Maps

- AIM Coatings – United States & Canada - AIM Coatings – California - Adhesives & Sealants – United States - Adhesives & Sealants – California

RCMA Website – Member Pages

• New homepage • Two menus to create a clear delineation between information

available only to members and the general website content • Reorganized content




Communications Task Force

RCMA Articles

RCMA E-Newsletters

RCMA Press Releases

RCMA LinkedIn Group

2015 RCMA Articles – Published

Article Date Run Construction Canada “Using Coatings in Challenging Weather” -Steve Heinje, Quest Construction Products

January 2015

Professional Roofing “Adapt or Perish: Roof coating formulators must consistently adapt to meet ever-changing regulations” -Jason Smith, The Garland Company

January 2015

BUILDINGS BUZZ Blog “Restore Metal Roofing in the Field Using PVDF Latex Coatings” -Charles Weidner, Arkema, Inc.

January 2015

Roofing Magazine “An EPA Proposal to Reduce Ground-level Ozone Will Affect the Roofing Industry” -RCMA

January/ February 2015

2015 RCMA Articles – Published

Article Date Run Durability + Design “Innovations in Elastomeric Acrylic Roof Coatings” -George Daisey, Vicki Demarest, and Arthur Kravchenko, The Dow Chemical Company

February 2015

CoatingsPro Magazine “The Devil is in the Details: Surface Prep Prior to Coating Your Existing Roof” -Scott Gayle, American WeatherStar

March 2015

Facility Maintenance Decisions “New-Generation Roof Coatings Offer Many Benefits” -FMD, with quotes by: Lee Martucci, GAF, Jason Smith, The Garland Company, Bill Kirn, Roof Technology Management Inc., and Mike Guibault, BASF

June 2015

2015 RCMA Articles – Upcoming

• Upcoming Article Placements:

• Coatings World – August

• Construction Specifier – August

• Metal Construction News – September

• Building Operating Management – October

• inPAINT Magazine – October / November

Interested in contributing to a future article? Please contact RCMA staff to be added to the Communications Task Force email list

RCMA E-Newsletters

• April E-Newsletter distributed: via email posted to members

section of RCMA website

announced on RCMA LinkedIn page

• Upcoming E-Newsletters:

September 2015 December 2015

RCMA April E-Newsletter

• Brief updates with links to more text on the RCMA website • Continuing associate member company updates

RCMA Press Releases

4 Press Releases Distributed in 2015:

• January: “RCMA Announces its Merger with the Reflective Roof Coatings Institute”

• March: “RCMA Recognizes its Members with Industry Awards, Names Two New Board of Directors”

• June: “RCMA Accepting Abstracts for 2016 International Roof Coatings Conference”

• June: “RCMA’s New Speakers Bureau Offers Reflective Coatings Presentation for AIA, RCI Credit”

RCMA Press Releases

• Press release distribution: o Emailed to RCMA’s media contacts o Emailed to the membership o Posted to RCMA website o Posted to RCMA LinkedIn group page

• Press releases were picked up by various online and print

publications and websites including: • Durability + Design • Roofing Contractor • Architectural Roofing & Waterproofing • Roofing Magazine • Professional Roofing • Metal Roofing Magazine

20

52 73

135

173

292

0

50

100

150

200

250

300

350

323

• Forum for sharing articles, ideas, and industry event information

• 323 members

Group Membership Growth 2012-2015

RCMA Group

248

RCMA

Search for “Roof Coatings

Manufacturers Association” to

join




RCMA Membership Update: July 2015

66 Current RCMA Members

Regular Members

Associate Members

40

Regular Members

26 Associate Members

RCMA New and Dropped Members

Add, 5

Add, 2 Add, 2

Add, 6 Add, 7

Add, 15

Add, 8 Drop, 8 Drop, 11

Drop, 4

Drop, 2 Drop, 1

Drop, 1

Drop, 4

0

2

4

6

8

10

12

14

16

2009 2010 2011 2012 2013 2014 2015

Add

Drop

RMCA Prospective Member Companies

• DERBIGUM • Firestone Building

Products * • Johns Manville

• Lucas Coatings, Adhesives & Sealants

• LUMIFLON Fluoropolymer Resins*

• Ribelin Sales, Inc. • Seal Bond

*Registered for RCMA Summer Meeting

2015 Membership Recruitment & Outreach

• Ideas for future membership growth?

• Volunteers to reach out to perspective members?




Upcoming RCMA Meetings: 2015-2016

• RCMA 2015 Fall Meeting

o Phoenix, AZ o October 12-14, 2015

• RCMA 2016 Annual Meeting

o Orlando, FL o February 15-16, 2016

• RCMA 2016 International Roof Coatings Conference

o Philadelphia, PA o July 18-21, 2016

2016 International Roof Coatings Conference Planning

• 2016 IRCC Call for Abstracts Timeline

• June 2015 –Call for abstracts form distributed

• Oct 2015 – Deadline to submit an abstract

• Nov / Dec 2015 – Review and selection of abstracts

• January 2016 – Finalize promotional materials

2016 IRCC – Call for Abstracts

• Call for abstracts form sent out in June

• Emailed to RCMA members, conference partners, other professionals in the roofing industry, experts in building envelope technologies, green building, researchers, and the architectural community

• Press release distributed to RCMA’s media contacts

• Added call for abstracts form to RCMA website

• Information posted to RCMA LinkedIn page

2016 IRCC – Call for Abstracts

• Possible presentation topics:

• global market developments and economic data

• sustainability and green building practices

• roof coatings formulation advancements, roof systems analysis, accelerated aging, etc.

• input from end users on product application techniques and trends for roof coatings

Suggestions for possible IRCC speakers or topics?

2016 IRCC – Conference Partners • Alliance to Save Energy (ASE)

• American Council for an Energy-Efficient Economy (ACEEE)

• Canadian Paint and Coatings Association (CPCA)

• Cool Roof Rating Council (CRRC)

• European Cool Roofs Council (ECRC)

• Global Cool Cities Alliance (GCCA)

• Lawrence Berkeley National Laboratory (LBNL)

• Liquid Roofing and Waterproofing Association (LRWA)

• National Research Council of Canada (NRC)

• National Roofing Contractors Association (NRCA)

• Oak Ridge National Laboratory (ORNL)

FURTHER DISCUSSION TOPICS OR QUESTIONS?