RATE CARD 2017

We would like to inform you about our rates for 2017.

In this rate card you will fi nd an overview of our complete

portfolio and the advertising opportunities for print, digital,

tv, video and events.

The rates are transparently structured.

We show how to calcultate the rate of your campaign

based on the calculation formula, per mediumtype

Sanoma | SBS is ready for the new year.

We’re looking forward to successfully work

together again in 2017!

RATES SANOMA | SBS

2017

CAMPAIGN COST =(gross, excl. discounts)

The CPM base rate for print is set at € 12.45, per January 1, 2017. Not all advertising formats are available in all titles. Please contact your account manager for all possibilities.

Calculation example: 1/1 Page in Ouders van Nu, cover 4 position

CPM base rate € 12.45 1.00 (1/1 page) 1.80 (Ouders van Nu) 1.30 (cover 4 surcharge) 288,100/1.000 (reach) = € 8,393.22

PrintCPM base rate for print is EUR 12,45

* The rates on this rate card are rounded to whole euros. The invoice amounts are rounded to two decimal places.** Reach based on NOM Print Monitor 2015 II - 2016 I and NOM Kids Monitor 2013. The rates are set 1x per calendar year based on the most recent NOM and NOM Kids Monitor figures.

Base CPM rate

€12.45

Format index

Title index

Surcharge index

Reach/1,000

CPM base rate

1/8

1/4

1/2

2/3

0.16

0.32

0.63

0.84

Standard formatsIndex

Surcharge index

reach** index 1/1 page* 1/2 page* 1/4 page* 2/1 page*

Ariadne at Home 208,100 2.00 € 5,182 € 3,264 € 1,658 € 10,363 AutoWeek 604,800 1.05 € 7,906 € 4,981 € 2,530 € 15,812Donald Duck 1,820,400 0.52 € 11,785 € 7,425 € 3,771 € 23,571 Eigen Huis & Interieur 277,700 2.75 € 9,508 € 5,990 € 3,042 € 19,016 Fashionista 90,000 2.65 € 2,969 € 1,871 € 950 € 5,939 Flair 357,200 1.09 € 4,847 € 3,054 € 1,551 € 9,695 Flow 321,200 2.85 € 11,397 € 7,180 € 3,647 € 22,794 Kek Mama 144,900 3.17 € 5,719 € 3,603 € 1,830 € 11,437 Libelle 1,685,500 1.05 € 22,034 € 13,881 € 7,051 € 44,067 Margriet 1,056,700 1.05 € 13,814 € 8,703 € 4,420 € 27,627 Nouveau 111,000 5.42 € 7,490 € 4,719 € 2,397 € 14,980 Ouders van Nu 288,100 1.80 € 6,456 € 4,067 € 2,066 € 12,913 Story 862,600 0.55 € 5,907 € 3,721 € 1,890 € 11,813 Tina 290,300 0.98 € 3,542 € 2,231 € 1,133 € 7,084 Totaal TV 110,400 1.51 € 2,075 € 1,308 € 664 € 4,151 Veronica Magazine 1,081,700 0.90 € 12,120 € 7,636 € 3,879 € 24,241Viva 348,800 1.05 € 4,560 € 2,873 € 1,459 € 9,119 vtwonen 758,900 1.70 € 16,062 € 10,119 € 5,140 € 32,124 Zo Zit Dat 103,700 2.20 € 2,840 € 1,789 € 909 € 5,681

208,100604,800

1,820,400277,700

90,000357,200321,200144,900

1,685,5001,056,700

111,000288,100862,600290,300110,400

1,081,700348,800758,900103,700

2.001.050.522.752.651.092.853.171.051.055.421.800.550.981.510.901.051.702.20

Title index

Weeklies Index

No selection 1.00Cover 2 1.20Cover 3 1.20Cover 4 1.25Cover 4 Veronica Magazine 1.501st spread 1.20Cover 2 + page 3 1.20Page + cover 3 1.201st right page 1.20

1.001.201.201.251.501.201.201.201.20

Monthlies Index

No selection 1.00Cover 2 1.30Cover 3 1.25Cover 4 1.301st spread 1.25Cover 2 + Page 3 1.30Page + Cover 3 1.251st right page 1.25

1.001.301.251.301.251.301.251.25

3/4

1/1

1 1/4

1 1/3

0.96

1.00

1.32

1.42

Index

1 1/2

2/1

1.63

2.00

Index

Above rates are gross and exclude VAT and agency discounts.

