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S A’ S M O S T B E A U T I F U L M AG A Z I N E
RATE CARD 2018-2019
PRINTSTATISTICS & DEMOGRAPHICS
RATES
DEADLINES
MATERIAL REQUIREMENTS TECHNICAL SPECIFICATIONS
Circulation: 17 305
(ABC Q2, 2018)
8-10
age 18-25 age 26-35
age 50-65age 35-49
14% 37%
30% 17%
LSM
77% 23%use the internet for professional interest
work in design, decor and architecture fields
engage with VISI for inspiration 78 %
read VISI to get ideas for their homes
IFC DPSDPS FPIFCIBC OBC 1/2 page1/3 page1/4 page1/9 page* Rates exclude VAT
R 71 000R 64 500 R 34 500R 39 500 R 38 000R 41 500R 18 000 R 12 500R 7 000 R 4 000
LOOSE INSERTS
Single page4 pages5 pages or more
R 580 / 1 000 R 820 / 1 000 POA
* Rates exclude VAT
ADVERTORIALS
DPSFull page6 page Native Editorial4 page Native EditorialUpfront Essay Wallpaper
(4 pages)
R 74 000R 39 000R 110 000R 78 000R 20 000
* Rates exclude VAT* Rates include layout and design
* Production costs (if required) are calculated based on individual requirements
ISSUEADVERTORIALBOOKING & MATERIAL
ADBOOKINGS
ADMATERIAL
INSERTSTO PRINT
ON-STAND DATE
97 AUG | SEP 25 June 2018 04 July 2018 06 July 2018 11 July 2018 30 July 2018
98 OCT | NOV 27 Aug 2018 05 Sep 2018 07 Sep 2018 12 Sep 2018 01 Oct 2018
99 DEC | JAN 15 Oct 2018 24 Oct 2018 26 Oct 2018 31 Oct 2018 26 Nov 2018
100 FEB | MAR 26 Nov 2018 05 Dec 2018 07 Dec 2018 12 Dec 2018 28 Jan 2019
• Advertising material needs to be supplied in PDF/X-1a format, CMYK colour and high resolution (300 dpi).
• Please note that VISI is printed entirely on uncoated paper stock.
• A digital colour proof identical to the PDF/X-1a file must be supplied for colour purposes.
• Material should preferably be sent via Adstream or Adsend. Alternatively, a CD or flash drive with the material can be sent to the Cape Town office.
• No ads will be accepted via email.
ADSEND Technical support 011 712 5700 [email protected]
ADSTREAM Danny Hobden 011 799 7846 [email protected]
MAGAZINE• Page size Type (mm) Trim (mm) Bleed (mm)• DPS (2 x full page) 255 x 200 275 x 220 285 x 230• Full page 255 x 200 275 x 220 285 x 230• 1/2 page vertical 255 x 90 275 x 110 285 x 120• 1/2 page horizontal 117 x 200 137 x 220 147 x 230
SHOPPING DIRECTORY• 1/2 page (horizontal) 121 x 190• 1/2 page (vertical) 245 x 94• 1/4 page 121 x 93
• 1/9 page 80 x 61• 1/3 page (vertical) 245 x 61• 1/3 page (horizontal) 80 x 190
73 %
55 %
67 %
STATISTICS & DEMOGRAPHICS
RATES
Page impressions Unique visitors Unique visitors ( mobile+ tablet )Newsletter subscribers Promo mailer subscribers* VISI digital statistics as of August 2018
156,356 36,55345% 28,921 30,662 52,785 9,533 19839,52740,591
Medium rectangleHalf-page skyscraperSkyscraper LeaderboardVideo – home page (supplied material)Advertorial (article and pictures)Newsletter leaderboardPromo mailerDirectory listing (12 months)
R 315 CPM R 400 CPMR 305 CPM R 315 CPMR 5000 /monthR 3 700 /monthR 315 CPMR 1.75 /subscriberR 2 200
* Rates exclude VAT* CPM = cost per 1 000 impressions* Competitions can be considered as part of a value-add package
WEBSITE PAGE TAKEOVER RATES
MOBILE RATES
TECHNICAL SPECIFICATIONS DEADLINESAd booking: 7 working days before start date
Ad material: 4 working days before start date
Weekly newsletter publishing date: every Friday morning
TYPE
Medium rectangleHalf-page skyscraperSkyscraperLeaderboard
w x h (px)
300 x 250300 x 600120 x 600728 x 90
Win Homepage Decor Design ArchitectureLifestyleBestBuys
R 18 500 pmR 17 500 pmR 7 500 pmR 7 500 pmR 7 500 pmR 7 500 pmR 7 500 pm
R 230pmR 230pmR 265pm
TAKEOVER MEDIUM RECTANGLE HALF-PAGE SYSCRAPER
Top BannerMPU (in content)Sticky Banner
WIN
CO-LIVINGRENOVATIONIN
WOODSTOCK
A120-year-oldbuildinginWoodstock,CapeTown,
hasbeenrenovatedintoanewco-livingconceptby
interiordesignerandarchitectJuanéVenter.
