RBS - Tripple Bottom Line

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    Cit

    izC U S T O M EeRS , C O L L E

    An G U E S , C O M MsU N I T YTOD AY

    Corporate

    Sustai

    nabili

    tyInvestinginthe triplebottom line pg.6

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    JANUARY 201

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    Cover Story

    Corporate Sustainabilityinvest

    ing

    inthe

    tr

    ip

    lebottom

    line

    The economic case for going green is com-

    pelling and capturing the attention of cor-

    porate executives and customers around the

    world RBS and Citizens Financial Group

    included.

    RBS is a world leader in the sustain-

    ability movement, having received a score

    of 76 percent in the 2009Dow Jones

    SustainabilityIndex. RBS is also a member

    of the Dow Jones Sustainability World

    Index. This means the Group is in the top10 percent of the worlds 2,500 largest

    companies when measuredby

    corporate sustainability performance.

    Corporate Sustainability is an evolving

    corporate-management model that creates

    long-term valueby combining financial

    return, orcommitments to shareholders, with

    social and environmental responsibilities.

    Itsthese three ingredientseconomy,

    soci- ety and environment that make up

    what is now considered a triple bottom

    line.

    The concept of a triple bottom lineproposes that economic goals are insepara-

    ble from the societies and environments

    within which abusiness operates and that

    failure to account for all three would

    make its business practices unsustainable.

    While many companies are increasing

    their CS commitments, the level of com-

    mitment varies by company and

    industry.

    Sustainablework habitsEvery colleague can adopt sustainab le workhabitsthat support CFGs

    commitment to improving its triple bottom line and DJSI score.

    Some ofthese habitsinclude:

    Switchoff PC monitorswhen inmeetingsand away

    fromyourdesk.

    Turn offlightswhen you leave the room.

    Unplugallchargers and adaptors when not inuse.

    Change printer,photocopierand faxmachine settingsto powersavemode.

    Use lesspaper and signup forpaperlesspay statementsand a Green$ense account

    Recycle allpaper inconfidentialwastebins.

    Where possible,use a mug insteadof a disposable cup.

    Return unused foldersand stationeryitemsto yourstorage area forre-use.

    Travelonlywhen necessary.

    As the economic landscape changes

    and the costs of doingbusiness continue

    to increase, many companies are investing

    in sustainable initiatives such as energy effi-ciency, resource conservation (paper, water,

    etc.), and waste reductionbecause they

    translate into direct cost savings that can

    have significant impact on a companys

    bottom line.

    The societal measurements look at things

    like ourcompanys foundation grants, our

    colleaguesvolunteer hours, our CRA sup-

    port, our Community Service Sabbaticals

    and ourbest-in-class signature initiatives

    like Gear forGrades, Champions inAction

    and CarvingOutHunger. For example,

    since it began in 2002, Champions in

    Action has invested more than $5.5 million

    in more than 190 smallernonprofitorgani- zations in our footprint.

    In this newbusiness andpolitical cli-

    mate, oursuccess as top-tiersuper-regional

    bankwillbe measuredby shareholders and

    stakeholders in both financial and non-

    financial termsincluding customergrowth,

    community support and carbon footprint

    reduction, said John Queenan, Headof

    Environment andSustainability, RBS

    CitizensBusinessServices. Our recovery

    back to stand-alone strength must include

    that we each take responsibility to use

    resources wisely whether they be fiscal

    or natural.

    As the consumerand investormarketschange, CS is one way companies can

    attract the growing conscientious consume

    and investormarket segments by increasin

    shareholder value, as well as attract and

    retain employees.

    Considering a companysgood behavior

    CSbehavior is increasingly expected and

    rewarded. Companies that demonstrate th

    run theirbusiness in a way that, on balanc

    adds valueback to society and to the envi

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    C o v e r S to r y

    ronment are increasingly sought after by

    employees, consumers and investors. CS

    performance has become a way to help

    people differentiate one companys goodbehaviorfrom another. One triple bottom

    line globalbenchmark to which many are

    now turning is theDow JonesSustainability

    Index.