CAMPAIGN COST =(gross, excl. discounts)

The CPM base rate for digital is set at € 22.50, per January 1, 2017. Not all advertising formats are available for all titles. Please contact your account manager for all possibilities.

Calculation example: Interscroller on Margriet.nl, 150,000 impressions with a frequency cap of 3

CPM base rate € 22.50 1.60 (Interscroller) 1.50 (Margriet) 1.05 (frequency cap) 150,000 views/1000 = € 8,505.-

Digital

Base CPM rate

€22.50

Format index

Title index

Selection index

Views/1.000

Format index

Basics Index

Full banner (468x60) 0.25Standard banner (320x50) 0.25Small Skyscraper (120x600) 0.45Wide Skyscraper (160x600) 0.45Double sized banner (320x100) 0.55Leaderboard (728x90) 0.55Large Rectangle (336x280) 1.00Medium Rectangle (300x250) 1.00

High Impact Index

Half page banner (320x240) 1.00Interscroller 1.60Billboard (970x250) 1.80Half page ad (300x600) 1.80Floor ad 2.00Skin + Leaderboard 2.00Substantial 2.00Skin + Billboard 2.20

Specials Index

Commercial post 1.00Radical 2.35

CPM base rate

0.250.250.450.450.550.551.001.00

1.002.35

1.001.601.801.802.002.002.002.20

Above rates are gross and exclude VAT and agency discounts.

Base CPM rate for digital is EUR 22.50

Title index

Site Index

Autoweek.nl 2.00Donaldduck.nl 1.00Fashionchick.nl 2.00Fashionistamagazine.nl 1.25Flaironline.nl 2.00Hartvannederland.nl 1.25Hettestpanel.nl 1.50Kekmama.nl 1.75Kieskeurig.nl 1.60Kieskeurig.be 1.60KIJK.nl 1.00Libelle.nl 1.50Margriet.nl 1.50Net5.nl 1.00Nouveau.nl 1.50NU.nl 1.00NUsport.nl 1.00Oudersvannu.nl 2.00Pietsweer.nl 1.25SBS6.nl 1.00SBS9.nl 1.00Scholieren.com 0.75Schoolbank.nl 0.75Show.nl 1.25Startpagina.nl 1.50Story.nl 2.00Styletoday.nl 1.50Superguide.nl 1.00Tina.nl 1.00Totaaltv.nl 1.00Tvgids.nl 1.00Veronicamagazine.nl 1.00Veronicatv.nl 1.00Viva.nl 1.50vtwonen.nl 2.00WTF.nl 1.25Zozitdat.nl 1.25

Run of Network 0.70

2.001.002.001.252.001.251.501.751.601.601.001.501.501.001.501.001.002.001.251.001.000.750.751.251.502.001.501.001.001.001.001.001.001.502.001.251.25

0.70

Index

Automotive 1.25Business & Finance 1.25Fashion & Beauty 1.25Food 1.25Health 1.25Home Deco 1.25Lifestyle, Entertainment & Games 1.25Men 1.25Parenting 1.25Sports 1.25Telecom 1.25Travel & Weather 1.25Women 1.25

Channel index

1.251.251.251.251.251.251.251.251.251.251.251.251.25

Selection index (optional)

Technical options 1.05

CappingLocationTime

Technical options 1.05

Demography 1.10

Gender15-3435-5455+Social class AB1ParentsStudents

Demography 1.10

Interests 1.25

AutomotiveBeauty & FashionBusiness & FinanceEntertainmentFood & HealthHome & DecoSportsTechnologyTravel

Interests 1.25

Only hompage or section/zone 1.251.25

Intent 1.50

Automotive intendersConsumer electronics shoppersFashion shoppersHome Deco shoppersTelecom

Intent 1.50

Web/app only 1.25

Programmatic

€ 3.50

€ 2.00

€ 2.00

€ 1.50

€ 1.50

All rates are minimal bid prices

* Advertiser needs to deliver all basic formats.** All rich media formats are Advertiser Paid.*** List of site layout is available on Sanoma.nl or on request via programmatic.nl@sanoma.com.Above rates are gross and exclude VAT and agency discounts.

