RAYMOND WEIBLE , JR.weiblejr.com/wp-content/uploads/2019/09/Resume-WEB.pdfA seasoned brand strategist with over a decade of experience. My capabilities excel at managing both general

RAYMOND WEIBLE, JR.BRAND STRATEGIST. MARKETER. DESIGNER.

190 South Brady Street, Blairsville, PA 15717814.525.3039 | [email protected] | @weiblejr

AT A GLANCEA seasoned brand strategist with over a decade of experience. My capabilities excel at managing both general andtargeted advertising campaigns designed to increase brand awareness. Through various experiences, my strengthslie in creating consistent and powerful messages through proper creative direction. All driven by market researchand a deep analysis of the target audience.

CAREER ACHIEVEMENTSGuided the Pennsylvania Highlands brand through record highs in inquiries and full-time enrollment numbers.

Between the Fall 2018 and Fall 2019 academic semesters, increased inquiries and applications by 14% throughrealigned messaging, creation of an idenfiable tagline, and through new strategies that rounded the IntegratedMarketing Communications Plan I devised for Penn Highlands.

Named to the Foremost Under 40 list for 2015 by Pennsylvania Business Central (October 2015 edition) for myrole and creativity leading the Pennsylvania Highlands Marketing Department.

Led the Penn Highlands’ Marketing & Communciations Department to its first evert award in Original Photographyfrom the National Council of Marketing and Public Relations (NCMPR). Now, Marketing & Communications holds13 awards from NCMPR.

Successfully managed and led four successful upgrades of the College’s website (2008, 2011, 2014, 2017).

Made strategic decisions that moved the College’s marketing budget from running over budget to consistentlybeing under budget. Many changes dealt with bringing graphic design in-house and creating bulk advertising andprint production agreements.

Assisted the American Red Cross with the revitalization of its annual fundraising golf event through publicationdesign, web development, and other marketing tactics.

EDUCATIONm.S. integrated marketing CommunicationsWest Virginia University (May 2013)

B.S. Journalism, advertisingWest Virginia University (May 2006)



pertinent SkillS:Brand ManagementBudget ManagementCreative DirectionJournalismMarket ResearchSocial Media

programS/Software:Acalog Catalog ManagementAdobe Creative SuiteHootSuite & Sprout SocialJoomla & WordPressMicrosoft OfficeQuarkXpress



EXPERIENCE Director of marketing & Communications, pennsylvania Highlands Community College Johnstown, pa (november 2007 - present)Create and increase brand awareness through the development and implementation of marketing plans for allfacilities and athletic programs.

Provide creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includesthe design and production of all recruitment pieces.

Oversee the College’s online presence (including social media, the website, and the online College Catalog).

Develop and maintain positive media relationships. This includes writing and distributing all media releases.

Manage a six figure marketing budget that includes six physical locations, one online campus, and all athleticprograms.

Oversee all additional aspects of the Marketing & Communications Department.

Creative Director & owner, Yble ConceptsJohnstown, pa (June 2007 - august 2010)Assisted small businesses with limited budgets create stronger brand awareness, formulate marketing strategies,and implement advertising campaigns.

Provided businesses with creative direction and complete design of various marketing pieces, including ad andweb design.

account executive, tribune-DemocratJohnstown, pa (June 2006 - may 2007)Developed and managed relationships with businesses throughout Somerset County, PA. This included generatingrevenue through ad sales.

Provided creative direction for clients by helping them understand their target audience(s).

WORK INVOLVMENT Administrative Senate ( July 2008 - Present)Ethics Committee ( July 2017 - Present)Marketing Workgroup ( January 2011 - Present)Information Technology Advisory Workgroup (August 2012 - Present)Wellness Committee ( July 2010 - June 2017)Enrollment Management Planning Committee (August 2012 - Present)Retention Taskforce ( July 2013 - Present)



COMMUNITY INVOLVEMENT AND MEMBERSHIPS membernational Council for marketing & public relations (february 2009 - present)Organization representing professionals in marketing and public relations at community and technical colleges.The organization provides professional development, advocates on behalf of the profession and the institutions itserves, and recognizes professional excellence.

Board member, Board of Directorsamerican red Cross pa mountains Chapter (July 2009 - June 2017)Ensures that the Chapter develops and maintains sound fiscal and governing policies, maintains strategic directionand operations, and assesses the performance of the Executive Director and overall board.

graduate & participantJohn B. gunter Community leadership initiative (Class of 2009)My enrollment was sponsored by Pennsylvania Highlands Community College. The program is designed to developleadership for the area by honing leadership skills and promoting community volunteerism.

AWARDS AND HONORSBronze medallion award, national Council for marketing & public relationsCategory: Novelty Advertising (2017)Category: Poster (2018)Category: Viewbook (2018)

first place, Columbia Scholastic press association gold Circle award Category: Full Page Photo Layout in a Magazine (2007)

foremost Under 40 Honoree, pennsylvania Business Central (October 2015)

gold medallion award, national Council for marketing & public relationsCategory: Manipulated Photography (2017)Category: Promo Video (2017)Category: Television Advertisement (2017)

Silver medallion award, national Council for marketing & public relationsCategory: Website (2018)Category: Promo Video (2017)Category: Billboard Series (2016)Category: Video Shorts (2016)Category: Television Advertisement (2016)Category: Original Photography (2015)

Silver paragon award, national Council for marketing & public relationsCategory: Video Shorts (2018)

Documents

RAYMOND WEIBLE , JR.weiblejr.com/wp-content/uploads/2019/09/Resume-WEB.pdfA seasoned brand strategist with over a decade of experience. My capabilities excel at managing both general