RATE CARD

2015Advertisement rates effective 1st APR 2015

Widest Coverage in Sabah

D&C Marketing Sdn Bhd (321673-K)

99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761

Sabah’s first established paper in 3 languages - *Widest coverage in Sabah* -

Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought over by

the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and format, thenewspaper was accordingly given a new name, New Sabah Times, incorporating the old identity and image with thenew.

Being the Sabah’s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely news

reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and Kadazandusun.

Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating andsuccessful publication in Sabah.

*ABC Dec 2014 Report – The only English daily cover Sabah’s 5 divisions & Labuan*

Frequency : Daily Newspaper

Language : English + (BM / Kadazandusun)

Format : Tabloid

Circulation : 16,072 (ABC Report Dec 2014)

Coverage : KK / Sandakan / Tawau / Kudat / Keningau / Labuan

(the widest coverage English Daily in Sabah)

Rate : RM 7.00 p.c.cm

D&C Marketing Sdn Bhd --- 99B, Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor D.E. T: 603-77293878 F: 603-7727 3761

New Sabah Times ProfileYEAR 2015

D&C Marketing Sdn Bhd --- 99B, Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor D.E. T: 603-77293878 F: 603-7727 3761

WIDEST COVERAGE ENGLISH DAILY IN SABAH

New Sabah Times

264vendors

170copies MAS

flight reading

Free copy for

54 schools sponsor by

NGOs

24major

hotels in KK

Online epaper via ebrowse

D&C Marketing Sdn Bhd --- 99B, Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor D.E. T: 603-77293878 F: 603-7727 3761

New Sabah Times DistributionYEAR 2015

D&C Marketing Sdn Bhd --- 99B, Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor D.E. T: 603-77293878 F: 603-7727 3761

Publication : New Sabah TimesFrequency : Daily Language : English + (Bahasa Malaysia/ Kadazandusun)Format : TabloidSize : 36cm (H) x 26.2cm (W)

Circulation : 16,072 (ABC Report Dec 2014)Coverage : KK / Tawau / Sandakan / Kudat / Keningau /

Labuan

Advertisement Rate (effective Apr 2015)Casual Rate – English Section : RM 7.00 per.cm.colCasual Rate – BM Section : RM 7.00 per.cm.colAnnouncement : RM 7.00 per.cm.colClassified : RM 6.50 per.cm.col

Color Loading** Minimum Size: Half Page or Junior Page & AboveFull Color : + 150%2 Spots Color : + 100%1 Spot Color : + 50%

Position LoadingMain Paper Business Plus BM

Front Page + 100% + 50% + 50% + 50%Back Page + 50% + 25% + 25% + 25%Front Half Right + 30% + 20% + 20% + 20%Front Half + 25% + 20% + 20% + 20%Centerspread + 30% + 30% + 30% + 30%

Others Specific Page : + 20%Creative Buy : + 30%

Special Buy- Ear Space (1 column) : RM 600 (Full Color)- Ear Space (2 columns) : RM 1,200 (Full Color)- Front Page Panel (7cm x 8col) : RM 1,960 (Full Color)- Wrap Around : RM 35,000- Loose Insertion : RM0.70 per copy

Technical Data- Paper Size : 36cm (H) x 26.2cm (W)- Column Per Page : 8 Columns

Column Per Width- 1 Column : 3.1cm - 5 Columns : 16.3cm- 2 Columns : 6.4cm - 6 Columns : 19.6cm- 3 Columns : 9.7cm - 7 Columns : 22.9cm- 4 Columns : 13.0cm - 8 Columns : 26.2cm

Material Deadlines (AOT / Datamation)

Full Colour/Spot Colour : 3 working days before publication dateBlack & White : 3 working days before publication date

Ear Space 1 column : 8cm x 7cmEar Space 2 column : 8cm x 14cm

Front Page Panel : 7cm x 8col

2015 New Sabah Times Rate Card

Creative Blurb AdsEvery client is entitled to explore the following creative ideas and enhance brand exposure in specific position.

Business Section Bursa Section Sport Section BM Section

DAY

Everyday

MechanismSize : 3.5cm (H) x 12.5cm (W)Color : Full ColorPosition : Sport Sec Back PgValue : RM600.00

DAY

Everyday

MechanismSize : 6cm (H) x 5cm (W)Color : Full ColorPosition : BM Sec Front PgValue : RM600.00

DAY

Everyday (Except Sunday)

MechanismSize : 5cm (H) x 8.5cm (W)Color : Full ColorPosition : Business Front PgValue : RM600.00

DAY

Everyday (Except next day of non-trading day)

MechanismSize : 3.5cm (H) x 8.5cm (W)Color : B & W ONLYPosition : Bursa PgValue : RM400.00

D&C Marketing Sdn Bhd --- 99B, Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor D.E. T: 603-77293878 F: 603-7727 3761

– HOME / WORLD / SPORT – NEWS / CLASSIFIEDS

- Newspaper is divided into 4 main sections -

Home Page*Our Home Page consists of approximately 12 pages ofmain interest news from Sabah and all over Malaysia

World Page*New Sabah Times has approximately 4 pages of worldnews, sourced mainly from Bernama, Reuters, theInternet and AFP

Sports Page *Our Sports section constitutes the stronghold of NewSabah Times. Our readers claim that we have the bestcoverage on sports. We devote six pages to cover localand world sports news.