Basi

c ad

form

ats:

Web

/Tab

let/

Mob

ile

Rectangle336 x 280300 x250

Leaderboard728 x 90

Skyscraper120 x 600160 x 600

Full banner468 x 60

Single/Double banner 320 x 50 320 x100Ba

sic

ad fo

rmat

s: W

eb/T

able

t/M

obile

Half page banner(mobile web + app) 320x240

Interscroller(mobile web)320x500

Billboard 970 x250Half page ad 300 x 600

Floor ad Skin+Leaderboard Substantial(see specs)

Skin + Billboard (970 x1000)

Ric

h m

edia

form

ats*

*O

ther In-page video

(see specs)

Commercial post (see specs)

Pre-roll(see specs)

Cha

nnel

Programmatic Display*

RO

S

€ 3.00

€ 1.50

€ 1.50

€ 1.00

€ 1.00

€ 3.50

€ 5.50

€ 8.50

€ 11.50

€ 12.50

€ 3.00

€ 5.00

€ 8.00

€ 11.00

€ 12.00

€ 3.50

-

-

€ 3.00

€ 7.00

€ 12.50

€ 3.50

€ 2.00

€ 2.00

€ 1.50

€ 1.50

€ 5.50

€ 4.00

€ 4.00

€ 3.50

€ 3.50

€ 8.00

€ 6.50

€ 6.50

€ 6.00

€ 6.00

Dem

ogra

phi

cs

Inte

rest

Inte

nt€ 3.50

€ 5.50

€ 8.50

€ 11.50

€ 12.50

€ 5.50

€ 7.50

€ 10.50

€ 13.50

€ 14.50

€ 8.00

€ 10.00

€ 13.00

€ 16.00

€ 17.00

€ 3.50

-

-

€ 5.50

-

-

€ 8.00

-

-

€ 0.50

€ 0.50

€ 0.50

€ 0.50

€ 0.50

RO

N

-

-

-

-

-

-

-

-

Programmatic audience

SanomaCPC***

Events

With a.o. Libelle Zomerweek, the Margriet Winter Festival, the Tina-Dag and the vtwonen & design beurs Sanoma | SBS is a leading player in the market of consumer events.

Thanks to our great media coverage and the close relationship between the reader / visitor and brand, the events are very successful. In addition, they provide the ideal opportunity to experience live audiences, gain contact moments, build your image, and genereate trial.

Events Month Visitors Rates

Libelle Zomerweek May 85,000Stand from € 2007,-Media package from € 7,000,-

Tina-dag Sept 25,000 Participation from € 3,500,-vtwonen & design beurs Oct 90,000 Stand from 15m2 approximately € 3,000,- Viva 400 Nov 500 Sponsorship package from € 10,000,-

Margriet Winter Festival* Nov 75,000Stand from € 190 per m2Media package from € 5,800,-

Share a Perfect Day Jun/Jul 100,000Stand from €1,845,- Sponsor activation starts at €10,000,-

Above rates are gross and exclude VAT and agency discounts.* Displayed rates are reference rates based on 2016. The definite rates for 2017 will be provided on request.

Spot

Base price

Monthindex

Market index

Targetgroup

Productindex

Spot lengthindex

The agreed base price per GRP (incl. 15% agency commission) is based on a 30 second spot. In case there is no base price agreed upon, the provisional base price or rate card price is applicable.

Base price

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

72 83 92 121 131 128 88 92 137 131 130 120

5 10 15 20 25 30 35 40 45 50 55 60 >60

40 50 60 75 85 100 115 130 145 160 170 180 At the rate of a 60” spot

Month index

Spot length index

Market index

Target group index

For 2017 a variable market index applies with a bandwidth of 90-110. These indices will be published by SBS on a monthly basis.