    What the index means

    The DJSI is one of the leading indicesamong sustainability investors because it

    focuses exclusively onbest-in-class compa-

    nies in each of the 57 majorindustry cate-

    gories through a variety ofindices. Using

    both general as well as industry-specific

    trends, companies are evaluated on their

    performance in addressing sustainability

    challenges based on a variety of criteria

    including climate change strategies, energy

    consumption, human resources develop-

    ment, knowledge management, stakeholder

    relations and corporate governance.

    The DJSI is also abenchmarking toolforcompanies to measure theirprogress

    against best practices in the field and as a

    data source forasset managers.

    Currently,

    70 DJSI licenses are held by asset managers

    in 16 countries to manage a variety of

    finan- cial products. In total, these licensees

    man- age close to $8 billion in assets based

    on

    the DJSI.

    A closerlookat the RBS scores

    RBS Group hasbeen included in the

    DJSI since its launch in 1999. The results

    ofCitizens Financial Groupssustainability

    efforts are included in the Groups overall

    score. Here are some interesting facts about

    the Groups performance:

    Because ofits 76 percent score in the

    2009 DJSI, RBS Group was reselected

    as a member of the Dow Jones

    Sustain- ability WorldIndex.

    This means that the Group is considered

    to be among the top 10 percent of the

    2,500 largest companies worldwide in

    terms ofsustainability.

    Of the three subcategories in this index

    economic, social and environmental

    the Group has tended to perform

    equally across all three. This yearthe

    Groups most significant results were

    achieved

    in the social dimension.

    This yearthe criterion forinclusion inthe index rose to a total score of 70

    percent, representing a continued pro-

    gression in the threshold forinclusion.

    Companies thatparticipate in the DJSIshow a commitment to transparency and

    accountability important steps to achiev-

    ing a sustainable future. The DJSIpresentsthese companies with both the opportunity

    and the challenge to improve their perfor-

    mance, and thus theirscore, over time. The

    leaders willbe those companies that are

    able to achieve the most balanced

    consideration ofethical, social andenvironmental issues.

    How this relates to CitizensBank

    Because the DJSI carries out its assessment

    across all the Groups activities, it reflects

    the hard work done by all Group

    employees,

    says Andy Mason of RBS GroupCorporate

    Sustainability.

    At CFG, we are all responsible for

    doing our part to improve the triple bottomline. It is in all of ourbest interests to

    positively contribute to the RBS Groups

    score and to

    continue to improve the score year overyear.

    Learn more about what Corporate

    Sustainability means at RBSby visiting

    ww w .rbs.co m /sustainabilit y.To answer

    any specific questions about the RBS

    Sustainability team and its coordination

    with the DJSI contact Andy Mason at

    [email protected].

    For more information about the DJSI

    visit ww w.sustainability-index.com

    byBrad Peirce

    http://www.rbs.com/sustainabilityhttp://www.rbs.com/sustainabilitymailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/http://www.sustainability-index.com/mailto:[email protected]://www.sustainability-index.com/http://www.rbs.com/sustainability
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    dYou Know?gues in the Americas are

    ng make a world ofdifference

    duc- ing ourenvironmental

    rint. Some

    sustainability savings

    ghts reported through

    mberinclude:

    IN G PAPE R

    than 250,000 accounts

    enrolled in Green$ense, our

    essbanking rewards

    am. Office paper

    mption was reduced by

    10 percent in 2009 (over

    2008 levels), which is

    equivalent to saving 1,921

    trees. More than 30

    percent of col- leagues

    signed up to receive

    electronic pay advices.

    RECYCLIN G MORE

    Colleagues recycled more

    than 4,000 tons ofofficepaper, which is equiva-

    lent to saving almost

    70,000 trees. Recycling

    programs were expanded

    including the rollout of

    pilot branch recycling

    program forglass, metal

    and plastic.

    GREENE RPOWE R

    We doubled the amount of

    renewable energy, which is estimated

    to reduce more than 20 million

    pounds of car- bon dioxide annually.

    This is equiva- lent to 1,996 passenger

    cars not driven for one year.

    TRAVELIN G LESS

    Business travel was reduced more than6,000,000 miles, which represents

    about a 12% reduction.

    Find out what you can do to help

    by contacting [email protected] and

    considerjoining the Citizens Bank

    Sustainability Champion program or

    have an Environmental Work-Out.

    January 2010

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]