12WOVENDESIGNSFORYOUR
HOME
Autumnishereandwethinkthisselectionof
wovendesigns,fromscattersandplanterstorugs
andpendantlighting,willaddacraftedtouchto
yourspace.
WEYLANDTSDIRECTORKIM
SMITH'SCAPETOWN
PENTHOUSE
Thebuy-to-rentmarketinCapeTownisbooming.
AndwhenthebuyerisoneofSouthAfrica’smost
accomplishedinteriordesignanddecor
personalities,thetenantisinforatreat.
WATCH:FANCYCORNER:AT
HOMEWITHLUCIEDE
MOYENCOURT
CapeTown-basedartistLuciedeMoyencourtshows
VISIintoherhomeinGardensforasneakpeekat
twoofherfavouritenooks,theperfectspotsfor
relaxationandtoindulgeincherishedpastimes.
PICKSOFTHEWEEK
Frompleatedseatsinspiredbyairfilterstoa
colourfulrestaurantinIndia,theseareVISI’stop
picksoftheweek.
WINWITHMELVILL&MOON
OneluckyreaderwillwinaNairobiRaceDayBag
fromMelvill&Moon,worthR4900.
THISWEEK'SMOSTPOPULARPOSTSONVISI.CO.ZA
Youreceivethisemailbecauseyousignedupfornewslettersonvisi.co.za.
Ifyoudon’twanttoreceivenewslikethisinfuture,youcanunsubscribehere.
Sendtoafriendormodifyyourdetails.
NewMediaPublishing,19BreeStreet,CapeTown8001,SouthAfrica.
PROMOTIONLATESTISSUE|COMPETITIONS
Summer2017sawpioneeringItalianchefandculinaryrock‘n’roller,
AlessandroBorghese,makeNeolith®thematerialofchoiceforhis
hotlyanticipatedrestaurantAlessandroBorghese-Illussodella
semplicitàinMilan,Italy.
HewantedtousetheSinteredStonetoamplifyhiscolourful,dynamic
and
fast-pacedapproachtocooking,encapsulatinghisflamboyant
personalityand
cosmopolitanlocation.
ChefBorghesecompareswhathedoestothecraftofanart ist.“IfIwasa
painter,”hemused,“Neolithwouldbemycanvas.”
Evokingtheatmosphereofthegoldenageofthe1930stransatlanticcruise
linerwithasignatureBorghesetwist,therestaurantfeaturesadeliberateand
consideredmixoftonesandcontrasts:woods(NeolithLaBoheme),marbles
(NeolithCalacatta,BlancoCarraraBC01andOnyx),metals(NeolithIronCorten)
andgranites(NeolithNeroZimbabwe).
NeolithCalacattaSilkwasspecifiedforthebarworktops,acolourfastbecoming
ago-tochoiceforprofessionalchefsforitsaestheticsasmuchasits
practicality.
Takingthisconceptonestepfurther,therestaurantalsousessmaller,bespoke-
cutpiecesofNeolithasplatesfortapas-styledishes.
Youreceivethisemailbecauseyousignedupforpromotionalmailersfromourpartnerson
visi.co.za.
Ifyoudon’twanttoreceivenewslikethisinfuture,youcanunsubscribehere.
Sendtoafriendormodifyyourdetails.
NewMediaPublishing,19BreeStreet,CapeTown8001,SouthAfrica.
NEWSLETTERADVERT(LEADERBOARD)
TOP BANNER
MPU
PROMO MAILER
STICKY BANNER
DIGITAL
CANCELLATIONS & CONTACTS
Cape Town head office: New Media House, 19 Bree Street, Cape Town, 8001 | Tel: (021) 417 1111 | Fax: (021) 417 1112Johannesburg office: Ground Floor, Media Park, 69 Kingsway Avenue, Auckland Park, 2092 | Tel: (011) 877 6111 | Fax: (011) 877 6798www.newmediapub.co.za or www.advertising.newmediapub.co.za
New Media Publishing (PTY) Ltd (“New Media”) will check material provided for publication by clients or their agents, but will not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts that New Media acts on behalf of the client when publishing such material and indemnifies New Media against any loss or expense New Media may suffer or incur should any such material be provided by the client. New Media reserves the right to reject advertising at its sole discretion.
CANCELLATIONS
CONTACTS
Cancellations within two weeks of the booking deadline are subject to a 50% cancellation fee. Campaign cancellation fees are based on campaign adjusted rates. VISI reserves the right to withhold publication of any advertisement and to cancel any advertisement order that has been accepted.
BUSINESS MANAGER
Diane Lubbe [email protected] Tel: 021 417 1147 • Cell: 083 391 1651
ADVERTISING CO-ORDINATOR Julian [email protected] Tel: 021 417 1220
HEAD OF ADVERTISING AND SALES
Jeanine [email protected] Tel: 021 417 1104
ADVERTISING SALES Eva Cookson [email protected] Tel: 021 417 1274 • Cell: 076 662 0785
Elna Coetzer [email protected] Tell: 021 417 5151 • Cell: 082 971 9715
Hannelie [email protected] Tell: 021 417 1217 • Cell: 083 448 2074
