Society Activation

The Task

• To plan and execute MTS Society Activation in the most robust manner so as to create brand connect, induce enquiries and create sales.

• To induce bookings by communication of offer with engagement ideas

• To sensitize the TG at various touch points by maximum involvement.

The Campaign Objective

• Create awareness about the products range

• Communicate offer bouquet to the TG• Generate enquiries• Induce booking

So who are we talking to?

• Families• Male, Female, Youths and kids• 15+yrs and above• Sec A, B+, B

Okay! So game plan…?

• Residential Societies– This year will look brighter with “MTS”, the whole ambience that

is created will resemble a carnival and connect with families

Residential societies Game Plan

• The offer construct:– The activity is carried out like a carnival, complete

with games, contests, offers and prizes– Participation, engagement and gratification will be

main focus of the show– We will create the connect with the TG via various

activities that are a mix of enjoyment and learning– This carnival is a platform

Society Set View

Activity Flow at Societies• The PRE-HYPE

– Leaflet distribution and door knocks in all the surrounding societies to inform the TG about the carnival and encourage them to participate/witness the same

• The SET UP– The set up is divided into various zones– The ambience is that of a carnival, sound and lights and music will be

complemented by a centre stage and display units of Products.– Announcements and activity participations– MTS data Card experience Zone– MTS business phone experience zone– F&B stalls– Extra curricular Activity stalls

• The MAIN ACTIVITY– Endless fun for all age groups(listed in next slide

On stage activity 1.On the spot games 2.Orchestra.3.Dance Sequences' ( 4nos)4.MTS King and Queen of the society (song and dance competitions)

Games Stall1. Breaking the glasses2. Throwing the ring.3. Hitting the Bucket.4. Karaoke Stall

Activity stalls1.Mehandi Stall2.Tattoo Stall

Food Stalls1.Pani Puri Stall2.Samoosa Stall3.Water Stall

ELEMENTS

• The Set up– Interactive kiosk– MTS Business Phones showcase

• Demo and experience clubbed with activities around the stall• The Activities

– Games. 1 hour On spot Prizes– Orchestra (5 Band). 1 hour song and Dance– Brand connect.– Flash Mob.

• Group of promoters dressed in a special campaign attire will dance on Numbers

– MTS cinema showcase• Demo and experience clubbed with activities around the stall

– The MTS lucky draw• Experience MTS products and write a slogan, drop in the drop box

and there will one lucky winner every hour/day