Raymond – Resonating the Discerning Men

7/25/2019 Raymond Resonating the Discerning Men

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Raymond Resonating

The Discerning MenCase study analyzed by:

Adeeb Dabir : A-07

Sagar Gidwani : B-09

Saad !at"ar : B-#$

%as&a' Singh :B-(0


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Abo)t Raymond Incorporated in 1925, Raymond Groupis one of India's largest

branded fabric and fashion retailers. It is one of the leading, integratedproducers of worsted suiting fabric in the world, with a capacity of

producing 31 million meters of wool & woolblended fabrics.

In addition, the !roup also has business interests in readymade

garments, designer wear, cosmetics & toiletries, engineering files and

tools, prophylactics and air charter operations.

"he #rand "rust $eport, published by "rust $esearch %disory, has

raned $aymond at 2(th position among the most trusted brands of

India.

Gautam Hari Singhaniais an Indian businessman. )e is the

*hairman & +anaging irector of the $aymond !roup.

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Gro)& o. com&anies

Raymond Ltd. $aymond -td. is among the largest integrated manufacturers of worsted

fabrics in the world.

Raymond Apparel Ltd.

$aymond %pparel -td. has in its folio some of the apparel brands in India

$aymond /remium %pparel, +an0oni, /ar %enue, /ar & otting )ill.

ColorPlus Fashions Ltd.

*olor/lus is among the smart casual brand in the premium category in

India.

Silver Spark Apparel Ltd.

% garmenting facility in India that manufactures formal suits, trousers and

acets.

EverBlue Apparel Ltd.

% denim garmenting facility in odaballapur near #angalore 4India.

.!. Helene Curtis Ltd.

% player in the grooming, accessories and toiletries category.

! Files "#ndia$ Limited.

% player in the 6ngineering 7iles & "ools segment and the largest producer

of steel files in the world.

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!rod)ct ; Serices

mar"et share in 6ndia/


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Denim: Raymond 84 Denim is a %oint ent)re betweenRaymond 1td? 6ndia=s 'argest teti'e and a&&are' maor and

84 @ o. Be'gi)m/


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!romotion

or &romotion o. com&any &rod)ct? ario)s

Media adertisement is being )se s)ch as,/ @ews&a&er adertisement /

*/ Adertisement on te'eision

#/ 1oca' dis&'ay adertisement

(/ Banners and hoardings on highways etc

This are the ario)s means o.adertisement )se to &romote the

com&anyCs &rod)ct

. 8om&any created a tag'ine which attracted

the c)stomer towards there &rod)cts:

%&he Complete 'an(/

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4)t'ets*+*+, 9


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8om&etitors identi.ied*+*+, ,0


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8omment on the .)t)re The brand Raymond has come a'' the way to a 'ee' where

the com&etitors are not ab'e to cha''enge the brand/ They hae ac2)ired 0> o. the internationa' mar"et share

and are sti'' ab'e to retain its stac" in the mar"et/

THE COMPLETE MAN

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Beyond business

Education

Smt/ S)'ochanadei

singhania Schoo'&)neE

Fai'ash&at Singhania

Schoo'M/!/E Raymond Rehabi'itation

8entre%e"egram? ThaneE

ay!ond E!bryo

esearc" Centre

#Dh)'e? Maharashtra$

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8onc')sion Raymond has ac2)ires a mar"et share oer a &eriod o. time

and estab'ished itse'. a mar"et 'eader in a&&are's/

They hae inested into ario)s strategies and are ab'e tos)stain in this com&etitie mar"et/

Raymond Gro)& has s)ccess.)''y addressed many o. the

iss)es that im&acted &ro.itabi'ity

The Gro)& is ery we'' &ositioned to ta"e adantage o.

domestic mar"et growth in the contet o. the 'arger 6ndiandiscretionary cons)m&tion growth story/

The retai' thr)st wi'' assist the gro)& to &enetrate into newer

mar"ets in sma''er towns and cities/

The gro)& is .oc)sed on tac"'ing the d)a' man).act)ring cost

strategic b)i'd )&/

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Than" o)

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Raymond – Resonating the Discerning Men