Embed Size (px)
Citation preview
Winner of the European Prize for Media Culture
Controlled Circulation
THE magazine for CLASSICAL MUSIC & SAVOIR VIVRE
RATE CARD 2020 FOR CULTURAL EVENTS
Advertise
REGIONALLY
with C
RESCENDO!
Info on p
age 10
2
The jury writes: „Since 1997 CRESCENDO has been one of the largest and most important cultural magazines in Europe, and since 2010 the only premium magazine for classical music and lifestyle. For the magazine classical music is not „serious music,” but a wonderful experience to be shared with as many people as possible. With CRESCENDO TV, CRESCENDO LIVE, and the CRESCENDO PREMIUM CD, the magazine has continually reinvented itself and celebrates its 20th anniversary in 2018. The magazine stands for a new narrative style for classical music and sees itself as a builder of bridges in the area of art and culture. Reason enough for the jury to award the very first European Media Culture Prize to the magazine for classical music and lifestyle.”
CRESCENDO: AWARDED WITH THE EUROPEAN PRIZE FOR MEDIA CULTURE
2 3
Elegance and wide reach
PREMIUM MAGAZINE OR FREE ISSUE? BOTH! ONLY POSSIBLE WITH CRESCENDO.
4
CRESCENDO combines the exclusiveness and opulence of a lifestyle magazine with the authority of an established editorial staff that stands for exceptional classical expertise: Open-minded, curious, inspiring, and close to the action when it comes to artists and VIPs like Anna Netrebko, Heino Ferch, or Valery Tscheplanowa: CRESCENDO meets them personally.Since for CRESCENDO classical music is more than just music – it‘s a lifestyle. CRESCENDO stands for class, elegance, and quality. Just like its readers.CRESCENDO is an opinion leader, trendsetter, and influencer in social media. A dedicated team of journalists and social media experts implement Facebook campaigns for customers, ensuring that CRESCENDO reaches digital natives as well.
4
6
CRESCENDO is available in German-speaking countries in exclusive magazine, railway station, and airport bookstores as well as by subscription / direct purchase.
CRESCENDO is available in more locations than any other other classical music magazine (acc. to IVW Q2/19): Around 60 % of the circulation is personally delivered in the cultural centers of Berlin, Munich, Hamburg, and the NRW/Ruhr area by the publisher’s drivers.
MARKETING AND DISTRIBUTION
CRESCENDO DISTRIBUTION STRUCTURE
Controlled Circulation
FOOD ANDDRINK
HOTEL AND LIVING
CULTURE ANDEDUCATION
MUSIC AND HI-FIRETAIL
OPERA ANDCONCERT
TICKETS ANDTOURISM
FESTIVALS SUBSCRIPTION, BOOKSTORE, VIP
6 7
FROM OUR READER SURVEYS
WHAT WILL YOU SPEND MONEY ON IN THE NEXT 12 MONTHS?Books, CDs, DVDs .....................................................98%Hi-fi devices and TV sets ............................................59%Investments ...................................................................61%Art and cultural scene ..................................................95%Entertainment media ...................................................55%Holidays and travel .......................................................86%Home accessories and furnishings ............................57%
HOW OFTEN DO YOU LISTEN TO CDS? Daily/weekly or „regularly/intensively“ ...................93,7% weekly .............................................................................30,0% daily ................................................................................63,7%
HOW MANY CDS DID YOU PURCHASE LAST YEAR?10 or more CDs ............................................................49,7% 20 or more CDs ............................................................25,1%
