AdvertisingRate Card

Collegio/Kanza210 W

hitesitt Hall1701 S. Broadw

ayPittsburg, KS 66762

2010-2011

Non-profit O

rgU

.S. P

ostagePA

IDP

ermit #506

Pittsburg, K

S 66762

Effective July 1, 2010

Reaching PSUstudents, staff,

faculty & the Pittsburg community

Your key to the PSU market

April 2011S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Calendar

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2010-2011The Collegio publishes each Thursday

except during finals week and during the summer. Circled dates denote days of publication.

January 2011S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

February 2011S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

September 2010S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 2526 27 28 29 30

December 2010S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

March 2011S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

October 2010S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

November 2010S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

May 2011S M T W T F S1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

August 2010S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Telephone Numbers:Amy Spigarelli BowyerAdvertising Manager 620-235-4816

Gerard AttounDirector . . . . . . . . . . . . 620-235-4809Advertising Desk . . . . . 620-235-4937Madison DennisCollegio Editor . . . . . . 620-235-4901Fax . . . . . . . . . . . . . . . . 620-235-4817

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Personnel

Weekly space reservation deadline:4 p.m. Thursday prior to publication. Weekly copy deadline: 4 p.m. Friday prior to publication. Classified line ad deadline:Noon Tuesday Insert deadline:4 p.m. Thursday prior to publication. Process color deadline:4 p.m. Thursday prior to publication. Proof schedule:For advertisements that must be approved by the advertiser prior to publication:

All proofs must be returned to Student Publications by 12:00 p.m. Tuesday

Changes may be made by phone or fax.

Deadlines

$5.25 per column inch$500 full page$250 half page

Student organizations and PSU departments must provide an account number for billing.

Local Rates

The Collegio offers the most flexible contract discounts in town! Our goal is to provide you with a plan that works to meet your marketing and financial needs. We want your ads in the Collegio to be successful.

Our account executives will work with you to help find the rate that best suits you.

For more information on how you can maximize your advertising dollar with contract rates, call Amy S Bowyer at 235-4816.

Volume rate discounts are figured per semester with signed contract.

Local Contract Rates

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AffiliationsStudent Publications operates as an auxiliary enterprise of Pittsburg State University, but is financed through student fees, advertising and subscription revenues.

Member of: Kansas Press Association

Associated Collegiate PressKansas Associated Collegiate PressKansas Scholastic Press Association

College Media Advisers

Getting ads to usAd copy may be e-mailed to us at:

psucollegio@gmail.comAd copy may also be sent to us by disk to the

following address:

Collegio210 Whitesitt Hall

Pittsburg State UniversityPittsburg, KS 66762

We accept pdf, eps, tiff formats and printed matter.

InDesign, Word or other design file types may require font inclusion.

Offset printing method. Gloss prints can be used.

Page size 11.3” x 21” SAU (Standard Advertising Units)

Camera-ready art should be produced 1/8” short of actual size (An ad billed at 4 columns x 10” in depth should be produced for publication at 4 columns x 9 7/8”)

We can accommodate an 85 or 100-line screen on camera-ready art

Layout

10 words or less -- $2.00Each additional word -- $0.10

Commercial classifieds -- $4 for 10 words, $0.20 each additional word

• Classified Advertising is taken on a cash or credit card basis only. • Student Publications accepts Mastercard, Visa and Discover cards.• No ads requesting money to be sent to a Post Office Box can be accepted.• Mailer ads or work-at-home ads are not accepted.

Classified Ads

Single page $50 per 1,0002 or more pages $85 per 1,000Folding charge $15 per 1,000

Maximum size: 11” x 12” (must be folded if larger)

Student Publications is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.

Inserts

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Deadline Publication

*Sports Preview Aug. 16 Aug. 26*Fall Career Guide Sept. 3 Sept. 16*PSU Homecoming Oct. 4 Oct. 14*Spring Career Guide Feb. 1 Feb. 10*Graduation Guide April 25 May 5 *Tabloid Rates (specials in tab format)

Special sections will be published throughout the year in a tab format with modular advertising. Call the Collegio for space reservations at least one week prior to the publication date.

Special Sections

Tabloid Ad Specifications

size inches picas1/8 page ver. 2.45 x 5.63 14p6 x 34p1/8 page hor. 5 x 2.75 30p x 16p61/4 page 5 x 5.63 30p x 34p1/2 page ver. 5 x 11.63 30p x 70p 1/2 page hor. 10.125 x 5.63 61p x 34pFull page 10.125 x 11.63 61p x 70p

Full page - $2501/2 page - $1301/4 page - $701/8 page - $40

$7 per column inch $700 full page $350 half page

National Rates

Volume Rates for Ad Agencies

5 % discount at 500 in.10 % discount at 750 in.15 % discount at 1000 in.

10 % pre-pay discount on any number of inches

$700 for full page = 120 in.$350 for half page = 60 in.

Volume rate discounts are figured per year with signed contract.

Regular Ad Specifications width inches picas1 column 1.83 11p2 columns 3.79 22p93 columns 5.75 34p64 columns 7.71 46p35 columns 9.67 58p6 columns 11.63 69p6

Measurements

Using color on any ad will add impact and energy that will catch the reader’s eye and bring more customers to your business.

Adding color can increase the readership of your ad by 70%.

One spot color + black $90Full process color (4-color) $200

Color Ad RatesWeekly Circulation:Thursday

5,000 papers circulated to the University and

Pittsburg community

Summer Circulation: Bi-weekly on Thursdays

3,000 papers

Yearly subscription rate: $30

Circulation Facts