RBR Property Consultants Marketing Guide

THE TEAMWhat to expect when selling with

RBR Property Consultants

Expect professional, personalised service from experts who know the Tweed/

Coolangatta property market. RBR Property Consultants are totally committed

to working on your behalf. They deliver the results you deserve, and that

ultimately means the best possible price.

Due to our unique structure, exceptional employee dedication, use of

technology and clever marketing strategy, we have been able to repeatedly

over-deliver to both owners and buyers on a consistent basis. Our business

is built on exceeding clients’ expectations, and that’s why so many people

choose us each year to sell their property.

Our Marketing

Through the creative use of marketing, our company, our website and the street

presence of our sales offi ce, we will show your property to its full potential. All

this activity is designed with one thing in mind, selling your property for the best

possible price. The more potential buyers we attract, the greater the

competition. Competition that will drive a higher price for your property.

Our marketing, including photographs, and copy writing, will work together to

best present your property. We offer vendors a myriad of advertising package

choices. RBR Property Consultants also has its own full colour magazine, Your

Home, which is an impressive quarterly publication offering you an

unprecedented opportunity to present your property alongside lifestyle features.

We don’t just put your property on the market, we sell it.

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AGENCY AGREEMENTS

Exclusive Agency Agreement

An exclusive agency agreement is a commitment from one agent to

actively market your property for a set period of time. Under this

arrangement the property will be promoted to the market at

predetermined asking price. Under an exclusive agency agreement you

have total commitment from your agent to get your property sold.

Sale by Public Auction

Sale of property by auction is marketing your property without a price.

This eliminates the possibility of underselling your property and ensures

you are not overpriced.

An Auction Advertising Program is an impressive demonstration of your

commitment to sell, with a targeted marketing campaign intended to

saturate specifi c buyers in the market. Motivated purchasers like to

know that they are dealing with a motivated vendor.

The unconditional cash contract of sale will be on your terms and

conditions. There are no contract failures due to fi nance and the

auction date creates a sense of urgency yet still allows purchasers

ample time to complete their own inquiries and arrange fi nance.

Open Agency Agreement

This method of sale involves listing your property for sale with many

agents. Many owners believe that this increases their chance of a

successful sale, when in fact the opposite is true. There is a lack of

commitment from the agents, as no one in particular is in control of

marketing your property to potential buyers. Many different agencies

accessing your property also increase the level of risk to the security of

your property.

BUYERS WHERE THEY COME FROM?

internet exposure

rainbowbayrealty.com.au »realestate.com.au »domain.com.au »investors.com.au »statistics via vendor login »

COMPLIMENTARY MARKETING

ebrochures

sent to combined » sales team database

new listing »open homes »price adjustments »

buyer matching

buyer match with suit » able buyers registered

with RBR Property

Consultants

monthly newsletter

local exposure to agents area »agents database »potential sellers »buyers »local business owners »

COMPLIMENTARY MARKETING

window card

customised for your specifi c property »30,000 holiday visitors each year »24/7 exposure »exposure to local, interstate and international »

guests

world famous holiday location »

colour brochure

made available to all buyers at open homes as » well as personal inspections

customised for your specifi c property »

just listed

500 mailed out to surrounding homes »40 mailout to absentee investors »10 for direct distribution »

INTERNET MARKETING

FEATURE PROPERTY - realestate.com

SIGNAGE

RBR Stockboard

ABC Photo Sign Board

Week1

Double Exposure Photosign $ 198.00

Professional Media Package $ 476.00

16 Digital Images

3 x 360 Degree Virtual Tour

1 x Elevated Photo

1 x Floor Plan Interactive with images

Property Image Cast

Internet $ FREE

Feature Property 3 months - Realestate.com $ 225.00

Your home magazine $ 240.00

Mail out - Absentee $FREE

Database Buyer Email $FREE

Letter Box Drop 550 $FREE

100x Full Gloss Professional Brochures $ 93.50

Colour Brochures $FREE

High Quality Window Card $FREE

Vendor Reports $FREE

RainbowBayRealty.com.au website $FREE

Week2

Daily News Full Page Ad $ 600.00

Week4


Week6


Week8


TOTAL INVESTMENT $3,632.50

DIAMOND PACKAGE

PLATINUM PACKAGE

Week1

ABC Photosign $ 198.00


16 Digital Images

1 x Elevated Photo

1 x Floor Plan Interactive with images

Internet $ FREE


Your home magazine $ 240.00




100x Full Gloss Professional Brochures $ 93.50




RainbowBayRealty.com.au website $FREE

Week2


Week4

Daily News Half Page $ 300.00

Week6


Week8

Daily News Half Page $ 300.00

TOTAL INVESTMENT $2,933.50

GOLD PACKAGE

Week1

ABC Photosign $ 198.00


10 Digital Images

1 x elevated shot

1 x Floor Plan interactive with images

Internet $FREE


Your Home Magazine $ 120.00







Week2

Daily News Half Page Ad $ 300.00

Week4

Daily News Quarter Page Ad $ 150.00

Week6

Daily News Half Page Ad $ 300.00

Week8

Daily News Quarter Page Ad $ 150.00

TOTAL INVESTMENT $1745.00

Week1

ABC Photosign $198.00

Professional Media Package $215.00

8 Digital Images

1 x Floorplan

Internet $FREE

Feature Property On Realestate.com $105.00







Week2

Daily News Quarter Page Ad $150.00

Week4


Week6


Week8



SILVER PACKAGE

BRONZE PACKAGE

Week1

Stockboard $FREE

Professional Media Package $215.00

8 Digital Images

1 x fl oorplan

Internet $FREE

Feature Property On Realestate.com $105.00

Your Home Magazine $120.00








Coolangatta 5/61 Garrick Street,

• Panoramic ocean views from Fingal to Point Danger

• Large 63m2 tiled balcony with timber cedar ceiling

• Quality craftmanship, innovative design and the latest in technology

• 236m2 of pure luxury in this one per floor apartmnet Proudly Presented By

0401 197 00007 5589 8612

Prime hillside location with stunning views

Owners instructions are to sell on or before Auction Day!

OPENInspect: Saturday 10:30am - 11amAuction on site Saturday, 6th December 11.00am qld

4 3 2 1

Coolangatta

Ben Gazal

ADVERTISING - FULL PAGE LAYOUT

ADVERTISING - HALF PAGE

NEWSPAPER DISTRIBUTION

Distribution Newspapers

gold coast mail ( reaches 28,289 week )

border mail ( reaches 38,827 week )

tweed mail ( reaches Mon-Fri 4,783 Sat

5,483 )

Distribution Area

reaches 77,382 people a week

Documents

RBR Property Consultants Marketing Guide