Business Page*We have approximately 4 pages of Business news. Ourbusiness section daily updates readers on variousvaluable business market information on the local aswell as international level.

Classified Page*One of the key testimonial from local advertisers tomanifest our influential power to the market. Average 8– 10 pages of classified ads from various industry all overSabah’s region.

ENTERTAINMENT / LIFESTYLE

- Newspaper is divided into 4 main sections -

BM Semasa*This is similar to its English section. The pages containcurrent news with emphasis on local news.

Kadazandusun*The Kadazandusun section contains current newsreported in the Kadazandusun language that gives moreemphasis to happenings in the kadazandusuncommunity.

PLUS*The PLUS section represents one of the best features ofour newspaper. Conveniently given in a pullout format, itfeatures local and international entertainment news andguides with an additional leisure section. Due to populardemand, in addition to the National TV and local radioguides, New Sabah Times also provides a daily guide forAstro viewers recommending the ‘Pick of the day’.

PLUS SECTION : Weekly Focus Content

PLUS SECTION DAILY FEATURE TOPICSMonday ParentingTuesday Book Review, Features / FashionWednesday iProperty (Bi-weekly), HOMEDEC (Monthly)Thursday Discovery, Entertainment Weekly UpdateFriday TravelSaturday Football Extra, Gadget & Tech , MotoringSunday Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review

ENTERTAINMENT / LIFESTYLE

- Weekly Focus Content -

Weekly updates on the latestgadget & tech available in themarket, specially for those whostrive to keep up to date withimportant technology trends forboth business and personal use.

GADGET & TECH- Every Saturday -

EDUCATION- Every last Friday of the month -

In collaboration with StudyMalaysia, providing educationguideline & comprehensive infofor all the students in pursuingtertiary education.NST is the yearly education mediapartner for Study Malaysiaeducation fair.

TRAVEL- Every Friday -

In collaboration with TourismSabah & Tourism Malaysia.Covered 20 major Hotels inSabah and about 200 copiessubscription from MAS Airlineon daily basis. (DomesticRoute)

MOTORING- Every Saturday -

Contributed by Motor Trader Editor – Chips Yap, providing latest car model in an exclusive preview and news in Malaysia automotive industry.

- Weekly Focus Content -

PROPERTY NEWS- Every Bi-Wednesday -

Contributed by iProperty, providing latest property news and essential tips for home decoration.

EDUCATION

Frequency : 3 times Date : March / June / DecemberFormats : Pullout No of Pages : 24 ~ 32 pages

Our Education Supplement is an one stop portal for educationnews for local and overseas universities colleges or privateinstitutions. At here, everyone can easily seek out the latestinformation on scholarships, campus talk, course availability, coursecareer advantage, study advices, and so on.

New Sabah Times is the yearly official media partner for the StudyMalaysia Education Fair, the largest education fair in Sabah.

- 2 0 1 5 S U P P L E M E N T S -

KAAMATAN (HARVEST FESTIVAL)

Apart from some of the major celebrations in Peninsular Malaysia suchas Chinese New Year, Hari Raya and Deepavali, Hari Kaamatan is alsoknown as the festive season celebrated by Kadazan Dusun peoplethroughout the month of May. Officially, there will be a public holidayfor Sabahan on 30th and 31st of May for this particular celebration.

Frequency : Yearly Date : MayFormats : PulloutNo of Pages : 12 ~ 16 pages

- 2 0 1 5 S U P P L E M E N T S -

YEAR END MOTORING

Frequency : YearlyDate : NovemberFormats : PulloutNo of Pages : 16 ~ 24 pages

New Sabah Times is the only English Dailies in Sabah who hasbeen consistently running a comprehensive MotoringSupplement on a yearly basis. Together with the supports fromour weekly motoring section writer – Chips Yap, thissupplement will once again provide a better outlook to ourreaders who strive to keep up to date with importantautomotive trends for both business and personal use. Articleson everything to do with forest roads and motorways can befound mixed in with ads that are seen by exactly the right targetgroup.

- 2 0 1 5 S U P P L E M E N T S -

Christmas & Year End Sale

Frequency : YearlyDate : DecemberFormats : PulloutNo of Pages : 12 ~ 16 pages

Sabah is home to the second highest proportion of Christians inMalaysia. With the conjunction of Christmas that falls on 25th

Dec, and New Year Celebration on 1st Jan, many stores offergreat deals on shopping items to further boosting up theirsales. At here, people are able to seek out great deals on finishgoods or offered services, from Christmas gifts to New Yearshopping celebrations.