HOW OFTEN DO YOU ATTEND CLASSICAL CONCERTS?regularly .........................................................................96,2%
HOW OFTEN DO YOU FIND TIME TO READ BOOKS?daily or weekly ..............................................................77,7%
KEY FIGURES
SOCIAL DEMOGRAPHICS OVERALL POPULATION** CRESCENDO*
Sex Men 49% 54% Women 51% 46%
Age group 20-39 28% 18% 40-59 36% 45% 60 and over 31% 38%
Education and net household income University education 15% 48% 3000 euros and more 35% 61%
Sources: *Reader survey, **Federal Statistical Office
Publication frequency 6 issues per year incl. annual Festival Guide publication
Copy price Premium: 7,90 €
Magazine format Premium: 220 mm width × 299 mm length
Compact: 206 mm width × 280 mm length
Reach 0.23 million readers *
8
CRESCENDO 06|19 October | November 16|10|2019 13|09|2019 26|09|2019
CRESCENDO 07|19 - 01|20 December | January 29|11|2019 30|10|2019 13|11|2019
CRESCENDO 02|20 February | March 21|02|2020 21|01|2020 03|02|2020
CRESCENDO 03 | Festspiel-Guide all year 17|04|2020 12|03|2020 25|03|2020
CRESCENDO 04|20 June | July 29|05|2020 24|04|2020 08|05|2020
CRESCENDO 05|20 September | October 04|09|2020 04|08|2020 17|08|2020
CRESCENDO 06|20 October | November 16|10|2020 15|09|2020 28|09|2020
CRESCENDO 07|20 - 01|21 December | January 04|12|2020 03|11|2020 16|11|2020
CRESCENDO 02|21 February | March 19|02|2021 19|01|2021 02|02|2021
Travel&Culture 01|20 Spring 21|02|2020 21|01|2020 03|02|2020
Travel&Culture 02|20 Autumn 16|10|2020 15|09|2020 28|09|2020
Travel&Culture 01|21 Spring 19|02|2021 19|01|2021 02|02|2021
PUBLICATION DATES
EDITION: PUBLICATION DATE ADVERTISING DEADLINE PRINTING MATERIAL
Special-themed supplements
8 9
2|1 440 × 299 12.700 €
1|1 220 × 299 7.090 €
2|3 139 × 299 5.100 €
1|2 vertical|horizontal 108 × 299 | 220 × 144 3.900 €
1|3 vertical|horizontal 76 × 299 | 220 × 90_ 2.850 €
1|4 vertical 108 × 144 2.260 €
1|6 island 58 × 126 1.700 €
Inside front cover|outside back cover 220 × 299 8.600 €
Inside back cover 220 × 299 8.100 €
1|2 vertical|horizontal 108 × 299 | 220 × 144 2.700 €
1|4 vertical 90 × 126 1.480 €
1|8 horizontal 90 × 61_ 790 €
ADVERTISING PRICES IN THE ADVERTISEMENT SECTION ONLY FOR EVENT ORGANIZERSIn the “Experience” column on the page exclusively devoted to advertisements, event organizers have the opportunity to publish multiple inserts. The advertisement prices are valid exclusively for event organizers. Placements in the adver-tisement section and premium upgrades are not available for discounts, nor can the agency commission be deducted
Rate no. 23K (cultural event organizer) from 01|09|2019
Advertising formats & prices
SIZE in side sections
ADVERTISING FORMATS* Width × Length in mm
PRICES FOR ADS Total plus VAT
DISCOUNTS When purchasing within an insertion period of one year in all of the company’s publications:
FREQUENCY DISCOUNTS*2 ads 5% 4 ads 10% 7 ads and more 15%
VOLUME DISCOUNTS3 pages 5%6 pages 10% 9 pages 20%
SPECIAL/FIXED PLACEMENT require the publisher‘s written confirmation. Other formats are available upon request. Surcharge for special placements and special formats: 10 %.
Surcharges and technical costs are not discountable.
15 % agency commission when booked through an agency recognized by us.
For the fulfillment of orders, the price list valid at the time of publication and the current version of the General Terms and Conditions of Port Media GmbH for advertisements apply. For the latter, please refer to www.crescendo.de/media.
*Please provide printing material with 3mmbleed margin on all sides.For CRESCENDO Compact, we will take careof the format adaptation.
All prices in € plus VAT.
