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RAYMOND LOEWY
Cosmopolitan magazine marveled
shortly before the 1951 publication of
his autobiography: “Loewy has
probably affected the daily life of more
Americans than any other man of his
time”
LIFE OF LOEWY
Young Raymond Loewy before WW1
Raymond Loewy was born in Paris in 1893
Served in the French army during WW1, attaining the rank of Captain
Moved to America at the age of 26
Mr. and Mrs. Raymond Loewy - 1959
1935: 12 Clients
1945: 75 Clients
1950: 150 Clients
Died July 14 1986, due to illness.
PRODUCT DESIGN
Raymond Loewy was known as one of the world’s first professional
industrial designers.
He designed products from toasters, fridges to equipment for a space
station, pencil sharpeners, vacuum cleaners and Coca-Cola machines.
PRODUCT DESIGNFirst taste of industrial design came from his re-designing of
a duplicating machine for a fashion company in 1929.
Loewy reshaped the machine, adding in curved corners, a smooth surface and enclosed everything inside.
PRODUCT DESIGNOne of Loewy’s most iconic designs was his ‘streamline’ pencil sharpener.Designed in 1933Patented in 1934 but never put into production. Inspiration from aircraft.
Made with curves and a smooth finish.Made to look fast and streamlined.
PRODUCT DESIGN
Loewy’s first commissioned job came from his re-designing of the Cold Spot Refrigerator for Sears Roebuck & Company. Curved edges again show his style. Called the “Super Six” refrigerator.
Loewy’s reputation was built from this project
PRODUCT DESIGN
Coca-ColaLoewy was part of a team that created the king and family sized Coke bottle packages in 1955. He also was responsible for streamlining the Coke soda fountain. He gave it a more ‘streamlined’ look.
The Dole Delux Fountain Dispenser 1947 was an instant hit.
PRODUCT DESIGN
His designs all include the curved, streamlined edge.
Designs all follow the same style
He wanted to eliminate parts and make objects more simple, disliked the use of excessive surface decoration, hence his smooth designs.
TRANSPORT DESIGN
GRAPHIC DESIGN
When he moved from France, he worked as an illustrator.Was nicknamed “The French artist”
Moved Into Industrial Design, but still used his Graphic Design skills
Skylab
Company Branding
Some of his graphic design work is still used today
RAYMOND LOEWY
1893 - 1986
CONTRIBUTIONS
Background Life: Ellen Crane
Product Design: Holly
Leveridge
Transportation Design: Ryan Tucker
Graphic Design: Eliot Slevin
Introduction: Ellen
Conclusion: Ryan
Slide compilation: Eliot
REFERENCES
INFORMATION SOURCES:
Polster, B. (1952). The AZ of Modern Design. London: Merrell.
Jodard, P. (1992). Raymond Loewy. New York: Taplinger Publishing Co.
Loewy, R. (1950). Never Leave Well Enough Alone. New York: Simon
and Schuster.
REFERENCESPHOTOGRAPHS:
Polster, B. (1952). The AZ of modern design. London: Merrell.
Jodard, P. (1992). Raymond Loewy. New York: Taplinger Publishing Co.
(Clive de Carle, Design Museum, Library of Congress, Loewy International)
Loewy, R. (1950). Never Leave Well Enough Alone. New York: Simon and Schuster.
Raymond Loewy Associates. (1953). Raymond Loewy, Studebaker Corporation Office, South Bend, Indiana [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1940). International Harvester Tractors [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1939). Raymond Loewy with 1939 Studebaker and Pennsylvania 1937 S-1 Locomotive [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1962). Raymond Loewy and Sherwood Egbert With Studebaker Avanti [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1959). Mr and Mrs Raymond Loewy with Lancia Loraymo [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (c.1930 - 1949). Raymond Loewy with Partners in Raymond Loewy Associates [Photograph]. USA. Retrieved from Hagley Museum and Library online database.