- 2 0 1 5 S U P P L E M E N T S -

Rationales Widest Coverage English Daily in SabahKota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan

Useful medium provides the platform for buying products & servicesNational & Local retail clients on weekly basis

Significant coverage in Kota Kinabalu. Sandakan & Tawaustrong presence in Key Main Towns

Wider Pass-along Readership @ 1copy : 8readers3-language news is well accepted by local community with wider distribution channels

Effective Platform in Reaching Multiracial Urban Dwellers81% of Urban Dweller are non-Chinese

ONE Edition – 3-Language ContentsOptimum reach to different races

Variety of Contents for Readers’ Bondingour exclusive & comprehensive contents from various partners

✓

✓

✓

✓

✓

✓

✓

1

2

3

4

5

6

7

Wh New Sabah Times1 Widest Coverage English Daily in Sabah

Based on the Audit Bureau Circulation report, New Sabah Times is the only English daily covers

5 major divisions in Sabah namely KK, Sandakan, Tawau, Kudat & Pendalaman, as well as

Labuan.

2 Effective Platform in Reaching Urban Dwellers

(source: TNS Research International 2012)

Non-Chinese is the primary target due to 81% of urban dwellers are non-Chinese.

English dailies will be the most effective platform in reaching Urban Dwellers.

English NP Kota Kinabalu Penampang

New Sabah Times 55% 21%

Source: TNS Research International 2012

3 Strong in Sabah West Coast - Kota Kinabalu + Penampang

According to TNS Research International 2012, New Sabah Times has significant readership in

both Kota Kinabalu and Penampang.

4 Reaching Mass Market with 3 Languages Content

+ +

=Optimum reach to different races with accurate, unbiased, reliable and timely news reported in 3 main languages in Sabah, namely English, Bahasa Malaysia and Kadazandusun in

one edition.

5 Wider Pass-Along Readership

=8

New Sabah Times has recorded wider pass-along readership (1 copy = 8 readers) due to our 3-

language news is well accepted by local community together with our strong distribution throughout all major hotels, government departments, corporate organizations, legal firms and schools.

readers per copy

Perceived Pass-Along Rate :

Source: TNS Research International 2012

6 Variety of Contents for Readers’ Bonding

New Sabah Times readers read more criminal news, sports news and light-reading articles. (Source: TNS Research International 2012). Beside these, our exclusive & comprehensive contents from various partners namely Chips Yap from Motor Trader Magazine, Study Malaysia, HWM Magazine, iProperty, HomeDec and Tourism of Sabah & Malaysia.

Interesting Topic & Features

New Sabah Times readers read more Criminal news, sports news and

light-reading articles

New Sabah Times Competitor DE

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spap

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Newspaper Is A Source Of Information

Newspaper Serves As A Window To The World

Newspaper Is An Educative Medium For Me

Newspaper Provides The Platform For Buying Products & Services I Find Useful

Other Roles

Newspaper Is My Life

Newspaper Is My Companion

95%

63%

52%

36%

23%

12%

15%

88%

54%

44%

28%

23%

9%

13%

(50%)

(29%)

Note: 2008 figure is in bracket

7 A Newspaper Acts Beyond Functional Role

New Sabah Times is not only recognized as an education medium for the readers, but also an

useful medium provides the platform for buying products & services. (Source: TNS Research International 2010)

Every Month – Nationwide Campaign

Retail Advertisements Endorsement

Endorsements from retail advertisements have proven our strength as the major

platform in reaching Sabah households effectively and efficiently.

----- CKS Supermarket

One of the significant supermarket in KK

Chan Furniture–----

Rustica ----

Furniture retail in Sabah

Largest retailers in selling furniture & electrical products

Local Classified Section ----

Average 12 pages on a daily basis

Our local advertisers tel l the story of the paper

Our Local Advertisers Speak for Themselves

Ads Categories Casual Rate Cost Per Insertion

FULL COLOR Size @ 7.00 (+150% clr ldg) + 6% GST

Full Page 36cm x 8col 5,040.00 5,342.40

Junior Page 26cm x 6col 2,730.00 2,893.80

Half Page 18cm x 8col 2,520.00 2,671.20

Panel Ads 7cm x 8col 980.00 1,038.80

BLACK & WHITE Size @ 7.00 + 6% GST

Full Page 36cm x 8col 2,016.00 2,136.95

Junior Page 26cm x 6col 1,092.00 1,157.50

Half Page 18cm x 8col 1,008.00 1,068.50

Quarter Page 18cm x 4col 504.00 534.25

Panel Ads (Not Available in Front Pg) 7cm x 8col 392.00 415.50

Position Loading

Front Page + 100%

Back Page + 50%

Front Half Right + 30%

Front Half or Specific Page + 25%

Centrespread + 30%

Full Color + 150%

2 Spot Color : + 100%

1 Spot Color : + 50%

Color Loading

Contact Info in KL

DM Communications Sdn BhdD&C Marketing Sdn Bhd

99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.E

Jeremy Lim : 016 – 917 4212(Senior Marketing Manager) : jeremy@dmdc.com.my

Bosco Lim : 019 – 314 0800 (Marketing Manager cum Writer) : bosco@dmdc.com.my

Kit : 016 – 320 8001(Marketing Coordinator) kit@dmdc.com.my

www.dmdc.com.my

facebook.com/DMDCMEDIA T: 03-7729 3878 F: 03-7727 3761