SIZE in side sections
AD FORMATS* Width × Length in mm
PRICES FOR ADS Total plus VAT
Controlled Circulation
10
PUR & REGIONAL
CRESCENDO is published in four regional editions for
- EAST Berlin|Leipzig|Dresden- SOUTH Munich|Stuttgart|Nuremberg- NORTH Hamburg|Bremen|Hannover- WEST Dortmund|Dusseldorf|Cologneand a total circulation of 70,000 copies
Which means you will now be able to reach CRESCENDO readers in your influencearea with a premium placement on one of the cover pages at very fair conditions:
FULL COVER PAGE FO THE RESPECTIVE EDITION Inside front cover, inside back cover, or outside back cover in generous magazine size Limited availability only! 2.000 €
TITLE PRESENTATION – the most prominent way to announce an event:Corner placement in 50mm x 100mm formaton the cover of the respective edition 1.950 €
Want even more targeted advertising? Then CRESCENDO PUR might be right for you: You can enclose a supplement or insert in the form of flyers,postcards,yourprogram preview, etc. targeting your customers in the cultural centers of Berlin, Munich, Hamburg, and the Ruhr area. At very attractive prices:
SUPPLEMENT up to 20g in - Berlin PUR (≈10,000 copies with 150 distribution partners) 1.350 € - Munich PUR (≈10,000 copies with 160 distribution partners) 1.350 € - Hamburg PUR (≈10,000 copies with 150 distribution partners) 1.350 € - Ruhr PUR (≈12,000 copies with 190 distribution partners) 1.570 €
MUNiCH
Nuremberg
Stuttgart
BERLIN
HAMBURG
Leipzig
Dresden
Bremen
Hannover
Dortmund
Dusseldorf
CologneRUHRGEBIET
10 11
FULL RUN per thousand 89 € 125 €
SPLIT RUN per thousand up to 50,000 copies 100 € 135 € up to 20,000 copies 110 € 175 € Split run handling fee 250 € 250 €
CRESCENDO PUR Berlin PUR ≈10.000 copies at 150 distribution partners 1.350 € 2.000 € Hamburg PUR ≈10.000 copies at 150 distribution partners 1.350 € 2.000 € Munich PUR ≈10.000 copies at 160 distribution partners 1.350 € 2.000 € Ruhr PUR ≈12.000 copies at 190 distribution partners 1.570 € 2.350 € Cultural Centers PUR ≈42.000 c. Berlin, Hamburg, Ruhr, Munich 4.450 € 5.920 €
EDITION OST Berlin|Leipzig|Dresden ≈15.000 copies, Nielsen 5, 6, 7 1.900 € 2.875 € NORD Hamburg|Bremen|Hannover ≈15.000 copies, Nielsen 1 1.900 € 2.875 € SOUTH Munich|Stuttgart|Nuremberg≈18.000 Expl., Nielsen 3b, 4 2.230 € 3.400 € WEST Dortmund|D´dorf|Cologne ≈18.000 copies., Nielsen 2, 3a 2.230 € 3.400 €
Cultural Axis SOUTH|WEST Nielsen 2, 3a, 3b, 4 3.750 € 4.975 € ≈35.000 copies
Cultural Axis NORTH|EAST Nielsen 1, 5, 6, 7 3.750 € 4.975 € + Premium-Edition≈35.000 copies
Premium Edition total 2.150 € 3.250 €
additional weight every 5g plus per thousand 8,00 € additional pages every 4 pages plus per thousand 11,00 €
Other Ad Specials available on request. Please contact us!!
AD SPECIALS & PRICES
RUN SUPPLEMENT INSERT up to 20g up to 8 pages
TECHNICAL SPECIFICATIONS Individual split runs upon request.
Supplements Maximum format 200 mm w × 270 mm l Minimum format 100 mm w × 80 mm l
Inserts Maximum format 206 mm w × 280 mm l Premium Edition 220 mm w × 299 mm l
Technical details for supplements and inserts must be agreed upon with the publisher prior to delivery. Ad Special orders are only binding for the publisher after submission of a binding sam-ple of the Ad Special and its confirmation.
Technical costs may be added. Postage is in-cluded in the prices. All prices in € plus VAT.
15 % agency commission when booked through an agency recognized by us.
Discounts are not granted for Ad Special bookings.
Delivery address Westermann Druck Georg-Westermann-Allee 66 38104 Braunschweig, GERMANY
Note regarding delivery Deliveries can only be accepted and allocated with delivery note and specifying CRESCENDO along with the issue.
12
For over 20 years, the CRESCENDO Festival Guide has been THE platform for festivals. Time-tested and featuring wide coverage. Successful in all channels, from print to online and mobile.
FESTSPIEL-GUIDE
the high-end Premium Edition
the high-circulation Compact Edition
the festival portal www.festspielguide.de
12 13
2|1 * 440 × 299 12.700 €
1|1 * 220 × 299 7.090 €
2|3 * 139 × 299 5.100 €
1|2 vertical|horizontal * 108 × 299 | 220 × 129 3.900 €
1|3 vertical * 76 × 299 2.850 €
1|4 vertical 97 × 116 2.260 €
1|6 vertical 61 × 130 1.700 €
1|8 horizontal 97 × 57_ 1.260 €2nd|4th cover page * 220 × 299 8.600 €3rd cover page* 220 × 299 8.100 €
The Festival Guide in large-scale magazine format provides an overview of 200 selected festivals from all over Europe. Optimized for every usage scenario: Classic and convenient as a print edition, but naturally also online and mobile with numerous additional functions and research options
The editorial staff of the renowned classical music magazine CRESCENDO selects the most important and relevant festivals and edits the content researched by the authors and reported by the event organizers.