For the target group index you can contact the department SBS account. They are happy to help you.

Product Control IndexMin. number of GRP’s

Max. allowed in % of budget

Fixed Budget**per channel min. 150% block selection, overall min. 200% block selection*

124 15 100%

Fixed Budget Upgrade**

per channel min. 100% block selection, overall min. 100% block selection*

130 15 100%

Fixed Budget / Digital**

per channel min. 150% block selection, overall min. 200% block selection*

121 15 100%

Super Prime 19:30-23:30h 111 15 50%Prime 17:00-20:00 + 23.00-24.00h 102 10 50%Non Prime 02:00-18:00 + 23:30-02:00h 89 5 25%Non Prime Day 06:00-18:00h 91 5 25%Promillage 21:00-02:00h 109 15 50%

The minimum duration of the above procurement options is 7 days.* Selective blocks are automatically made available.** At least 50% of the total budget must be purchased in one of the three variants of Fixed Budget.

Product index

X-tra package Purchasing form+/- Index points on package index

Description

X-tra All package types (no Fixed Budget)

+4Predetermine the GRP-division per sub-period. Minimumduration in days: 5

Target group on request

Non Prime and NonPrime Day

-3When purchasing certain target groups there is a reduction in the index of the package index.

X-tra Package

Other options Surcharge

Preferential position first 25,0%Preferential position second 17,5%Preferential position before last 10,0%Preferential position last 12,5%Joint Promotion 10.0%*

Other optionsMultiple commercials Surcharge

Twin spot noneTriplet spot 5%

Specials Index ** Description LengthIndicative pro-duction costs

Production time

Ident 155Transition after channel ID, commercial

5 sec. + commercial

As from€ 3.500,-

max. 3 weeks

Solo Spot * 167Completely fill breakby one advertiser min. 30 sec. N.A. N.A.

Multiple Commercials

Spot Specials

For the Spot Specials the same purchasing terms and conditions as for Fixed Budget minimum term and minimum number of GRPs apply.* The number of GRPs is set based on availability.** Incl. Index Fixed Budget + preferential position.

* Excl. preferential position surcharge

Billboarding

The minimum base price for billboarding is € 650, - (including 15% agency commission).

Base price

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

72 83 92 121 131 128 88 92 137 131 130 120

Product Index Description

Floating 100 Floating in time slot 18.00-24.00h

Umfeld 110 Within umfeld packages in time slot 18.00-24.00h

Month index

Product index

Target group index

Spot length index

For the target index you can contact the department SBS account. They are happy to help you.

Spot length Index

5s 40

10s on request

Baseprice

Monthindex

Target groupindex

Product index

Spot length index

Online video advertising

The CPM base rate for Online video advertising is set at € 22.50, per January 1, 2017.

CPM base rate

CPMbase price

Productindex

Positiontargeting

Titletargeting

Spot lengthindex

Selectiontargeting

Product Index

Video ad 100Interactieve video ad 120Online video billboard 80In-Video Overlay* 40In-Page video 60

Product index Position targeting

Title targeting

Content Index

Run of Video network 100

Run of Channel 125

Run of Site on request

Spot length index

Spot length Index

5 till 20 sec. 10021 till 25 sec. 11026 till 30 sec. 120> 30 sec. not possible

* Cannot be combined with position targeting

Selection targeting (optional)Availability and rates on request.

Position Index

Pre | Mid | Post 100Pre | Mid 120Pre 130Mid 125Post 60

CONTACT SANOMA | SBS

Sanoma Sales088 556 77 77sales.nl@sanoma.comwww.sanoma.nl

Visiting address SanomaCapellalaan 652132 JL Hoofddorp

Sanoma Advertising CareAdvertising Care Support088 556 56 65acprint.nl@sanoma.com

Ad Operations Digital088 556 95 45traffic.nl@sanoma.com

SBS Sales 020 800 7000www.adverterenbijsbs.nl

Visiting address SBSRietlandpark 3331019 DW Amsterdam

Veronica Publishing088 556 69 99sales@veronicapublishing.nl

All information and prices in this brochure are subject to errors and modifications.