The Festival Guide is published annually in mid-April and offers the first preview of the entire upcoming season. For this reason and because of its clear and compact presentation, it has been highly valued not only by the public, but also by journalists, tourism experts, decision makers, and other key players for more than 20 years.
For 58% of German and 73% of foreign tourists, culture is the central motive for travel.
SIZE in side sections
AD FORMATSWidth × Length in mm
PRICES FOR ADS Total plus VAT
Controlled Circulation
Distributed circulation: 80,000 copiesPublication date: April 17, 2020, booking possible until beginning of March 2020
*Bleed margin 3mm on all sides.Other formats are available upon request.
Thanks to the exclusive distribution, the Festival Guide reaches music lovers who enjoy travelling and culture enthusiasts. Festival fans and cultural vacationers use the Festival Guide as a valuable planning and orientation aid for festival visits and cultural trips.
The Festival Guide is available in German- speaking countries from over 4000 exclusive distribution partners.
These include festivals and concert and opera houses as well as CD/music shops, cultural institutions, and tourist information centers, in addition to selected hotels/restaurants, travel agencies, and doctor’s offices.
And even personally, via the publisher’s delivery service, in the cultural centers of Munich, Berlin, Hamburg, and NRW/Ruhr. The Premium Edition is available from magazine retailers and by subscription/direct purchase.
14
Guaranteed print run: 130.000 copies which comprise: 70.000 in CRESCENDO 48.000 as supplement in „DIE ZEIT“ and „EMOTION“12.000 in exclusive travel agencies
Publication dates: 02|21|2020 & 10|16|2020
Travel & Culture – the attractive cross-media plat-form for presenting destinations, tourist attractions, and cultural highlights to specific target groups:
Cultural regions and city profiles, travel themes, discovery and culinary tours, places of interest, natural wonders, locations, modern architecture and historical buildings, museums and trade fairs, inte-resting exhibitions and events including festivals. Recommendations on seasonal highlights as well as information about special offers, plus service sections with the most important contact info. Also online in e-paper format!
We will be happy to send you the detailed info profile on request.
SUPPLEMENT TRAVEL & CULTURE
14 15
Leader Board 728 × 90 top of page 50 €
Wide Skyscraper 160 × 600 top right sidebar 55 €
Wallpaper Superbanner + Skysraper top of page & 90 €top right sidebar
Medium Rectangle 300 × 250 connected with 60 €editorial content
Large Mobile Banner 320 × 100 connected with 70 €editorial content
Newsletter Stand Alone Your communication complete unit price 1.920 €in our look & feel Newsletter
Newsletter Klassik-Woche 580 × 400 or free in Newsletter 80 €as text ad
SOCIAL MEDIA, ONLINE & NEWSLETTER
FORMAT SIZE PLACEMENT PRICE (CPM) in € Width x Length in pixels per 1.000 ad impressions
A team of journalists, influencers, and social media experts implement online concepts for customers, ensuring that CRESCENDO also reaches digital natives.
With CRESCENDO.DE stay informed about classical music and classical lifestyle. This is where the topics are presented that will shape the media’s arts pages in the months to come. Here our users will find classical music destinations, event tips, and suggestions.
CRESCENDO.DE reaches more than 15,000 affluent visitors monthly – with a rising tendency
The CRESCENDO-Newsletter reaches about 10,000 readers and key players inte-rested in culture who are active consumers.
Need a wider reach? With our network partners we offer ad impressions in the millions..
CRESCENDO is an opinion leader, influencer, and trendsetter with over 12,000 subscribers on Facebook. The weekly newsletter KLASSIK-WOCHE is considered a must-read in the world of classical music.
16
YOUR CONTACTS
PORT MEDIA GMBH Rindermarkt 680331 München GERMANY
Tel +49 89 74 15 09-0 Fax +49 89 74 15 09-11
www.crescendo.de
Publisher|Editor Winfried Hanuschik+49 89 74 15 [email protected]
Advertising Director Petra Lettenmeier+49 89 74 15 [email protected]
Ad Reservations +49 89 74 15 09-10 [email protected]
Customer Service Recordings| Cultural Institutions Petra Lettenmeier+49 89 74 15 [email protected]
Customer Service Cultural Institutions Cornelia Engelhard +49 89 74 15 [email protected]
Circulation Print run: 75,034 copies (acc. to IVW Q2/2019)
Terms of payment All prices in euros plus VAT 2 % discount for prepayment before publication date, net from date of invoice.
For the fulfillment of orders, the Terms and Conditions of Port Media GmbH apply, please refer to crescendo.de/media
